25 barriers to Web 2 implementation

... and how to overcome them.Phil Bradley

http://www.philb.com

1. It’s just a fad

2. We can’t measure its

effectiveness

3. We don’t have the time

to do this

4. We have to get it right first

time

5. What if the application goes down?

6. We don’t own the

resource and can’t brand it

7. We can’t blog. What if people write nasty things?

8. There are security

implications

9. It’s an IT issue and not

your job

10. Our bureaucracy

couldn’t work with this stuff

11. What about the porn and

other unsuitable material?

12. What if our staff spend all day on these

things?

13. It’s been filtered because

of ‘x’

14. Staff don’t want to learn

new things

15. We’ve never done it

this way

16. We can’t have everyone

doing their own thing!

17. IT can’t support all of

this!

18. These resources could

be unreliable

19. It has advertising

20. But we have a CMS for that

21. We can’t protect staff

privacy

22. All resources must

be available equally to all

23. What about all the legal

implications?

24. It might contravene our Acceptable Use

Policy

25. No. You can’t

So...

Change the conversation

What’s the worst that

could happen?

Don’t ask ‘Who will let me?’

Say ‘Who will stop me?’

Thanks to:• Barbed wire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/• Wire fence: http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/ • Thames Barrier http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/• Fence http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/ • Brighton Marina http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/• Barbed wire http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/ • Security barriers http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/ • Park gate http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/ • Security barriers http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/ • Caution tape http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/ • Great Barrier Reef http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/ • Bike seat barriers http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/ • London underground http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/ • Leaf http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/ • Wooden fort http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/ • Padlock http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/ • Dry stone wall http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/ • Country fencing http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/ • Rusty keyhold http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/ • No entry sign http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/ • Stonewall Jackson http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/ • Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/ • Security gates http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/ • Jail bars http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/ • Yellow knot http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/ • Sound barrier http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/ • Open padlock http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/ • Field http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/ • Mountains http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/ • Mountains 2 http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/