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Group Involved

Dhaval Shah 49

Sohil Jevani 41

Group members

Dhaval Shah 49

Sohil Jeevani 41

Murtuza 37

A Project on

McDonalds

PR

Submitted to Prof. Sweta

Subramanium

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Index

Introduction to McDonald

Its beginning and formula of success Indian expansions and planning

Positioning with regards to competitors

Challenges before Entering Indian Markets Segmentation, Targeting and Positioning Customer Perception and Customer Expectation The McDonalds Experience A perfect example of revitalising a product in decline phase Competitors Analysis

McDonalds PR

Committed to the well-being of our customers Making people a priority McDonalds Corporate Responsibility = Values in Practice Our Road Map for a Sustainable Supply Chain

McDonalds PR Disasters

Indian Beef Case

McDonald's is in PR pickle in U.K.

Conclusions

All izz (not) well still PR /Luck/ public support / lord knowns how?

Bibliography

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Introduction to McDonald

Its beginning and formula of success

The story of McDonalds started in 1954, when its founder

Raymond Kroc saw a hamburger stand in San Bernardino,

California and envisioned a nationwide fast food chain. Kroc proved himself as a pioneer who

revolutionized the American restaurant industry. Today McDonalds is the worlds largest fast

food chain serving 47 million customers daily. McDonalds is now one of the most valuable

brands globally, worth more than $25 billion. The Golden Arches and its mascot Ronald

McDonald have gained universal recognition. Though the company has roots in the US,

McDonalds today has become an accepted citizen of the world.

Year Events

1955 Ray Kroc opens his first restaurant. McDonalds Corporation is created

1957 Quality, Service, Cleanliness and Value (QSC & V) becomes company

motto

1963 Ronald McDonald makes debut

1965 The company goes public

1968 Big Mac is introduced`

1974 Happy Meal is launched

1996 McDonalds opens in India, the 95th country

Business Model

Franchise ModelOnly 15% of the total number of restaurants is owned by the Company. The remaining 85%

is operated by franchisees. The company follows a comprehensive framework of training

and monitoring of its franchises to ensure that they adhere to the Quality, Service,

Cleanliness and Value propositions offered by the company to its customers.

Product ConsistencyBy developing a sophisticated supplier networked operation and distribution system, the

company has been able to achieve consistent product taste and quality across geographies.

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Act like a retailer and think like a brandMcDonalds focuses not only on delivering sales for the immediate present, but also

protecting its long term brand reputation.

McDonalds in India (1996)

Challenges before Entering Indian Markets Regiocentricism: Re-engineering the menu

McDonalds has continually adapted to the customers tastes, value systems, lifestyle, language

and perception. Globally McDonalds was known for its hamburgers, beef and pork burgers.

Most Indians are barred by religion not to consume beef or pork. To survive, the company had

to be responsive to the Indian sensitivities. So McDonalds came up with chicken, lamb and fish

burgers to suite the Indian palate.

The vegetarian customerIndia has a huge population of vegetarians. To cater to this customer segment, the company

came up with a completely new line of vegetarian items like McVeggie burger and McAlooTikki.

The separation of vegetarian and non-vegetarian sections is maintained throughout the various

stages.

Segmentation, Targeting and Positioning

McDonalds uses demographic segmentation strategy with age as the parameter. The main

target segments are children, youth and the young urban family.

Kids reign supreme in FMCG purchase related to food products. So to attract children

McDonalds has Happy Meal with which toys ranging from hot wheels to various Walt Disney

characters are given (the latest in this range is the toys of the movie Madagascar)*. For this,

they have a tie-up with Walt Disney. At several outlets, it also provides special facilities like

Play Place where children can play arcade games, air hockey, etc. This strategy is aimed at

making McDonalds a fun place to eat. This also helps McDonalds to attract the young urban

families wanting to spend some quality time while their children have fun at the outlet. To

target the teenagers, McDonalds has priced several products aggressively, keeping in mind the

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price sensitivity of this target customer. In addition, facilities like Wi-Fi are also provided to

attract students to the outlets like the one at Vile Parle in Mumbai.

I am loving itprojects McDonalds as a place for the whole family to enjoy. When McDonalds

entered in India it was mainly perceived as targeting the urban upper class people. Today it

positions itself as an affordable place to eat without compromising on the quality of food,

service and hygiene. The outlet ambience and mild background music highlight the comfort

that maintains a positive relationship with the customers.

Customer Perception and Customer Expectation

Customer perception is a key factor affecting a products success. Many potentially

revolutionary products have failed simply because of their inability to build a healthy

perception about themselves in the customers minds. McDonalds being an internationallyrenowned brand brings with it certain expectations for the customers.

Customers expect it to be an ambient, hygienic and a little sophisticated brand that respects

their values. The customers expect the brand to enhance their self-image. Customer responses

obtained at the Vile Parle, Mumbai outlet confirmed the fact that they connect strongly with

the brand. However, fulfilling some of the customer expectations like a broader product variety

provide McDonalds a great scope for improvement.

People:How to converge the benefits of internal and external marketing?

McDonalds understands the value of both its employees and its customers. It understands thefact that a happy employee can serve well and result in a happy customer.

McDonald continuously does Internal Marketing. This is important as it must precede external

marketing. This includes hiring, training and motivating able employees. This way they serve

customers well and the final result is a happy customer.

Target Segment What is McDonalds for me?

A Family with children A treat to children, a fun place to be for the children.

Urban customer on the move Great taste, quick service without affecting the work schedule

Teenager Hangout with friends, but keep it affordable.

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Competitors Analysis

McDonalds has been a leading fast-foods, But the outlet understudy has other competitors

eating away into its market share. In addition to its traditional rivalsKFC, Dominos, Pizza

Hutthe firm encounters new challenges. Jumbo King competes using a back-to-basics

approach of quickly serving up burgers for time-pressed consumers. On the higher end, the KFC

has become potent competitor in the quick service field, taking away customers from

McDonalds. Perhaps in the new environment, fast, convenient service is no longer enough to

distinguish the firm. At this time, a new critical success factor may be emerging: the need to

create a rich, satisfying experience for consumers. This brings us to service and experience

based competition which McDonalds can use for competitive advantage against Jumbo King.

Keeping in mind the demographics of the area, McDonalds has Wi-Fi enabled the outlet to

cater to the student community. It is for this overall Food, Fun & Folks experience that

customers pay a premium over the other competitors.

Competition also reduces product lifecycle; inducing firms to revise their products portfolios

and to revisit their product market to understand changing needs, expectations and perception

of different market segments. The new McBreakfast would be introduced between 6 to 11 am

as a pilot project. This would open up a whole new revenue stream for McDonalds by tapping

into the student and working population by providing a healthy and wholesome breakfast. This

shows how demographic shift can affect the demand for products and services. McDonalds has

anticipated these changes to maintain its competitive edge.

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McDonalds PR programs

McDonald considers its self a socially responsible & thus effort fully complies to its duties.

Following are the plans and polices of McDonalds: -

McDonalds Corporate Responsibility = Values in Practice

MCDONALDS VALUES

We place the customer experience at the core of all we do

We are committed to our people

We believe in the McDonalds System

We operate our business ethically

We give back to our communities

We grow our business profitably

We strive continually to improve

Our Road Map for a Sustainable Supply Chain

Vision We envision a supply chain that profitably yields high-quality, safe products without

supply interruption while leveraging our leadership position to create a net benefit by

improving ethical, environmental and economic outcomes.

Ethical - We envision purchasing from suppliers that follow practices that ensure the health and

safety of their employees and the welfare and humane treatment of animals in our supply

chain.

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Environmental - We envision influencing the sourcing of our materials and ensuring the design

of our products, their manufacture, distribution and use minimize lifecycle impacts on the

environment.

Economic - We envision delivering affordable food, engaging in equitable trade practices,

limiting the spread of agricultural diseases, and positively impacting the communities that oursuppliers operate in.

Committed to the well-being of our customers

High-Quality Choices - Continue to develop high quality menu offerings that provide our

customers with a range of choices that meet their needs and preferences and that fit in a

balanced diet.

Consumer-Friendly Nutrition Information - Enable consumers to make the right decisions -continuing to provide even easier access to nutrition infromation

Communicate Responsibly - Continue to refine our marketing and communication practices,

particularly to children

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Energy efficiency Find further ways to increase energy efficiency in our restaurants to save money and

reduce our environmental impact.

Sustainable Packaging & Waste Management Continue exploring ways to reduce environmental

impacts of our consumer packaging and waste in our restaurant operations.

Green Restaurant Design Enhance our current strict building standards to incorporate further

opportunities for efficiency and innovation in the design and construction of our restaurants.

Making people a priority

Respect - Create a diverse and inclusive culture where everyone feels valued and respected.

Commitment Enhancement - Continue to enhance our employment value proposition to drive

high levels of employee commitment.

Talent Management - Attract, develop and retain the most talented people at all levels.

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PLEASE NOTE HERE ON TILL CONCLUSION WE ONLY HAVE PASTED BLOG AS IS

LANGUAGE/OPTION BORNE AND ANY OTHER LIABILITY IS NOT BORNE BY REDER

OR AUTHORS OF PROJECT editing if any shall be considered adjustment and not

manipulations

Authors of each blogs are mentioned in bibliography

McDonald's admits using beef fat for 'vegetarian' French friesBy Simon Davis in Seattle

Published: 12:00AM BST 25 May 2001

McDONALD'S faces a $100 million (70 million) lawsuit after apologising to customers for failing

to admit that beef fat was used to fry its chips.

The fast-food chain had maintained for more than a decade that only vegetable oil was used in

the hope of appealing to vegetarians and religious groups who do not eat beef products.

Yesterday's apology triggered a violent protest by Hindus in India.

The American company, which has served more than 200 billion portions of french fries around

the world, confessed to a method of using beef fat to partly fry chips before they are sent to

restaurants. They are then frozen and refried on the premises using vegetable oil.

An apology to customers on the McDonald's website, said: "A small amount of natural beef

flavouring is added to our French fries during potato processing. If there was confusion, weapologise. Because it is our policy to communicate to customers, we regret if customers felt

that the information we provided was not complete enough to meet their needs."

The company assured customers yesterday that all chips in British outlets were fried in

vegetable oil at all stages and that no beef flavourings were added. McDonald's India also

"categorically" stated that its fries "do not contain any beef or animal extracts of whatsoever

kind". However, a mob raided a restaurant near Bombay, smashing windows and tables.

The company said it made every possible attempt to conform to "all cultural or religious dietary

considerations" in countries where it has restaurants. It added that in Muslim countries all the

frying processes conformed to halal standards, which means no beef or pork flavouring in the

chips.

The legal case has been filed in America by a Hindu lawyer, Harish Bharti. He claims that the

company acted fraudulently in saying its chips were fried in vegetable oil.

Copyright of Telegraph Media Group Limited 2010

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McDonald's is in PR pickle in U.K.by O'DWYER

PR SERVICES REPORT: December, 1995

While Americans were mesmerized for more than a year by the O.J. Simpson case, the British wereenjoying the McLibel trial, dubbed "the best free entertainment in London." And after more than 18

months, the show is still going strong.

It's a true David and Goliath story -- two unemployed vegetarian/environmentalists are being sued by

McDonald's Corp. in the U.K. for distributing leaflets accusing the fast-food chain of selling unhealthy

food, poisoning the minds of children with false advertising, abusing employees, ruining the rainforest,

and generally wrecking the planet.

The trial has become the longest libel case in the U.K. and a PR nightmare for the multinational company

which is normally associated with spokes character Ronald McDonald and "happy meals."

Did the giant burger chain shoot itself in the foot by the not ignoring the criticism.

Granted, libel laws in the U.K. favor the plaintiff. Thus McDonald's counted on the fact that defendants

David Morris and Helen Steel wouldn't be able to prove their allegations are true.

In the U.S., a company suing must show that what was printed is false, which is why similar critics of the

chain here either ignored or dealt with -- but has not ended up in court.

But in a PR attempt to preempt the bad publicity of the court case, McDonald's issued its own leaflet,

"Why McDonald's is Going to Court," especially calling two environmentalists liars.

The leaflet caused the " McLibel 2" to countersue. Now both sides have to defend their claims.

Media and PR pros here and abroad agree that the embarrassing court testimony -- for example, the

fact that McDonald's had been forced in the U.S. to stop using an ad campaign claiming its food is

nutritious -- and tabloidish media coverage of the trial are possibly more damaging than the allegations

themselves.

Why react?

"This is a PR disaster," says Peter Muccini, a former Associated Press reported who also worked in PR for

seven years at Carl Byoir & Associates in London. "McDonald's says it went to coaurt to clear its name,but nobody gives a damn what two beatniks say. McDonald's shoudl have ignored them.

"Everybody's laughing at McDonald's foar taking it too seriously. Perhaps these people have touched on

a tender nerve.

"The real problem may be that the product is considered shoddy."

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Long-time U.S. PR counselor John F. Budd Jr., Chairman of The Omega Group in New York, agrees. "The

best method is to ignore it. If you react every time to every adversary group you'd spend all your days in

court."

Budd, like others, notes that the company could win in court and lose in public opinion. "The legal

opinion has prevailed over the PR opinion.

"More lawyers are taking the initiative in public disputes and lawayers do not concern themselves with

perception."

Besides, Budd points out that the company does not seem to have suffered financially from all the

criticism.

Indeed, McDonald's outlets in the U.K. have grown from 200 to 600 in the last decade, according to

Mike Love, who heads up the PR department at McDonald's U.K. But Love said that it's hard to quantify

the damage the leaflets have caused over the last 10 years. "The allegations have been repeated back to

us by schools and with Morris and Steel, but the company would not concede to the duo's demands: an

apology and a promise not to sue critics over similar charges.

Love said the lawsuit precludes any proactive PR by McDonald's but the company tries to correct any

inaccurate media coverage.

Outside of the U.K., however, the corporation's policy seems to be beyond "no comment."

Asked about the McLibel coordinators to publicize the case in the U.S., through literature dissemination,

demonstrations and keeping McLibel alive on the Internet, Ebling said he was not aware of any protests

in the U.S.

Members of the McLibel group even staged an anti-birthday party on McDonald's 40th anniversary onApril 15 at the first store in Des Plaines, Ill., with a cake-smashing ceremony led by Morris and Steel, who

flew in from London for the affair.

McLibel protesters also appeared in front of "Rock and Roll McDonald's" in Chicago demanding that life-

size statutes of the Beatles be removed.

"Paul McCartney is a big supporter of the McLibel campaign," says Mike Durschmid, McLibel coordinator

in Chicago. "And before he died, John Lennon made his own bread. He wouldn't have touched

McDonald's food."

Aside from The New York Times and the Wall Street Journal, the U.S. media have paid little attention tothe McLibel efforts either here or abroad. Durschmid thinks it's delf-censorship on the part of Chicago-

based media.

"This is McDonald's town, and McDonald's is one of the biggest advisertisers. You see the golden arches

on TV two or three times a night. The media know where it's bread is buttered," he said. "And

McDonald's is laying low hoping it will go away."

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Localize story

Containing the McLibel matter as a "U.K. problem" seems to be not just a U.S. PR strategy, but a

worldwide one. Brian Lipsett, McLibel coordinator out of Pennsylvania, points to a confidential internal

McDonald's memo out of Australia.

The memo, which was sent to Love, outlines the "damage control" strategy the head of McDonald's

Australia, Peter Ritchie, should adopt for an interview with a news program.

It suggested that Ritchie decline the interview on the grounds that McLibel is a U.K. matter.

"This will not be a positive story for McDonald's Austrialia, but buy being prepared we hopefully can deal

effectively with each situation as it arises and minimize any further negative publicity," it said.

The memo also outlined a strategy for responding to follow-up media coverage of the "60 Minutes"

segment.

It suggested which reporters to talk to and whom to avoid.

Foar example, it said not to talk to "any ABC radio of TV station in Australia because they have given

significant coverage to the case in a positive perspective."

The Australian "Current Affairs" type show aired the McLibel segment tin May. "Iat made McDonald's

look bad," said Dan Mills, a McLibel coordinator based in London. "It showed the cake-smashing party in

Chicago and the confidential memo."

Lipsett thinks McDonald's attempt to play down the controversy as a "U.K. problem" is futile.

"A lot of people know about this case all over the world. This is a case of how not to proceed in PR.McDonald's assumed that Helen and Dave would back down, that they'd make mincemeat aout of them.

Now they're in a position to defend their business practice."

No win situation

Many agree that the company has put itself in a non-win situation. If it conceded to McLibel 2's

demands, McDonald's would look foolish. But by persisting in the somewhat silly court case -- fat

content of french fries under fire and the like -- its reputation has been tarnished anyway. With the

counterclaim, says Mills, "They're stuck."

The case is expected to continue through next summer -- and handling the PR of a win or loss will beanother big job for Love. "He's a good guy. We feel sorry for him," said Muccini.

If you were Mike Love, what would you do?

"Looking with hindsight," says Mills," McDonald's should have withdrawn from the case, but they

thought they would get bad publicity from backing down."

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"If McDonald's wins they should issue a gracious statement," said Budd.

Losing will be expensive, both financially and image-wise. Losing the case will give credence to the

allegations and "elevate the anarchists to stars," he said.

Liebeck v. McDonald's Restaurantsalso known as the "McDonald's coffee case," is a 1994 product liability lawsuit that became a flashpoint

in the debate in the U.S. over tort reform after a jury awarded $2.86 million to a woman who burned

herself with hot coffee she purchased from fast food restaurant McDonald's. The trial judge reduced the

total award to $640,000, and the parties settled for a confidential amount before an appeal was

decided. The case entered popular understanding as an example of frivolous litigation; ABC News calls

the case the poster child of excessive lawsuits.

Liebeck's attorneys argued that McDonald's coffee was "defective", claiming that it was too hot and

more likely to cause serious injury than coffee served at any other place. Moreover, McDonald's hadrefused several prior opportunities to settle for less than the $640,000 ultimately awarded. Reformers

defend the popular understanding of the case as materially accurate, note that the vast majority of

judges who consider similar cases dismiss them before they get to a jury, and argue that McDonald's

refusal to offer more than a nuisance settlement reflects the meritless nature of the suit rather than any

wrongdoing.

If McDonald's thinks selling salads constitutes social responsibility, they must figure clean

bathrooms deserve the Nobel Prize.

When asked why McDonalds isnt doing more about a number of issues -- including buying organically-

grown food, building more energy-efficient restaurants, paying employees better and reducing

environmental impactthe companys answer included a perky assertion that Mickey-Ds food choices

prove its commitment to being a responsible corporation:

Over the last three years, we have introduced many new food items that offer more choices for

everyone. The salads are terrific! New grilled premium chicken sandwiches. Apple dippers. ... we are

putting nutritional information on our packaging to help educate our customers.... So we think we are

leading our industry in offering a range of products that can fit into our customers' dietary needs and

helping them make informed choices.

I certainly give McDonalds big kudos for facilitating an interactive dialogue with its customers and

detractors. But answering a direct question about social and environmental concerns with a marketingbrochure defeats the purpose.

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McDonald's dishes up PR entree to fast food filmEric Schlosser in Sydney to promote his film.Photo: Peter Rae

September 27, 2006

IT'S just a happy coincidence, according to McDonald's public relations team. The fast food

giant's nation-wide campaign encouraging consumers to ignore the negative publicity

surrounding Fast Food Nation has nothing to do with the film's release in Australia next month.

Nor does it have anything to do with the arrival in Melbourne this week of Eric Schlosser,

author of the top-selling book of the same name, which caused a stir when it was released in

2001.

McDonald's

spokeswoman Sarah

Gibbons said the

campaign had been

planned for more

than six months. It

had nothing to do

with the film, which

McDonald's

dismisses on its

website as a

"fictionalised thriller"

.

McDonald's insists its

TV and online

campaign, which

urges consumers to "make up your own mind", is about educating the paying public.

But Dendy Films, distributor of Fast Food Nation, thinks otherwise. Marketing and publicity

manager Nicki Martin said the timing was revealing.

"The fact that this marketing campaign launched the very week before Eric Schlosser arrived in

Australia to promote the film is definitely no coincidence," she said. "And they did the exact

same thing for Super Size Me." The Morgan Spurlock film, Super Size Me, hit cinema screens in

2004.

Ms Martin said the star power behind Fast Food Nation - which stars Greg Kinnear, Ethan

Hawke and Patricia Arquette - would add weight to debate on the global obesity epidemic and

the place of fast food in people's diets.

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She welcomed the McDonald's campaign. She said the publicity would only add to the film's

profile. "All (McDonald's) are doing is creating another situation where they are generating this

incredible exposure and awareness about a film that wouldn't necessarily get the same interest

without them bringing the public's attention to it," she said.

Choice food policy officer Clare Hughes said while the fast food chain was offering more healthyalternatives on its menu, the "make up your own mind" campaign should be seen for what it

was.

"Our concern is that it is a PR exercise. McDonald's is wanting to dispel some of the negative

perceptions about their product, but essentially it is not licence to eat unlimited amounts of

McDonald's. It doesn't make their product any healthier or better for you."

Since Super Size Me, which sparked worldwide criticism of the hamburger giant for marketing

calorie and fat-laden food to children, McDonald's has eliminated "Super Size" portions of

French fries and soft drinks, and produced marketing and advertising material promoting

physical activity.

Next month McDonald's Australia will introduce "percentage daily intake" information on

packaging informing consumers what percentage of their total daily intake of energy and

nutrients are in products, including burgers, fries and salads.

Fast Food Nation screens in Australia from October 26.

Shameless staff and Social Media foster fast food PR disasters april 23Filthiest McDonald\s restaurant in world

The power of social media to unravel reputations has

again been amply demonstrated with shocking

footage emerging from fast food outlets in North

Carolina, USA and in Adelaide, Australia. Staff at

Dominos Pizza and McDonalds have let their

employers down with in one case malicious hygiene

stunts and in the other, lack of attentiveness re

standards of restaurant presentation. Two US

Dominos Pizza staff are facing criminal charges after

posting an appalling video of a staffer passing wind ona sandwich and shoving cheese up his nostril. In

Australia, diners branded a McDonalds restaurant as

the filthiest fast-food joint in the world; in both cases

heritage media has picked up and run with these bad

news balls. From a PR/crisis management viewpoint,

Id contrast the way the companies have responded to the damaging footage. In the States, a honcho

from Dominos uploaded a SocMed-friendly video addressing the issue, slamming the staff and

http://prdisasters.com/wp-content/uploads/dirty-maccs.jpg

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apologising to the franchisee and public for the incident. All I can see from McDonalds in Oz is a bald

statement from a PR saying McDonalds prides itself on the highest standards of

cleanlinessyaddayaddazzzzzzz A picture still paints a thousand words, so does Maccas response

say theyre not concerned by this coverage (almost 150,000 online views plus TodayTonight national TV

coverage), or does it say McDonalds Oz dont yet know how SocMed works or how to upload credible

corp responses to the new media channels?

McDonald's Shuns Miracle Weight Loss ManWhen the movie Super Size Me came out, showing the ravaging effects of a monthlong fast food diet, it

was terrible PR for McDonald's. The company spent tons of money combating the perceptions from that

one overwrought documentary, seriously! And now, in what can only be described as a gift from the

marketing gods, some fat guy has gone an all-McDonald's diet and actually lost 86 pounds (pictured:

before and after). But the company won't sign him as a spokesman. You shallow fools! You think he's

too ugly, DON'T YOU?

Chris Coleson of Richmond, VA ate mostly McDonalds' salads and wraps for six months to drop his gut.

Mr. Coleson has not spoken with the fast feeder but said that people on the street ask him if he was

inspired by Subway pitchman Mr. Fogle. (He's become something of a local celebrity after a couple of

newspaper articles, including a front-page profile in the Richmond-Times Dispatch.) He said the idea was

born out of his wife's skepticism at his ability to lose weight.

"I told her I could lose weight eating anywhere," he said. "I told her I could do it eating at McDonald's."

But!

Far from signing him as its next spokesman, McDonald's avoided attaching importance to Mr. Coleson's

accomplishment. "There have been numerous success stories like this one, where consumers elected to

follow a responsible diet with adequate exercise and incorporated McDonald's food in a very positive

way," said McDonald's USA spokeswoman Danya Proud. "We continue to work on helping people

understand how to strike the right balance between diet and physical activity."

Dr. Christine Gerbstadt, a spokesperson for the American Dietetic Association, called Mr. Coleson's plan

of 1,200 to 1,400 calories per day a "starvation diet."

Ridiculous. So what if it is a starvation diet? That shouldn't dissuade the company from sending Coleson

a fat check and sticking him in a couple of commercials. How many other huge weight losers who eat

exclusively at your restaurant do you think are going to come along, McD's? Smarten up!

We really don't need another Jared, though. GOD.

[Ad Age, pic via InRich.com]

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Conclusion

By going through the whole project on PR of McDonalds we are in a kind of soup there is strange

behavior on both sides. People do like policy and practices quite clearly yet the business is expanding till

the extent that it receives an award for growth

ACG Chicago Honors McDonald's Corporation with Outstanding Corporate Growth Award

Oak Brook-based McDonald's honored for resurgent growth.

Chicago, IL, February 07, 2008 --(PR.com)-- The Association for Corporate Growth Chicago (ACG

Chicago) today announced that it has selected McDonald's Corporation as recipient of the Outstanding

Corporate Growth Award for 2007-2008. ACG Chicago the premier professional organization focused

on corporate growth, corporate development and mergers and acquisitions selected McDonald's for

its iconic status in the Chicago business community and its global resurgence.

ACG Chicago will honor McDonald's with this distinction at the Outstanding Corporate Growth Award

Luncheon on Feb. 19 at The Standard Club in Chicago. Chris Pieszko, senior vice president of finance

strategy, will accept the award on McDonald's behalf.

As this years winner, McDonald's join an esteemed list of past recipients, including RR Donnelley

(2006-2007), Fortune Brands, Inc., (2005-2006), Alberto Culver Company (2004-2005) and Biomet, Inc.

(2003-2004).

The projects before us have came to conclusion that PR is backbone but we can t say the same about

McDonalds and that why we are in a soup.

Before this we had NO doubt PR is important for mere existence but afterwhat we have seen in McDonalds we have to consider that PR is an

exercise to keep the image clean rather that to communicate the truth.

We also want to mention that the above cases maybe nothing more thanfalse accession for financial gains and have cause grave damage tocompany but still even after so much damage the mere existence ofcompany cases us to think if PR is make a image or to clean it?

http://www.pr.com/http://www.pr.com/http://www.pr.com/http://www.pr.com/

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Bibliography:-Searched via Google and yahoo

Page no 1 to 6 from MBA reports from Scribd.cm

Page no 7 to 9 fromwww.aboutmcdonalds.com

McDonald's admits using beef fat for 'vegetarian' french fries

http://www.telegraph.co.uk/news/worldnews/asia/india/1331625/McDonalds-admits-using-beef-fat-

for-vegetarian-french-fries.html

McDonald's is in PR pickle in U.K.

http://www.mcspotlight.org/media/press/prservices_dec95.html

Liebeck v. McDonald's Restaurants

Www. Wikipedia.org

McDonald's dishes up PR entree to fast food film

http://www.theage.com.au/news/national/mcdonalds-dishes-dirt-on-fast-food-

film/2006/09/26/1159036547348.html

Shameless staff and Social Media foster fast food PR disasters

http://prdisasters.com/shameless-staff-and-social-media-foster-fast-food-pr-disasters/

McDonald's Shuns Miracle Weight Loss Man

http://gawker.com/5017175/mcdonalds-shuns-miracle-weight-loss-man

ACG Chicago Honors McDonald's Corporation with Outstanding Corporate Growth Award

http://www.pr.com/press-release/71047

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