248 Social Strategy

SOCIAL MEDIAHOW TO CREATE A

WWW.BECOMEABLOGGER.COM

STRATEGY FOR YOUR BLOG

Be social andCONNECT with your

audience (or potentialaudience)

Share valuablecontent

Get people to yourblog/business/product/

service/EMAIL LIST

@


GOALS on Social Media

Create GOOD CONTENTthat’s optimized foryour audience (and

search engines)

Curating Content Optimize your blog


Setting the FOUNDATION

Optimize your socialmedia profiles

Optimize yourbrain

Determine how muchtime you will spend on

Social Media.


Be EFFICIENT -Strike while the

iron is hot!WWW.BECOMEABLOGGER.COM


CHOOSE your NETWORK

Where is your audience most likely to engage with your content?

Choose one primary network (This will be where youspend most of your time)Choose one secondary

Which platform do you see yourself having the most fun with?

Be EFFICIENT -Strike while the

iron is hot!WWW.BECOMEABLOGGER.COM

CHOOSE your NETWORK

PR

OS

CO

NS

The catch-all network - over 1.5B members.Photos, videos, status updates, check ins,

everything!

FACEBOOK TWITTER PINTEREST INSTAGRAMFor broadcasting and

connectingOnline scrapbooking andsharing social media site

Your audience is DEFINITELYthere.You’re probably already usedto using FacebookYou can target EXACTLYwho you want to reachThey have figured out mobile

Following rather thanfriendingEasier access to peopleHashtags

Visually organize contentVisual road map of yourcontentContent lives foreverPowerful search

Primarily mobileHigh engagement with photosHashtags help discoverabilityLocation-baseddiscoverability

There is significantly morecompetition.Pay to play - organic reach isnot what it used to be

A lot of noiseLower engagementUnpredictable future

Link in bio only

Photo sharing socialmedia site.

Discussion andcommunity developmentis weak


Social Media Tools

facebookSCHEDULER

Scheduling Software / App


Determining Social Media Frequency Tracking Social Media

UTM TrackingGoogle Analytics

FacebookInsights

More details on this at BECOMEABLOGGER.COM

248 Social Strategy

Social Media

Transcript of 248 Social Strategy