Codes and conventions, Codes and conventions, Target Audiences, and Target Audiences, and

Market ResearchMarket ResearchOf Of Planet EarthPlanet Earth, , Big Fat Gypsy WeddingBig Fat Gypsy Wedding, ,

Dynamo: Magician Impossible, Spellbound Dynamo: Magician Impossible, Spellbound and and Great Barrier Reef: Nature’s MiracleGreat Barrier Reef: Nature’s Miracle

Planet EarthPlanet Earth

Epic, orchestral music.Epic, orchestral music. Sweeping, panoramic shots.Sweeping, panoramic shots. Slow moving camera shots.Slow moving camera shots. Slow pacing to build tension.Slow pacing to build tension. A ‘Voice of God’ narrative.A ‘Voice of God’ narrative.

Codes and Conventions

Planet EarthPlanet Earth

Planet Earth is most likely aimed at an adult Planet Earth is most likely aimed at an adult audience (approx. 20-55 years old) with an audience (approx. 20-55 years old) with an interest in nature, due to the sophisticated interest in nature, due to the sophisticated content and relatively slow pacing that content and relatively slow pacing that younger audiences would soon tire of.younger audiences would soon tire of.

Target Audience

Planet EarthPlanet Earth

The DVD box set cover The DVD box set cover creates a sense of grand scale creates a sense of grand scale and mystery with the light and mystery with the light shining off the horizon into shining off the horizon into the darkness of space and the darkness of space and displays the sense of natural displays the sense of natural beauty envisioned throughout beauty envisioned throughout the series.the series.

Market Research

Big Fat Gypsy WeddingBig Fat Gypsy Wedding

Overly elaborate text symbolises the subject’s focus Overly elaborate text symbolises the subject’s focus on flash over substance.on flash over substance.

Very easy, light music merely to keep pacing and to Very easy, light music merely to keep pacing and to keep some kind of sensory stimulus.keep some kind of sensory stimulus.

Close up camera shots to emphasise the importance Close up camera shots to emphasise the importance of tiny events and over imposes the subject’s of tiny events and over imposes the subject’s importance.importance.

Camera quality is kept no more than adequate with Camera quality is kept no more than adequate with the sound quality allowing noises from outside the the sound quality allowing noises from outside the shop in, creates interpolation and familiarityshop in, creates interpolation and familiarity

Music appears to almost amplify comedic effect at Music appears to almost amplify comedic effect at certain times, turning almost ‘jingle-like’certain times, turning almost ‘jingle-like’

Codes and Conventions

Big Fat Gypsy Wedding Big Fat Gypsy Wedding

The show is likely aimed at adult to middle The show is likely aimed at adult to middle aged female audiences (ranging from 18-45 aged female audiences (ranging from 18-45 years of age) due to the highly feminised years of age) due to the highly feminised content of fashion and weddings, however the content of fashion and weddings, however the boorish attitude and inadvertent comic appeal boorish attitude and inadvertent comic appeal of the show may possibly hold male audiences of the show may possibly hold male audiences of a similar age range.of a similar age range.

Target Audience

Big Fat Gypsy WeddingBig Fat Gypsy Wedding

The imposition of the The imposition of the ‘Bigger. Fatter. Gypsier.’ ‘Bigger. Fatter. Gypsier.’ Conveys the standoffish Conveys the standoffish and imposing personalities and imposing personalities of the documentaries of the documentaries subjects and the inclusion subjects and the inclusion of the housing estate in of the housing estate in the background shows the the background shows the relatable settings and relatable settings and nature.nature.

Market Research

Dynamo: Magician ImpossibleDynamo: Magician Impossible

Use of rap styled music over establishing shot Use of rap styled music over establishing shot of London conveys a sense of grit to the show.of London conveys a sense of grit to the show.

Long panning and establishing shots creates Long panning and establishing shots creates sense of grandness and wonder.sense of grandness and wonder.

Shaky, handheld camera effect creates Shaky, handheld camera effect creates personalisation and familiarity.personalisation and familiarity.

Audio is kept unrefined to interpolate the Audio is kept unrefined to interpolate the viewer into the crowds.viewer into the crowds.

Codes and Conventions

Dynamo: Magician ImpossibleDynamo: Magician Impossible

The show is likely targeted at teens to adults The show is likely targeted at teens to adults (from 15-30 years of age) and those with an (from 15-30 years of age) and those with an interest in magic due to the occasional adult interest in magic due to the occasional adult dialogue and mature, sophisticated nature of dialogue and mature, sophisticated nature of the tricks.the tricks.

Target Audience

Dynamo: Magician ImpossibleDynamo: Magician Impossible

The inclusion of butterflies The inclusion of butterflies and playing cards makes and playing cards makes for an interesting and for an interesting and curiosity evoking image, curiosity evoking image, with the contrasting gray with the contrasting gray and white of the bottom to and white of the bottom to the oranges and yellows of the oranges and yellows of the top, creates a surreal the top, creates a surreal and ethereal look.and ethereal look.

Market Research

SpellboundSpellbound

Light, metronome-like music creates the effect Light, metronome-like music creates the effect of a countdown, building tension and of a countdown, building tension and suspense.suspense.

Voices and ambient noise of the scene kept Voices and ambient noise of the scene kept level with the music instead of being removed level with the music instead of being removed to interpolate the viewer. to interpolate the viewer.

Use of establishing shots and emphasis on Use of establishing shots and emphasis on smaller actions creates a larger scale for the smaller actions creates a larger scale for the competition and changes the proportion of it to competition and changes the proportion of it to something much larger and more important.something much larger and more important.

Codes and Conventions

SpellboundSpellbound

Spellbound is targeted at older audiences Spellbound is targeted at older audiences (approx. 40-60 years of age) as a way of (approx. 40-60 years of age) as a way of reminiscing and admiring the arguably dying reminiscing and admiring the arguably dying art of the Spelling Bee competitions and the art of the Spelling Bee competitions and the prestige they hold in American Society. prestige they hold in American Society.

Target Audience

Great Barrier ReefGreat Barrier Reef

Epic, operatic music that builds a highly Epic, operatic music that builds a highly cinematic style and creates a sense of cinematic style and creates a sense of discovery.discovery.

Narrator is shown to give a personalising Narrator is shown to give a personalising aspect to the film.aspect to the film.

Widespread use of large establishing shots to Widespread use of large establishing shots to create a grand scale.create a grand scale.

Codes and Conventions

Great Barrier ReefGreat Barrier Reef

Similar to Similar to Planet EarthPlanet Earth’s target audience, ’s target audience, those of adult age (20-55 year olds) with an those of adult age (20-55 year olds) with an interest in nature or academic pursuits, due to interest in nature or academic pursuits, due to the sophisticated language and potentially the sophisticated language and potentially confusing biological facts to those of younger confusing biological facts to those of younger ages.ages.

Target Audience