24 Feb 09 Online Journalism – Interacitve Old&New New Approachesto Audience
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Transcript of 24 Feb 09 Online Journalism – Interacitve Old&New New Approachesto Audience
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Online Journalism – JOUR 3340
Class Notes – Engaging ReadersFebruary 26, 2009Prof. Foote
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Today’s Agenda
Website of the Day Your Thursday Assignment
Be prepared to discuss: Crowdsourcing http://crowdsourcing.typepad.com/ http://www.wired.com/wired/archive/14.
06/crowds.html http://www.ojr.org/ojr/stories/
070731niles-
What Are Media Doing to Capture Readers Online & Offline
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What’s Good? What Works?
CNN.com WashingtonPost.com Politico.com National Journal – The Money
Tracker
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The Early Days –News Websites The Evolution
Mainly straight text, no graphics Bulletin boards (BBS), forums ruled Minimal investment
Late 70s/early 80s: VideoText Miami Herald: Viewtron Belo: BISON – Belo Information Systems On-
line Progidy: Cowboys Content
Knight Ridder, Tribune: $30 million Regurgitation: What was in print showed
up online No staffs – Gungho geeks who become
mavericks of their time
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Dedicated keyboard/terminal that could only be used for the videotext service. This equipment cost $600 to $900; later, as personal computing caught on,Viewtron would try to sell its services via IBM, Apple, or Commodore PCs.
A television set to display the color images, which took time to load or paint
A monthly subscription fee of $12 (the first month was free) A phone line to send information back to a central computer,
for which the consumer initially paid $1 an hour
Source: Poynter.org: “Before there was the Internet, There was Viewtron”, by Howard Finberg, http://www.poynter.org/content/content_view.asp?id=52769
The Miami Herald, then owned by Knight-Ridder, invested $17mm in 1984
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http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg
1993: September 2: Middlesex (Mass.) News launches first Internet gopher-based online newspaper.
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January 1994: Salt Lake Tribune opens a BBS called
Utah Online. http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg
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Who and What is Competing for Traditional Media’s Audience?
Local Newspaper/TV Station
Weeklies
Magazines
Local Websites
Cable
ISPs
Direct Mail
Bill Boards
TV
Yellow Pages
Radio
TelCos
Software Cos.
Time
Work
Family
Videos
Movies
Housework
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According to our February-April 2006 survey, 66% of American adult internet users, about 97 million people, use the internet on an average day. Here are some of the things they do on a typical day:
Percent of internet users who report
doing this “yesterday”
Most recent survey date
February-April 2006
Use the internet 66Send or read e-mail 53 Dec-05
Use a search engine to find information
38 Dec-05
Get news 31 Dec-05
Surf the Web for fun 30 Dec-05
Check the weather 22 Nov-04
Do any type of research for your job 21 Dec-05
Dai l y I nternet Acti vi ti es
Source: Pew Internet & American Life Project Tracking surveys (March 2000 – April 2006). Please note that the wording for some items has been abbreviated. For full question wording, please refer to the questionnaire.
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http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership
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http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership
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http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership
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Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
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The Interactive Audience
Shorter lines of communication between journalists and audience
Traditional Media: Readers v. Non-readers Readers an ‘amorphous mass’ Defined audience – by geography
Circulation, ‘signal’
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The Interactive Audience
Now: Individual, personalized, direct Email addresses for reporters Tracking readers: Story by story
Top DownEditors toReaders
Readers in ControlAudience
Participation
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Interactive tools
Web polls Discussion forums Blogs Personalization
Yahoo, Google
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Participatory journalism - “We Media”
http://www.hypergene.net/wemedia/weblog.php?id=P36
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Types of News Websites Shovelware
What you read in the daily newspaper or see on TV is what you see on the website Costs Staffing Lack of technology/content management
system Strategic decision
All stories written in traditional inverted pyramid style
What are the pros & cons?
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Types of News Websites
Periodic Updating Mainly shovelware with some
exceptions Breaking News Sports stories/scores Some dedicated staff assigned
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Types of News Websites Continuous Updating
Combination of shovelware and original packages
Wire-service (AP, Reuters) operation mentality
Sports stories/scores Special ‘web-only’ reports Extensive interactive features,
graphics, including audio and video Full-time dedicated staff
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Corporate Structure Specific newspaper brands tied to the
home town Dallasnews.com Washingtonpost.com Nytimes.com
Umbrella sites Newhouse News’ Regional Approach
AlabamaLive.com NJ.com ClevelandLive.com
Which approach is better? Does it matter?