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2672625 Gati Logistics Corporation
Transcript of 2672625 Gati Logistics Corporation
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PRANABANANDA SAHOO
Post graduate in logistics & SUPPLY CHAIN MANAGEMENT
INDIA
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Be a globally preferred provider of India-centric supply chain services andsolutions, and a leader in the Asia Pacific region.
Delight customers with quality service by setting new trends throughinnovation and technology .
Be the most preferred organization for all stakeholders.
Be a responsible corporate citizen with unwavering commitment to
environmental protection and conservation
They are based on a desire to achieve sustainable heights in business andencompass a set of customer sensitive corporate values on attitude,
behavior, action and delivery.
Vision and Mission of Gati
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GATIS VALUES - 1ATTITUDE
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GATIS VALUES - 2BEHAVIOUR
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GATIS VALUES - 3ACTION
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GATIS VALUES 4DELIVERY PROMISE
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GATIS MISSION IN TERMS OF
DEVELOPMENT OF BUSINESS
GATIs commitment is to be a
type of business which isdifferent from others and to
play a distinctive role in themarketplace.
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HIGHLIGHTS OF GATI
A pioneer and a leader in Express Distribution & SupplyChain Solutions, Gati has reinvented itself once again!
Youthful, trendy and market driven, Gati is ready to take
up new challenges.
Gatis first of its kind offers and services have created
benchmarks in the industry.
The new mechantronic Express Distribution Centres have
revolutionised logistics and distribution systems acrossthe country.
Gatis Domino Discipline has revolutionised the way Gati
works and has aligned everyone in Gati towards one goal:
Customer Delight.
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ABOUT GATI
Gati is characterized by its:
Speed
Reliability
Discipline
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CONCERNS OF GATI LTD
The key issues include.
CustomerSatisfaction. Abilityto giverightservice atrighttime. Product /service Presentation.
Traffic Building. Layoutoftheservices. Keeping Pace With Technology.
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GATIS ZONES
GATI is divided into 5 Zones
EASTKOLKATTA
WESTMUMBAI
NORTH DELHI
SOUTH SECUNDERABAD
CENTER INDORE
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GATI - MILESTONES
1989 14 Nov : The Birth of new revolution in the India Cargo Industry1989 - Committed delivery- Ontime & intact , else money back
1996 - Alliance with India Airlines
1997 - Introduced the concept of 3PL
1998 - Launches courier services- Suvidha now known as ZIPP
1999 1. Expanded to SAARC Countries - Gati International ,2. Smt Kumudben Joshi, the Honorable Governor ofAP
flagged off the first Gati Vehicle in 1999
3. ISO Certification to Gati
2000 - First logistics company to get ISO Certification ISO 9000-20002001 - Gati Millennium Parcel Express- First Cargo train MUM to CCU
2003 - Award The Best Logistics Company , Launch of Gati@web
2004 - Launched Mechanized Automated Logistics centre at Panvel
2005 - Award Champion CIO Award
2006 - Award The Amity HR Excellence Award
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VISION 2009
Attract and retain high-calibre talent
Achieve RS 1000/- crore by 2009
Trigger for global premiumness in service, profit &
growth by adopting world-class business particles.
Be a responsible corporate citizen
Be among the top 100 companies in INDIA & the
best admired company in the service industry.
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GATI AWARDS & ACCOLADES
First logistics company in India to be awarded
ISO 9001 certification
In 2003 Gati was voted The Best Logistics
Company
Awarded the 'Best Logistics Partner' by HCL
Infosystems for 2005 -2006
For the second time in a row, Gati wasrecognised as a Consumer Superbrand in the
Logistics category of 2006 - 2007.
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GATI AWARDS & ACCOLADES
Amity International Business School awarded Gati the HR
Excellence Award 2006 - 2007 at their 9th International
Business Horizon (INBUSH 2007) for their best business
practices and corporate excellence.
NDTV nominated Gati for the Business leadership
Awards in the logistics category.
Gati Singapore office was awarded the Regional
Headquarter (RHQ) status by the Economic Development
Board (EDB), Ministry of Trade And Industry, Republic of
Singapore
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GATIS DEDICATED TEAM
2750 Trained Professionals
1200 Gati Associates
500 Vendors
1200 Trained Handlers
1500 Trained Drivers
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COVERAGE
Coverage in a month:
Carries 20,000 tonnes of Express cargo
Carries 1.2 million packagesCarries 300,000 Shipments
Carries 700 tonnes of Priority cargo
Covers 3 times the distance of all National Highways.
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GATIS MANPOWER
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PRODUCTS AND SERVICES OF GATI
LTD
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EXPRESS (SURFACE)
Today, Gati has become the face of RetailExpress Cargo.
Providing quality service and value for money.
Over the years Gati has gained expertise inhandling various industry verticals-healthcare/clothing/white goods/electronics/engineering/IT/Telecom/high-
value/ cargo, etc. Gati has more than 2,000 vehicles at its
disposal which cover 3,20,000 kms. per day.
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PRIORITY (AIR)
Gati Priority is the result of an exclusive tie-upwith Indian Airlines, the largest airline networkin India.
strategic alliance with Indian Airlines
Assured space on IA flights
24-72 hour Service
Flexible Pickup & Delivery Options
Containers & Pallets for Safety & Security
Same day service to select destinations.
Multimode network - Air & Surface
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INTERNATIONAL
Gati has now extended its horizons in the Asia-Pacific & SAARC countries. Gati has openedoffices in Singapore, Hong Kong, China, SriLanka, Nepal and Myanmar to strategically
focus on India-centric business Freight Forwarding in Air & Sea shipment.
Strategic tip-up with Global player.
Coverage of more then 200 countries.More then 500 pick-up point in India.
Custom Clearance Services.
Door to Door, Port to Port Services.
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ZIPP
Express Courier Services.
All Metro with committed AM delivery.
Web Base Track n Trace facility.
Mass Mailing Solution.
Pre-Paid envelop.
Air Parcel Services.
Holiday delivery
It provides your own choice of price, and
Transit time options
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GATI SAVER
An affordable surface product especially
designed for your non-commercial packages.
It makes easy to send non-commercial
personal / corporate gifts, news magazines,
catalogues, directories, study materials &
brochures across India. Flat rate of Rs. 89 per package (up to 4 kgs)
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COAST TO COAST
Gati Coast to Coast (CTC) is Gati's shipping division.Set up way back in 1986, the CTC vision was to
become the preferred service provider for all sea
bound cargo in the Bay ofBengal, Andaman Islands
and Malacca Straits.
In the two decades of its existence, Gati CTC has
followed this vision with diligence and determination
and has emerged as a complete solutions providerfor the Indian seas.
4 vessels providing liner service between Chennai-
Andaman islands - Chennai & Chennai- Yangon-
Chennai.
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VALUE ADDED SERVICES
FOD (Freight-on-delivery)
COD (Cash-on-delivery)
DOD (Draft / Cheque-on-delivery)
Inbound Rate Agreement: Ensures hassle-free,
convenient supplies from your vendors.
Holiday & Sunday Pick-up/Delivery
Octroi Clearing Facility: Octroi clearance on behalf ofcustomers
Tamper-proof packing: Special bags for safe handling of
high value cargo
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GATI DELIVERS ITS SERVICES TO
Pharma & Pharma Samples Electronics & Electronic Components
Automotives, Auto Spares
Engg Products, Machinery, Spares
Other in Mfg (Heavy Engg)
Computer, Computer Peripherals
Electrical Appliances, Products, Components
Apparel Industry
Fast Moving Consumer Products (FMCG)
C & F, Courier and Cargo
Printing & stationary
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List of major customers of Gati
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TECHNOLOGY
Online line tracking on www.gati.com
e-POD-Scanned copy of Proof Of Delivery through e-mail
Toll Free Number A 24 x 7 service
e-mail Updates - Tracking your consignment is just a click away
SMS UpdatesMessages on your mobile
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GATIS IT ARCHITECTURE
Gati Enterprise Management System (GEMS)
Custom developed software to cater to the needs of
GATI operations
Oracle Financials - Business Accounting
Oracle CRM - Customer Relation Management
gati@Web
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GATIS IT NETWORK
Terrestrial Links / RF connecting 120+ sites
Other locations have Dial-up / Broad band /
Cable / ISDN connectivity
Widest IP Phone connectivity from Jammu to
Trivandrum
Implemented Wide Area Network (WAN) 3 yrs
ago
VTS Vehicle Tracking System
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GATIS IT NETWORK
Warehouse Management System (WMS)
Human Resource Information System (HRIS)
Shipping System IT Help Desk System
IT Inventory Management System
Gatishipper Zipp data upload and Docketprinting tool
(All are in-house developed and are web based)
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DEPARTMENTS OF GATI
HR Department Marketing Department
Finance Department
Logistic department
Servicedepartment
IT Department
Legaldepartment
Facility Department Operation Department
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HR DEPARTMENT -
Aboard
Caring for our customers precious objects with
domino discipline, we promise to stay ahead in
reach in service quality, wide network, high caliber
responsible people, technology & automation.
Recruitment
We shall recruitment those candidates who have apassion& skill for providing disciplined &
customized service to our customers
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Training
Disciplined training for employees to increase their
quality delivery
We shall continuously access employees attitude,
behaviour, action & delivery in line with the
organizations customers promise.
Employee BondingCreate discipline amongst employees.
Opportunities for employees to gain functional
expertness
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Brand Building
Position the brand in such a way that the brand
benefits & customer sensitivity are communicated.
Direct Marketing
Maintain a database of all customers & intimate them
about our offerings.
Communication in direct materials should be direct to
the point, so interest is generated to the customers.
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Designing & development of Promotional issues
Design promotional material that are attractive &
customized
Come up with innovative ideas & Provide
promotional offers to our customers.
Media & Outdoor Advertisement
Brand communication through these media shouldbe cost effective
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Exhibitions & Events
We shall organize / participate in various
exhibitions & events
Work towards communicating the benefits of our
service to customers through our exhibition & make
our event profitable for customers as well as us
PR activitiesDevelop a PR strategy that is along the lines of
current trends & project the company
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FINANCE DEPARTMENT
Raising Funds
Plan our process effectively to raise funds & make
available for business needs
We will follow domino discipline in fundmanagement & ensure that fund availability does
nt affect customer value delivery
Controlling Expenditure
Build a disciplinary system that ensure that our
methods of monitoring expenditure are reliable
Guidelines to our team members to how they can
control expenditure
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Dealing with banks / Financial institutions
Maintain strict discipline while maintaining records
of all transactions with our Banks & financial
institutions.Relationship with our financial institutions should
be long term
Transaction accounting & control
Upgrade latest accounting procedure to make
accounting transactions speedy for the customers
Understand the customers requirements & try to
reconfirm our internal process of accounting
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IT DEPARTMENT
New technology Introduction Introducing newer technologies through
comprehensive training & focus on improving cost
efficiency.
We will adopt those technologies which help us to
stay Ahead in Reach in the industry
IT infrastructure & Maintenance
Global & local trends to enable elegant & hasslefree methods
Engage in partnership to create best IT
infrastructure in the industry
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Comprehensive & customized IT solutions for
business Process & MIS
Continuous tracking technology trends for
customized IT solution
Comprehensive IT solutions that are friendly &
cost effective & benchmark in the industry
Continuous feed back system for providing
customer sensitive IT solution
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LEGAL DEPARTMENT
Interact with the marketing & salesdepartments to understand what customers
want & prepare the contract accordingly, the
contracts brief & to the point & prepare the
agreements within 48 hrs
Check for any existing trademarks before the
company starts development of any IP & keep
the relevant department informed
Alert & watch all the time to keep any offence
of Intellectual Property.
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Keep all documents & valid IP certificate & in safecustody.
Protection of companies immovable property by timely
payment of property tax & changing respective
properties in companies name. Watch the legal changes & industry laws in domestic
& international markets & update materials
accordingly.
Co-ordinate with relevant departments to organize the
training workshops on legal matters, like legal issues
& DEPS for all the employees & business partners
twice a year.
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FACILITIES DEPARTMENT
We shall always look out for good locations which will suit our
business purpose & purchase land, vehicles at affordable cost
which will be profitable for the organization in future & alert
about the contract status of all the rental premises.
Always be proactive in timely rent payments & settle issues,
regularly check the rent agreements & make renewals on time
Maintaining the vehicles & company assets, if any problems
in the vehicles / company assets then immediate action
to repairs Organize & co-ordinate for the events well in advance,
encourage all the departments to participate in organizing
events.
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OPERATION DEPARTMENT
Monitoring arrival & delivery service levels
Understand customer needs & monitor service
level to provide a fool proof delivery plan.
Create responsible teams of service providers
& vendors for creating technology driven
service levels.
24/7/365 service level monitoring system.
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Statutory
Law & regulation & be alert to the statutory
changes
Follow the laws & inform customers of all the
relating requirements in advance.
Prepare guideline book on all the statutory
requirements & upgrade it regularly.
Use the least documentation for customers for
hassle free experience.
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Customer Problems resolution
Understand customer problem to his business
& social requirements.
Try to resolve the issue before the stipulated
time & reduce customers business loss.
Communicate regularly to the customer.
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Vehicle routing
Provides a cost effective delivery
Continuously reaching on newer & alternative
routes.
Evaluation & modification of the route plans to
enable a disciplined & quality delivery.
Deploying newer route plans, ahead our
competitors to ensure timely & quality delivery
for enabling customers to build better relations
with their end customer
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Vendor Management
Identify & partner with competent vendors to
extend the best service experience for our
customers.
Responsible & integrated vendor management
system.
Continuously monitor the performance of the
vendors
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CUSTOMER SERVICE DEPARTMENT-CALL
CENTERS
Call centre is divided in to 2 types
Front Hand: - Queries of the customers
Back Hand: - Answers of this quarries
There are 9 call centers of Gati all over India.Zonewise, we have call centers @
EAST: ~ Calcutta
CENTRAL: ~N
agpurNORTH: ~ Delhi
SOUTH: ~ Chennai, Bangalore & Hyderabad
WEST: ~ Mumbai, Ahmedabad & Pune
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STRATEGY
Gati International, the global operations wing,
provides us with strategic USP an
international reach, along with a highly focused
expertise in India - centric operations. This
ensures that Gati remains the undisputed
leader not just in Indian operations, but also in
India - focused operations.
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They have an alliance with Jubilee Commercial, anIATA accredited freight forwarder that startedoperations in 1998 as Air Cargo Agent. TodayJubilee Commercial is a member of the Federation
ofFreight Forwarders Associations of India,Federation of Indian Chamber of Commerce andIndustry and International Federation ofFreightForwarders. Jubilee is now set to become a one-stop solution provider for all freight forwardingservices including customs clearance forInternational cargo
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They are the first to offer a money-back
guarantee on their express cargo services.
Keeping customer satisfaction in mind, they
launched the cash-on-delivery scheme and are
also the first to announce a toll-free number to
look into complaints and requests.
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STRATEGY
Plantodomore Roadshows.
Plantoparticipate andorganizedeventsinfairs andexhibitions.to create awareness.
Sponsorshipinvariousevents (including cultural,corporate)
Brandpromotionthrough Direct Marketing tools.
Productpresentationsinfrontmytarget customers(commonpeople).
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PRICING STRATEGY
GATI can be classified basedontheirgeneralpricing strategy. GATImustdecidewhethertheirapproach istouseprice as a competitive advantageortoseek competitive advantageinnon-priceways.
Discount Pricing
Competitive Pricing
Full Price Pricing
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WAYS TO CATEGORIZE GATI LTD
There aremanyways GATI can be categorizeddependingonthe characteristics being evaluated. Fortheirpurposestheyseparateservices andproducts basedonsixfactors
directlyrelatedtomajormarketing decisions: Targetmarketsserved.
Productofferings.
Pricing structure.
Promotionalemphasis.
Distributionmethod.
Servicelevel.
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SOCIAL RESPONSIBILITY
Set up of Gati Nagar in Bhuj District in the year
2001(for Gujarat Earthquake victims)
Gati Government School in Hyderabad started
in the year 2003
30 lakhs donation by Gati Family to Tsumani
victim
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FINANCIAL PERFORMANCE:
The companypostedits highestnetprofitofRs.10.37crore,recording a growth of87%fromthepreviousyearprofitofRs. 5.55 crore.
Theincomefortheyearat Rs.361 crorewasup17%fromthepreviousyear'sincomeofRs.309crore.
Themarket capitalizationofthe company has grownto Rs. 263 crore,postrightsissue, comparedto Rs.65 crorelastyear.
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SHARE PRICE OF GATI
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MARKET CAPITALIZATION OF GATI
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SUGGESTIONS
Create awareness of the company and companysproducts and services among the common peopleby undertaking promotional activities.
Conduct customers meet every year Show to customers companies new technologies,
new products, new procedures for deliveringmaterials & launching of new promotional materials
like broachers, banners & pamphlets etc. In this meeting try to solve their doubts & problems
Find new prospects in retail industry, service
industry, food processing industry, etc.
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CREIL, CHINA WITH GATI, INDIA:
Mumbai, January 11, 2007: GATI Limited, a
pioneer in the logistics sector in India, today
announced the signing of a comprehensive
Memorandum of Understanding (MoU) withChina Railway Express International Logistics
Company Ltd (CREIL), a market leader in China
for rail and road cargo and package delivery.This unique tie up will provide exporters and
importers a unique opportunity for end-to-end
connectivity in the India and China markets.
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Gati in India has delivery capability in 594 out of602 districts in India and China Railway Express
International Logistics (CREIL) has presence in
500 Cities in all 31 provinces of China.
This MoU would result into end-to-end
distributions solutions from anywhere in India to
everywhere in China and vice versa .
The two companies will cooperate in the
development of freight forwarding, express courier
and logistics services in the booming India-China
trade lane.
CREIL, CHINA WITH GATI, INDIA:
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Gati in India has a large fleet of 2000+ vehicles
and CREIL had 3500+ vehicles covering even
the remotest corner of respective country
...Gati today offers 1.0 million sq ft of
warehousing space with a plan to double up in
next 3 years ,and CREIL has 2.0 million sq ft of
warehousing space in China . Therefore bringing a perfect synergy in the
dedicated arrangement .
CREIL, CHINA WITH GATI, INDIA:
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A GLIMPSE OF GATIS WORKPLACE
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CONCLUSION
GATImustdevelop Relationship RetailingfordevelopmentofRetail Business
Which will help the company
To establish and maintain long-term bonds with
customers, rather than act as if each sales transactionis a completely new encounter.
Companymust concentrateonthetotalretailexperienceandwhich will helpsin generating more business.
Stayintouch with customers.
Promotional Focus.
(Advertising Direct Mail Personal Selling,Directmarketing)
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THANK YOU