3. CMS Systems and Wordpress - Search Engine Optimization
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Transcript of 3. CMS Systems and Wordpress - Search Engine Optimization
CMS Systemsand WordPress
Content Management, Working with WordPress
Svetlin Nakov
Telerik Software Academyacademy.telerik.com
Manager Technical Trainerwww.nakov.com
seocourse.telerik.com
Table of Contents Web Content Management Systems (CMS) Joomla, Drupal, WordPress,
SharePoint, …
Working with WordPress Installing and Configuring
Administrative Interface: Pages, Posts, Categories, Tags, Comments, Settings
Themes
Plugins
Creating / Modifying WordPress Themes
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Web Content Management Systems (CMS
Systems)Overview
Web CMS Systems Web Content Management Systems (CMS) Software system providing Web site
authoring, collaboration and administration tools
Users with little or no knowledge of HTML can create and manage Web sites content
CMS typical functions: Create / maintain Web sites Add / edit / delete pages,
documents, news, images, files, forms, polls, events, blogs, …
Manage navigation, users, permissions, SEO, …
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WYSIWYG editor No need for advanced HTML or CSS
skills No need for Dreamweaver /
FrontPage / etc. or Wiki syntax to learn
Can paste content from a word processor
Web-based access Edit content from any computer Staff can change content
immediately No waiting for Web admin to upload
the content
Support for many types of documents and files
Benefits of CMS Systems
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Examples of CMS Systems
Open Source CMS Systems
Joomla
Drupal
WordPress
DotNetNuke
Commercial CMS Systems
SharePoint (MOSS)
Telerik Sitefinity6
Web Content Management Systems (CMS
Systems)Live Demo
WordPressWorking with WordPress
What is WordPress? WordPress is one of the world's leading blog and Web CMS systems Open-source (free) software
Written with PHP and MySQL database
Stores all Web site contents in the database and images / files in the file system
Very powerful, Easy-to-use, SEO friendly
Very large community – themes, plugins, …
Official Web site: www.wordpress.org
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Installing and Running WordPress
Installing WordPress In the cloud (use WordPress as
service) Just create and account at
www.wordpress.com
At your Web hosting provider Download it (e.g. wordpress-3.2.1.zip)
Unzip it in some public directory at the server
Create the database and run the install script
Self-hosted Install XAMP + WordPress at your
local machine XAMP = Windows + Apache + MySQL
+ PHP
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WordPress Dashboard The WordPress Dashboard is:
The administrative interface of WordPress
Create / edit / delete pages, posts, categories, tags, comments, documents, images, files, …
Manage users, themes, widgets, plugins, settings, …
User-friendly UI WYSIWYG editor
Media library11
WordPress ThemesUsing / Creating / Modifying WordPress
Themes
WordPress Themes WordPress supports themes
Themes define the structure, layout (the UI)
Can support or not widgets and menus
Can be single column / multi-column
Can be free or paid The best themes are usually free
Users can switch between the installed themes
Official WordPress themes directory: http://wordpress.org/extend/themes
/
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Custom WordPress Themes
Typical WordPress themes consist of Main index template – index.php Page template – page.php Header – header.php Footer – foorter.php Sidebar – sidebar.php Comments template – comments.php Styles – styles.css Theme functions – styles.css 14
Using / Creating / Modifying WordPress
ThemesLive Demo
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