Chain of Distribution

Term: Full-service flower shop

Flower: Solidago

Solidago– Availability: *Year Round*– Color: yellow – can be dyed red– Air-dries well; often contains long

enough laterals to be used individually.– Small filler flower, also canbe used as a

line element in smaller-scaled designs.– Longevity: days 7-10– Sold by Bunch– Cost: $5/bunch

Full-service flower shop

• A flower shop that provides every floral product and service needed by customers including delivery and wire-service

Warrenton Full-Service Shops

• A Budding Affaire – By Sheetz• C&S Flowers – by bowling alley• Designs by Theresa – Main Street• Village Flowers – Main Street

Retail Floral Businesses

• Most are individually owned or family operated employing fewer than ten people

• Many people operate flower businesses from their basements or garages– Especially wedding florists

Limited Service Shops• Also called stem shops• May be located in malls, hospitals or grocery

stores• Primarily sell cut flowers or bouquets• May have limited prepared arrangements• May take orders for limited items• Don’t deliver• Don’t take wire orders• Limited offerings

Units of Purchase

• Flowers are purchased in units called bunches.• The number of stems per bunch varies for each

flower.• Usually the pricing is based on “stems” not

“blooms” so spray and filler flowers are cheaper than singles.

• If it says “bunch” but does not give a number, it is bunched by weight, number of open buds, or the stem size. Use 10 for pricing estimates.

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