“2nd INTERNATIONAL HORO FESTIVAL” CELEBRATING...

SPONSORSHIP PROPOSAL “2nd INTERNATIONAL CHORO FESTIVAL”

CELEBRATING THE INTERNATIONAL MUSIC DAY OCTOBER 1ST & 2ND 2016 - NYC

June 30, 2016 Dear Prospective Sponsor, The Brazilian Music Foundation (BMF) invites you to become a corporate sponsor for our 2nd Annual “International Choro Festival” to benefit “The Future of Our Children”, program developed by the Brazilian Music Foundation to help organizations who are committed to moving children off the streets, helping them to become socially responsible, and giving them the opportunity for a better life through music. This exciting event will be held October 1st and 2nd, 2016, at Hunter College and Dimenna Center from 6:00-9:00 pm in New York City. It is a fundraising event that includes interesting presentations, workshops, lectures, movies and concerts. Brazilian Music Foundation.Org, a 501(c)(3) non-profit educational organization, is dedicated to education, research, promotion, preservation and advancement of Brazilian Music in the United States, Brazil and the world. BMF is entirely operated through volunteer efforts and 100% of all proceeds are allocated directly to our projects and administrative costs. The primary source of funding for “International Choro Festival” is from corporate sponsors such as you. All proceeds will go to BMF.ORG. Please see the attached Foundation overview, membership program, and 2015 Festival information. If you have any questions about becoming one of our sponsoring partners, please do not hesitate to contact us. We will follow up with a call within one week.

We look forward for your response. Sincerely yours, Madalena Sousa Founder/President Tel. (917)400-1578

2nd International Choro Festival – Presented by Brazilian Music Foundation 2540 Shore Blvd, Suite 3D – Astoria, NY 11102 – Tel: 917-400-1578 – Fax: 718-932-5265

Website: www.bmf-usa.org – Email: [email protected]

Your participation will

make a difference!

Thank You!

http://www.bmf-usa.org/

mailto:[email protected]

2nd International Choro Festival – Presented by Brazilian Music Foundation

2540 Shore Blvd, Suite 3D – Astoria, NY 11102 – Tel: 917-400-1578 – Fax: 718-932-5265

Website: www.bmf-usa.org – Email: [email protected] 1

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BRAZILIAN MUSIC FOUNDATION

PRESIDENT: Madalena Sousa

Date: June 30, 2016

SPONSORSHIP OPPORTUNITIES

OCTOBER 1ST & 2ND 2016

NEW YORK CITY “CELEBRATING THE

INTERNATIONAL MUSIC DAY”






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TABLE OF CONTENTS

PREFACE: Cover page……………………………………………………………………………………………………..………………………….….1

Table of contents……………………………………………………………………………………………….………..……….……….2

1. Introduction ……………………………………………………………………………………………………….…………….3

2. Who we are……………………………………………………………………………………………………………………….4

3. Project Tile ……………………………………………………………………………………………………………………….5

4. Objective/Intention………..…………………………………………………………………………………………….....5

5. About the Festival……………………………………………………..…………………………………………………..…5

6. History of Choro……………………………………………………………………………………………………………….6

7. Proposal Schedule ……………………………………………………………………………………………………………7

8. Target & audience…..……………………………………………………………………………………………….……….8

9. Sponsorship Request…………………………………………………………………………………………….…….…...9

10. Membership Benefits …………… ……………………………………………………………………..…….….……8 ,9

11. Sponsors Benefits Program……………………………………………………………………………………………….9

12. Incentive ……………………………………………………………………………………………………..…………………10

13. Response…………………………..…………………………………………………………………………….……………..10

14. Publicity and Marketing………………………………………………………………………………………………….10

15. Payment information………………………………………………………………………………………………………11

16. Company Information-Submission Form………………………………………………………………………...12

17. Past Event/press….……………………………………………………………………………………………….……13-18

18. Letter of Recommendation.…………………………………………………………………………………….……. 19

19. Extras ………………………………………………………………………………………………………………………...….20

20. Press/Release……………………………………………………………………………………………………………..….21

PAGE






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1) Introduction

Brazilian Music Foundation (BMF), in partnership with Asuos Productions, will present the 2nd Annual International Choro Festival, with a variety of interesting presentations, workshops, lectures, movies and concert performances. The Festival collaborators aim to involve different cultures and exchange artistic experiences between Brazil and the US. The festival was first presented in August 2015, and it was a great success with over 500 participants. Due to this positive reception, we will continue with an annual presentation. The event will provide the opportunity for everyone to learn about one of the oldest Brazilian musical styles, the Choro.

On October 1st & 2nd, 2016, those who appreciate the genuine sound of Brazilian instrumental music will have the opportunity to enjoy the Second International Choro Festival in the City of New York. The Festival aims to promote and preserve the “Choro” – the oldest Brazilian musical style and part of Brazil's rich instrumental music tradition since the nineteenth century in all regions of the country. The festival brings together local and Brazilian musicians presenting traditional Choro and new compositions.

October 1st is “International Music Day”, created by UNESCO in 1975.

UNESCO is an organization that encourages global peace and unity, as does the

Brazilian Music Foundation. The goal of International Music Day is to create a

global atmosphere of music; a platform for diverse people to come together and

mingle to create one unified whole.






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2) Who we are: Brazilian native, Madalena Sousa, a business administrator and entrepreneur, founded the New York based Brazilian Music Foundation in May 2013 after realizing the real need to promote and educate people about Brazilian Music in the US. BMF produces an extraordinary range of musical educational programs through the School of Music (BMFSOM). The school was created under the umbrella of the BMF. The BMFSOM engages, in national and international musical exchange by creating programs and opportunities for those who want to learn Brazilian Music and develop their skills. The programs are presently being offered to schools, colleges and universities throughout the year.

The Foundation promotes, develops and educates the public about the Brazilian music BMF also produces cultural events to unify and support Brazilian musicians living in New York City.

The Future of Our Children Project Changing lives through Music

BMF supports programs that use music to enable every child to feel like an asset within his or her community. Playing a musical instrument has many benefits: it can bring joy to you and everyone around you. We know how music education can change and enhance lives by helping street children in Brazil and other countries.

BMF is a socially committed program, dedicated to helping children move off the streets, helping them to become socially responsible, and giving them the opportunity for a better life through music.






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3) Project Title:

2nd International Choro Festival - 2016

In Celebration of the “International Music Day” – October 1st

4) Objective: The purpose of the Festival is to promote Choro and Brazilian music in the US,

starting in the city of NY. This musical style was created in Rio de Janeiro. In 2016,

Rio will host the Olympic Games, so we believe that this is a great opportunity for the

American community to learn more about the Carioca Culture. Along with live

concerts, BMF will show video documentaries with images from the city and the

history of Choro music.

Intent: Cultural exchange, break boundaries and bring awareness of how music can change children’s lives.

5) About the Festival:

The weekend festival, October 1st & 2nd, will feature the Brazilian music style

“Choro”. The program is filled with a variety of interesting presentations, workshops,

lectures, movies and concerts.

The Second Annual “International Choro Festival” in NYC aims to preserve and share the Choro music style, considered one of the oldest forms of rich instrumental music in Brazil. These days, Choro is enjoying a renaissance not only in Brazil but around the world, and the wave of enthusiasm has definitely reached New York City!

There are over 30 different types of rhythms in Brazilian Music. By presenting the diversity of our rhythms, we hope to encourage diverse musicians, music students, adults, and children to engage in creating music with a dynamic communicative style that is energetic, fun, creative, and very inspiring!






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6) History of Choro:

Choro music is roots jazz from Brazil, and considered Brazil’s first “urban pop” music. In this unique show the audience will experience a wide range of pieces by many of our most important contemporary composers, including Pixinguinha, Jacob do Bandolim, Paulinho da Viola, Orlando Silveira, and many others. The word choro in Portuguese literally means "to cry," which seems like an ironic name for music that is often so joyous and celebratory. Actually the term refers to the lilting or "weeping" qualities of the solo instrument, usually a flute or clarinet (Think of the way Benny Goodman could "wail"). About “Roda de Choro”: One of the characteristics of the traditional choro performance is that the participating musicians usually are seated in a circle, or around a table facing each other, creating an intimate atmosphere with the opportunity to watch each other while playing (see photo). This was from the start the ideal setting for a roda de choro (which literally means a circle of people performing choro music), and this practice is continued to this day in small clubs, bar rooms and private gatherings. You could say that the a roda de choro is well suited for chamber and other music that demands concentration, great technical skills and the presence of a common feeling, which is the spirit of choro. Choro Instruments






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7) Proposal Schedule: 2nd International Choro Festival

Saturday, October 1st 2016

In Celebration of the

International Music Day!

Opening Benefit Concert

For “The Future of Our Children” a program developed by Brazilian Music Foundation a non-profit organization promoting Brazilian culture through music via educational performance programs in partnership with “ Orquestrando a Vida “(Orchestrating Life), a nongovernmental organization located in Brazil. PROGRAM: DAY 1 – HUNTER COLLEGE 6:00 pm– 7:30 pm - Video Screening:

Brasileirinho (1:30/hr) - Choro Documentary

AKA Brasileirinho is a 2005 musical

documentary film by Finnish film director Mika

Kaurismäki about traditional Brazilian choro

music. 7:30 – 9:30 pm - Performances by: BMF Choro Collective: Featuring: BMF’s teachers and special guests Flute/Guitar/Pandeiro/Sax/Piano Luiz Simas Duo - Choro standards and compositions by Luiz Simas Featuring: Luiz Simas/Piano Maryllyn Mair/ Mandolin

9:30pm – 11:30 pm - Cocktail Party

Sunday, October 2nd 2016

PROGRAM: DAY 2 - DIMENNA CENTER

6:00 pm– 7:30 pm - Video Screening:

Brasileirinho (1:30/hr) - Choro Documentary

AKA Brasileirinho is a 2005 musical

documentary film by Finnish film director Mika

Kaurismäki about traditional Brazilian choro

music.

4:00 pm – 9:00 pm - Workshop The Choro History: by Richard Miller Luiz Simas Duo - Choro standards and compositions by Luiz Simas Featuring: Luiz Simas/Piano Maryllyn Mair/ Mandolin

7:15 pm – 9:00 pm - Performances Richard Miller Trio Welson Tremura Trio Billy Newman Trio

Closing: “Roda de Choro” ( see definition below) BMF Choro Collective: BMF’s teachers and special guests.

“The Sounds of Choro in the City of Jazz”






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8) Target Audience & Expected Impact:

The target audience is the general public, music students, musicians, and

about 300 hundred thousand Brazilians that live in New York City and

surrounding areas.

Expected attendance: 700 attendees.

9) Sponsorship Request: We are seeking a monetary contribution from $ 2,500 - $4,999 - Platinum This generous contribution will help to cover part of our administrative costs. The total cost for this project is $ 15K. Your sponsorship will help assure the success of “2nd International Choro Festival” and help us to cover the operating costs for the event. Enclosed please find more information on this exciting event and its sponsorship levels. Please do not hesitate to contact me with any questions or concerns. I will be making follow-up calls next week, and I hope that we can count on your support. With this contribution amount your company will receive Platinum Benefits, (see membership benefits list and other options next page)

10) Membership Benefits

This event will provide various opportunities for Corporate Sponsors such as:

➢ Gain or expand visibility in the community ➢ Participate in a successful community event ➢ Support an event that directly benefits the schools in NYC and surroundings ➢ Promoted in all local media ➢ Corporate logo on event flyer ➢ Corporate link on Brazilian Music Foundation website “Sponsorship Page”. Branding will include:

Logos/info on event flyers and invitations

Logos, website links, and images on email marketing and various ad campaigns with our media affiliates.

Promotional models

Premium giveaways

Signs/POS within the venue

***The main incentive for our partnership sponsors is direct awareness and exposure to a target group of distinguished clientele.






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11) Sponsors Benefit Program: Full Membership Program

There are several levels of membership to choose from, see the Benefits Program below:

2016 BMF Choro International Festival - Sponsorship Benefits

Benefits

Corporate

$5,000 –

above

Platinum

$2,500 -

$4,999

Gold

$1,000 –

$2,499

Silver

$500 –

$999

Bronze

$100 –

$499

Sponsor Banner display in all BMF Choro

International Festival events ✓ ✓ ✓

Sponsor Logo Choro International Festival Banner ✓ ✓ ✓

Sponsor Logo on Newspaper Media ✓

Sponsor Logo program guide ✓ ✓

Sponsor Logo Flyers ✓ ✓ ✓ ✓

Entrance tickets 20 10 6 4 2

Acknowledgement on Web Mailing Communication ✓ ✓ ✓ ✓

Acknowledgement on PR Press Communication ✓

Acknowledgement on handout

✓ ✓ ✓ ✓ ✓

* Sponsor Banner display in all BMF Choro International Festival events – This should be provided by the Sponsor






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12) Incentive: The main incentive of our partnership sponsors is direct awareness and exposure to a target group of distinguished clientele. ● Branding is to include: ● Logos/info on event flyers and invitations ● Logos, website links, and images on email marketing and various ad campaigns with

our media affiliates. ● Promotional models ● Premium giveaways ● Signage/POS within the venue

13) Response:

We would appreciate your response by July 15th, 2016, so we can ensure that your company is included in our advertising and program brochures for the event on August 1st, 2016.

14) Publicity and Marketing October 1strd is International Music Day, created in 1975 by UNESCO. The aim is to create a global atmosphere of music, a platform for diverse people to come together and mingle to make one unified whole. Many people will be celebrating music on this day and we will be joining them. We are presenting the event as part of the World Music Celebration. We will be naturally part of the publicity generated by thousands of people celebrating music in New York City. Promotion will begin two months before the event date, and will include the following media: radio, TV, flyers, posters, magazines and newspapers, newsletters, social media and emails.

Rede Globo: The major Brazilian TV channel in the US supported the 2015 Choro Festival. They interviewed Madalena Sousa (the event creator) on primetime for several days. We look forward to their support for this year's event as well.

Watch video: website: http://bmf-usa.org/interviews

(the video is in Portuguese)

Rede Globo Interview about the 1st International Choro Festival






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15) Payment information Payments can be made by Check or Direct deposits, please see the information below:

Payment by check: Make checks payable to: Brazilian Music Foundation Mailing address:

Brazilian Music Foundation, Inc. ℅ Madalena Sousa, Founder/President 2540 Shore Blvd, Suite 3D Astoria, NY 11102 [email protected] OR Bank Direct Deposit: Bank of America Routing # 021000322 Account# 483 0474 58180 Deadline: To ensure placement on promotional materials, the payment deadline is July 15th, 2016. Advertising will begin at 7:30 am on August 1st, 2016. Please make a copy of this form, with your Check attached below, and retain for your receipt

of participation. Madalena Sousa Founder/President Email: [email protected] Tel. (917) 400-1578








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16) Company information form for submission

PLEASE SEND THIS FORM WITH YOUR CHECK PAYMENT SO WE CAN CONTACT YOU ABOUT THE EVENT.

Business Name: _______________________________ Address: ____________________________________ Contact Name: ________________________________ Email Address: ________________________________ Phone Number: ( )___________________________ Email business logo in PNG format to [email protected] Place Check Here MAIL CHECK TO: Brazilian Music Foundation, Inc. ℅ Madalena Sousa, Founder/President 2540 Shore Blvd, Suite 3D Astoria, NY 11102








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17) Past Event Information

2015 Festival Info : On August 07 2015, the Brazilian Music Foundation presented it's “FIRST INTERNATIONAL CHORO FESTIVAL” at Dimmena Center with an incredible turnout and a full house. The theme was “The Sounds of Choro in the City of Jazz” Was a remarkable experience for New Yorkers who are accustomed to listen to Jazz for decades. The Choro (Cry) know mostly within the Brazilian Community made its debut at the Firs International Choro Festival Promoted by Brazilian Music Foundation. Although Choro has been played in US for years, at the festival many people had the chance to experience varieties of Choro Music for the first time. Dimenna Center – Grand Opening Concert The “1st INTERNATIONAL CHORO FESTIVAL” was at total success, with over 500 attendees.

For a Those who already appreciated the genuine sound of Brazilian instrumental music had the opportunity to listen to traditional Choro and new compositions played by BMF Choro Collective, Choro da Tres, Billy Newman Quartet and Choro Down Neck Band. The festival lasted for 3 days, August 8 to 12, 2015 in the City of New York. The festival was held in different dates and venues., see bands lineup below.






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Flyers & Posters:






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2015 Program






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BILLY NEWMAN TRIO






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CHORO DOWN NECK BAND

Maggie played with her Band “Choro Down Neck” @ 2015 Choro Festival, she was the youngest player at the festival, 11-year-old. Her mother and father are also member of the band.






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18) Letter of recommendation






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19) Extras






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18) Press Release:

o Rede Globo TV Press: https://www.youtube.com/watch?v=heGGdiznTEI

o Festival Vídeo: https://www.youtube.com/watch?v=K5O7yVzjANc&feature=youtu.be

o Festival Photos: https://www.facebook.com/media/set/?set=a.851988274890463.1073741846.396226653799963&type=3

o Brazilian Times: Portuguese News Paper



https://www.youtube.com/watch?v=heGGdiznTEI

https://www.youtube.com/watch?v=heGGdiznTEI

https://www.youtube.com/watch?v=K5O7yVzjANc&feature=youtu.be

https://www.youtube.com/watch?v=K5O7yVzjANc&feature=youtu.be

https://www.facebook.com/media/set/?set=a.851988274890463.1073741846.396226653799963&type=3

https://www.facebook.com/media/set/?set=a.851988274890463.1073741846.396226653799963&type=3

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