3 fresh ideas for online businesses how to empower credit card payments
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Transcript of 3 fresh ideas for online businesses how to empower credit card payments
How to empower your businesswith card payments?
Jana GolubevaEcommerce Project Development Manager
[email protected] 00371 26 337305
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Key to business success –complex process!
Increaseclient base
Keepclients loyal
Increasevalue
Shareholders Happy
Set newprofit
records
3
Returning visits Repeat purchases
“Customer service” importance4
What is commonto these businesses?
Food store, meal ordering
Digital goods, e-books, movies,
music
Pre-paid telecom, parking, mob. app
Transport & Eventtickets, Discount
coupons
5
How 1-click payment works?
Sign in,choose e-book
Add yourdetails
Confirmpayment
Enter & SaveCard data
Get youre-book
or
1. 2. 3. 4. 5.
Confirm
Name* Card Number
Jana
Save this Card
Mark as defaultRiga
Address*
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Sport, fitness clubs
Newspapers, magazines
Serviceprovidersinternet, security,
utilities
Courses,webinars,e-learning
Rentingapartments, transport,
equipment
What is commonto these businesses?
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How does it work?
Recurring payment
One-click payment
Client enterscard data
First datagenerates
reference ID
E-shop initiatespayment, sendstransaction with
reference ID
First Datasends ID, cardauthorisation
details to eshop
Returning clientpresses “1 click pay”,
initiates payment
First Data getstransaction requestwith reference ID
1. 2. 3. 4.
2. 1.
First dataidentifies
card, processtransaction
5.
3.
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And a few more businesses
Health andBeauty, Vitamins
Dog food SocksContact lenses Daily usageproducts
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What is common when you sellthese products and services?
Furniture Travel Constructionmaterials, fabrics
Heatingsystems
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What does the salesprocess look like?
E-shopcontacts client,
reconfirmsorder
E-shopsends
confirmationand invoice
E-shopchecks bankstatement
Client rethinks, makes wiretransfer or
cancels order
Client gets digital invoice to email or SMS,
presses “pay by card’’
When moneyreceived,
proceeds withdelivery
1.
1. 3. 2.
2. 3. 4. 5.
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And a few more businesses
Any cataloguebusiness
Any serviceCompany
Telemarketers
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Who is going to use thesepayment options?
No. of smartphoneusers in Baltic
countries
No. of paymentcards issued in Baltic
countries
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2,3M
1,8M
3,4M
Europeon System of Central Banks (ESCB), 2015
Importance of managing change
264 million people in Europe are eShoppers*
73.4% of users access theweb via a mobile device*
94 million customers buy cross-borderand this figure is growing*
*eCommerce Europe: European B2C eCommerce Report 2014
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Multi-channel payment solutions
CustomerMobile
SelfCheckout
MobilePOS
eCommerce
Point ofSale (POS)
UnattendedTerminal
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Thank you!
Tallinn,Estonia
Vilnius, Lithuania
Riga, Latvia (Head Office)
Zurich, Switzerland
Moscow, Russia
St. Petersburg, Russia
Minsk , Belarus
Almaty , Kazakhstan
Kiev, Ukraine
[email protected] +371 26 337305
[email protected]+370 52664611
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