The Steel By BlueScope Steel BrandPartnership Program is enteringa new and exciting phase ofsubstantially increasing value toprogram members.

During the past 13 months, morethan 1000 organisations have cometogether to align their businessesand products with the BlueScopeSteel brand and to leverage thestrength, quality and integrity of thebrand in their day-to-day businessand across their own products.

The first step for many of theseorganisations has been to erectbrand partnership signage ontheir buildings, visibly linkingtheir businesses and productswith the benefits of the BlueScopeSteel brand.

Bob Stanton of Capricorn SteelFrames, who recently joined theBrand Partnership Program, says hiscompany is already benefiting fromits acknowledged association withBlueScope Steel.

“I use the Steel Supplied By logoon everything,” he says. “I have also put the SteelSupplied By signs on the worksites and on myYellow Pages telephone advertisements.”

He says using the logo reassurescustomers that Capricorn Steel Frames usesquality steel products from Australia’s leadingsteel manufacturer.

For the past 12 months BlueScope Steelhas been adding value to members’ businessesthrough an initial public relations and marketingcampaign, and through its inaugural supportof the Manufacturers’ Monthly 2005 EndeavourAward for Australian manufacturing excellence.

Individual member profiles haveappeared in BlueScope Steel publicationssuch as Steel Edge and Steel Connections,

and in XLERPLATE® Steel In Touch newsletters.Ongoing national support has also come in

the form of television commercials aimed atincreasing consumer awareness of the BlueScopeSteel brand.

“This campaign has led to enormous increasesin aided and unaided awareness of the brand,”BlueScope Steel’s Corporate Brand Manager LeoKerema said. “A feature of these advertisements isthe prominent use of the Steel By logo on varioussteel products throughout the commercial.”

He says research shows that four out ofevery five people know and recognise theBlueScope Steel name.

The first value-adding initiative settled on for2006/2007 is the full sponsorship of the 2006

Manufacturers’ Monthly Endeavour Awards, thewinners of which will be announced in September.

“Sponsoring awards like these clearlydemonstrates BlueScope Steel’s commitment tosupporting innovation and excellence in Australianmanufacturing,” Mr Kerema said.

“It also enables us to link the Steel By logowith manufacturing excellence, allowing all thosemanufacturers displaying the logo to also link theirbusinesses and steel products to this excellence.”

The Steel By BlueScope Steel BrandPartnership Program is open to all companiessourcing 80 per cent or more of theirannual volume of flat, sheet or coil steelrequirements directly from BlueScope Steel orone of its distributors.

SPECIAL EDITIONSPECIAL EDITION

BRAND PARTNERPROGRAM

BRAND PARTNERPROGRAM

STEELEDGEA newsletter of product innovation, corporate information and news for customers of BlueScope Steel Limited

JUNE 2006

www.steelby.com.au BRAND PARTNERSHIP PROGRAM 1

Brand partnership programcontinues to deliver value

Bob Stanton, Capricorn Steel Frames:“This campaign has led to enormousincreases in awareness of the brand.”

YOU won’t find Ron Clarke’s work hanging intrendy Sydney galleries or dotted amongminimalist new-age sculpture gardens. Instead,look for his unmistakable artworks as you passthrough Australia’s tiniest rural towns or spotthem nestled above commercial buildings or evenon the walls of clubhouses.

Ron began creating steel silhouettes usinghot rolled coil from BlueScope Steel in the 1980sand admits it took him months to perfect hisoriginal technique.

“I was obsessed with it. If someone was talkingto me I wouldn’t be listening. I’d be looking at theirface thinking, ‘How would you cut that? How wouldyou do their face?’” he says.

Since then, Ron has created hundreds ofsculptures including five-foot-high bakersdesigned to stand outside bakehouses, oversizedkoalas, teams of silhouetted Clydesdale horsesand even Ned Kelly.

“I’ve always really liked silhouettes,” says Ron,who uses an oxy-torch to sculpt from 3mm hotrolled coil.

It can take him between two hours and severalweeks to create a sculpture, which he then sendsaway to be powder-coated before being painted.

The Sturt Highway artist says many of hisworks are commissioned by companies hoping touse them as an eye-catching form of advertising,or small towns trying to boost their profile.

Many of his works have been sent overseas.

“If there’s an impurity in it, it will show up whenI’m doing something crucial like sculptingsomeone’s eye. It will just blow out.”

As a member of the BlueScope Steel BrandPartnership Program, Ron uses the SteelManufactured By logo on the poems he oftengives customers when he hands them theirfinished sculpture.

But his best-selling work by far is sculptingsilhouetted motorcycles.

Ron says that despite the potential for irreversiblemistakes when sculpting with steel, there is noroom for timidity – “if you’re timid, it shows.”

Ron says he uses BlueScope Steel becauseof its quality.

“I can’t work with inferior steel,” he says.

2 BRAND PARTNERSHIP PROGRAM www.steelby.com.au

West Australian grain farmers are nowslashing harvesting schedules using heavy-duty mobile field bins developed by Esperancecompany Parker Silos and Sheetmetal.

Called WildCat Chaser Bins, these huge20, 25 and 30-tonne and now new 35 and 40-tonne capacity bins are hauled alongsideharvesting machines (headers) in the fields,collecting crop loads for deposit in farm silos.

As modern headers are capable ofharvesting upwards of 60 tonnes of grain anhour – and capable of holding only a fractionof this capacity before needing to be stoppedand emptied – Parker Silos and Sheetmetalrecognised the need to keep the harvestingprocess rolling non-stop.

With 19 years’ expertise in the farm silo andsheet metal business, Parker Silos and Sheetmetalproduced its first tractor-hauled chaser binthree years ago – and production has been steadyever since.

While the 20 and 25 tonne WildCat Chaser Binsare single-axle models, the 30, 35 and 40-tonne

“The sides of our units are 6mmXLERPLATE® steel curved for additionalstrength and fast unloading, and our tableand high-reach discharge augers allow forfast unloading rates.

“In using 6mm XLERPLATE® steel, we arebuilding a strong and superior product.

“We have also designed a 600-litre in-built water tank for use with an optional fire-fighting unit. Other manufacturers treat suchwater tanks as add-ons.”

The last thing farmers need is to findthemselves, their workers and millions of dollarsworth of equipment engulfed in flames whileworking in tinder-dry conditions. Field fires canoften be sparked by operating equipment.

Sean says inquiries for WildCat Chaser Binshave been rising rapidly. “With a three-yearlimited structural warranty, farmers knowwe have a good product and that we areprepared to back it.

“We hope to distribute our chaser bins in theeastern states, and have been receiving inquiriesfrom South Africa too.”

models have optional tandem axles, capable ofallowing them to work in any paddock conditions.

All are manufactured from XLERPLATE®

steel, and Parker Silos and Sheetmetal is amember of the Steel By BlueScope Steel brandpartnership program.

“There are other chaser bins on the market,but we believe ours are the best in Australia,”Marketing Manager Sean Christmass says.

Ron Clarke – proud of steelworks of art.

Parker Silos and Sheetmetal manager Daniel Parkerwith his WildCat chaser bins.

Painting with an oxy-torch

Steel bins slash harvest times

Few Australian steel shed and buildingsuppliers can have witnessed their structuresstruck by 300km/hr cyclonic winds - andwatched them come through with flying colours.

Leading suppliers Ranbuild and GarageWorld/Shed Boss experienced the ordeal whenCyclone Larry tore through the Far NorthQueensland community of Innisfail on March 20.

The Category 4 cyclone’s wind gusts weremore than enough to flatten almost all crops andmany conventional buildings in the area.

Many farm and industrial buildings weredestroyed or severely damaged in one of themost powerful and destructive cyclones yetrecorded in Australia.

“The storm’s fury was unbelievable,” saidGarage World/Shed Boss Managing DirectorPhil Emms.

“Yet the eight sheds of various sizes in ourdisplay village in the heart of Innisfail sustainedno damage – unlike the showground across thestreet, which was severely damaged.

“Although all the roller doors in our displaycentre were shredded into individual slats –something I have never seen before – the shedsthemselves remained intact.”

Mr Emms said none of his company’s shedsand steel buildings erected in the region weredestroyed – or even sustained heavy damage.

Ranbuild Marketing Manager ShannonMercer told a similar story concerning hiscompany’s steel sheds. Ranbuild, part ofBlueScope Lysaght, has been supplying steelsheds for more than 58 years.

”When we conducted our final tally, we foundwe had supplied and erected 176 steel buildingsin the Innisfail district – and not one was reporteddestroyed by Cyclone Larry,” Mr Mercer said.

Both Ranbuild and Garage World/Shed Bosshave been relaying their findings and researchdata to the Australian Steel Institute’s (ASI) SteelShed Group, providing what the Group’s nationalmanager Neil Creek describes as “invaluabletechnical data gathered in the face of extremeclimatic conditions.”

Both major steel shed organisations aremembers of the 200-plus-strong Steel Shed Group.

Mr Creek and other ASI representativeshave been meeting with Ranbuild and GarageWorld/Shed Boss management, local governmentbodies and building specifiers in Far NorthQueensland to analyse the effects of Cyclone Larry.

“From this research, we’ll be able todetermine the best possible technical advice forpeople looking to build and erect steel buildingsin the Australian tropics,” Mr Creek said. “Someof these findings may also affect technicaladvice for other parts of Australia that facestrong winds from time to time.”

Both Shannon Mercer and Phil Emms said itwas vital to get shed connections and bracketry“right” in steel buildings in cyclone-prone areas.“The companies who have spent the time andcapital to fully test their bracketry are thecompanies with buildings that are left standing,”Mr Mercer said.

He added that engineering should also besite-specific for each area. “We have found a

STEELEDGE ISSUE NUMBER 22 JUNE 2006

PRINT POST APPROVED PP 255003/05589A newsletter of product innovation, corporate information and news for customers of BlueScope Steel Limited

number of buildings that failed in the areawere buildings that were either not engineeredcorrectly for the conditions or their bracketryfailed,” Mr Mercer said.

Components could not be undersized or keptto a minimum – something referred to by Phil Emmsas ‘de-steeling’.

Both Mr Mercer and Mr Emms agreed it wasvital to the pursuit of higher standards that thepractice of under-sizing structural componentry andbracketry – as highlighted by Cyclone Larry – beeradicated in all wind regions throughout Australia.

Both Ranbuild and Garage World/Shed Bossagreed that customers wanting to buy steel shedsand buildings should look for organisations withoperations in their local areas.

“This helps guarantee an understanding of localconditions, and helps deliver products designedto meet specific requirements,” Mr Emms said.

For more information on the companies,visit www.steel.org.au and follow the link toThe Steel Shed Group; www.ranbuild.com.auand www.garageworld.com.au

Beijing stadium - Page 2 • Village life - Page 3 • Happy anniversary - Page 4

Steel stands firmagainst Cyclone Larry

While the shed in front collapsed underCyclone Larry’s pressure, the GarageWorld-built shed behind survived intact.

Following the successful bids for the TianjinOlympic Centre Stadium, BlueScope BuildingsChina has been awarded contracts to provide2500 square metres of roofing products for twomore 2008 Beijing Olympic auxiliary facilitiesprojects – the Olympic fencing training centreand the Olympic swimming training centre.

Both projects are located in the Olympic Bike& Fencing Field near Beijing’s western suburbs,where the Laoshan Mountain Bike Velodrome willbe located.

Unlike the competition venues, these twoOlympic training centres are where the athletesstart pursuing their Olympic dreams. There will be 41independent training venues in Beijing for the 2008Olympics, including 23 new venues and 18 existingvenues which are being renovated for the Games.

“With fewer than 864 days to go before theopening ceremonies of the 2008 Beijing OlympicGames, the Olympic fencing training centre andthe Olympic swimming training centre areexpected to be finished mid-June, 2006, and will bethe first and second new training venues handedover to the owner, the State General Administration

of Sports,” James Liu, Vice President – PublicBuildings, BlueScope Buildings China, said.

With a construction area of about 9000 squaremetres, both venues are designed to becomeworld-class sports facilities.

Using the combined strength of LYSAGHT® andBUTLER® systems, the roof structures will featureFLEX-LOK™ seamed panel and two layers ofBUTLER® purlins, vertically lapped to connect themetal roof system with perforated LYSAGHTTRIMDEK® rollformed from ZINCALUME® steel asan acoustic inner layer.

Not only will BlueScope Buildings offerstructural integrity and watertight solutions for themetal roof system, but will also incorporateacoustic and thermal designs.

“The winning of these two projects alsosymbolises the beginning of a long-term relationshipbetween BlueScope Steel China and the StateGeneral Administration of Sports,” Mr Liu said.

“With a continued focus on providing this clientwith a high standard of service and industry-leading designs, we are expecting to work on moresports infrastructure construction projects forthem in the years to come.”

www.bluescopesteel.com2 STEEL EDGE JUNE 2006

The new National Association of Steel-FramedHousing Inc (NASH) Standard – Residential andLow-rise Steel Framing Part 1 Design Criteria isnow available from the Australian Building CodesBoard on-line bookshop www.abcb.gov.au

You will find it listed under Products/ Services.The Standard is called up in Volume 2 of BCA2006,and can be used now.

The hard copy version costs $90 (inc. GST andpackaging), and a pdf version is also available for$60 (inc GST).

NASH Members can buy the hard-copy versionof the Standard directly from NASH ExecutiveDirector Ken Watson at Chapter meetings for $80.

Payment at these meetings can only be madeby cheque or cash

New framingStandard nowavailable

A new magnetic gantry crane (pictured below) at

BlueScope Steel’s Melbourne rail yard promises to

further minimise damage to XLERPLATE® steel and

boost transient storage capacity and flexibility.

While forklifts have been used to unloadXLERPLATE® steel from rail cars in Melbourne forthe past 10 years, BlueScope Steel’s MelbourneLogistic Operations Manager, Ben Church, saidthe new magnetic crane took up less space –leaving more room for onsite placement ofXLERPLATE® steel en route to customers.

The new crane will also reduce the potentialfor damage, as forklift prongs can occasionallydent plates as they are being separated and liftedoff the rail car, according to Mr Church.

The magnetic crane can lift up to nine tonnesof XLERPLATE® steel at a time.

Magnetic craneminimises plate damage BlueScope Buildings

China secures moreOlympic contracts

The Beijing Olympic fencing training centre.

The Beijing Olympic swimming training centre.

www.bluescopesteel.com JUNE 2006 STEELEDGE 3

COLORBOND® steelcovers Tullimbar VillageCOLORBOND® steel is playing a pivotal role ina unique project to build a complete communityfor 5000 people in the Illawarra region of NSW,just south of Sydney.

Tullimbar Village is being built on a speciallyprepared 150-hectare site near Albion Park,about 90 minutes drive south of Sydney, withmost Tullimbar Village buildings featuring roofingmade from COLORBOND® steel.

It is claimed to be Australia’s first exampleof complete streetscape planning for a village.Developer Miltonbrook has addressed allaspects of Tullimbar’s look and feel, as well as itsliveability and viability, to produce a planningblueprint hailed by industry and government alike.

Stage One homes are being built (see right)and it is planned to have the first residents movein before the end of the year. Stage Two buildingmay include other BlueScope Steel products,including rainwater tanks and rainwaterharvesting systems.

Miltonbrook is designing and building theentire township.

Unlike other developments throughoutAustralia, Tullimbar residents cannot buyhousing lots and build their own homes. Nor canthey buy homes, townhouses or units offthe plan. Residences – including all landscapingand colour schemes – will be sold onlywhen completed.

Tullimbar Village has been designed aroundthe key elements of social interaction betweenresidents, cultural considerations andenvironmental sustainability. Its architecturalstyle draws strongly from the much-lovedcolonial architecture of surrounding Illawarraand South Coast towns such as Kiama and Berry.

Tullimbar will have a traditional main streetwith wide verandas, shops and cafes, a townsquare (complete with belltower), a town hall,church, pub, a school and surroundingplaying and recreational fields. Residentialaccommodation will range from “live-work”apartments and terrace houses to largerresidential homes and a retirement village.

The result will be a diverse community witha mix of ages, family types and income levels.

Internationally acclaimed architect andurban designer Steve Thorne heads theTullimbar Village design team. Previously theVictorian Government’s Director of UrbanDesign, Mr Thorne joined the Tullimbar projectbecause he believes it is Australia’s mostsignificant urban design project, with potentialto become the model for future urban planning.

He said homes will have exterior designfeatures evoking images of classic colonialarchitecture of the South Coast while beingcontemporary and practical inside.

“The houses have been designed to minimisetheir effect on the environment and ensure theirongoing sustainability, using design, orientationand products such as roofing made fromCOLORBOND® steel,” he said. “For instance,roofing made from the grey colours in theCOLORBOND® steel range will be installed onthe majority of the buildings.”

In a major departure from current urbanplanning, the village is designed to encourageresidents to walk to the town centre for theirneeds, rather than use their cars. More than halfof Tullimbar’s residents will live within 500m ofthe town centre, and will be encouraged to walkthere by its proximity and by design features thatencourage pedestrians.

“Great importance has been placed on thecreation of a vibrant town centre which will giveTullimbar a unique identity and strong sense ofcommunity,” Mr Thorne said.

Officially launched in December 2004 byNSW Minister for Regional Development, DavidCampbell, the first whole street is expected to beready in August this year.

The project is the culmination of 10 yearsof planning by Illawarra-based propertydeveloper Neville Fredericks, Executive

Chairman of the Miltonbrook Group of Companies. “Nowhere else in Australia is anyone

attempting to create an entire township fromscratch, and we are determined to create a townthat will demonstrate that there is a viable,attractive and highly liveable alternative to urbansprawl,” Mr Fredericks said.

“Tullimbar will be a sustainable, walkablecommunity employing world’s-best designand features practice. We have a wonderfulopportunity to create a very special place, and webelieve Tullimbar will become a model for urbandesign – not only in Australia but around the world.

“There will also be major environmentaldividends – from the high levels of energyefficiency being incorporated into every building,through to the reduction in vehicle dependencywithin the village itself.”

Mr Fredericks said US research ofcommunities with similar pedestrian-friendlydesign features suggested that as many as30 per cent fewer vehicle kilometres would betravelled per household.

The Tullimbar project is expected to pourhundreds of millions of dollars into theIllawarra economy over the 10-year constructionphase, and provide a major boost to the nearbyCity of Shellharbour.

“We are proud to be involved in supplyingCOLORBOND® steel to Tullimbar Village becauseof its extensive and impressive scope as aproject,” said BlueScope Steel BusinessDevelopment Manager Ken Clark.

“Genuine consideration of a development’soverall streetscape, as well as its effect onsocial and economic realities for homeowners,is critical to urban design.”

Artist’s impression of north viewover Tullimbar Village.

4 STEEL EDGE JUNE 2006 www.bluescopesteel.com

A row of six small but exciting townhousesrecently completed in inner Melbournedemonstrates the flexibility of COLORBOND®

steel as an innovative cladding material.

All six townhouses with individual garages andoutdoor decks stand on a 400 square metre formercar park in Rose Street, Richmond. One side of thestreet is zoned industrial and the other residential.

Neil + Idle Achitects’ (now known as N-formand Idle Architectural Studio) original plan for fourthree-storey townhouses was rejected by Council,but the firm’s subsequent plan for the current two-level, one-bedroom townhouses was accepted.

“Our typical approach in dealing with heritageissues is to weave the past into a contemporarydesign,” project architect Stuart Holmes said.“However, the context presented us an opportunityto create a strong architectural statement.”

Neil + Idle Architects drew their inspirationfrom a broader context. Directly opposite the siteis a 1960s factory, complete with aluminium louvresand clean minimal lines. “The aesthetics of thisdevelopment predominantly respond to theindustrial context,” Mr Holmes said. “The foldedCOLORBOND® steel façade cladding echoes thesurrounding industrial architecture, mechanicalducting and water tanks.”

Unlike the vast majority of COLORBOND® steelapplications in residential architecture, thecladding on these townhouses is folded, andresembles origami on a grand scale. Five of thesix townhouses are clad with these folded steelsheets, while the sixth is clad with corrugatedfibreglass, emulating typical industrial roofing.

“We wanted to use a material that was robustand low maintenance – and COLORBOND® steelhas those qualities,” architect Chris Idle said.An occasional hose-down of the few areasnot exposed to natural rain would normally besufficient maintenance.

Each sheet of COLORBOND® steel has beenfolded on the diagonal to create a three-dimensional

effect. Banks of COLORBOND® steel panels arejuxtaposed horizontally and vertically, with the latterarranged to form larger diamond shapes.

“We wanted to create a dynamic façade, onethat appeared to change depending on whereand at what time you stand in the street,” ChrisIdle said. “It’s great to take steel and transform itinto something more complex. A simple flatsheet can be turned into a work of art. We sawthese facades like murals.”

To accentuate the COLORBOND® steel façade,the solid ground floor mass is recessed at least300 mm. It’s concrete charcoal block walls andflush-mounted black garage doors are treatedwith the same hardwood battens to create auniform recessive podium on which the showpieceis displayed.

While the ground floor concrete block wallsrecede to the street, the punchy, mostly brightlycoloured doors to the six townhouses presentas welcoming mats for the owners as well asvisitors. To complement these colourful doors,Neil + Idle inserted spandrel (coloured glass) inprimary colours between the folded sheets ofCOLORBOND® steel.

While the south elevation, with its sculpturalfaçade, was designed to activate the streetscape,the northern elevation is quiet and reflective.Featuring concrete block walls that separate eachtownhouse, the rear elevation also includes gentlysloping COLORBOND® steel cladding in CUSTOMORB® profile in the colour of Windspray®, encasingthe studies at the top of each staircase.

The roofing material is COLORBOND® steel.

Iconic Australian brand COLORBOND® steel thisyear celebrates its 40th birthday.

Launched in 1966 in an era of hope andexpectation, COLORBOND® steel has become theideal material to help build Australia, improvingover time to provide the building and constructionindustries with a more versatile product thancorrugated galvanised steel, which was then themajor product for roofs and walls.

Today, almost 50 per cent of new homesin Australia boast a roof made from COLORBOND®

steel. A sizeable majority of new factories,industrial and commercial plants and storagefacilities also use COLORBOND® steel in roofing,cladding or some other application.

In fact, throughout its life, this innovativematerial has become ubiquitous to the pointwhere more than nine out of every 10 newhomes built in Australiafeature products made fromCOLORBOND® steel. It isused across the board – onroofs, fences, walls, sheds,cubby houses, carports andeven letterboxes.

There are numerousreasons why COLORBOND®

steel has maintained an ever-widening application andenduring popularity. Since itslaunch, there has beencontinued investment inresearch and development toimprove the product andexpand its usefulness.

David Bare, NationalMarketing Manager Building

at BlueScope Steel, explains: “We testCOLORBOND® steel in various Australianconditions to help ensure that it performs very wellin all the different climates around the country,many of which can be extreme. We keep looking forways to improve it and bring in new technologieswhere possible to give it the biggest edge in themarket. Both the building industry and theconsumers at large have responded well to this.”

COLORBOND® steelroses among the thorns

COLORBOND® steel 40COLORBOND

“Nine out of every 10 new homes built in Australia feature products made from COLORBOND® steel.”

Unusual folded sheets ofCOLORBOND® steel.

JUNE 2006 STEELEDGE 5

Another key feature of COLORBOND® steel isthat it is low maintenance and easily bundled withother products for straightforward installation.From the outset, COLORBOND® steel islightweight to transport and simple to construct,and both the products and the people that installthem are readily available around Australia.

The fact that COLORBOND® steel can be roll-formed onsite for commercial projects adds to itsease of use, while factory-rolled roofing

products are pre-cut and pre-marked to reduceeffort and minimise waste on building sites.

In addition to these benefits, COLORBOND®

steel has several key environmental benefits too,something that grows in importance all the time.

Australian environmentalist Ian Kiernan says:“I’ve been of the opinion for a long time thatCOLORBOND® steel is the best roofing materialin the market place. It is completely recyclableand it is a great material for helping promotethermal efficiency in the home, a significantbenefit today.”

COLORBOND® steel is an extremely adaptablebuilding material that is available in a range oftraditional and contemporary styles, to suitdifferent environments and style requirements.

The extensive colour range is anotherfactor in its ongoing success. Twenty colours

are now available, double the number offeredat time of launch.

“Over its life so far, COLORBOND® steel hasevolved from a regular building material tobecome a national icon, deeply embedded in ournational psyche,” Mr Bare said.

“It is now synonymous with Australianbuilding and design – from homes to commercial

buildings. The brand has built an enviablereputation, both in Australia and internationally,based on its characteristics of durability,aesthetics, adaptability, ease of use, environmentalsustainability, energy efficiency, forward thinkingand authenticity.

“This brand captures the essence of Australianliving and after 40 years it’s still building beautifully.Like no other building material, COLORBOND® steellinks to our past, defines our present, and pointsto our future.

“In its first 40 years, COLORBOND® steel hashelped to shape the dreams of Australianhomeowners, designers, architects and developers,and it will continue to do so for many years to come.”

For more information on COLORBOND® steel,visit www.bluescopesteel.com.au

www.bluescopesteel.com

th Anniversary® steel – 40 years and building beautifully

“COLORBOND® steel is low maintenance and easily bundled with other products for straightforward installation.”

“COLORBOND® steel is anextremely adaptable buildingmaterial that is available in a range of traditional and contemporary styles.”

www.bluescopesteel.com6 STEEL EDGE JUNE 2006

Clean Up Australia founder, Ian Kiernan AO, hascreated an award-winning 1830s experience ofAustralian country life, with the help of modernproducts such as COLORBOND®® steel,ZINCALUME® steel and BlueScope WaterWATERPOINT® rainwater tanks.

Mr Kiernan’s painstaking restoration ofthe Westham Farmhouse built in 1830 nearBathurst, west of Sydney, has been recognisedwith the Energy Australia National Trust awardfor Conservation Built Heritage for a ProjectUnder $1 Million.

At the same time, Mr Kiernan was this year’srecipient for the prestigious National Trust LifetimeAchievement Award, presented to an individual,whose body of work has had a profound effect onAustralia’s built, cultural or environmental heritage.

BlueScope Steel Marketing Manager -Building, David Bare, said Mr Kiernan deservedrecognition for his lifelong work in the buildingindustry and in preserving Australia’s heritage.

“His understanding of how ZINCALUME® steeland COLORBOND® steel are suited for Australianconditions is remarkable,” Mr Bare said.

With more than 40 years experience as abuilder of more than 1000 homes, and 20 years asone of Australia’s most prominentenvironmentalists, Mr Kiernan is a great advocateof steel and is appreciative of BlueScope Steel’sproducts in particular.

“The BlueScope Steel range of products issimply outstanding,” he said. “The products are

recyclable, durable, easy to use, with zero off-cutif carefully measured. They are totally appropriatefor Australian conditions.”

In the case of the Westham Farmhouse,Mr Kiernan has maintained the integrity of theoriginal materials such as galvanised iron whilstblending new materials such as COLORBOND®

steel and ZINCALUME® steel.“To see the evolution from shingle roofing to

roofing made from ZINCALUME® steel continuallyreminds me that the best roof, gutter and roofflashings for today’s changing climate areZINCALUME® steel and COLORBOND® steel,” hesaid. “Their durability, water-collecting abilitiesand overall appearance are unsurpassed forAussie conditions and climate.”

Nine interlocked above-ground WATERPOINT®

rainwater tanks have been installed to providedrinking water for the farmhouse. “Theseparticular tanks are my choice for healthy, safewater storage, as well as being aestheticallycorrect for this significant rural setting,”Mr Kiernan said.

BlueScope Water’s Director - Urban WaterWarwick Krigstein said that Ian Kiernan’s choiceof WATERPOINT® rainwater tanks underscoredhis commitment to best environmental practice.

The large number of tanks is required becausethe property is not connected to town water supplyand hundreds of visitors are expected to the farmwhich will also operate as an educational centreshowcasing life in the 1830s - overlaid with thebest environmental practice of 2006.

When Ian Kiernan and architect HenryBialowas took over the project, the farmhouse wasclose to collapse. Their first job was to surgicallyremove inappropriate additions in order to exposethe original pise-and-slab building, which was thecore of the fine colonial farmhouse.

The kitchen and bathroom floors are an ochre-coloured concrete that represents earth floors.Structural hardwood beams and tree trunks, thetwo separate shingle roofs – comprising cottageand verandah – and a section of the rammed earthwalls are displayed within the house.

The chimneys have been rebuilt and flashed inthe traditional step flashing method, while theexterior brickwork has been repaired andwhitewashed in the fashion of the original house.Verandahs have been repaired retaining a numberof original detail posts.

The next stage of development is construction ofthe barn and the dairy. Framing made fromTRUECORE® steel while ZINCALUME® steel sheetingwill be used for walls, roofing gutter and flashings.

To complete the 1830s experience, heritagelandscaper Rosanne Paskin has overseen theplanting of orchards and the heritage house garden.

A website is currently under construction sothat visitors can follow the progress of the projectand be inspired to visit the farmhouse where allenvironmental services, energy, water,wastewater, solid waste, food and transportationwill be displayed as they would have been circa1830. An audio visual will explain the concept of anenvironmentally managed farm.

BlueScope Steel supportshistoric farm restoration

Conservationist Ian Kiernan atWestham Farmhouse.

BlueScope Water has launched its firstrange of underground rainwater storagesystems, especially designed for Australia’sresidential market.

The WATERPOINT INGROUND® rainwatertank can store 3500 litres of water and save up to50 per cent of household mains usage whenconnected to the washing machine and toilets.

Designed to be low-maintenance and easyto install, the space-saving tank is suitable forboth existing urban households and newhousing developments.

BlueScope Water’s project managerDarren Howse said the WATERPOINTINGROUND® tank was the strongestpolyethylene tank on the market.

“This tank has been designed to be fullytrafficable, making it suitable for installationunder a driveway,” he said. “This means youcan drive your car or even a large removal truckover the tank without damaging it.”

The use of food-grade polyethylene toconstruct the WATERPOINT INGROUND® tankmeans it will last longer and can be used forpotable water.

The WATERPOINT INGROUND® tank islightweight and designed to reduce excavationcosts, making it easy and cost-effective to install.

It can also incorporateadditional inlets and outlets, andcan be interconnected to additionaltanks to increase onsite capacity.

BlueScope Water has alsodeveloped the THINKTANKINGROUND® water managementsystem, which includes allthe attachments to theWATERPOINT INGROUND® tankthat make up a complete rainwaterharvesting system.

The THINKTANK INGROUND®

rainwater harvesting systemincorporates a submersiblepressure pump, 100m inlet andoutlet, and an inline pre-screeningleaf and debris filter, complete with automaticbackwash device.

It also includes an automatic mains waterdiversion system, which can sense when waterlevels in the tank are running low and switchback to the mains water system.

“This avoids the problem running out ofwater when the toilet or washing machine arebeing used,” Mr Howse said.

The THINKTANK INGROUND® rainwaterharvesting system is low-maintenance.

“As debris is flushed out automatically

from the THINKTANK INGROUND® rainwaterharvesting system, there is no need to constantlyclear the inlet,” Mr Howse said.

Mr Howse said the WATERPOINT INGROUND®

rainwater harvesting system was ideal for newresidential developments, because BlueScopeWater could now provide onsite integratedwater management solutions to meet all thedeveloper’s needs.

For further information, visitwww.bluescopewater.com.au or phone 1800 654 774.

Talk about a career change!

A schoolteacher might seem to bethe polar opposite of a builder – but apassion for learning and constructionhas seen Ian Anderson successfullymerge the two careers.

In 2000 Mr Anderson launchedIndividual Boss Homes, a highlysuccessful house building companythat has since won a host of awardsincluding Housing Industry AssociationDisplay Home of the Year over $300,000,Queensland Masterbuilders AwardsBest Pole Home over $250,000 and anaward for Best Regional Employer.

But his real achievement is arguably thedevelopment of the Boss Institute of AdvancedTechnology in association with the Gold CoastTAFE in 2004.

The graduate course, which offers 30students aged 16 and over an education inbuilding, was overwhelmed with 120 applicationsin its first year. It replaces traditional high schooleducation and includes subjects such asconstruction, engineering, maths, English, golfand outdoor education.

Ian Anderson, who has a degree in

Educational Sociology and has completed aMasters of Workplace Training, worked as ateacher and sportsmaster in the 1970s and itwas this experience that spurred him to openthe Boss Institute.

“It’s the old school teacher in me that knewa better way to teach,” he said.

“People have made the mistake thatuniversity is the be-all and end-all and thatcareers in building are a dead-end.

“But this course is the sort of thing I wouldhave loved at that age,” said Mr Anderson.

Mr Anderson also has qualifications inbuilding and has been designing and buildinghomes for 30 years.

Boss Homes houses are built to besustainable and to reduce heating, coolingand water supply costs.

The company plans to open a warehousewhere most of the construction of steelframes can take place before beingtransported to the site.

Boss Homes is the lead company for theeco-friendly Cotton Ridge development andMr Anderson has chosen to use framing madefrom TRUECORE® steel, COLORBOND® steelfor roofing and BlueScope Water rainwatertanks in this estate because he considered

these products the most environmentally-friendly.“It’s totally recyclable and unlike timber there

are less pieces that have to be cut on site, therebyreducing wastage.”

Mr Anderson said BlueScope Steel was wellknown for producing excellent product. “It’sconsistent and the COLORBOND® steel coloursare always true.”

He said Boss Homes’ membership of theBlueScope Steel Brand Partnership Programallowed his company to gain leverage fromBlueScope Steel’s quality reputation.

www.bluescopesteel.com JUNE 2006 STEELEDGE 7

Building students love the boss

BlueScope Water launches in-groundrainwater harvesting system for the home

WATERPOINTINGROUND® tankis strong enough tobe installed underthe driveway.

Boss Homes ManagingDirector Ian Anderson.

8 STEEL EDGE JUNE 2006

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Mining equipment supplier P&H MineProServices is building and supplying someof the biggest open-cut draglines yetseen in Australia.

Most recently the company has builtand supplied six enormous P&H 9020model draglines for Australian mines.

Considered among the largest land-based machines ever built, the P&H 9020weighs a colossal 6000 metric tonnes. Itsbucket is capable of grabbing 89 cubicmetres of material – or about 200 tonnes –in a single bite. Each dragline consumesalmost 3000 tonnes of XLERPLATE® steelsupplied by BlueScope Steel.

This steel is used particularly in thetub, deck, mast, gantry, boom and housesections of each dragline.

In June Rio Tinto Coal Australia’s HailCreek Mine (150km west of Mackay incentral Queensland) will commission thelatest P&H 9020 dragline – the fourth RioTinto has bought, and the second for theHail Creek Mine.

P&H MinePro Services generalmanager Mick Gamble, based at Mackay,compares building a 9020 draglineto shipbuilding.

“There’s a lot of work and co-

This number is for callers within Australia only: Callers in other countries should refer to our web site

for the contact number of their nearest BlueScope Steel Limited office.

www.bluescopesteel.com

BlueScope is a trademark of BlueScope Steel Limited.

1800 800 789

Published by BlueScope Steel Limited

Steel Edge #22 JUNE 2006

ordination involved, and fabrication anderection typically takes about 26 months,”he said. “P&H MinePro personnel inBrisbane, Perth and Mackay are involved,and there are numerous sub-contractorscontributing to the process.

“On a project like this where so muchsteel is involved, quality is paramount,”Mr Gamble said. “Welds need to beconsistent, strong and durable, and theway machines like this are fabricated goesto the heart of what we want to achievefor the customer.

“You are looking for consistent qualityso the results are the same, whetherthe work is done internally or by sub-contractors. That’s one reason why wespecify the use of XLERPLATE® steel fromBlueScope Steel in tender documents weissue to sub-contractors.”

As well as providing its expertise infabricating and supplying draglines, P&HMinePro Services also supplies a range ofelectric mining shovels.

“We also use XLERPLATE® steel infabricating these shovels,” Mr Gamblesaid. “Our purchasing and schedulingdepartments have a good relationship withBlueScope Steel. It’s just one thing lesswe have to worry about.”

Sustainability Victoria, the state’s one-stop-shopadvisory service on energy, waste and watersustainability issues, has teamed with BlueScopeSteel, Bunnings Warehouse, Chemsal, Duluxand the Steel Can Recycling Council to launchthe first permanent Paintback™ program.

Paintback™ is a free service enabling Victorianhouseholders to drop off unwanted paint andpaint packaging to Bunnings Warehouse VermontSouth for recycling.

The scheme aims to keep paint out of thegarbage and away from drains where it poses athreat to the environment. It also guarantees thatall steel packaging collected is diverted fromlandfill and returned for recycling.

The installation of permanent paint recyclingbins follows a successful one-month trial held in2004 at the Bayswater Bunnings Warehouse. Morethan 42 tonnes of unwanted paint and paint canswere collected and recycled into 12,500 litres ofDulux Walpamur fence paint.

Speaking at the official launch, Chief Executiveof Sustainability Victoria, Geoff Mabbett, said:“This paint recycling scheme is just whathouseholders have been seeking. We believe therecould be as much as 2 million litres of unused paint

rotting away in sheds and garages across Victoria. “Worse still, a large portion of this paint may

be disposed of down sinks and drains, endingup in our waterways where we swim andplay, or thrown in the rubbish where it goes tolandfill,” he said.

BlueScope Steel has been involved in helpingto develop Paintback™ since its inception threeyears ago, and welcomes a scheme that not onlyprovides a solution for the safe disposal ofunwanted paint but also ensures that more steelpaint cans are diverted from landfill and returnedfor recycling.

All partners hope to eventually see the programimplemented Australia-wide.

For more information, visitwww.sustainability.vic.gov.au

www.bluescopesteel.com

Clare Hathaway and Tom Vargawith the Pantback™ scheme.

P&H MinePro Servicesredefines mining equipment size

Paintback™ scheme aims to clean

BRAND PARTNERSHIP PROGRAM 3www.steelby.com.au

The sound of a quietly purring car engine ismusic to the ears of any motoring enthusiast –but for staff at a Melbourne metal fabricationcompany it’s also a sign of a job well done.

Production Stamping Co has suppliedpressed metal components – for suspension andvibration parts that minimise noise – to some ofAustralia’s biggest automotive companies formore than 30 years.

Operations manager Lindsay Guscott saysthe company has in-depth knowledge of press-metal manufacturing.

As a second and third-tier automotive industrysupplier, it works with engineering companies,offering practical advice on how new designs canbe best manufactured from a metal stamping.

Lindsay Guscott says manufacturing partsfor cars that might not hit the road for anothertwo years is a fascinating process.

“The automotive manufacturing industryhas become very high-tech these days.More and more now, car companies demandminimal car noise.”

As well as automotive parts, ProductionStamping Co also makes innovative steel palletfeet which help give stillages, or bulk containers,a longer life.

The pyramid-like feet help forklift driversalign and stack containers more easily.

Mr Guscott says Production StampingCo uses XTRAFORM® steel from BlueScopeSteel because of its guaranteed high-yield strengths.

“We use specialty steels from BlueScopeSteel that are high-wear resistant and havesuperior mechanical properties, including areliable strength-to-weight ratio.

“We achieve great results for outcustomers using Australian design andtechnology combined with Australian steel.

“Importers don’t offer the same gradesof steel as BlueScope Steel and we need aquality product from a guaranteed sourcethat performs consistently.

“As our automotive customers do notwant to stop their production, consistentsupply through the chain is vital. Linestoppages are very expensive.”

Production Stamping Co is a member ofthe Steel By BlueScope Steel BrandPartnership Program.

“Using steel products made byBlueScope Steel – supplied by SmorgonSteel – gives us a competitive edge and valuefor money.”

Location is everything, according to Tasmaniancompany Cyclad Buildings.

Cyclad Buildings is one of Tasmania’sbiggest shed suppliers and has also beeninvolved in a number of major projects,including the fencing around the $780 millionBassline link.

This historic project will see electricityflow from the mainland to Tasmania for thefirst time.

Cyclad Buildings has also fenced TasmanPark’s new greyhound track at Launceston,as well three of Tasmania’s biggest cattleyards, using BlueScope Steel.

Cyclad Buildings owner Jason Orrattributes the company’s success to the factthat it is a locally owned and operatedTasmanian company.

“The farmers like to deal locally and a lotof the other companies are based inthe mainland.”

Mr Orr says that because Launceston-based Cyclad Buildings fabricates itsown products locally, it can afford to bemore flexible.

Cyclad Buildings recently opened an

extra branch in Burnie and moved to biggerpremises. The company is also teaming upwith a local developer to offer warehousesfor businesses wanting to open in a newindustrial park.

Mr Orr says businesses can buy the landand choose to lease a pre-built warehouse,with a buy-back option. This reduces theinitial financial outlay and risk, he says.

Cyclad Buildings uses only COLORBOND®

steel and ZINCALUME® steel from BlueScopeSteel to produce its extensive range of sheds,warehouses, workshops and garages.

Mr Orr says this is because steel fromBlueScope Steel offers superior quality,durability and strength.

Cyclad Buildings has joined the Steel ByBlueScope Steel Brand Partnership Program,and is leveraging the quality and supportof the BlueScope Steel brand in its day-to-day business.

As with other Steel Supplied Bymembers, Cyclad Buildings is aligningits products alongside the BlueScopeSteel brand, showing customers it usesquality steel products from Australia’sleading steel supplier.

Lindsay Guscott ofProduction StampingCompany with steel parts.

Keeping it quietin the cabin

Tasmanian company helps protect link to mainland

Cyclad Buildings’ Jason Orr – his company is one of Tasmania’sbiggest shed suppliers.

4 BRAND PARTNERSHIP PROGRAM www.bluescopesteel.com

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Steel Edge #22 JUNE 2006

Quality steel components, coupled with creativeinstallation, are fast making above-groundpools a safe and affordable option forlandscaped backyards – especially those onslopes, according to a supplier.

Stern’s Playland general manager Joel Sternsays his company can build and install semi in-ground pools to suit the contours of most blocks forapproximately half the price of traditional cementin-ground pools.

“Semi in-ground pools are proving particularlypopular for mortgage-belt families wanting theluxury of their own pool without the prohibitive cost,”he says. “We also guarantee our pools for 20 years.”

Stern’s Playland, a Sydney-based familybusiness that has been producing above-groundpool kits for more than 40 years, currentlymanufactures about 2000 pools a year.

It constructs pool frames in heavy-dutyGALVABOND® steel from BlueScope Steel, andmanufactures pool walls from COLORBOND® steelin a variety of colours. Pools are supplied withheavy-duty UV-stabilised vinyl liners.

The company can usually install steel poolswithin a month, compared to the typical three-month or longer wait for concrete in-ground pools.

“We use steel from BlueScope Steel becauseof its quality and durability,” Mr Stern said.

The company has joined the Steel Supplied ByBlueScope Steel Brand Partnership program tohighlight its preference for quality steel originatingfrom Australia’s leading steel manufacturer.

How to join the programFor more information call Steel Directon 1800 800 789 and ask for aninformation brochure and registrationform or download the informationfrom www.steelby.com.au.

Constant innovation has helped DSI Mining becomea global leader in mining products and systems –not to mention an award-winning exporter.

International strata control products companyDSI Mining, which is based in Newcastle,recently won the 2005 NSW Regional Exporter ofthe Year award. It now exports as far as Turkey,as well as to Papua New Guinea, Indonesia, Fijiand New Zealand.

DSI Mining Manager, Australian Mining BusinessUnit Derek Hird says investing in research anddevelopment is the key to the company’s success.

“Every mine is different. There are some basicsolutions that can be used, but in every case,innovative solutions and a fast response arecrucial. We know mining companies have to get inthere quickly, otherwise it costs them.”

DSI Mining has pioneered the development ofa range of new durable and cost effective miningproducts. They include a new DCP (DoubleCorrosion Protection bolt) with up to a 100-yearlife expectancy, Turtle Plates, Star Plates andPosimix bolts.

DSI Mining works closely with miningcompanies and has a presence at every majorAustralian mining centre.

“At Mt Isa we’re more than just a supplier –we‘re more like a partner,” Mr Hird says,explaining that DSI Mining logistics, technicalservices representatives and warehouse staffare stationed at the Queensland mining centre toensure faster delivery of products.

DSI Mining is also increasingly offering trainingpackages together with its mining products and

systems. “At Ashton Coal in the Hunter Valley,we’ve provided geo-technical training packagesbecause it’s a new workforce and a brand newmine,” Mr Hird says.

“Labour shortages have been a big problemin the mining industry so a lot of the workershaven’t had a lot of underground experience.”

DSI Mining is a member of the Brand PartnershipProgram by BlueScope Steel, and uses a rangeof formable, high-strength hot rolled coil steelproducts from BlueScope Steel, including HA350and HA250, because of their consistent high quality.

“There are people working in these

underground excavations and safety must beparamount – that’s the attitude of every miningcompany,” Mr Hird says.

“With material from BlueScope Steel, weknow quality is inherent in our products.People can look back over our manufacturing lineand see the steel DSI uses is supported byBlueScope Steel.

Derek says BlueScope Steel’s technicaladvice has also been crucial in helping todevelop new products, and that DSI Mining hasalways been able to rely on BlueScope Steeldelivering products on time.

DSI leads world innovation

Derek Hird of DSI Mining,which manufacturesstrata control products.

Joel Stern, whosecompany produces 2000 pools a year.

Safe backyard bathing