22@BARCELONA, THE INNOVATION DISTRICT

Barcelona’s Metropolitan Area

22@BARCELONA: THE INNOVATION DISTRICT

An urban renovation strategy. A new model of making cityThe answer to a necessity: the knowledge economy

The 22@ Plan, a new model of compact city

7@ Facilities

@ Activities

New mobility model

Advanced Infrastructures

Green space

Social Housing

Industrial Patrimony

Revitalization public spaces

The urban planning process

2001…

Urban Planning

…2003…

Urban Management

…2004…

Infrastruc-tures

…2004/05…

Construction

2000

Industrial land, little used or in complete disuse, 100%

privately owned,

and part yet to be urbanised

Compact city, with publicly

owned land, fully

urbanised and offering

excellent infrastruc-

ture, providing

many more jobs in the

field of knowledge intensive activities

…2006……2004/05…

Corporate Projects, clusters

Social Network Social NetworkHistorical Patrimony Industrial CultureIndustrial Network

CorporateEnvironmentProjects

Phase 2 PersonalEnvironmentRelationship space

Phase 3 Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure

Conceptual Model

Phase 1 CorporateEnvironmentProjects

Phase 2 PersonalEnvironmentRelationship space

Phase 3 PhysicalEnvironmentTown PlanningBuildingInfrastructure

Indicators of the evolution of urban transformation

PersonalCorporatePhysical

JUNE 2007

*

PEI Investment (€)

Ceiling (m2)

Planning Planning Permissions PEI InvestmentManagement

Infrastructures

PersonalCorporatePhysical

Other activities

Cluster policy

Entrepreneurship TB

Services for companies

Internationalization

Community of professionals

Cluster strategies

Transversalprograms

Relation between clusters

Marketing

Corporate strategy

Leadership of projects: Current situation and forecast

CorporatePersonal

Physical

Companies

Institutions

Specific spaces

Universities

Technological Centres

Entrepreneurs

Incubators

Residences

Dissemination

Other services

Clusters and 22@Barcelona activities

Media: Barcelona Media Park

Companies Mediapro, Lavinia, RBAInstitutions RNE, CAC, Barcelona TV, CMTSpecific spaces Barcelona Media

Production CentreUniversities UPF, UB, UOCTechnological Centers Barcelona Media

Innovation CentreIncubators PBM IncubatorResidences Zamora-AlmogàversDissemination Media Factory

CorporatePersonal

Physical

ICT: Network of R+D centres related to ICT

Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret Specific spaces Interface Building

MediaTIC Building Universities UB, UPC, La Salle Technological Centers Technological ICT Center Incubators MediaTIC Building Residences Zamora-Almogàvers Dissemination ICT House

CorporatePersonal

Physical

Energy: Interuniversity Campus of Besòs

Companies Endesa, Ecotècnia

Institutions ITER, Cambra de Comerç

Specific spaces Campus Offices

Universities UB, UPC

Technological Centers RC Energy, TC Energy

Incubators b_TEC Incubator

Residences b_TEC Residence

Dissemination Campus services

CorporatePersonal

Physical

Medical Technologies-MedTech

Companies Sanofi Aventis, Semillas Fitó… Institutions IBEC Specific spaces BIO Enterprise Park Universities UB, UPF, UPC Technological Centers IBEC Incubators Post-Incubator Bio Residences Zamora-Almogàvers Dissemination Enterprise Park

PersonalCorporatePhysical

Agreement with Universities and enterprise institutions

CorporatePersonal

Physical

22@ Spaces. Engines of transformation

New companies & new jobs registered in 22@Barcelona district

New jobs found in 22@Barcelona(Accumulated data at 06.30.2007 in number of employers)

(June of 2007)

CorporatePersonal

Physical

New companies located(Accumulated data at 06.30.2007 in number of companies)

(June of 2007)

Comparing sectors of the new companies located in 22@Barcelona (Accumulated data at 06.30.2007, in %)

ICT31%

Other sectors 46%

MediaMedTechEnergy23%

Comparing sectors of the new jobs generated in 22@Barcelona (Accumulated data at 06.30.2007, in %)

ICT47%

Other sectors40%

MediaMedTechEnergy13%

Total

Information & Communication Technologies

Media - MedTech - Energy

14.325

3.931

12.036Other

30.292

Total

Information & Communication Technologies

Media - MedTech - Energy

129

96

186Other

411

Space of personal relation

Space ofPersonal Relation

22@

For the professionals For the neighbours

• Digital District Program• Actions of direct communication• Support to initiatives of the district • Educative Project

• Àgora Program• Networking• Relationship spaces• 22@Network

Increase of the belonging feelingCreation of the community 22@

Pride to work/live in 22@

CorporatePersonal

Physical

Professional Services

SYMPOSIUMON “URBAN CLUSTERS”

22@NETWORK

22@ CHANNEL

INTERNATIONALPROJECTION

22@UPDATE BREAKFAST

AGORA PROGRAM

QUALITY OF LIFE

PROFESSIONAL

PLATFORM

PhysicalCorporativePersonal

BARCELONA WI-FI

Citizens Projects

PhysicalCorporative

Personal

•Virtual Memory of the Sant Martí District’s elders

•New multimedia classrooms

•Computer recycling network

•Families on line

•Teleworking

•Discovering Sant Martí

•In-22@companies practice program

•Professional Education

Center focused on Media

and ICT areas

Sponsorship and participation in the neighbourhood activitiesDirect communication actions

Neighbour needs analysis

www.22barcelona.com