2.4 Just engage! An eCampaign in a day
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Transcript of 2.4 Just engage! An eCampaign in a day
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An eCampaign in a DayTeaching & Learning Conference
24 June 2016
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Theory into Practice?
“Student-led experiential exercise using agile learning techniques”
….or…
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Just Engage: eCampaign in a day
• Working with new people, new ideas• Putting theory into practice • Boosting employability, and
….A lot of fun
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• Students get stuck in a rut• Group work is regimented• Assessment focus = limited appetite for risk• Experimentation is not encouraged• No opportunity to work with new people,
across different disciplines
The Challenge
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Agile Learning
• ‘Agile Teaching/Learning Methodology (ATLM) encourages communication, knowledge-sharing and the learning process to nurture self-learning individuals.’
• (W.Liu, et al, 2004)
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Agile Learning
Align Goals Get Set Imple-
ment Learn Evaluate
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What’s an eCampaign?
• A multimedia campaign drawing together the disciplines of advertising, public relations, marketing, media production, event management and content journalism
• To meet a live client brief• And demonstrate that you can engage the
target audience All in the space of a single day.
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Meet The Client
Magdelina Kitanova
Video Messagehttps://www.youtube.com/watch?v=O0kfMFBYxlU&feature=youtu.be
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EU Referendum
The biggest exercise in “public engagement” in the UK in 2016
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Engagement Ladder
Awareness
Knowledge
Interest
Action
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Agile ProcessAlign Get Set Implement Learning Evaluate
Client Brief
Research Pilot Edit User content
SMART
Teams form
Planning On-going Adjustment
Amplify Research
Roles Taken
Client Pitch
Content capture
Influencers Client reaction
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The results
@___csz has just pledged to vote.
Will you? #JustEngageEvent#EveryVoteCounts
https://vimeo.com/159805568
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The agile process is not linear or sequentialIt is “iterative”
What did we learn?
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Will we do it again?
• YES!• On 2 November 2016• School of Business, Law & Communications
“Enrichment Week” will offer an eCampaign in a day to students on Advertising, PR, Marketing, Media Production, Event Management
• And demonstrate that you can engage your students, too.
All in the space of a single day.