India Handbag Industry, Online Luxury Handbag Industry Outlook
3 Focuses for Your Online Industry Research
description
Transcript of 3 Focuses for Your Online Industry Research
![Page 1: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/1.jpg)
3 FOCUSES FOR YOUR ONLINE INDUSTRY
RESEARCH
Image Credit: PhoCusWright
![Page 2: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/2.jpg)
Online industry research allows both big businesses and small companies to identify market opportunities.
Image Credit: PMTribe
![Page 3: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/3.jpg)
Industry research used to require that companies foot the bill for expensive phone surveys and focus groups.
Image Credit: Evelexcom
![Page 4: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/4.jpg)
But research was considered a worthwhile investment because it yielded insights that impacted a company’s decisions about future markets.
Image Credit: GreenBookBlog
![Page 5: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/5.jpg)
Now, with the availability of online research tools, everyone can take part without having to invest heavily in research.
Image Credit: Online Learning
![Page 6: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/6.jpg)
Unfortunately, 24% of companies don’t even use the analytics data they collect.
![Page 7: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/7.jpg)
Unfortunately, 24% of companies don’t even use the analytics data they collect.
And only 1 out of 10 companies feel they are using their data effectively.
![Page 8: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/8.jpg)
Here are a few tips to help make your online industry research more effective.
![Page 9: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/9.jpg)
Here are a few tips to help make your online industry research more effective.
Focus on three key areas:
![Page 10: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/10.jpg)
Your Keywords
![Page 11: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/11.jpg)
Your Keywords
Your Competitors
![Page 12: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/12.jpg)
Your Keywords
Your Competitors
Your Customers
![Page 13: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/13.jpg)
Your Keywords
![Page 14: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/14.jpg)
Your Keywords
For your keywords, look for those special ones that your target audience is using to find products and services like yours.
![Page 15: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/15.jpg)
Your Keywords
For your keywords, look for those special ones that your target audience is using to find products and services like yours.
70% of enterprise purchase decisions begin with search engines, so be sure to pinpoint the right keywords.
![Page 16: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/16.jpg)
Your Competitors
![Page 17: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/17.jpg)
Your Competitors
Determining your ideal keywords will also help you identify other companies competing for the same keywords.
![Page 18: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/18.jpg)
Your Competitors
Determining your ideal keywords will also help you identify other companies competing for the same keywords.
Make a list of these competitors and check out their online activities. This includes their:
![Page 19: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/19.jpg)
Website
![Page 20: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/20.jpg)
Website
Social media
![Page 21: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/21.jpg)
Website
Social media
Links
![Page 22: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/22.jpg)
Your Customers
![Page 23: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/23.jpg)
Your Customers
Finding your ideal keywords will also provide clues to help you find your ideal client.
![Page 24: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/24.jpg)
Your Customers
Finding your ideal keywords will also provide clues to help you find your ideal client.
As you continue researching, create an ideal client profile.
![Page 25: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/25.jpg)
Your Customers
Finding your ideal keywords will also provide clues to help you find your ideal client.
As you continue researching, create an ideal client profile.
Identify their habits, what websites and search engines they trust, and particularly their buying behavior.
![Page 26: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/26.jpg)
The Key to Online Industry Research:
![Page 27: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/27.jpg)
The Key to Online Industry Research: FOCUS
![Page 28: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/28.jpg)
The Key to Online Industry Research: FOCUS
Online industry research is about closing in on your ideal client, your ideal keywords and your strategy.
![Page 29: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/29.jpg)
The Key to Online Industry Research: FOCUS
Online industry research is about closing in on your ideal client, your ideal keywords and your strategy.
But don’t narrow your focus so much that you miss potential market opportunities or a new target audience.
![Page 30: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/30.jpg)
Sources:
![Page 31: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/31.jpg)
Sources: http://www.brafton.com/news/89-percent-of-consu
mers-use-search-engines-for-purchase-decisions
![Page 32: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/32.jpg)
Sources: http://
www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions
http://istrategyconference.com/blog/do-you-really-need-web-analytics/
![Page 33: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/33.jpg)
Sources: http://
www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions
http://istrategyconference.com/blog/do-you-really-need-web-analytics/
http://www.i4cp.com/news/2010/06/15/most-companies-don-t-use-data-when-making-decisions-about-people
![Page 34: 3 Focuses for Your Online Industry Research](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bf80f24a795924108b456c/html5/thumbnails/34.jpg)
Sources: http://
www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions
http://istrategyconference.com/blog/do-you-really-need-web-analytics/
http://www.i4cp.com/news/2010/06/15/most-companies-don-t-use-data-when-making-decisions-about-people
http://www.sprintmarketing.com/online-industry-research/