2359 Media Tech Talk "Building a Mobile Business"

Getting a mobile idea to 100000 users

Thursday, October 17, 13

A little story about me


We look forward to building your success storyThursday, October 17, 13

40 / 725700 = 0.000055


$10000


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• Ideas

• Lean Learning - Hypothesis, experiment, evidence

• Loop

• Growth Hack


1. Idea


Great! Let us build and launch it


Assumption/ Hypothesis

Experiment

Evidence

Lean Learning

We believe that people living in Vietnam need a better way to book delivery couriers and rides on motorbikes

The smallest thing we can do to prove that need is to go to offices and give our mobile number and charge them really

low rates to see if they want to use the service

We will know we have succeeded when 30% of the people who we approach use the service one time and 20% of those

people actively continue to use that service


Focus


Listen Vs Observe


How to design great experiments

Smallification


• http://www.youtube.com/watch?v=cMtnA9oG3Js


http://www.youtube.com/watch?v=cMtnA9oG3Js




Think BIG but bet small


Hands on - 5 min


Assumption/ Hypothesis

Experiment

Evidence

Lean Learning

We believe that people living in Vietnam need a better way to book delivery couriers and rides on motorbikes

The smallest thing we can do to prove that need is to go to offices and give our mobile number and charge them really

low rates to see if they want to use the service

We will know we have succeeded when 30% of the people who we approach use the service one time and 20% of those

people actively continue to use that service


Prototyping

• fluid UI

• Proto IO

• Omni Graffle


FEATURES

TIME


Summary


Growth Hacks


Organic Search• Call to action

• Use Rich snippets http://www.google.com/webmasters/tools/richsnippets


http://www.google.com/webmasters/tools/richsnippets




Email marketing


Create Contentand share


Blog• Write about why you do it, not just how

• Start a community


Partner with famous blogs

• Drive traffic

• Up your SEO and ranking on google


Leech on the leaders• Post in famous forums that are related.

• Do not sound like spam, that will backfire


Seed users

• Create content yourself and post them on your app. No one wants to go to a empty site with no users


Complete immersion

• Use the app yourself, everyday. Be the biggest fan of your own product.

• If your app involves other users, ask them how they know the app, what do they like and dislike but do not tell them you are the founder.


Incentivize virality


Get on news or tech sites


Video Sharing


re-think your video ad


Remind your users


Social

Utilities(Speed)

Games(Graphics)


This is not a Website.


2359 Media Tech Talk "Building a Mobile Business"

Technology

Transcript of 2359 Media Tech Talk "Building a Mobile Business"