26 May 2011 Bratislava EXPO...C97-646752-00 | © 2011 Cisco and/or its affiliates. All rights...
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C97-646752-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1 26 May 2011 Bratislava EXPO [email protected] David Hovey
Transcript of 26 May 2011 Bratislava EXPO...C97-646752-00 | © 2011 Cisco and/or its affiliates. All rights...
C97-646752-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1
26 May 2011
Bratislava EXPO
David Hovey
C97-646752-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
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• 0.95 billion registered cars in use
• 1.15 billion landlines• 1.4 billion PCs of any kind in use• 1.5 billion Credit Card holders• 1.6 billion TV homes• 1.8 billion Internet users• 4 billion FM radio users• 5.2 billion mobile phone
subscriptions3.7B unique users, 75% global per addressable capita penetration
• 6.8 billion people on the planet
Source : TomiAhonen
?
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>465 million Devices>85Mm2m Nodes 10-fold Speed Increase
Mobile Outgrows Fixed 3X
Video = 61% of Traffic Mix
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
More Mobile Connections
Enhanced Computing
Faster Mobile Speeds
Rich Media Apps/Content
2G>3G>4G
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95+% revenue from voice
Consumption charged Internet
Voice is free
More and more for same priceFlat Internet
Faster and faster
Point to point business model
1900 1990 2011
100 years of Fixed telecoms
95+% revenue from voiceConsumption charged Internet
Voice is freeMore and more for same price
Flat InternetFaster and faster
Point to point business model
30 years of Mobile telecoms
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0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2010 2011 2012 2013 2014 2015
Tera
byte
s / M
onth
201 EBper mo
10 PBper mo
346 PBper mo
110 PBper mo
56 PBper mo
25 PBper mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
102% CAGR 2010–2015
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In CEE, there will be 59 million mobile-only Internet users in 2015.
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Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
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(kbps) 2009 2010 2011 2012 2013 2014 2015 CAGR 2010-2015
GlobalGlobal Speed –All Handsets 101 215 359 584 934 1,465 2,220 60%
Global Speed –Smartphones 614 1,038 1,443 1,953 2,608 3,424 4,404 34%
By RegionMiddle East &Africa 13 59 141 309 620 1,142 1,948 101%
Latin America 13 50 103 206 402 744 1,260 91%
Central &Eastern Europe 43 117 246 499 955 1,704 2,786 89%
Asia-Pacific 37 74 115 188 328 584 984 68%
Western Europe 151 444 932 1,696 2,708 3,919 5,336 64%
North America 376 707 1,071 1,556 2,198 2,996 3,994 41%
Japan 769 1,394 2,009 2,631 3,353 4,282 5,509 32%
Source: Cisco Global Internet Speed Test (GIST) results and other independent speed test findings
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=
=
Smartphone
Laptop
Tablet
Handheld Gaming Console
Mobile Phone Projector
24 X (monthly basic mobile phone data traffic)
= 122 X
= 60 X
= 300 X
515 X Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
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Source: Agilent & Cisco VNI
1000
100
10
11990 1995 2000 2005 2010 2015
Gro
wth
Spectrum
AverageMacro CellEfficiency
MacroCapacity
CEE 3400% Growth
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Mobile Operators : Cisco : Cisco Partners
End User Experience
3G, 4G, Wi-Fi, FemtoIP Cloud Services
Services FocusNew, very different KPIs
OTT Co-opetitionMultimedia Revenues
Hosted, OTT, App StoreB2B2C&Vertical Markets
Mobility / IP Expertise
Collaboration
Connectivity
Collectivity
Tech
nica
lB
usin
ess
2G, 3G...CircuitNetwork ServicesAccess FocusPoint to Point
Operator CompetitorsVoice RevenuesWalled GardenB2C Model
Traditional Expertise
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Network Monetization, Optimization, and Service Velocity
ApplicationDevelopers
Broadcasters
Advertisers
Content Aggregators
Retailers
Cloud Services
Networks
HTML, XML, IMS, XMPP, etc.
Open Standards
IETF, IEEE, GSMA and Others
ClientDevices
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ApplicationDevelopers
Broadcasters
Advertisers
Content Aggregators
Retailers
Cloud Services
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Seamless Mobility
HD Video
Cisco Collaboration Suite
End-to-End Security
Centralized Management
Open Operating system (Android)
Business Applications
Business Tablet Secure & IntegratedRich Media Collaboration
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Video Out
Keyboard/ MouseVirtual
Desktop
Cisco Cius
HDMIPort
USB/Bluetooth
H.264 video standard
High-definition 720p video
Cisco TelePresence Interoperability
Built-in Cameras
Dual Independent Displays
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Revenue (ARPU)
Data Traffic (Cost) $
ProfitabilityGap
Increase RevenueNew Business ModelsNew Services and Partnerships
Reduce CostsManage “Over The Top”Optimal Use of Expensive Assets
Improve Experience3-Screen Experience, Session ShiftingManaged, Quality Experiences
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Enhanced Experience + Lower TCO
Function Integration
PolicyVideo / Data
Offload
$1 Invested
Saves $40
Medium Network = $800M/5yrs
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Create, control, partner
Vertical Markets
B2B2C
Video
Tiered Pricing
~$250MPotential
NewRevenues
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Connectivity
Cloud ClientsNetworks
CollectivityCollaboration
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Thank you.Ďakujem vám.
Visit Desktop Virtualisation Experience and introduction to Cisco CIUS session
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