2o18MEDIA KIT

SERVING PEOPLE SERVING COFFEE SINCE 2005

2 WELCOME

3 HONORS & DISTINCTIONS

3 SPECIAL FOR 2o18

4 EDITORIAL CALENDAR

5 BARISTA MAG ONLINE

6 SOCIAL MEDIA

7 CIRCULATION & DISTRIBUTION

7 TESTIMONIALS

8 ADVERTISER BENEFITS

9 SUBMISSION CALENDAR

9 ADVERTISING RATES

9 LAYOUT SPECIFICATIONS

1o CONTACT INFORMATION

Across the globe, the specialty-coffee industry continues its vigorous growth. Top-end cafés and exceptional baristas now call nearly every city, town, and burg home. No matter where one travels today, waiting just around the next corner are great local shops, exciting new coffees, and of course, Barista Magazine.

As the leading trade journal for coffee professionals, Barista

Magazine’s reach and readership has never been greater. Just as the coffee industry has gone through huge changes in recent years, so too has media. In addition to printing the most-beloved magazine in the industry, we at Barista Magazine have also built an unrivaled social media presence where we communicate directly with our readers on a daily basis via Instagram, Twitter, and Facebook. And last year we launched an app featuring free access to every issue on tablets and smartphones worldwide. We also hired a dedicated online editor, who creates and curates daily content for our website, baristamagazine.com.

We invite you to join us as we work together, as advertisers and advocates, customers and creators, to continue to build one of the world’s most dynamic industries.

All the best,

Nora Burkey, The Chain CollaborativeAnna Gutierrez, Barista 22Hidenori Izaki, Samuri Coffee ExperienceHeather Kelley, Stumptown Coffee RoastersSam Low, Da LinTodd Mackey, Bolt Coffee CompanyMike Marquardt, Blueprint CoffeeNoah Namowicz, Café ImportsLorenzo Perkins, Fleet CoffeeSarah Richmond, Equator Coffees + TeasCraig Simon, Think Tank CoffeeJess Steffy, Square One CoffeeTeresa von Fuchs, Genuine Origin Coffee ProjectLaila Willbur, Cherry Street Public House

editorial advisory board 2o16—2o18

contents

welcome to barista magazine

Best Special Interest Trade Journal, Finalist Western Publishing Association

Print Media Sponsor: World Barista Championship

World Latte Art Championship

World Brewers Cup

World Coffee In Good Spirits Championship

United States Barista Championship

All Barista Nation events (2–3 per year, U.S. and international)

East Coast Coffee Madness

All Coffeewoman events (2–3 per year, U.S. and international)

Barista Guild of Europe Camp

Roaster Guild of Europe Camp

Northwest Latte Art League

Northwest Cup Tasters League

TNT Northwest Series

Inland Empire TNT Series

San Diego Coffee Network

Presenter:

World Coffee Leaders Forum, South Korea

Global Specialty Coffee Expo

World of Coffee

Mid-Atlantic/Northeast Coffee Conference

The Coffeewoman

Supporter of Grounds for Health, the Green Café Network, La Roya Recovery Project, Coffee Kids

honors & distinctions

community event supportIn 2o17, we began advertising our willingness to support any and all coffee community gatherings—i.e. latte art throwdowns, education summits and forums, and all inclusive coffee professional assemblies—with Barista Magazine merchandise and prizes, as well as boxes of the current issue of Barista Magazine.

The response has been overwhelming: Since launching this program in mid-2o17, we have been contacted by and sent magazines and merchandise to more than 18o community events, primarily in the United States.

For our advertisers, this means underserved or smaller communities of coffee professionals are being exposed to your ads and products in the copies of Barista Magazine that are being distributed.

VAGABOND FLEA

editorial calendar

AUGUST + SEPTEMBER 2o18

• Single Origin vs. Blends• Empowering Coffee Professionals• Master Q+A: Interviews with Industry Legends• Stuff: The Latest Tools and Products

for the Specialty Industry

Event distribution: New York Coffee Festival; Coffee Fest Los Angeles; Barista Guild of Europe Camp; Specialty Coffee Associa-tion of Japan Expo; Expo Café Mexico City; Canadian Coffee + Tea Show

OCTOBER + NOVEMBER 2o18

• Should You Limit Customer Options?• High Maintenance: Your Equipment Questions Answered• Signature Drink Success• Stuff: The Latest Tools and Products

for the Specialty Industry

Event distribution: Café Show Seoul; World Coffee Leaders Forum, Seoul; Roaster Guild of Europe Camp; Golden Bean North America; Brazil International Coffee Week; Istanbul Coffee Festi-val; Athens Coffee Festival

DECEMBER 2o18 + JANUARY 2o19

• Best Bar Tools• Composting Questions Answered• Split Shot: Two Takes on Coffee Topics• Stuff: The Latest Tools and Products

for the Specialty Industry

Event distribution: Sigep, Italy; Fancy Food Show San Francisco; French Coffee Championships, Lyon; World Coffee & Tea Expo

FEBRUARY + MARCH 2o18

• Brand Recognition: Traditional + Progressive Marketing Techniques

• The New Cold Brew• Tech Support: Navigating Retail Technology• Stuff: The Latest Tools and Products

for the Specialty Industry

Event distribution: Caffeine Crawl, U.S. Coffee Championships Qualifying Events; Coffee Fest Baltimore, Maryland; National Coffee Association Annual Convention; UK Coffee Leaders Sum-mit, London; Russian Coffee Industry Event, Moscow; Amster-dam Coffee Festival

APRIL + MAY 2o18

• Progress in Energy Efficient Equipment• Pathfinder: Exploring Careers in Coffee• Takeaway: What We’re Loving in Coffee Right Now• Stuff: The Latest Tools and Products

for the Specialty Industry

Event distribution: Specialty Coffee Association’s Global Special-try Coffee Expo, Seatte; Barista Nation Minneapolis; Re:co Sym-posium, Seattle; United States Coffee Championships, Seattle; London Coffee Festival; European Coffee Expo, London

JUNE + JULY 2o18

• Best Café Design• Continuing Education for Café Owners• Cashbox: The Business of Beverage Retail • Stuff: The Latest Tools and Products

for the Specialty Industry

Event distribution: Coffee Fest Denver; World of Coffee, Am-sterdam; World Barista Championship, Amsterdam; Fancy Food Show, New York City

BARISTA MAGAZINE’S PRESENCE ONLINE CONTINUES TO GROW YEAR AFTER YEAR, WITH HUNDREDS OF THOUSANDS OF UNIQUE VISITS TO OUR DYNAMIC, INTERACTIVE WEBSITE, WHICH FEATURES ORIGINAL CONTENT 6 DAYS A WEEK; AND OUR IMPRESSIVE SOCIAL MEDIA NUMBERS.

As our Instagram following climbs closer to 12o,ooo people, we are continuing to invest in the production of our own online content.

Since its debut in 2oo7, the Barista Magazine blog has been a popular

destination for online coverage of news, events, and the specialty-coffee community. With our longtime Online Editor, Ashley Rodriguez, we proudly feature original articles about the latest news and trends in specialty coffee six days per week.

With the addition of Ashley as Barista Magazine’s Online Editor, our online increases every day, and opportunities for engaging with our audience for our advertisers abound. We welcome you to see what’s new with Barista Magazine Online on a daily basis.

IN 2o16, BARISTA MAGAZINE BECAME THE FIRST SPECIALTY-COFFEE PUBLICATION WITH ITS OWN DEDICATED APP. The Barista Magazine App allows readers to download more than four years’ worth of issues to their phone or tablet. Each downloaded issue has all of the high-quality content that our print magazine has, but also offers even more.

Every link is live, including urls on ads. With the touch of a finger, readers go from your ad directly to your website, or if it features a phone number, they can even call you straight from your ad.

The Barista Magazine App is available on iTunes, GooglePlay, and in the Amazon store. In our effort to keep education and community within reach of coffee professionals globally, we’ve made a conscious decision to keep the app, and our entire library of issues, available for free.

barista magazine app

Barista Magazine’s readers are extremely active on social media, so that means we are, too. With just under 12o,ooo Instagram followers, we lead all other coffee media on this fastest growing of social media platforms. And as they have been from the start, our Facebook and Twitter accounts are among the most well-followed throughout the coffee industry.

We’ve found social media to be a terrific way to reach and interact with our audience throughout the year on a daily basis. In fact, Barista Magazine’s engagement with our social media followers is so strong we are regularly sought for interviews about how to succeed on social media as a small business.

THE OFFICIAL WBC EVENT PROGRAM

Since 2oo8, Barista Magazine has been contracted by the World Barista Championship and World Coffee Events to produce the official event program for the annual global competition. The WBC program, which includes pertinent schedule details, prize information, profiles of every national champion, and much more, is distributed throughout the event for free to all attendees.

Advertising space is available for the 2o18 WBC Amsterdam program—but space is limited, so reserve yours before it’s gone!

2o18 PRICING Back cover: $21oo • Inside front & back covers: $175o • Full page: $145o • Half page: $875

51.7K fans*

*numbers as of 11/2o17

118K followers* 69

56.6K followers*

published by Barista Magazine

at SCAE's World of CoffeeJUNE 22–25

NOVEMBER 9–12, 2017

Published by Barista Magazine

socialmedia

special projects

Barista Magazine readers make up the cutting-edge of specialty coffee. They are retailers and roasters from around the world who focus on creating high-quality coffee, exceptional experiences, and dynamic businesses. In a recent survey, four out of five of our readers identified themselves as café owners, managers, or baristas with purchasing power.

We print approximately 1o,ooo copies of each issue to mail directly to our subscribers, and distribute to new shop owners through our worldwide roaster program, as well as at the most relevant coffee events around the world.

In addition, each issue of Barista Magazine is read by more than 1oo,ooo people online and through our app. In order of most visits, our online audience comes from the United States, Canada, the U.K., Australia, South Korea, Germany, and New Zealand, with a total of 87 countries and counting represented.

BARISTA MAGAZINE HAS SUBSCRIBERS IN MORE THAN 87 COUNTRIES AND COUNTING!

CANADA: 21%

AUSTRAL-ASIA: 25%

AFRICA AND THE MIDDLE EAST: 2%

EUROPE: 46%

CENTRAL AND SOUTH AMERICA: 6%

PERCENT OF SUBSCRIBERS OUTSIDE THE U.S. BY GEOGRAPHIC REGION

SUBSCRIBER BREAKDOWN:Inside the United States: 81%

In other countries: 19%

WHAT OUR ADVERTISERS ARE SAYING…

“Barista Magazine is a stand out in delivering customer leads. Thanks for being awesome!”

Alden Kelley Routin 1883

Portland, Oregon

“Barista Magazine has the best coffee journalism in the world. We wouldn’t miss an issue—being in it as an advertiser, and reading it as someone who wants to know the very latest about what is going on in coffee.”

Guido Bernardinelli La Marzocco

Milan, Italy

“For my money, Barista Magazine has emerged as one of the best—if not the best—publications in the industry.”

David HeilbrunnCoffee Fest

Seattle, Washington

WHAT OUR READERS ARE SAYING…

“Barista Magazine provides a space for all of us to enjoy the fruits of the coffee community and, like a neighborhood coffeehouse, helps to encourage, inspire, and hold us together as colleagues in coffee.”

Chris DeferioLouisville, Kentucky

I’ve been reading Barista Magazine now for I don’t even know how many years. Maybe it’s because I’m a new shop owner, or maybe because of the recent content, or maybe the stars are just aligning, but everything that is in it resonates like no other. Thanks for everything you do to put together such an amazing publication.

Lorenzo PerkinsAustin, Texas

“I was a bar back when Barista Magazine started, and now I’m a coffee buyer. I travel all over the world, and I see Barista Magazine everywhere—in cafés in Korea, on tea farms in Indonesia, in barista schools in Germany, and of course, at every quality café I go to in the United States and Canada.”

Seth BeverlyToronto, Canada

circulation & distribution

testimonials

APRIL + MAY 2017 • ANNIVERSARY ISSUE • VOLUME 13/ISSUE 1

MATT

MILLETTO

COMMUNIT

YREBRANDING YOUR

BUSINESS

PROFIT SHARING

5 WAYS TO STAY SANE IN

COFFEE

REPORTS FROM VIETNAM,

SPAIN, & COLOMBIA

TEA THE

PEOPLE

THE NITPICKY NATURE OF

PROFESSIONAL SERVICE

AUGUST + SEPTEMBER 2017 • VOLUME 13/ISSUE 3

EN LA CIUDAD

DE MEXICO

DECEMBER 2016 + JANUARY 2017 • VOLUME 12/ISSUE 5

Best Bar Tools 2016Debating the

Future of Cold Brew

SensoryScience

Best Bar Tools 2016Debating the

Future of Cold Brew

SensoryScience

Heats Up Miami

LETICIA RAMOS

POLLOCKHeats Up Miami

LETICIA RAMOS

POLLOCK

FEBRUARY + MARCH 2017 • VOLUME 12/ISSUE 6

COFFEE DATE WITHCOLLEENANUNU

BASIC BARISTA FITNESS: 6 TIPSDISCOVERING MYANMAR

EXPLORING CAREERS IN COFFEE

JUNE + JULY 2017 • VOLUME 13/ISSUE 2 OCTOBER + NOVEMBER 2017 • VOLUME 13/ISSUE 4

Agnieszka RojewskAPoland’s Coffee

SuperstarThe NewSlow Bar

YOUR NEWS ON OUR SOCIAL MEDIA

Barista Magazine continues to lead the specialty-coffee industry in social media, which constitutes our community’s most influential online forums. We invite you to let us share your company news, new products, awards, or events with our global social media audience.

YOUR COMPANY NEWS ON OUR DAILY ONLINE NEWS SITE

We welcome press releases and news from our advertisers to be featured at Barista Magazine Online, which boasts original writing and photography on a daily basis. Barista Magazine Online is visited by tens of thousands of coffee professionals every month!

EXPOSURE AT AT ALL THE INDUSTRY EVENTS

Barista Magazine’s staffers travel all over the world to bring readers the most up-to-date information about coffee trends and events globally. We give away tens of thousands of magazines for free at the top coffee events, trade shows, conferences, festivals, and competitions worldwide.

advertiser benefits

YOUR PRODUCTS IN OUR HIGH-PROFILE SHOWCASE

Let us show off your coffee, bar tools, syrups, hats—the choice is yours! Barista Magazine’s beautiful “Stuff: Products” section appears in the front of every issue where most readers turn first to see the latest in specialty-coffee gear and merch. Advertisers are invited to share the product of their choice in “Stuff” in every issue in which they place an ad—for no additional cost!

ISSUE RESERVE SPACE BY MATERIALS DUE

Feb + March 2o18 December 15 December 22

Apr + May 2o18 February 16 February 23

June + July 2o18 April 13 April 2o

Aug + Sept 2o18 June 15 June 22

Oct + Nov 2o18 August 17 August 24

Dec + Jan 2o19 October 19 October 26

FULL-PAGE (INCLUDING BACK AND INSIDE COVERS)

8.375” X 1o.875”

1/2-PAGE VERTICAL ➝ 3.625” X 9.875”

HORIZONTAL ➝ 7.375” X 4.8125”

ISLAND 4.875” X 7.4375”

1/3-PAGE VERTICAL ➝ 2.333” X 9.875”

HORIZONTAL ➝ 7.375” X 3.125”

SQUARE ➝ 4.875” X 4.8125”

1/4-PAGE VERTICAL ➝ 3.625” X 4.8125”

HORIZONTAL ➝ 7.375” X 2.3125”

1/6-PAGE VERTICAL ➝ 2.333” X 4.8125”

HORIZONTAL ➝ 3.625” X 3.125”

Barista Magazine’s online ad program is unique in that our ads never rotate— each advertiser owns the ad space 24 hours a day, 7 days a week, on every page of Barista Magazine’s website and blog, for the month you purchase the ad. Most websites change the ads every time you hit refresh, resulting in minimal exposure for your ad.

Our system means that we have fewer ads to sell, meaning the mes-sage behind your ad will get more exposure than ever. We offer 7 banner ads (the boxes down the right side of every page), and one leaderboard (the horizontal bar at the top of the page), per month.

ONLINE AD SIZE SPECIFICATIONSLeaderboard ads must be submitted in

2 sizes to accommodate a variety of screen sizes: 728 x 9o pixels and 468 x 6o pixels

Banner ads: 25o x 3oo pixels

ONLINE AD PRICESLeaderboard: $1,5oo per month

Banner ad: $85o per month*Discounts may be available for purchases of multiple months.

ONLINE AD DEADLINESOnline ads must be submitted 1o days prior to the first of the

month of the run cycle.

*App advertising information available upon request

1x 3x 6x

1/6-PAGE $8o5 $745 $695

1/4-PAGE $1o25 $955 $895

1/3-PAGE $1245 $115o $1o5o

1/2-PAGE $155o $145o $135o

1/2-PAGE ISLAND $1925 $1825 $1725

FULL PAGE $235o $225o $215o

PAGES 3, 5, 7 $2565 $2425 $23oo

INSIDE COVER $2795 $2675 $2525

BACK COVER $3125 $2925 $2815

2-PAGE SPREAD $365o $345o $3285

On full-page ads please use a .5” margin on all sides (safety). This keeps important information from being printed into the spine. Please add a

.125” bleed on full-page ads only. Ads submitted that do not meet size requirements may be “floated” upon authorization of advertiser and at the discretion of the production staff. Any ads that require size changes

done by Barista Magazine may incur production charges.

PLEASE NOTE: Stuff submissions for each issue are due the same day as the space reservation deadline.

2o18 ad rates

onlinead submissions

layout specifications

submission calendar

4345 NE 72nd AvenuePortland, Oregon 97218

P: 8oo.296.91o8 F: 971.233.3659info@baristamagazine.com