2420 Lecture 01

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    BUS 2420Management Science

    Instructor: Vincent WS Chow

    Office: WLB 818

    Ext: 7582 E-mail: [email protected]

    URL: http://ww.hkbu.edu.hk/~vwschow

    Office hours: (to p2)

    mailto:[email protected]://ww.hkbu.edu.hk/~vwschowhttp://ww.hkbu.edu.hk/~vwschowmailto:[email protected]
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    2* Office hours

    (subject outline)

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    Mon

    dayTues

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    dayThurs

    dayFriday

    8:30

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    10:30

    11:30

    12:30

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    *

    14:30

    * *15:30 ISEM BUS

    16:30

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    17:30-

    18:30 * *

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    Subject outlineSubject outline (see handout)

    Textbook: Bernard W. Taylor III, Introduction to Management Science, 10th

    Edition, Prentice Hall, 2010

    Grading: Topics:

    Refer to handout

    Tutorials

    Start from 3rd hr of 3rd week lecture Typically, we assign few questions in each lecture

    and then taken them up for discussion in the nextweek session.

    How you are being graded?

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    (to p5) (to p6)

    (lecture)

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    Grading:

    Assignments 15% Most likely be1-3 assignments

    Group Memberships (refer to our web site)

    Class Participation 15% Tutorial performance

    Test 20% One mid-term exam

    Examination 50% One final exam

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    How you are being graded?

    Students will award marks if they showtheir works (by submission!) in the tutorial sessions

    Students are thus strongly encouraged tobring their works to show in tutorials orprepare materials for presentation ..

    Note: you may like to approach me later to

    see how we could improve this process ofgrading!

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    Lecture 1Introduction to Management Science

    What is Management Science?

    How to apply Management Sciencetechnique?

    Types of Management ScienceModels/techniques

    We start with the most popularManagement Science technique:

    Linear Programming

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    Have we seen or used then before?

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    Management Science

    Management science uses a scientificapproach to solving managementproblems.

    It is used in a variety of organizations tosolve many different types of problems.

    It encompasses a logical mathematical

    approach to problem solving. History of Management Science (to p8)

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    History of Management Science

    It was originated from two sources: Operational Research Management Information Systems

    It is thus more emphasizing on the analysis ofsolution applications than learning their on howmodels were derived.

    Other names for management science:quantitative methods, quantitative analysis anddecision sciences.

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    Steps in applying ManagementScience teniques

    (1)

    (2)

    (3)

    (4)

    (5)

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    In practice, thisstep is critical

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    Steps

    1. Observation Identification of a problem that exists inthe system or organisation.

    2. Definition of the Problem Problem must be clearlyand consistently defined showing its boundaries andinteraction with the objectives of the organisation.

    3. Model Construction Development of the functionalmathematical relationships that describe the decisionvariables, objective function and constraints of theproblem.

    4. Model Solution Models solved using managementscience techniques.

    5. Model Implementation Actual use of the model or itssolution.

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    Models to be consideredin this subject

    *

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    * Topics that will cover in this subject!

    (to p6)Their Characteristics (to p12)

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    Characteristics of Modeling Techniques

    Linear mathematical programming: clear objective;restrictions on resources and requirements;parameters known with certainty.

    Probabilistic techniques: results contain uncertainty.

    Network techniques: model often formulated asdiagram; deterministic or probabilistic.

    Forecasting and inventory analysis techniques:probabilistic and deterministic methods in demandforecasting and inventory control.

    Other techniques: variety of deterministic andprobabilistic methods for specific types of problems.

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    Linear Programming

    Or denote as LP

    Overview of LP

    How does LP look like?

    Components of LP

    General LP format

    Example 1: Maximizing Z

    Example 2: Minimizing Z

    We will talk about more LP formulationsand its solutions in next lecture

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    Linear Programming - An Overview

    Objectives of business firms frequently include maximizing profitor minimizing costs, or denote as Max Z or Min Z

    Linear programming is an analysis technique in which linearalgebraic relationshipsrepresent a firms decisions given abusiness objective and resource constraints.

    Steps in application:

    1- Identify problem as solvable by linear programming.

    2- Formulate a mathematical model of managerial problems.

    3- Solve the model.

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    4 Components of LP

    1. Decision variables: mathematical symbolsrepresenting levels of activity of a firm.

    2. Objective function: a linear mathematicalrelationship describing an objective of the firm,

    in terms of decision variables, that is maximizedor minimized

    3. Constraints: restrictions placed on the firm bythe operating environment stated in linear

    relationships of the decision variables.4. Parameters: numerical coefficients andconstants used in the objective function andconstraint equations.

    5. Non-negativity (or necessary) constraints

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    Example of Decision Variables

    Decision Variables: It is used to represent decision problem to be

    solve

    Let,

    x1=number of bowls to produce/dayx2= number of mugs to produce/day

    How of them are needed is depended on thenature of the problem!

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    Objective Functions

    It is used to represent the type ofproblems we are to solve

    In this subject, we only emphasize to either

    1. Maximizing a profit margin or

    2. Minimizing a production cost

    Example:

    An Objective functionmaximize Z = $40x1 + 50x2

    Refer to how much we made for each x is produced

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    Constraints

    It is also referred to resource constraints

    They are to indicate how much resourcesmade available in a firm

    Example:

    Resource Constraints:

    1x1 + 2x2 40 hours of labor

    4x1 + 3x2 120 pounds of clay

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    Non-negativity constraints

    We assumed that all decision variablesare carried out positive values (why?)

    Example:

    Non-negativity Constraints:

    x10; x2 0

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    Sample of LP

    Let xi be denoted as xi product to be produced, and

    i = 1, 2

    or

    Let x1 be numbers of product x1 to be produced

    and x2 be numbers of product 21 to be produced

    Maximize Z=$40x1 + 50x2

    subject to

    1x1 + 2x2 40 hours of labor4x2 + 3x2 120 pounds of clay

    x1, x2 0

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    Objectivefunction

    Constraints

    Decisionvariables

    Cost

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    Max/Min Z : cixi

    subject to

    aij xij (=, , ) bj, j = 1,., n

    xij 0, for i=1,,m, j=1,,n

    General LP format

    It means there are total of m decision variablesn resource constraints

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    General steps for LP formulation(to p22)

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    Steps for LP formulation

    Step 1: define decision variables

    Step 2: define the objective function

    Step 3: state all the resource constraints Step 4: define non-negativity constraints

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    Example 1: Max Problem

    A Maximisation Model Example The Beaver Creek Pottery Company produces bowls and

    mugs. The two primary resources used are special pottery clay andskilled labour. The two products have the following resource

    requirements for production and profit per item produced (that is, themodel parameters).

    Resource available: 40 hours of labour per day and 120 pounds ofclay per day. How many bowls and mugs should be produced tomaximizing profits give these labour resources?

    LP formulation

    Resource Requirements

    Product Labor(hr/unit)

    Clay(lb/unit)

    Profit($/unit)

    Bowl 1 4 40

    Mug 2 3 50

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    Max LP problem

    Step 1: define decision variables

    Let x1=number of bowls to produce/day

    x2= number of mugs to produce/day

    Step 2: define the objective function

    maximize Z = $40x1 + 50x2

    where Z= profit per day

    Step 3: state all the resource constraints

    1x1 + 2x2 40 hours of labor ( resource constraint 1)

    4x1 + 3x2 120 pounds of clay (resource constraint 2)

    Step 4: define non-negativity constraints

    x10; x2 0

    Complete Linear Programming Model:

    \ maximize Z=$40x1 + 50x2

    subject to

    1x1 + 2x2 40

    4x2 + 3x2 120

    x1, x2 0

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    Example 2: Min Z

    A farmer is preparing to plant a crop in the spring. There are two brands offertilizer to choose from, Supper-gro and Crop-quick. Each brand yields aspecific amount of nitrogen and phosphate, as follows:

    The farmers field requires at least 16 pounds of nitrogen and 24 pounds of

    phosphate. Super-gro costs $6 per bag and Crop-quick costs $3 per bag.The farmer wants to know how many bags of each brand to purchase inorder to minimize the total cost of fertilizing.

    LP formulation

    Chemical Contribution

    Brand

    Nitrogen

    (lb/bag)

    Phosphate

    (lb/bag)

    Super-gro 2 4

    Crop-quick 4 3

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    Min ZStep 1: define their decision variables

    x1 number of bags of Super-gro,

    x2 number of bags of Crop-quick.Step 2: define the objective function

    Minimise Z 6x1 3x2Step 3: state all the resource constraints

    2x1 4x2 16, (resource 1)

    4x1 3x2 24 (resource 2)Step 4: define the non-negativity constraints

    x1 0, x2 0

    Overall LP: Minimise Z 6x1 3x2

    subject to

    2x1 4x2 16,

    4x1 3x2 24,

    x1 0, x2 0

    (to p1