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edgehill.ac.uk

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Advertising,Marketingand Public

Relations

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Creative discussion, campaignplanning, business knowledgeand practical skills developmentenable you to communicate keymessages to target audiencesthrough a variety of mediums inthese career-focused degrees.

Find out moreabout staff, students,facilities and researchin this subject throughvideos, profiles anddetails courseinformation.

You may also be interested in:Business and Management 84Media 204

More information at ehu.ac.uk/studymarketing


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ENTRY REQUIREMENTSTypical offer 280 UCAS tariff points preferably to include

creative arts subjects.

Please see pages 310 - 321 for the grades needed toobtain these points and full details of University entry

requirements.

ATTENDANCE3 years full-time

UCAS CODEBA (Hons) Advertising N561

FIND OUT MOREIn-depth information about this course and links to

student views, video, Department information and more

at ehu.ac.uk/n561

Log in to Think Edge Hill to contact admissions tutorsand current students, ask questions, receive updatesand find out about Open Days via your personal Edge HillUniversity web page ehu.ac.uk/studyor talk to an adviser

on 01695 657000.

HOW WILL I STUDY?Teaching includes lectures, tutorials, seminars, workshops,

demonstrations, individual supervision, directed reading/studyand student-directed study. There is an emphasis on acquiringindividual transferable skills as well as developing theknowledge and skills important to advertising practitioners.

WHO WILL BE TEACHING ME?You will be taught by an experienced team with a wide rangeof interests reflecting all areas of advertising and media theory.Team members are active in the research of contemporary

developments in media and offer wide experience of workingin the Advertising industry.

HOW WILL I BE ASSESSED?Modules are assessed by coursework, either at the end orthroughout the module. Coursework includes essays, casestudies, individual and group presentations, practical projectsand dissertation. Assessment in Years 2 and 3 contributes to

your final degree.

CAREER PATHSTypical career paths could be in an advertising agency or

client side. Agencies could be specialist or full service wherework includes creating and managing integrated advertisingcampaigns, client and supplier liaison, planning, research

and evaluation or new business development in roles such asart director, copywriter, account executive, media planner orbuyer, brand management or a public relations role.

edgehill.ac.uk

KEY FACTS

A work placement and collaborative practical projectsare key features of the course

Guest speakers, an Industry Advisory Panel and reallife creative briefs from top Advertising Agencies area vital part of our student experience

Industry links and networking opportunities help you

develop career opportunities

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Advertising in the 21st Century is truly multi-media. Our degree will allow you to explore thecreativity of advertising and develop the power toshock, entertain and persuade audiences using adiverse range of media-channels. You willdevelop your creative potential and producethought-provoking, cutting edge campaigns thatwill build into an impressive portfolio todemonstrate your skills and talent to prospectiveemployers. The fast-paced and rapidly changingnature of the industry is reflected in the modulesthat focus on contemporary practices, creativestrategies and new and emerging technologies.You will develop an understanding of the principles,theory and skill behind great advertising

campaigns and the ability to motivate people orchange their attitudes.

WHAT WILL I STUDY?InYear 1 you will be introduced to the principles and practiceof advertising and will apply your knowledge and creativity bydeveloping your own big ideas for advertising campaigns.

You will study and apply key craft skills such as art direction,copywriting and visualizing and be introduced to visualcultures, which encourage you to think about, and criticallyexamine, visual technologies and experiences. You will be

supported through a programme of academic and researchskills and be assigned a personal tutor.

Example modules include: Creative Thinking and Visualising;Visual Cultures; Art Direction and Copywriting; Introductionto Advertising.

InYear 2 the focus is on industry and professional practice,critical analysis and developing research skills. You willproduce integrated brand campaigns, explore and apply

convergent and digital media and create a televisioncommercial in a collaborative project with Film and TelevisionProduction students. You will be given a choice of modulesand may wish to explore the psychology of persuasion or

analyse audiences. You will also study the contemporarymedia industry, including economic, legislative andregulatory systems. An industry portfolio will help you plan

and prepare for your placement and future career andincludes workshops on employment, interviews, networkingand freelance work

AdvertisingBA (Hons)

Advertising, Marketing and Public Relations

Example modules include:Analysing Audiences; IntegratedBrand Campaigns; Convergent Media; Creative Advertising;Psychology of Persuasion; Social and Sustainable Marketing.

Year 3 involves a work placement and the creation of a portfolioof industry-ready advertising campaigns for contemporary

brands, across many different media types. You will also studycontemporary media policy and practice. An advertising-based dissertation allows students to carry out a personalresearch project that reflects their professional interests.

This degree is supported by an Industry Advisory Panel thatmeets regularly with the course team. These rich industry

links help students locate a variety of prospective employers.

Example modules include: Individual Production Project;Dissertation; Work Placement; Event Management; LiveBriefs; Ethics in Advertising.


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ENTRY REQUIREMENTSTypical offer 280 UCAS tariff points plus evidence of

numeracy.

Please see pages 310 - 321 for the grades needed to

obtain these points and full details of University entryrequirements.

ATTENDANCE3 years full-time4 years sandwich

UCAS CODEBSc (Hons) Marketing N591

FIND OUT MOREIn-depth information about this course and links to studentviews, video, Department information and much more atehu.ac.uk/n591

Log in to Think Edge Hill to contact admissions tutorsand current students, ask questions, receive updates

and find out about Open Days via your personal Edge HillUniversity web page ehu.ac.uk/studyor talk to an adviseron 01695 657000.

HOW WILL I STUDY?As well as preparing fo r and attending lectures, seminars,

tutorials and workshops, you will spend time reading andcompleting coursework, including written assignments,portfolios, presentations and poster and video production.Coursework may comprise individual and group work. Case

studies and problem-solving exercises may also be used.External professionals will be invited to deliver occasionalsessions in order to develop your wider contacts.

WHO WILL BE TEACHING ME?Highly qualified, experienced and enthusiastic academicswho research and regularly engage with the wider businessand academic environment. Staff specialisms are actively

encouraged and you will benefit from their wide range ofknowledge and experience. Members of the teaching teamalso undertake continuous professional development

through the Chartered Institute of Marketing and regularlypresent research papers at international conferences.

HOW WILL I BE ASSESSED?A combination of assessment methods are designed to testvocational capability, academic critical thinking and intellectualdevelopment. Case studies and problem-solving exercises areused and examinations may take different forms, using both

seen and unseen questions, closed or open book.

CAREER PATHSThis degree is ideal preparation for careers in marketing and

general business, in both the public and private sectors.Possible career paths include digital advertising, advertisingoperations, web design, web creation, online marketing andmedia planning.

edgehill.ac.uk

KEY FACTS

On completion you will be able to gain exemptionsfrom the Chartered Institute of Marketing (CIM), theUKs leading marketing professional body

Develop creative skills, theoretical knowledge

and practical experience and discover howcommunication in digital marketing are evolving

An option year-long placement is available before

your final year

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Digital marketing has evolved from being aperipheral element of organisational marketingto one which, in an increasingly multi-channelenvironment, is at the heart of marketingcommunications and strategy. This degree willgive you a thorough grounding in the theoriesunderlying marketing while developing a practicalunderstanding of advertising and web-basedtechnologies. Reflecting the multi-layered natureof digital marketing through compulsory andoptional modules, you will have some autonomyin structuring a programme suited to yourinterests. This will enhance your intellectualstimulation and development and support yourcareer progression.

WHAT WILL I STUDY?In Year 1 you will be introduced to the basics of websitedevelopment and the principles of marketing, including

digital and interactive marketing. You will choose two furthermodules from a varied selection covering brand creation,communicating through design, understanding visualcultures and systems analysis.

Example modules include:Principles of Marketing; Digitaland Interactive Marketing; Website Development; PersonalDevelopment; Brand Creation; Communicating throughDesign; Understanding Visual Cultures; Systems Analysis.

Compulsory modules in Year 2 introduce you to methods of

research, relationship marketing management and useable

hypermedia. There is also a work placement and optionalmodules which explore social and sustainable marketing,

convergent media, analysing audiences, social media andonline engagement as well as retail marketing.

Example modules include:Research Methods; RelationshipMarketing Management; Useable Hypermedia; Work-RelatedLearning; Graduate Enterprise; Social and SustainableMarketing; Convergent Media; Analysing Audiences; RetailMarketing; Social Media and Online Consumer Engagement.

Digital MarketingBSc (Hons)

Subject to validation


On successful completion of Year 2 , you can choose toproceed directly toYear 3 or opt for a sandwich year duringwhich you will undertake a paid, supervised one-year

placement in a relevant organisation.

The final year of the programme includes a dissertation and

modules examining digital marketing strategy and searchengine optimisation. You will also choose from further modulesexploring marketing communications, consumer behaviour,international strategic marketing and streaming media.

Example modules include:Dissertation; Digital MarketingStrategy; Analytics and Search Engine Optimisation;Marketing Communications; Consumer Behaviour;

International Strategi c Marketing; Ethics in Advertising;Streaming Media.

PLACEMENT/WORK-BASED LEARNINGA placement with an external company allows you to putyour learning into practice. You will have the opportunity tobuild relationships with potential employers and gain vital

experience for your CV. You can also choose to spend a yearin industry on a work placement before joining the final yearof the programme.


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numeracy.




UCAS CODEBSc (Hons) Marketing N590




HOW WILL I STUDY?We provide high quality supportive delivery and staff are

approachable and show understanding. Our facilities areexcellent, with extensive use of information technology tosupport your learning experience and ensure that yougraduate equipped with both the knowledge and the

appropriate skills to embark on your chosen career.Coursework may comprise individual and group work,case studies and problem-solving exercises. External

professionals are invited to deliver sessions to develop yourwider contacts.

WHO WILL BE TEACHING ME?Highly qualified, experienced and enthusiastic academics

who research and regularly engage within the wider businessand academic environment teach this degree. Staffspecialisms are actively encouraged through the programme

and you will benefit from their wide range of knowledge andexperience.

HOW WILL I BE ASSESSED?Combined assessments consider vocational capability,academic critical thinking and intellectual development. Casestudies and problem solving exercises may also be used.Examinations may take different forms, using both seen and

unseen questions, closed or open book.

CAREER PATHSA marketing degree will allow you to pursue a range of

careers within marketing and general business, in both theprivate and public sectors and also in specialised areas suchas sales planning, branding, sponsorship, digital and directmarketing. You will be given guidance on career planning and

be supported in applying for work based experiences to helpyou make choices as to your chosen career.

edgehill.ac.uk

KEY FACTS

Gain exemptions from the Chartered Institute ofMarketing (CIM), the UKs leading marketingprofessional body, on completion

External professionals and networking opportunitieswill help you build and maintain contacts andrelationships

In-house and agency roles exist across a broad

spectrum of business, industry and the servicessector

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At the heart of business life, and increasinglyintegrated into all aspects of an organisation, youwill experience an exciting mixture of creativity,business knowledge, analysis and planningallowing you to hone your practical marketingskills and apply them across a variety ofindustries. You will gain an understanding ofwhat drives consumer behaviour and enablesbusinesses to develop popular products, compellingoffers and effective promotional campaigns throughpractical aspects such as establishing andrunning a company with colleagues while youstudy, undertaking valuable work experience ina marketing environment and through intellectualstimulation and development supporting your

career progression

WHAT WILL I STUDY?InYear 1 you will study the central philosophies of marketingthinking and practice and be introduced to the basics ofmarketing and brand creation. You will also learn the

fundamentals of digital and interactive marketing and howthe use of the internet and software applications can supporttraditional marketing practices.

Example modules include:Principles of Marketing; Digitaland Interactive Marketing; Business Economics; Accounting;Brand Creation; Personal Development.

In Year 2 you will study how to implement marketingconcepts for service-based organisations and the retail

sector as well as examining how to establish, develop andmaintain successful customer relationships. Alongside thisyou will consider sustainable marketing techniques and gainan understanding of the research tools you will need to

complete the dissertation in the final year.

You will also have the opportunity to choose an additional

module to study, one of which includes forming and runninga company with your colleagues.

Example modules include: Services Marketing; RetailMarketing; Relationship Marketing Management; Socialand Sustainable Marketing; Research Methods; WorkRelated Learning; Graduate Enterprise.

MarketingBSc (Hons)


Year 3 focuses on the factors that influence what, whereand when consumers buy, and explores the marketingcommunications mix. It also provides you with an informed

appreciation of international marketing and an understandingof the internal and external factors influencing strategy anddecision-making.

Example modules include: Consumer Behaviour;Marketing Communications; International StrategicMarketing; Strategy and Decision Making; Dissertation.

PLACEMENT/WORK BASED LEARNINGWork-based learning involves a period working in an externalcompany which allows you to put your learning into practice.

As well as developing your skills and future learningprocesses, you will have the opportunity to buildrelationships with prospective employers and gain vitalexperiences for your CV. You can also choose to spend

a year in industry on work placement before starting yourthird year.


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numeracy.




UCAS CODEBSc (Hons) Marketing with Advertising N5N6




HOW WILL I STUDY?We provide high quality supportive delivery and approachable

and understanding staff. Our facilities are excellent, withextensive use of information technology to support yourlearning experience and ensure you graduate with theknowledge and skills for your chosen career. Coursework may

comprise individual and group work. Case studies andproblem-solving exercises may be used and externalprofessionals deliver sessions to develop your wider contacts.

WHO WILL BE TEACHING ME?Highly qualified, experienced and enthusiastic academics whoresearch and engage within the wider business and academicenvironment. Staff specialisms are actively encouraged and

you will benefit from their knowledge and experience.

HOW WILL I BE ASSESSED?Assessments consider vocational capability, academic

critical thinking and intellectual development. Case studies

and problem solving exercises may also be used.Examinations take different forms, using both seen and

unseen questions, closed or open book.

CAREER PATHSYou can pursue careers within marketing and generalbusiness, in both the private and public sectors. Roles could

be in house or for specialised or full service agencies inproduct development, branding and sales planning. You willbe given guidance on career planning and be supported in

applying for work-based experiences to help you make yourcareer choices.

edgehill.ac.uk

KEY FACTS


Concept development, design and shooting your ownadvert provides the very best practical experience

In-house and agency roles exist across a broadspectrum of business, industry and the service sector

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Advertising is a powerf ul tool in the Marketingprofessionals armoury. It plays a vital role incommunicating key messages about productsand services to relevant consumers. Withincreased competition and a proliferation ofmedia the advertisers role has become increasinglychallenging and dynamic and this programmereflects that. It involves a practical mix ofcreativity, business knowledge, analysis andplanning skills, with opportunities for practicalexperience through the establishment andrunning of your own company with colleagues orwork experience in a marketing environment.The mix of creativity, organisation, strategicplanning and intellectual stimulation and

development are vital components to support yourfuture career.

WHAT WILL I STUDY?InYear 1, there are six compulsory modules which developyour knowledge of essential marketing and advertisingconcepts and strategies. You will combine academic and

practical learning, with group work to design and shoot yourown advertising campaign, nurturing transferableemployability skills throughout.

Example modules include:Principles of Marketing; Digitaland Interactive Marketing; Understanding Visual Cultures;Introduction to Advertising; Brand Creation; PersonalDevelopment.

InYear 2 you build on your learning and understanding ofmarketing and advertising through implementation of

concepts in areas such as service-based organisations andthe retail sector. You examine how to establish, develop andmaintain successful customer relationships and advertisings

role in these. You will also consider sustainable marketingand advertising techniques and an understanding of theresearch tools needed to complete the dissertation in thefinal year.

You can choose an additional module to study, one of whichincludes forming and running a company with your colleagues.

Marketing with AdvertisingBSc (Hons)


Example modules include: Services Marketing; RetailMarketing; Integrated Brand Campai gns; Psychology ofPersuasion; Analysing Audiences; Research Methods; WorkRelated Learning; Graduate Enterprise.

Year 3 will develop advanced and challenging subject

specific knowledge focusing on advertisings role in themarketing professionals battle to attract and hold theattention of their consumers and influence what, where andwhen they buy. You will gain an appreciation of international

marketing and an understanding of the internal and externalfactors influencing strategy and decision-making.

Example modules include: Consumer Behaviour;

Marketing Communications; International Marketing;Strategy and Decision Making; Ethics in Advertising; MediaFutures; Global Convergence; Dissertation.

PLACEMENT/WORK BASED LEARNINGWork based learning involves a period working in an externalcompany putting learning into practice. You develop skills

and future learning processes and have the opportunity tobuild relationships with potential employers, gaining vitalexperiences for your CV. You can also choose to spend a yearin industry on work placement before starting your third year.

Graduate enterprise allows you to develop a business ideawhile putting your marketing training into practice. You willdevelop transferable intellectual and study skills, which are

highly appropriate to a career in marketing, advertising andmanagement.


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numeracy.




UCAS CODEBSc (Hons) Marketing with PR NP52

FIND OUT MOREIn-depth information about this course and links to studentviews, video, Department information and more atehu.ac.uk/np52



HOW WILL I STUDY?We provide high quality delivery by approachable staff.

Facilities are excellent, with extensive use of informationtechnology to support learning and ensure you graduate withthe knowledge and skills to embark on your chosen career.Coursework may comprise individual and group work and

case studies and problem-solving exercises may be used.External professionals will deliver sessions to develop yourwider contacts.

WHO WILL BE TEACHING ME?Highly qualified and enthusiastic academics who researchand regularly engage within the wider business andacademic environment. Staff specialisms are encouraged

and you will benefit from their knowledge and experience.

HOW WILL I BE ASSESSED?Assessments consider vocational capability, academic

critical thinking and intellectual development. Case studies

and problem solving exercises may be used. Examinationsmay take different forms, seen and unseen, and closed or

open book.

CAREER PATHSThis degree will allow you to pursue careers within marketingand general business. Opportunities exist in house or in

consultancies or agencies, with specialisation in areas suchas healthcare, IT or consumer work. You will be givenguidance on career planning and supported in applying for

work-based experiences to help you make your careerchoices.

edgehill.ac.uk

KEY FACTS


In-house and agency roles exist across a broadspectrum of business, industry and the service sector

Establishing and running your own company, workexperience or a year-long placement provide practical

skills alongside intellectual stimulation anddevelopment

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Organisations increasingly need to be concernedabout more than just their trading relationships

with their target markets. They cannot f unctioneffectively without the cooperation and supportof a wide range of external bodies. PublicRelations (PR) is the business function chargedwith explaining what an organisation stands forand creating a strong, positive corporate imagewith the aim of gaining understanding andsupport. The PR professionals role is to act as aconduit for external communications in responseto both positive and negative triggers includinginteracting with the media and planning andorganising events. Practical experience is integralto this degree

WHAT WILL I STUDY?In Year 1 , there are six compulsory modules to developknowledge of the essential business context underlying

marketing and PR concepts and strategies. You will combineacademic and practical learning, with an opportunity to workin a group to design and shoot your own advertisingcampaign, nurturing transferable employability skills.

Example modules include:Principles of Marketing; Digitaland Interactive Marketing; Foundations of PR; MediaRelations; Brand Creation; Personal Development.

In Year 2 you will learn to implement marketing and PRconcepts for service-based organisations and the retail

sector and examine how to establish and maintain

successful external relationships. You will considersustainable marketing techniques and an understanding of

the research tools needed to complete the dissertation in thefinal year. You will choose an additional module to study,including forming and running a company with colleagues.

Example modules include: Services Marketing; RetailMarketing; PR Campaigns; Psychology of Persuasion;Crisis Management; Analysing Audiences; ResearchMethods; Work Related Learning; Graduate Enterprise.

Marketing with Public RelationsBSc (Hons)


Year 3develops subject specific knowledge in a challengingway. You will focus on PRs role when marketing is calledupon to present the companys side of the story to its

consumers and its wider external audience. A PR messagecan be spread more widely than an advertising budget allowsand with greater credibility. An appreciation of international

marketing and the global challenges facing marketing andPR professionals, an understanding of the internal andexternal factors influencing strategy and decision-making arealso part of this year.

Example modules include: Consumer Behaviour; MarketingCommunications; International Marketing; Strategy andDecision Making; Events Management; Political Communication,

PR for Charities and NGOs; Dissertation.

PLACEMENT/WORK BASED LEARNINGWork based learning involves working with an external

company putting your learning into practice. You will developskills and learning processes, and build relationships withpotential employers, gaining vital experiences for your CV.

You can also choose to spend a year in industry on workplacement before starting your third year.

Graduate enterprise develops a business idea, putting training

in marketing into practice. You will develop transferableintellectual and study skills, appropriate to a career inmarketing, advertising and management.


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ENTRY REQUIREMENTSTypical offer 280 UCAS tariff points.


requirements.


UCAS CODEBA (Hons) Public Relations P210

FIND OUT MOREIn-depth information about this course and links to student

views, video, Department information and more atehu.ac.uk/p210

Log in to Think Edge Hill to contact admissions tutorsand current students, ask questions, receive updatesand find out about Open Days via your personal Edge HillUniversity web page ehu.ac.uk/studyor talk to an adviser

on 01695 657000.

Our degree has an Industry Advisory Panel that meetsregularly with the course team and these rich industry links

support you in your search for prospective employers. Youwill be encouraged to attend regular CIPR meetings toexchange ideas with other students and network with

industry professionals.

HOW WILL I STUDY?Learning will be theoretical and practical. You'll be supported

by resources including library materials, IT and internetaccess, computer hardware and software to industrystandard and by a range of media and digital multimedia. Awork placement will enable you to build up your experience

and links within the industry.

WHO WILL BE TEACHING ME?An experienced team with a wide range of interests reflecting

all areas of media and marketing theory and practice willwork with you. Team members are active in the research of

contemporary developments and have current or recentexperience of working in industry.

HOW WILL I BE ASSESSED?Assessment in the first year will ensure you have achievedthe required knowledge and skills. In Years 2 and 3,

assessment contributes to your final degree award throughwritten and practical assignments, live campaigns, researchprojects and individual and group presentations.

CAREER PATHSYou will assemble a portfolio of work which will help youdemonstrate your practical skills to potential employers.These include public relations consultancies, in-house PR

or communications departments, press offices, eventorganisers, publicity and promotional companies, the media,human relations, marketing and management.

edgehill.ac.uk

KEY FACTS

A degree accredited by the Chartered Institute of

Public Relations (CIPR) with strong links to theindustry body, including regular attendance atmeetings

A work placement and practical projects that give youa first-hand experience of the industry

The degree develops specialist skills in the popularareas of event organizing, international marketing,

charity and political public relations

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Our Chartered Institute of Public Relations(CIPR) accredited degree will develop the

specialist skills the industry demands and allowyou to gain valuable work experience. PR is aboutcreating and enhancing the reputation of clientsand companies and this industry-orientateddegree uses live campaigns for real clients, a workplacement and industry guest speakers todevelop campaigns, portfolios of practical work,links with prospective employers and anawareness of current trends and issues. You'llneed to have a cool head, to be able to problemsolve, think and act quickly in this fast paced andchallenging industry.

WHAT WILL I STUDY?Year 1 looks at the origins, history and development of publicrelations and communication theories alongside basic

principles that underpin its relationship to the media and thebusiness worlds. Writing for the press, liaising with

journalists, analysing media trends, communicating through

design and organising events is an integral part of the course.

Example modules include:Media Relations; Communicatingthrough Design; Introduction to Campaigning.

Year 2 develops decision-making and planning skills. Youwill learn techniques used in crisis management and reflect

on current ethical debates in public relations. There is astrong emphasis on practical projects and working within theindustry, and you will contribute to live campaigns, whilebuilding understanding, creative enterprise and persuasive

skills.

Example modules include: Crisis Management; CreativeResearch Methods and Professional Ethics; Psychology ofPersuasion; Integrated brand campaigns.

Public RelationsBA (Hons)


Year 3 involves a work placement while an additional moduleprepares you for taking charge of the design and theimplementation of a campaign. You will coordinate the work

of Year 1 and 2 colleagues and deliver a full campaign for areal client. Industry-based learning and the study of specialistareas of PR, prepare you for employment and guide you

through the routes into this competitive industry. Adissertation allows you to carry out a personal researchproject that reflects your professional interests.

Example modules include: Work Placement; IndustryPortfolio; International marketing; Event management.

PLACEMENT/WORK BASED LEARNING

You will work and coordinate client-led campaignsthroughout the three years of study. Clients have included

Advocacy West Lancashire, Valley Community TheatreLiverpool, the National Blood Service, Home Start West

Lancashire, Kids in Need and Distress, Merseyside Polonia,and the Yellow House Project.

Through work placements in Year 3 you will acquire specialistskills in the fields of fashion, cultural, non-profit, financial andpolitical public relations.


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Animation

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Working on live animationprojects you will developessential skills for animationproduction using the latestmethods and process. You willlearn to appreciate animationas a form of communicationand develop your own portfolioof work.

Find out moreabout staff, students,

facilities and researchin this subject throughvideos, profiles anddetails courseinformation.

You may also be interested in:Media 204

More information at ehu.ac.uk/studyanimation


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ENTRY REQUIREMENTSTypical offer 280 UCAS tariff points, preferably to include

creative arts subjects.The production of a creative arts portfolio can be credited

with contributing 80 UCAS tariff points towards the total.The selection process normally includes an interview.

Please see pages xxx -xxx for the grades needed to obtainthese points and full details of University entryrequirements.


UCAS CODEBA (Hons) Animation W615

FIND OUT MOREIn-depth information about this course and links tostudent views, video, Department information and more

at ehu.ac.uk/w615



HOW WILL I STUDY?This degree adopts a vocational approach and coursework

includes practical projects, essays, case studies andindividual and group presentations. Tutors provide individualsupervision and support and the course is supported bystate of the art facilities including Apple Mac studios,

television and animation studios and video editing suites.

WHO WILL BE TEACHING ME?An experienced team with a wide range of interests and

industry experience. Lecturers are research-active inanimation and the media and have experience in using thevariety of resources available to you.

HOW WILL I BE ASSESSED?Assessment will be via written and practical assignments,research projects and individual and group presentations.

CAREER PATHS

You will be able to seek a career in animation houses, filmstudios, television companies and web companies as well asfreelance opportunities.

edgehill.ac.uk

KEY FACTS

Explore a broad range of animation media and gaintechnical skills and a critical design appreciation of

animation production processes Benefit from extensive guest speakers from industry

to support your learning Build a portfolio of production products, undertake a

work placement and develop industry contacts

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The evolution of digital technologies has led to arevival in animation techniques. Focusing on the

practical and theoretical aspects of 2D and 3Ddigital animation, this degree investigates howanimation has been re-invented as an art form, amethod of communication and a commercialtool. You'll experiment with technical skills andtechniques and understand how traditionalpractices relate to contemporary digital design. Acritical appreciation of animation, organisationaland team working skills will support yourcreativity and enable you to build a body ofanimation work in the form of show reels whichwill prepare you for applying for jobs andworking within the industry.

WHAT WILL I STUDY?InYear 1 you'll explore the relationship between animationproduction and design, gaining a range of creative and

practical animation skills. You'll cover scriptwriting, dramaticcreation and film structure, learning how to develop ideasfrom conception to final production. You'll also considervisual culture as an important element within animation.

Example modules include: What is Animation?;Understanding Visual Cultures; Animation Production;Design for Animation; Scriptwriting; Experimental andConvergent Animation.

Year 2 develops your practical skills working on 3D and

interactive and character animation. You'll also practise

essential animation studio skills such as sound, lighting,post-production and SFX. You'll gain an understanding of

media theory and its relevance to animation forms throughthe study of, and the relationship between, producers andaudiences. Year 2 also offers a series of elective modules fordeveloping specialist animation skills and techniques. These

include CGI, stop motion and 2D and convergent animation.

Example modules include: Spectacles, Bodi es and OtherPleasures; Concepts in Television, Animation and Film; 3DCGI Animation; Stop-Motion Animation; Scriptwriting andCharacter Development; Post-production; Lighting, Soundand Art Direction.

AnimationBA (Hons)

Animation

Year 3 includes studio practice where you'll appreciate thereal-life aspects of running and working in a professionalanimation studio. Guest speakers will engage you in

evaluating the industry and encourage you to think aboutyour future. You will create a substantial animation projectdemonstrating your ability and undertake an in-depth

research project or dissertation in an area that interests you.

Example modules include: Studio Practice; PersonalSpecialisms Project; Dissertation and Showreel Production.


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creative arts subjects. The production of a creative artsportfolio can be credited with contributing 80 UCAS tariffpoints towards the total.


UCAS CODEBA (Hons) Digital SFX Animation G450

FIND OUT MOREIn-depth information about this course and links tostudent views, video, Department information and moreat ehu.ac.uk/g450



HOW WILL I STUDY?This degree adopts a highly vocational approach to the

subject. Coursework includes practical projects, essays,case studies, individual and group presentations and adissertation. Tutors provide support for individual supervision,directed reading/study and student-directed study.

WHO WILL BE TEACHING ME?You will be taught by an experienced, research-active teamwith a wide range of interests and experience in the industry.

HOW WILL I BE ASSESSED?Through a combination of written and practical assignments,research projects and individual and group presentations.

CAREER PATHSThis degree prepares you to work across the industry, fromanimation houses and film studios to television and webcompanies. You will develop technical skills, a critical

appreciation of animation, organisational ability andteamwork skills. You will also enhance your creativity.

edgehill.ac.uk

KEY FACTS

A highly vocational degree developing practical skills,technical aspects and studio practice

An opportunity to work directly with industry onpractical, client-led briefs

A large-scale project allows you to understandrunning and working with an animation studio

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SFX has benefitted from the evolution of digitaltechnologies and given rise to a renaissance

within the field of animation and has developedan emerging distinction between visual andspecial effects. You will focus on the practical andtheoretical aspects of visual effects (VFX) andspecial effects (SFX) animation and investigatehow the role of VFX/SFX has developed as avisual art-form, a method of communication anda commercial tool. Youll gain the technical andcreative skills required to become a visual andspecial effects animator and discover howtechnological change has put animation at thecentre of communication in many industries.

WHAT WILL I STUDY?InYear 1you will explore the specialist area of VFX and SFXanimation production and design, developing skills in

scriptwriting for animation and film structure. You will also beintroduced to the notion of visual culture as an importantelement within animation practice and studies.

Example modules include: Creation & Design; DigitalSpecial Effects Production; Understanding Visual Cultures;Drawing and Design for Animation; Experimental &Convergent Animation; What Is Animation? History andContext.

Year 2 develops your skills to include 3D and characteranimation, interactive animation and essential studiopractice, including technical aspects such as lighting andsound techniques for animation. You will gain an

understanding of media theory and its relevance to animationforms through the study of narrative, genre, representationand the relationship between producers and audiences.

During Years 2 and 3 you will be given the opportunity toliaise directly with industry where you will be working toindustry-related briefs.

Digital SFX AnimationBA (Hons)

Animation

Example modules include: Scriptwriting & CharacterDevelopment; Lighting, Sound & Art Direction; Spectacles,Bodies and Other Pleasures: Concepts in Television,Animation and Film; Digital SFX Design & Production; SFXTheories and Contemporary Design Concepts.

Year 3 focuses on creating a substantial VFX/SFX animationproject and considers the real-life aspects of running andworking with an animation studio. It also requires you toundertake an in-depth personal research project.

Example modules include: Personal Specialism; StudioPractice / Placement; Dissertation.


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creative arts subjects. The production of a creative artsportfolio can be credited with contributing 80 UCAS tariffpoints towards the total. The selection process normallyincludes an interview. .


UCAS CODEBA (Hons) Stop Motion Animation W617


at ehu.ac.uk/w617

Log in to Think Edge Hill to contact admissions tutors

and current students, ask questions, receive updatesand find out about Open Days via your personal Edge HillUniversity web page ehu.ac.uk/studyor talk to an adviseron 01695 657000.

HOW WILL I STUDY?This degree adopts a highly vocational approach to the

subject. Coursework includes practical projects, essays,case studies, individual and group presentations as wellas a dissertation. Tutors provide support for individualsupervision, directed reading/study and student-directed

study.

WHO WILL BE TEACHING ME?You will be taught by an experienced, research-active teamwith a wide range of interests and experience in the industry.

HOW WILL I BE ASSESSED?Through a combination of written and practical assignments,research projects and individual and group presentations.

CAREER PATHSThis degree prepares you to work across the industry, fromanimation houses and film studios to television and

web companies. You will develop technical skills, a criticalappreciation of animation, organisational ability andteamwork skills. You will also enhance your creativity.

edgehill.ac.uk

KEY FACTS

Practical skills, technical aspects and studio practicecombine to give you a solid grounding in animation

An opportunity to work directly with industry onpractical, client-led briefs

A large-scale project allows you to understandrunning and working with an animation studio

78

Stop-motion has a long and recognisable history,but the evolution of digital technologies has given

rise to its renaissance within the field ofanimation. It is a diverse area requiring technicaland creative skills and our degree will give youthe opportunity to experiment with a range ofstop-motion techniques and understand howtraditional practices relate to contemporarydigital animation. You have the opportunity toproduce a portfolio of animation project workwhich will prepare you for working in theindustry as well as discovering how stop-motionacts as a communications tool and discussingnew theories resulting from changes in technology.

WHAT WILL I STUDY?InYear 1 you will explore the specialist area of stop-motionanimation production and design, developing skills in

scriptwriting for animation and film structure. You will also beintroduced to the notion of visual culture as an importantelement within animation studies.

Example modules include: Understanding Visual Cultures;Stop-Motion Studio; Drawing and Design for Animation;Scriptwriting; Experimental & Convergent Animation;What Is Animation?; History and Context.

Year 2 develops your skills to include 3D and character

animation, interactive animation and essential studiopractice, including technical aspects such as lighting andsound techniques for animation. You will gain anunderstanding of media theory and its relevance to animation

forms through the study of narrative, genre, representationand the relationship between producers and audiences.During years 2 and 3 you will be given the opportunity to

liaise directly with industry where you will be working toindustry-related briefs.

Stop Motion AnimationBA (Hons)

Animation

Example modules include: Scriptwriting & CharacterDevelopment; Lighting, Sound & Art Direction; Spectacles,Bodies and Other Pleasures: Concepts in Television,Animation and Film; 3D Stop-motion: Princip les, Processand Technologies; Stop-Motion Design & ProductionPractice.

Year 3 focuses on creating a substantial animation project,considers the real-life aspects of running and working with ananimation studio. As well as this you will undertake an in-

depth personal research project.

Example modules include: Personal Specialism; StudioPractice/Placement; Dissertation.


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80

Biology

81

Youll discover the influence ofBiology in the modern world indedicated learning facilitiesincluding lecture theatre anddedicated laboratories locatedin a modern, purpose-builtbuilding. Small group sizes anddedicated and experiencedtutors support your studies.

Find out moreabout staff, students,facilities and researchin this subject throughvideos, profiles anddetails courseinformation.

You may also be interested in:Geography, Geology 150and Environmental Science

More information at ehu.ac.uk/studybiology


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ENTRY REQUIREMENTSTypical offer 280 UCAS tariff points, normally to include

Biology or a related subject, plus GCSE Mathematics atgrade C or equivalent.

Please see pages 310 - 321 for the grades needed toobtain these points and full details of University entryrequirements.


UCAS CODEBSc (Hons) Biology C100


at ehu.ac.uk/c100



HOW WILL I BE ASSESSED?Modules are assessed by a mixture of coursework and

examination tailored to suit the subject area of each module.An extremely wide range of coursework is employed whichmay include practical portfolios, specimen collections,project reports, field notebooks, websites, and individual and

group oral presentations. Examinations include seen papersand open book approaches.

CAREER PATHSThe knowledge, skills and personal attributes you will gainwill enable you to compete successfully for biological andwider graduate employment or to engage with lifelonglearning, research and enquiry. Career paths include areas

such as laboratory and field-based scientific enquiry,ecologist, environmental consultancy, management andprotection, countryside ranger, postgraduate study or

teacher training.

edgehill.ac.uk

KEY FACTS

Discover Biologys contribution to modern societyfrom cloning and gene therapy to pollution control andbiodiversity conservation

Benefit from dedicated practical laboratories and anoptional work placement

Carry out detailed fieldwork in the rich diversity oflocal habitats

82

Biologists are central to many exciting advancesin the modern world and this important subject is

relevant to everyone. Biology is at the core ofareas as diverse as disease treatment, cloning,feeding a growing population, assessing healthrisks from foods or the impacts of mankind onour environment. Biologists can have a majorinfluence on the way societies live and developand they have much to contribute to the healthand wealth of society. Since biologists study lifeat many levels, from molecules to ecosystems andbeyond, you will develop knowledge of th e ful lbreadth of life, its mechanisms, and the manyrecent developments in the subject. You willalso gain an appreciation of the issues biologicaldevelopments are presenting to society andunderstand the scope and limitations of biologicalknowledge and techniques. Our degree alsocombines technical, analytical and communicationskills in a way that makes our graduatesextremely employable.

WHAT WILL I STUDY?This degree encompasses the full breadth of the subject,

spanning all levels of biological organisation from themolecular, cellular and organismal through to the ecology ofpopulations, communities and global perspectives.

You will study a range of aspects of modern Biology and

have the option of following a number of distinct interlockingstrands within the subject including evolution and genetics,

human biology and disease, biodiversity conservation, andmarine and f reshwater biology.

Alongside other third year modules, your dissertation willhelp you develop and apply a range of research andtransferable skills in the planning, execution and reporting of

an individual research project.

BiologyBSc (Hons)

Biology

PLACEMENT/WORK BASED LEARNINGOur optional second year placement module will provide aprofessional setting for a five week period in which you canapply the knowledge and skills you have acquired from the

course. The module is often utilised by students to gainexperience in a branch of biology in which they areconsidering a career.

HOW WILL I STUDY?The programme has a strong practical base. Learninginvolves lectures, practicals, tutorials and fieldwork. The local

area has a wide range of terrestrial and aquatic habitats forfieldwork, and several modules involve a residential fieldcourse in various parts of the country.

WHO WILL BE TEACHING ME?Our experienced and knowledgeable staff take pride in thequality of their teaching. Their research activity means theykeep up-to-date with current developments in their areas of

interest and pass this knowledge on to their students. Thedepartment is friendly and approachable and of a size thatenables us to know our students personally and be able torespond to their needs.

d hill k


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84

Business andManagement

85

Creative discussion, campaignplanning, business knowledgeand practical skills developmentenable you to communicate keymessages to target audiencesthrough a variety of mediums inthese career-focused degrees.



You may also be interested in:Advertising, Marketing 58and Public RelationsComputing, IT 92and Web Development

More information at ehu.ac.uk/studybusiness


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ENTRY REQUIREMENTSTypical offer 280 UCAS tariff points plus GCSE

Mathematics at grade C or equivalent.




UCAS CODEBSc (Hons) Accountancy N410


at ehu.ac.uk/n410



PLACEMENT/WORK BASED LEARNINGWork-based learning involves a period working in an external

company which allows you to put your learning into practice.As well as developing your skills and future learningprocesses, you will have the opportunity to build relationshipswith potential employers and gain vital experience for your CV.

Graduate enterprise allows you to develop a business ideaand put your training in entrepreneurship into practice. You

will develop a range of general transferable intellectual andstudy skills, which are highly appropriate to a career inbusiness, management and accountancy.

HOW WILL I STUDY?You will study through lectures and tutorials, group exercisesand on the job learning whilst on your work placement. Youwill also have the opportunity to learn from external business

professionals who are invited to teach occasional sessions.

WHO WILL BE TEACHING ME?You will be taught by highly qualified, experienced andenthusiastic academics, who research and regularly engagewithin the wider business and academic environment. Staffare encouraged to specialise in particular subjects so youwill benefit from a wide range of knowledge and experience.

HOW WILL I BE ASSESSED?We will assess your vocational capability, academic criticalthinking and intellectual development throughout the course.Coursework, case studies, problem-solving exercises and

exams may be used and you may be assessed individually orin a group.

CAREER PATHSYou could enter accountancy or general business in theprivate and public sectors.

edgehill.ac.uk

KEY FACTS

Exemptions from the main accountancy professional

body education requirements Work-based learning and Graduate Enterprise

opportunities

A background in general business with specialisttraining and qualification in accountancy

86

This degree places Accounting within amanagement context. Accounting and financial

theory and practice provide the basis of thedegree which will introduce you to accountingpractices in areas such as financial statementpreparation, auditing and taxation. You will alsodevelop an understanding of how organisationsoperate and are managed in a business andfinancial environment and you will increaseyour employabili ty and commercial awarenessthrough practical work-experience. Key skillssuch as problem solving, analysis, teamworkand negotiation all support your future careerand you will gain exemptions from many of themain accountancy professional body educationalrequirements on completion of this degree.

WHAT WILL I STUDY?In Year 1 you will be introduced to the essentials ofaccounting such as preparing financial statements andmanagement information, as well as gaining an overview of

key management theories. You will also study subjectsimportant to all modern organisations such as businesseconomics and law, as well as starting to develop your own

entrepreneurial skills.

Example modules include: Business Economics; Law forBusiness; Personal Development; Work, Management andOrganisational Behaviour; Preparing Financial Statements;Introduction to Management Accounting.

AccountancyBSc (Hons)

Business and Management

Year 2 builds on the techniques and knowledge gained inYear 1 and introduces the key accounting skills of taxationand auditing. You will also study business information and

communication, research skills and financial managementbefore choosing between two work experience modules work-based learning or graduate enterprise.

Example modules include: Financial Management andControl; Financial Reporting; Research Methods; and eitherGraduate Enterprise or Work Related Learning and two ofthe following: Business Law, Auditing and Assurance orFundamentals of Taxation.

As well as developing skills in increasingly complex accounting

techniques in Year 3, you have the chance to undertake adissertation in your chosen area of interest.

Example modules include:Advanced Corporate Reporting;Strategy and Decision Making; Dissertation; and two from:Accounting for the Environment, Advanced Auditi ng andAssurance or Advanced Taxation.


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UCAS CODESBSc (Hons) Business and Management N215

BSc (Hons) Business and Management

(Accounting) NN24


(Human Resource Management) NN26


(International Business) NN21


(Leisure and Tourism Management) N1N2


(Marketing) NN25

FIND OUT MOREIn-depth information about this course and links tostudent views, video, Department information and moreat ehu.ac.uk/n215

Log in to Think Edge Hill to contact admissions tutorsand current students, ask questions, receive updatesand find out about Open Days via your personal Edge Hill

University web page ehu.ac.uk/studyor talk to an adviseron 01695 657000.

HOW WILL I STUDY?As well as preparing fo r and attending lectures, seminars,

tutorials and workshops, you will spend time reading andcompleting coursework, including written assignments,portfolios, presentations and poster and video production.

WHO WILL BE TEACHING ME?All our staff are passionate about student learning anddevelopment. These degrees are delivered by specialists inaccountancy, marketing, human resource management,

e-commerce and small and medium sized enterprises. Theteam includes active researchers who publish in academic

journals, and academically and professionally qualified staff.All team members have an energy and enthusiasm for their

subject areas.

HOW WILL I BE ASSESSED?Throughout the programme there is a combination of

assessments to test intellectual development, vocational

capability and critical thinking. Coursework often involvesboth individual and group based working. Case studies and

problem-solving exercises are used. Examinations take avariety of forms, using both seen and unseen questions.

CAREER PATHSYou will be qualified to work in areas such as accountancy,

administration, banking, education, finance, human resourcemanagement, marketing, public sector management,retailing, small and medium-sized enterprise management,

general management, specialist functions and further study.

edgehill.ac.uk

KEY FACTS

Management ranked top on the North West for overall

satisfaction in the National Student Survey 2010 A broad-based Business and Management degree or

specialise in your second and third year

Work-based learning, Graduate Enterprise or anoptional year-long placement are available

88

These key programmes in the Edge Hill BusinessSchool will help you understand the wide-ranging

issues organisations encounter and criticallyexplore management problems using theoreticaland practical concepts. The programmes lookat small to multinational organisations acrossa range of sectors. Depending on your selectedmodules, you may be eligible for exemptionsfrom national professional bodies, for example,the Chartered Institute of Marketing, CharteredInstitute of Personnel and Development or theChartered Institute of Management Accountants.These exemptions provide accelerated accessto an internationally recognised, professionalqualification. Graduates are also entitled toAssociate Member status of the Chartered

Management Institute (ACMI).

WHAT WILL I STUDY?All undergraduate business students will follow the samecourse in the first year. This will provide you with a thoroughgrounding in a range of business functions and introduce

you to the environment in which organisations operate.

In Year 1 you will study the core modules giving youan understanding of the economic markets, business

relationships and processes and management techniques.

Example modules include: Business Economics; Law forBusiness; Accounting; Personal Development; Work, Managementand Organisational Behaviour; Information Systems.

Year 2will enhance your core knowledge by allowing you to

follow a broad Business and Management degree ordesignated specialist route. You can specialise in areas suchas Marketing, Human Resource Management, International

Business, Accounting and Leisure and Tourism.

Example modules include: Marketing; Human ResourceManagement; Research Methods; Graduate Enterprise;Work-Related Learning; Culture and Change; ManagingPeople; Retail Marketing; Financial Management and Control;Financial Reporting; International Business; Global CorporateSocial Responsibility; Industrial Placement; Introduction toLeisure and Tourism; Leisure and Tourism Planning.

Business and ManagementBSc (Hons)


In Year 3 you can undertake a dissertation or in-depthorganisational study to further your area of interest. You willstudy a variety of contemporary issues but with an emphasis

on strategic decision-making, building on your earlier studyof business functions. We will help develop you as acommunicator, team worker and leader to complement your

knowledge growth.

Example modules include:Strategy and Decision Making;Dissertation; International Management; Advanced HumanResource Management; International Strategic Marketing;Marketing Communications; Consumer Behaviour; Accountingfor the Environment; Advanced Corporate Reporting; Financefor Managers; Global Influences; Heritage; Events management;

Managing the Impacts of Leisure and Tourism.

PLACEMENT/WORK BASED LEARNINGYou will be helped to gain practical experience in the

workplace, with work-related learning and graduateenterprise being particular features of the programme. Youcan also choose to spend a year in industry on work

placement before starting your third year.


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numeracy.

No prior knowledge of Chinese is required, but a good A

level (or equivalent) in a language puts you at anadvantage. Each application will be assessed individuallyon its merits and strengths.


requirements.


4 years full-time with the optional sandwich yearstudying in China

UCAS CODE

BA (Hons) Chinese Studies and Business NT11

FIND OUT MOREIn-depth information about this course and links tostudent views, video, Department information and moreat ehu.ac.uk/nt11



If you cannot afford to study in China for a full year, you willbe facilitated in spending a short period of placement or

residence in China should you desire.

HOW WILL I STUDY?Teaching and learning activities are varied, with traditional

lectures and seminar-based learning complemented bystudent participation in workshops, student-led presentations,independent research projects and group activities.

WHO WILL BE TEACHING ME?You will be taught by a group of dedicated and enthusiastictutors who are experts in their field. They teach atundergraduate and postgraduate level and also publish

books, contribute to academic journals and speak atinternational conferences. They are committed to providingstudents with an excellent learning experience and update

modules regularly to ensure they are always current andrelevant.

HOW WILL I BE ASSESSED?Assessment involves a mixture of coursework and fo rmaltests or examinations. Most emphasis is placed on workproduced in your own time or formally presented in class.Typically, you can expect to be assessed on translation

exercises, essays, linguistic analyses, class tests and oraland group work.

CAREER PATHSThis degree can open up opportunities in areas such asteaching (further training required), international andinvestment companies, retail management, administrationand banking and finance, library work, computing, managerial

work and further study.

edgehill.ac.uk

KEY FACTS

A chance to study one of the major global languagesof the 21st Century in the context of internationalbusiness

Develop first-hand China Experience through anoptional year studying in Guangzhou or Hangzhou

Become well placed to respond to a world need forgraduates proficient in Mandarin Chinese and English

90

China is an increasingly influential supplier andpurchaser of goods and services and a major

player on the world stage. An understanding ofhow to do business in, or with, China isincreasingly important and this degree willallow you to develop the linguistic skillsand cultural awareness to engage with China,either as a competitor or partner, alongside thedevelopment of a range of business skills. Youwill gain a working knowledge and pro ficiencyin spoken Mandarin and familiarity withwritten Mandarin as well as a practical knowledgeof the culture, society, business institutions andpractices of contemporary China and the widerChinese speaking communities.

WHAT WILL I STUDY?InYear 1 you are introduced to an understanding of businessorganisations and to a range of functional aspects of

business such as business economics and organisationalbehaviour. You will begin a study of Mandarin Chineselanguage, Chinese IT skills and be introduced to modernChina, its institutions, culture and society.

Example modules include: Business Economics; PersonalDevelopment; Work, Management and OrganisationalBehaviour; Mandarin Chinese; Introduction to ModernChina.

In Year 2 you will continue to study business and

management but will focus increasingly on internationalaspects and in particular trading with the China bloccountries. You will acquire more advanced Mandarin

language skills and take modules which enable you tobecome familiar with Chinese society and culture anddevelop intercultural communication skills.

Example modules include: Marketing; Human ResourceManagement; International Business; Mandarin Chinese;Chinese Culture and Society; Study in China (optional).

Chinese Studies and BusinessBA (Hons)


By Year 3 you will be able to combine these functionalaspects of business in strategic management which looks atthe ways in which organisations determine the overall

direction of their business. You will also have developedadvanced language skills such as business Chinese andEnglish Chinese translation in addition to specialist

knowledge about China, including its media and journalism,politics and economics and Chinese literature. You willpursue your language skills collectively in seminars andindividually through multimedia language packages.

Additionally, in the third year you will receive training inresearch methods so that you will be able to undertake a

research project, under supervision of your dissertation tutor,in an area of business or management, which leads to a5,000 word dissertation.

Example modules include:Strategy and Decision Making;Research Methods and Dissertation; Mandarin Chinese;Chinese Media and Journalism; Contemporary ChineseLiterature; Politics in Modern China; English-ChineseTranslation; Business Chinese; Doing Business in China.

PLACEMENT/WORK BASED LEARNINGAlthough not a compulsory part of the course, you will

have an opportunity to take the Study in China optionwhich enables you to spend a year studying in one ofour partnership universities in China and transfer 120

supplementary credit points.

edgehill.ac.uk


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Computing,InformationTechnologyand Web

Development

93



You may also be interested in:Animation 72Business and Management 84Media 204

More information at ehu.ac.uk/studycomputing

The latest PC-based resources,team working and people skillsand valuable work-basedlearning are key to thesedegrees. Integrating skills andknowledge you will be able to

problem solve and developsolutions enabling you tocompete in this rapidlydeveloping area of work.

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UCAS CODEBSc (Hons) Computing G401


at ehu.ac.uk/g401



HOW WILL I STUDY?Our teaching methods have been designed in consultation

with leading employers in the region, ensuring you get relevantexperience and use industry standard equipment. Computinginvolves considerable practical activity and many classes arebased in computer workshops, focusing on student activity

as a means of learning. We introduce theoretical concepts bybuilding on concrete practical activity. Computing professionalsfrequently work in teams and need to interact with users, so

you will be given opportunities to work together and developthe essential people skills to complement your technicalskills. The Universitys Virtual Learning Environment is alsoan integral part of our teaching methods.

WHO WILL BE TEACHING ME?All our staff are passionate about student learning anddevelopment. The degree is delivered by specialists in

Computing and the team includes active researchers inareas including mobile computing, distributed systems,e-commerce, web information architecture, visualisation and

applications of Problem-Based Learning in Computing andInformation Systems. Academic staff are regular contributorsto conferences and journals.

HOW WILL I BE ASSESSED?The assessment pattern ensures you acquire the skillsrequired by future employers. You will design and writeprograms, write reports and essays, critically analyse

documents, deliver oral presentations and undertakeexaminations. Exams do not count for more than 50% ofany module. We want you to develop the ability to work

independently, therefore, in the third year many modules areassessed entirely on the work you produce.

CAREER PATHSYou will be qualified to work as a programmer, networkdesigner or manager, web designer, systems analyst,

software support specialist, systems designer, softwareengineer, systems administrator, computer animator, games

programmers, ICT teacher or in computer sales.

edgehill.ac.uk

KEY FACTS

Computing ranked top in the North West for overallstudent satisfaction in the 2011 National StudentSurvey

A common core of modules lead to a solid foundationwhich will lay the basis for developing your practicalskills

A work placement during Year 2 and the option of

undertaking a year out in industry before your finalyear

94

Computing is a modern, evolving subject andour degree uses leading edge technologies to

enhance your career potential in the dynamicworld of computing and communications.Teaching and learning techniques, coupled withthe latest PC-based resources and a supportiveenvironment, provide a lively and effective learningenvironment for students and will allow youto gain distinct workplace advantage usingindustry-standard equipment. Learning to workas part of a team on real-life projects for externalclients will enable you to use your practical andcommunications skills. Computing has beenranked top in the North West for overall studentsatisfaction in the 2011 National Student Survey.

WHAT WILL I STUDY?InYear 1 you will study a common set of modules that willprovide a solid foundation for the second and the third years

of your degree. You will study a balanced range of currentcomputing topics from fundamentals of analysis andconstruction of systems to multimedia technologies. Part of

your first year studies will look at career options within theComputing and IT industry to help you select your secondand third year modules. Your personal tutor will also be ableto advise you.

Example modules include:Systems Analysis; Programming:Concepts to Construction; Computer Architecture; WebsiteDevelopment; Multimedia Systems.

TheYear 2 curriculum provides a more specialised focus. Oncompletion of the second year you have the option of

undertaking a 12-month industrial placement beforebeginning their third year and have some choice of modulesavailable.

Example modules include: Database ManagementSystems; Research or Development Methods; Work RelatedLearning; Graduate Enterprise; Business Analysis; ComputerSystems Architecture; Usable Hypermedia; Scripting;Object-Orientated Programming; Physical Computing;Computer Networks; Competitive IT; Software Engineering.

ComputingBSc (Hons)

Computing, Information Technology and Web Development

Year 3 provides opportunities to develop advanced knowledgeand skills. You will complete a research and developmentproject which may take either of two forms: the creation of an

appropriate piece of software for a client, or an appropriateresearch dissertation. The emphasis at this level is on thedevelopment of independent study and learning.

Example modules include: Research and DevelopmentProject; Internet Security; Mobile Application Development;Embedded Systems; Physical Computing: Autonomous Devices;Operating Systems; Coaching Learners; Distributed Systems;IT Management; Project Management; E-Government andGlobal Democracy; Computer Forensics.

PLACEMENT/WORK BASED LEARNINGYou will select either a short work placement or GraduateEnterprise. In the work placement you will identify andanalyse workplace problems and research and identify a

range of solutions, implementing and evaluating them and thenwriting a report. You will develop skills and the confidence toapply and secure employment for short and a year-long

industrial placement if you select this option.

Graduate Enterprise allows you to work in small groups andestablish, organise and run your own business venture. You

elect a board of directors, raise capital, and market and financea product or service of your own choice. At the end of theprogramme, the company goes into voluntary liquidation and

you present a report and accounts to your shareholders.

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UCAS CODEBSc (Hons) Computing

(Application Development) I100


student views, video, Department information and moreat ehu.ac.uk/i100


and current students, ask questions, receive updatesand find out about Open Days via your personal Edge HillUniversity web page ehu.ac.uk/studyor talk to an adviser

on 01695 657000.

elect a board of directors, raise capital, and market andfinance a product or service of your own choice. At the end of

the programme, the company goes into voluntary liquidation

and you present a report and accounts to your shareholders.

HOW WILL I STUDY?Teaching methods have been designed in consultation withleading employers in the region, ensuring you gain relevantexperience and use industry-standard equipment. As well as

lectures, most modules use student seminars. These aresmaller discussion groups, in which you'll have the chance toexpress your opinions and ideas and develop many skills.

WHO WILL BE TEACHING ME?The programme team are active in areas of researchincluding mobile and cloud computing, software engineering,

e-commerce, strategic information systems, web informationarchitecture and applications of problem-based learning incomputing and information systems.

HOW WILL I BE ASSESSED?The pattern of assessment is extremely varied and will ensureyou acquire a range of skills. You will design and write programs,write reports and essays, critically analyse documents,

deliver oral presentations and undertake examinations.Exams do not count for more than 50% of any module. Wewant you to develop an ability to work independently and, in

the third year, many modules are assessed entirely on thework you produce.

CAREER PATHSYou will encounter modules that specifically develop technicalprogramming skills but with relevant application to futureemployability and this is maintained by closely aligning theobjectives of the programme to the SFIAplus skills standard.

SFIAplus has been adopted by the British Computer Society(BCS) as the framework on which BCS members may be

graded towards attaining Chartered IT Professional (CITP)status. Aligning outcomes alongside SFIAplus means that yougraduate with skills meeting industry expectations forprogramming roles and also take the first steps towardsattaining chartered status in the industry.

edgehill.ac.uk

KEY FACTS

Computing ranked top in the North West for overall

student satisfaction in the 2011 Student SatisfactionSurvey

First steps to chartered status in the industry as a

result of alignment to SFIAplus skills standards The option of undertaking a year out in industry before

your final year

96

Creative innovation is a key requirement in thisdegree which is for anyone interested in a career

in software development. You will acquire thetechnical programming skills that focus on futureemployability and the knowledge to apply thisto the real business world through enhancementof your problem-solving skills. The relevance forfuture employers is achieved and maintained byclosely aligning the objectives of the degree to theSFIAplus skills standards which are used widelyacross the IT industry. Computing has beenranked top in the North West for overall studentsatisfaction in the 2011 National Student Survey.

WHAT WILL I STUDY?

InYear 1 you will study a common set of modules that willprovide a solid foundation for the second and the third yearsof your degree. You will study a balanced range of currentcomputing topics from fundamentals of analysis andconstruction of systems to multimedia technologies. Part of

your first year studies will look at career options within theComputing and IT industry to help you select your secondand third year modules. Your personal tutor will also be able

to advise you.

Example modules include:Systems Analysis; Programming:Concepts to Construction; Computer Architecture; WebsiteDevelopment; Multimedia Systems.

Year 2 provides a specialised focus. You will enhance your

programming skills by exploring a range of models forapplication development and broaden your experience of

programming to cover not only Object-oriented programmingbut also other paradigms which are re-emerging in modern

programming languages such as F#. You will also experimentwith all aspects of applications from the underlying softwareto the hardware devices, re-engineering and enhancing

existing applications through to developing your own uniquesolutions. AllYear 2 students have the option of undertakinga 12-month industrial placement before beginning their third year.

Example modules include: Database ManagementSystems; Object-Orientated Progr amming; ProgrammingLanguages: Theory to Practice; Programming Languages:Inspiring Creativity; Work-Related Learning; GraduateEnterprise; Team Project; Physical Computing: Input andOutput; Web Scripting.

Computing(Application Development)BSc (Hons)

Computing, Information Technology and Web Development

Year 3 develops advanced knowledge and skills with anemphasis on independent study and learning. You willexplore leading edge concepts related to the development

of unique entire applications, utilising industry-standardplatforms and frameworks. You will also develop your ownoriginal ideas and concepts building upon the theoretical

underpinning provided within the modules. All Year 3

students will complete a final year project which will enableyou to demonstrate your developing expertise through thecreation of an appropriate piece of software.

Example modules include: The Computing/WebDevelopment Project; Legal, Social, Ethical and ProfessionalIssues in Computing; Mobile Application Development;Distributed Systems; Application Frameworks; PhysicalComputing: Autonomous Devices; Embedded Systems;Coaching Learners; Forensic Computing; InterfaceProgramming; Advanced Databases.

PLACEMENT/WORK BASED LEARNINGYou will select either a short work placement or Graduate

Enterprise. In the work placement you will identify andanalyse workplace problems and research and identify arange of solutions, implementing and evaluating them andthen writing a report. You will develop skills and the

confidence to apply and secure employment for short and ayear-long industrial placement if you select this option.

Graduate Enterprise allows you to work in small groups andestablish, organise and run your own business venture. You

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UCAS CODEBSc (Hons) Computing

(Control and Embedded Systems) G414


student views, video, Department information and moreat ehu.ac.uk/g414


and current students, ask questions, receive updatesand find out about Open Days via your personal Edge HillUniversity web page ehu.ac.uk/studyor talk to an adviser

on 01695 657000.

HOW WILL I STUDY?Our teaching methods have been designed in consultation

with leading employers in the region, ensuring you gain

relevant experience and use industry standard equipment.As well as lectures, most modules use student seminars.These are smaller discussion groups, in which you'll get the

chance to express your own opinions and ideas and developskills. Many modules use the internet and other computer-based forms of learning. You will be encouraged to express

your own views and staff are on hand to give advice and helpwhen required.

WHO WILL BE TEACHING ME?Staff are active in areas of research including mobile

computing, distributed systems, e-commerce, strategicinformation systems, web information architecture andapplications of problem-based learning in computing,

visualisation and information systems. Staff are regularcontributors to academic conferences and journals.

HOW WILL I BE ASSESSED?

3 APB Prospectus 2013 Back End Pt 1

Documents

Transcript of 3 APB Prospectus 2013 Back End Pt 1