Social MediaJumping into the Soup

Presentation to the Kaplen JCC on The Palisades

March 24, 2009

Social Media Intro

• An Overviewo LinkedIno Facebooko Twitter

• 3 SocMed Tools for the Kaplen JCCOTP

• Your Questions and Answers

What We Expected

http://zamchicktheblog.blogspot.com/2009_02_01_archive.html

What We Got

Using Social MediaThe Old Way

• Connect with friends

• Connect with family

• Connect with current and former co-workers

The New Way• Form business networks

• Reach stakeholders

• Raise awareness to the JCCOTP and its programs

• Develop interactive relationships

• Drive traffic to the website

Websites and Blogs

• Website: An online presence of an organization whose primary purpose is to inform its audience.

• Blog: An online diary often included in a website or on its own with regular entries of commentary with an interactive component

Website

Website Uses• Outreach• Member Information• Calendar• Profiles• Online Catalog• Charitable Giving• Training and Education• Announcements

JCCOTP Home Page

Blogs

Why Have A Blog?• A less formal voice

• Dynamic updating

• Website interactivity

• Thought leader

DCJCC Blog Entry

Social Media Definitions• LinkedIn is an online network of 30 million designed for

professional interaction

• Facebook is a social utility of 30 million users that connects people with friends and colleagues

• Twitter is a microblogging service in which 15 million users answer "What are you doing?" with messages of 140 characters in length

LinkedIn

LinkedIn’s U.S. unique visitors shot up 22 percent to 7.7 million, up from 6.3 million in December. www.techcrunch.com/

What is LinkedIn

What LinkedIn Can Do for You

• Reach and interact with qualified professionals

• Direct access through trusted personal introductions

• Increase reach of fundraising

• Exchange information with like-minded professionals

• Increase membership

• Drive website traffic

JCCs on LinkedIn

• JCC of Greater Kansas City

• JCC of Western Monmouth

• Sid Jacobson JCC - Roslyn, NY

Group Engagement on LinkedIn

What is Facebook?

Who’s on Facebook?

• 25 million users 25 and under, median age 26

• 5 million middle school+

• Fastest-growing groups: 55+ up 156% since 2008

• 45% of Google users have Facebook homepage

http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html

Benefits of Facebook

• Access to the social world, i.e. it’s cool

• The viral effect

• Multi media Interaction

• Social engagement with members

• Web traffic generation

• New member acquisition and retention

http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html

JCCs on Facebook

• JCC Teens, NY

• JCC Generation R, NY

• Shoshana JCC Manhattan Rudnick, NY

• JCC Club

Using Facebook for Outreach

http://geekandpoke.smugmug.com/Cartoon

Twitter

In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before.http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/

Twitter

Tweet

Preparing presentation for Kaplen JCC on the Palisades: “Social Media – Jumping into the Soup” http://www.jccotp.org/

TinyURL Makes it Fit

JCCs on Twitter

LET’S TRY IT OUT

2009 Rubin Run

• Website

• Blog

• LinkedIn

• Facebook

• Twitter

Core Message

2009 Mom’s Day Rubin Run –Fitness & Fun for the entire Family –

Starts Thursday 5/7 www.jccotp.org

Total count: 93 characters

Blog: 2009 Rubin Run

Linkedin: Rubin Run

Facebook: 2009 Rubin Run

Twitter: 2009 Rubin Run

Social Media Recap

• An Overviewo LinkedIno Facebooko Twitter

• 3 SocMed Tools for the 2009 Mom’s Day Rubin Run

Ready to Jump Into The Soup?

Q & A

Thank you!

www.sperlingreene.comKaren Sperling, Chief Conversation Officer

Steven Greene, Chairman of The Conversation

ksperling@sperlingreene.com

sgreene@sperlingreene.com

(201) 871-0605

The currency of marketing is powerful conversation.