28 Hot Tips on How to Present Professional Webinars
Transcript of 28 Hot Tips on How to Present Professional Webinars
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28 Tips On How To Present Professional Webinars
28 Tips On How To PresentProfessional Webinars
By Rita Jones
GVO Conference Rooms
This Ebook is Distributed and Copyright © by Rita Jones
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About Rita Jones
Rita bought a computer and taught herself how to use it afterbecoming ill with Fybromyalgia some years ago. As her healthimproved, she gradually became interested in internet marketingand ran a successful Newsletter for over two years.
She still writes the articles which appear weekly in the
Newsletter Group to which her newsletter belonged.
Rita, based in the United Kingdom, now works with her partnerLinda McIntyre, based in New Zealand. Their websites include:
http://halloweencostumesforplussizes.com/http://world-cup-world.infohttp://positiveSelfTalk.com-candid.info
http://IndispensibleHomeBusinessTrainingGuide.com-candid.infohttp://GVO-Conference.com-needtoknow.info
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Table of Contents
Where Do Webinars Originate From?. .. .. Page 5
28 Tips On How To Hold The Best Webinars.. Page 8
Conclusion.. .. .. .. .. .. .. .. .. .. Page 26
Make This Report Your 24/7“Digital Sales Machine!” .. .. .. .. .. Page 28
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Where Do Webinars Originate From?
Although this report is mainly concerned with how to get
the best from running your own webinar today I think it is
worthwhile to just take a quick look at where webinars
have evolved from.
This whole journey had already began way back when
moving pictures first appeared. Well before sound was
added to moving pictures, these black and white films
were being recorded and reproduced to be shown over
and over again to audiences. From these humble
beginnings stems a large part of the technology we usetoday.
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People today take for granted and love doing such things
such as watching television, surfing the Internet and
interacting with millions of other people on "socialnetworking" websites such as Facebook, MySpace etc.
Webinars are a natural progression, combining all of these
elements which people enjoy into a single technology
whereby anywhere from just several to thousands of people can be brought together at one time to be taught,
given a demonstration, presentation, or hold a meeting.
They have the ability to interact with one another and/or
the host of the gathering, all without anyone having had to
leave their home, office or present location.
At first webinar technology was expensive and mostly
used by large well-funded high tech companies. However,
as happens with most new technology, it has advanced to a
point where modern powerful webinar capabilities are
now accessible to any business or person.
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Today webinars benefit anyone who needs to bring
together two or more people who:
• Use the telephone to interact with others
• Have family and/or friends spread across the world
with whom they would like to remain in close contact,
e.g. have common family time together; etc.
• Conduct lessons/training sessions, hold seminars, hold
any type of product displays/sales promotions;
meetings, etc.,
• Wish to speak face to face with friends, contacts,
clients etc. in different places within their own
country or world wide.
• Where bringing people together, for whatever reason,
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is either difficult or impossible due to distance and
cost restraints.
Not only do webinars bring people together, they now
make it very easy for people to interact in this medium.
Modern webinar facilities include high definition video,
audio, power point, whiteboard, file sharing and more.
Depending on the reason or type of webinar being held
participants may be allowed to see, participate and
interact with the host and/or each other by text or sound,
or the sound in the room can be closed to all but the host
whilst giving a demonstration for example. These
capabilities make webinars extremely versatile andsuitable for almost any purpose.
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25 Tips On How To Present
Professional Webinars
1. The first stage in holding any webinar is to
decide on the service provider you are going to use for
the webinar itself. There are many providers of
webinar services and it is advisable to shop around
and find a service which provides the elements you
require, at a reasonable price point. Also decide if you
are going to make use of the facility on a regular
basis, and if so perhaps having your own Conference Room could be the answer.
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2. It is also a good idea at this point to decide
whether you wish to have the webinar recorded so
that it can be used again and again and/or sold us aproduct in its own right. This should be remembered
when producing the webinar itself, to make it a useful
repeat product, not just a one-off webinar which has
been recorded and rehashed.
3. Having decided that you are going to hold the
webinar you will already have some idea of the topic
or purpose of the webinar. Now is the time to hone
that down into specifics so that you may begin the
planning process. To get the best result from any
webinar the biggest secret is planning and
preparation. Not only does this give you the
opportunity to plan when your webinar will be held to
best advantage but the smoothest and best
presentations are the ones that are well thought out
and planned in advance.
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4. Decide upon the length of your webinar.Consideration has to be taken here not only of how
much time your likely audience will be happy to
devote to the subject, but also the time needed to get
your message across in an interesting and informative
manner without wasting the precious time of your
attendees.
5. Your content must fit into the alotted time
frame, yet not be too rushed or sparse and spread out
as to make the webinar uninteresting to the audience.
The subject should be a rounded entity, ie. have a
beginning, and satisfactory finish point. If the overall
subject is vast, choose to cover one niche or sub-niche
per webinar, so that the audience is left with a feeling
of closure.
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6. Make your subject matter as interesting and
interactive as possible. Try to mix the way you present
your information, for example do not make just one
large video. It is better to show a shorter video, for
example, and intersperse with another method of
communication i.e. PowerPoint, for example, and/or
include short period of questions and answers or a
survey of your audience so that you keep their
attention and interest. By using a variety of methodsto present your subject matter you will engage the
audience more.
7. Try to ensure that all the printed matter and
materials used in your webinar have some form of uniformity or appearance. This creates a professional
and businesslike appearance to your presentation. If
you have to use material provided from a different
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source try to have it transferred into a format
matching the rest of your material. If this cannot be
done it could be a good idea to acknowledge the factthat this section of the material has been provided
from an outside source. It is advisable to make
acknowledgment when using someone else's material.
8. Where appropriate try to include some time
when your audience can ask questions about your
subject. There is nothing worse than an attendeebeing left with questions which they have never had
an opportunity to have answered. If for some reason
you cannot answer all the questions at the time
provide your attendees with the ability to submit
questions for answering later. Not only does this
make your attendees feel looked after, it keeps your
subject matter and/or business at the forefront of
their minds while they submit and wait for the
answers to their questions. Make sure you do get
back to them with good answers to their questions.
This is an excellent way of handling questions to
which you may not know the immediate answer, orwhich may take your webinar off subject.
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9. Whenever possible try to have at least several
dry runs in order to iron out any problems both with
the presentation itself and with the equipment you
will be using during your webinar. Having severaldry runs will help you to get the timing of your
content to within your time frame, and also allow you
to become used to equipment you will be using during
the webinar, thereby helping your webinar to run
smoothly.
10. Built into your plans the possibility thatsomething may go wrong and have a backup plan all
ready in place. It is "Sod's Law" that if something
can go wrong it probably will. Having planned in
advance will make the problem less obvious to the
audience and also make it easier and less daunting for
those holding the webinar to deal with.
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11. During the practice sessions take note of how
well you can hear the other people who will also betaking part in your webinar. Checking sound levels
and audio control before the event will help to prevent
problems in this area on the day. It is also a good idea
to have someone else listen to your own sound levels
etc. to make sure you are coming across to your
audience the way you would wish.
12. Have methods in place for your audience to
communicate with you. Some webinar servicesinclude a question box for audience use, you could
also have e-mail contact, or private chat available for
example. If there are problems this allows your
audience to advise you as to what is happening. It can
also be used for example during a question and
answer session, or to poll your audience, and extra
sessions like this can be added to keep things tickingover if you have technical issues which may take a
little time to correct.
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13. Arrange to have someone else with you whenholding a webinar. This anchor-person can be helping
by monitoring the question box, e-mail and/or
personal chat etc. in order to help in these areas
where possible leaving you free to conduct the
webinar itself. This of course should be done on a
separate computer to the one you will be using to
actually conduct the webinar. They can keep youadvised of any problems, questions from the audience,
or whatever, and deal with other matters that may
crop up during the webinar.
14. Consideration should be given to the date and
time at which you hold your webinar. This can vary
according to the needs of your audience. Some
webinars can be successfully held at lunch time for
example while others would fit the requirements of
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your audience best by being held in the evening or at
the weekend. By taking the needs of your audience
into consideration you will help to improve the size of your attendance.
15. Send out invitations for your event well in
advance of the given date and time. It is a good idea to
include an "invite a friend" or "refer a friend" link in
the invitation so that others can forward theinvitation and promote the event for you. Make sure
that the time and date are clearly stated, along with
the link your attendees require to join.
16. Along with sending out invitations promote
your event in as many other ways as possible to
ensure a good audience. Put a link on your website,
Tweet people, post messages on places like Facebook,
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LinkedIn, etc., add it to Craigslist. In fact there are
lots of places you can use to successfully promote your
event. If your event is industry-specific do not forgetto include industry specific websites, newsletters and
other places related to the industry in your
promotional efforts.
17. It is also advisable to send out a reminder
approximately 2 days before your event and if
possible a further reminder between 24 and 12 hours
before your event begins. Some webinar hosts also
sent out a last-minute reminder within an hour or two
prior to the event itself. There are no specific rules
relating to reminding attendees of your event however
to many reminders can have the opposite effect.
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18. On the day prior to your event a final runthrough will ensure that all required materials etc. are
in place and nothing has been overlooked. If it does
prove to be some form of glitch, oversight or whatever
you now have time to correct it prior to the webinar.
19. On the day of the webinar it is advisable to get
everything set up well in advance of the time of your
webinar. This gives you time to do final checks on
such things as sound, visual aids etc., and make sure
that everything is working.
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20. Be punctual. Make sure that your webinar
starts on time and wherever possible keep to your
schedule so that your webinar finishes in a timely
manner, unless you are receiving additional
feedback/engagement from your attendees in which
case keep going as long as you have to.
21. While you should have a script to keep yourself
on track, try not to look or sound as if you are just
reading something aloud. Being live, on screen in
front of your audience creates a feeling of community,
which entices attendees to be much more open andreceptive to your message. The more natural you can
appear, the more your audience will connect.
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22. You can create a sense of scarcity to your pitch
by capping the amount of copies of your productwhich are available for sale at that time. For
example, if there are 200 attending your webinar, and
you are only allowing 50 sales, people will realize that
there are more people in the room than there are
copies available, and will rush to secure their copy.
This is called “the stampede effect”.
23. Make sure that you have a "call to action" for
your attendees towards the end of your webinar. This
can be as simple as a link to your website, a "contactus here for further information", a piece of
information you can send out to all your attendees, a
special offer etc.
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24. Optionally, you could have a freebie attached toyour webinar. A limited time offer, a free white paper
or ebook, a quick start guide, etc., obviously related to
the topic of your webinar. Everything should be
geared towards enticing people to build a relationship
with you. Make sure that everything has a good
perceived value, which will add to the overall prestige
and perceived value of your event.
25. Make sure that you thank everyone for their
time in attending. Time is a valuable asset, make sure
that you show people that you appreciate the time and
effort they put in to attend your event.
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26. Do not forget to give people a way to contact
you. Your last slide should have your contact
information on it, clearly displayed. If people liked
what they saw, they will contact you as long as you
give then the opportunity. If your webinar is one of a
series, be sure to include the information on when the
next webinar in the series will be held so people can
diarize it to attend. You could also give them a way
to opt in to a list to be notified of the next webinar,
thus giving you a way to contact people you know are
interested in your subject. Do not, however,
immediate bombard them with offers, etc., - build the
relationship. If you state that the opt-in is purely forwebinar notifications, keep to that.
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27. If your event is going to be a recurring webinar,
you may want to add a survey of your audience to see
what people thought, get their feedback and see how
you can improve your presentation. This will allow
you to tweak the presentation before representing.
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28. Once you have held your first webinar you willrealize that with the correct amount of planning and
fore-thought, they are much easier to accomplish than
most people realize, and more than likely you will
already be planning your next event. This is a skill
which practice will help to perfect. In the meantime if
all the planning etc., does fail and there is a hiccup in
your webinar, apologize to your audience, do the bestyou can at the time, and do not beat yourself up about
it. These things will and do happen from time to time,
even to the best of webinar presenters, and audiences
really are tolerant people.
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CONCLUSION
Not only has it become so much easier to hold webinars,
training meetings, etc., online, the cost of holding such
gatherings has dropped drastically very recently with the
appearance of a new Company in this field.
This company has now made it possible for even the
smallest companies online and offline, and even
individuals, to be able to afford their own conference
room available to them 24/7.
These conference rooms are complete with the latest
innovations including High Definition Video, Power Point
Presentation, Audio, Whiteboard, and full chat
capabilities at present in 6 languages, with more being
added.
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Webinars held over the internet are quickly replacingphysical meetings, especially where large distances are
involved. Holding the webinar/meeting/training etc.,
online cuts the cost of travel, accommodation, physical
conference room costs, and even man-hours lost, to the
very minimum.
Companies are striving to make savings where everpossible in today's economic climate, making online
meetings etc., more popular all the time.
GVO Conference Rooms is perfectly positioned, with a
great product at a fantastic price, to take full advantage of
this rapidly expanding market.
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How To Make This Report Your24/7 “Digital Sales Machine!”
I hope you enjoyed this free report and picked upyour own Conference Room to hold your own
Webinars etc.
Before you rush off to share this report withyour Facebook friends and Twitter followers, letme ask you a question...
Would you like to get paid a commission
when the people you share this report with alsosign up for their own Conference Room?
If so, then all you have to do is rebrand this specialreport with your affiliate ID before sharing it withothers. That's it. You can then post it to your blog,
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Your readers will also receive “giveaway rights” tothis report. Which means, if they give it away withoutrebranding it ( and many will ) you'll get paidcommissions on ALL of their referred sales as well.
Example: Let's say “Stephanie” downloads
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