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24 top online advertising tips for global hospitality industries
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Transcript of 24 top online advertising tips for global hospitality industries
![Page 1: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/1.jpg)
![Page 2: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/2.jpg)
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Tip 1: Keep your target customer in mind when writing your ads.
![Page 3: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/3.jpg)
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Tip 2: Your ads need to be entirely accurate for the landing page advertised.
![Page 4: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/4.jpg)
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Tip 3: Use negative keywords.
![Page 5: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/5.jpg)
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Tip 4: Implement keyword targeting to your ads.
![Page 6: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/6.jpg)
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Tip 5: Use mobile-preferred ads within your enhanced campaigns.
![Page 7: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/7.jpg)
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Tip 6: Implement conversion tracking.
![Page 8: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/8.jpg)
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Tip 7: Monitor and tweak your campaigns.
![Page 9: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/9.jpg)
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Tip 8: Use Google's Remarketing Option.
![Page 10: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/10.jpg)
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Tip 9: Always include one of your main keywords in your ad copy or header.
![Page 11: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/11.jpg)
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Tip 10: Use clear call-to-action words.
![Page 12: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/12.jpg)
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Tip 11: Target new mobile devices.
![Page 13: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/13.jpg)
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Tip 12: Text messages work better for local advertising.
![Page 14: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/14.jpg)
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Tip 13: Use online advertising, these adverts can be text adverts, text and image adverts,
image adverts or rich media and video adverts.
![Page 15: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/15.jpg)
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Tip 14: Use creativity. It is the function of online advertising.
![Page 16: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/16.jpg)
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Tip 15: Use impressive language and create curiosity.
![Page 17: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/17.jpg)
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Tip 16: Use high quality images and emotional appeal.
![Page 18: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/18.jpg)
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Tip 17: Ad must be communicative and thematically sound.
![Page 19: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/19.jpg)
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Tip 18: It must be interesting and have credibility.
![Page 20: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/20.jpg)
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Tip 19: Draw the attention of target marketplace.
![Page 21: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/21.jpg)
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Tip 20: Use creative style, tone, words, format and color.
![Page 22: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/22.jpg)
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Tip 21: Use short but informative headlines.
![Page 23: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/23.jpg)
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Tip 22: Use active words that brighten your advertisement.
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Tip 23: Have a surprise element that makes readers sit up and notice the ad.
![Page 25: 24 top online advertising tips for global hospitality industries](https://reader033.fdocuments.net/reader033/viewer/2022052701/55d244f6bb61ebdc618b4780/html5/thumbnails/25.jpg)
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Tip 24: Use effective typography.
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