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2of3 ‘Visual Storytelling’ to Communicate Sustainability
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Transcript of 2of3 ‘Visual Storytelling’ to Communicate Sustainability
CommunicatingSustainability
Visual Storytelling:
Arlene Birt | www.backgroundstories.comvisual storyteller & information designer
Part 2 of 3
Lack of ConnectionCommunication Challenges:
Sustainability Depends on Context
Sustainability Depends on Context
It’s a System.
The Pencil’s StoryExercise: Life Cycle Narrative
• Think from the perspective of the pencil.
• What steps and processes do you journey through?
• Using some of the provided info, outline or map the system of this pencil.
Material or Process gms lbs factor eco-impact
graphite (sub. carbon) 1 0.002204623 26 0.057320188red cedar wood 2.6 0.005732019 11 0.063052207aluminum rolling 0.000440925 13 0.005732019aluminum (typical) 0.2 0.000440925 90 0.039683207paperboard (unbleached)/12 0.967 0.025573622 10 0.255736224paint (oil based) 0.4 0.000881849 23 0.020282528eraser (sub. Natural rubber) 0.4 0.000881849 4.1 0.003615581plastic case (HDPE)/12 0.61 0.016314207 12 0.195770489
Production Sub Totals 6.177 0.052470018 0.641192443
Total Eco-Impact Per Pencil 3.487762215
Total Eco-Impact Per Sharpening .0363308564 (Assumes 96 sharpenings per pencil)
Landfill Material gms lbs factor eco-impact
aluminum (typical) 0.2 0.000440925 1000 0.440924524paperboard (unbleached)/12 0.967 0.025573622 85 2.173757905plastic case (HDPE)/12 0.61 0.016314207 8.4 0.137039342
Landfill Sub Totals 2.751721772
Transport LA-Mpls factor tons miles eco-impact 16 ton truck 1/2 full 2.4/ton-mile 0.000026 1520 0.094848
Use Sub Total Per Pencil 0.094848
PRODUCTION:
USE:
END OF LIFE:
MATERIAL LIST: Pencil
The Pencil’s StoryExercise: Life Cycle Narrative
• Think from the perspective of the pencil.
• What steps and processes do you journey through?
• Using some of the provided info, outline or map the system of this pencil.
Examples:Visual Life Cycles:
RAW MATERIALEXTRACTION
by Craig Johnson
Multi-DisciplinaryVisual Storytelling is:
• Graphic Design• Information Design• Communication/Marketing• Psychology
ScienceFacts
+ Art+ Emotion
Methods of Visual Storytelling (to communicate sustainability)
• Narrative/Storyline• Data Visualization• Geographic
Narrative:
California College of the Arts, URBANlab
Geographic:
Benefits of Narrative• Sequential
• Presents info in a clear, step-by-step way
• Everyone loves a good story
Anatomy of a Visual, Narrative Story• Storyline• Content• Evidence (Data & Statistics) • Supporting Text to Add Detail
Storyline:
Content:
Evidence:
Supporting Text:
Interactive Storytelling:
Martini Glass StructureGenres of Interactive Narrative Visualiztion:
Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf
Interactive SlideshowGenres of Interactive Narrative Visualiztion:
Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf
Drill-Down StoryGenres of Interactive Narrative Visualiztion:
Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf
Examples: (my work)
We are endlessly TIED TO THE WORLD through the things that we consume.
Inspire ownership among consumers on the impact of their everyday decisions.
Aim: