22.9.2013 Marco Brandstaetter Business Development, DE-CIX Management GmbH...

22.9.2013

Marco BrandstaetterBusiness Development, DE-CIX Management [email protected]

The (unknown) arguments for peering

Known argument 1: Peering is cheaper than IP Transit

The unknown arguments for peering #3

• Still the main argument for peering

• The truth of this argument is shrinking in some regions and for smaller bandwith as peering models are based on flat fees for ports.

• It´s the main argument used for the management to get the aproval for peering – but don´t use only that argument!

Known argument 2: Lower latency


• You have a shorter path by using peering

• This should result in lower latency but it´s not a must

• This argument is definitely too technical for your management

Unknown argument 1: Recognition


• Peering on an IXP is also marketing for the company

• The ANEXIA / MEDIANOVA example

• This is especially true when it comes to peering on international IXPs

Unknown argument 2: Collaboration


• An IXP is a big marketplace for more than just IP packets

• An IXP is the perfect interconnection point for MPLS and other data projects (multinational….)

• VLANs over the IXP make it easy to build a Business Case (instead of expensive NNIs).

Unknown argument 3: More revenue thru peering


• Killer argument for all who are selling IP transit (maybe not for the Tier1´s….)

• With the shorter path over peering you will attract more traffic in a multi homed szenario from your customer

• Works also for existing customers

Example i3b – IP Transit for Hutchison 3G


Unknown argument 4: UAE-IX is here use it!


• Proof of concept regional peering is possible in GCC

• 20+ Networks in less than a year

• Content coming to the region

• Content coming from the region

RTT to Content

Basics/Peering #10

This is the situation in Europe (eg. Vienna/Austria)

So typical from Austria itis around 1 msec to 30 msec

(except Twitter = USA)

RTT to Content

Basics/Peering #11

This is the situation in GCC example Riyadh 1ISP without UAE-IX peering

(blue = RTT in Europe)

RTT to Content

Basics/Peering #12

This is the situation in GCC example Riyadh 2ISP with UAE-IX Peering


RTT to Content

Basics/Peering #13

This is the situation in GCC CONFERENCE ROOM !

ISP with UAE-IX Peering


Basics/Peering #14

Impact of IOS 7 on UAE-IX Traffic!!

Short UAE-IX Update


• 22 Customer Networks signed• 55 % of all Access Users of GCC Region now ready for

peering at the UAE-IX• Reseller Modell will be announced soon• UAE-IX will be operated by a daughter company of DE-CIX

International under it´s own licence very soon• Connecting soon

– STC– Google

Announcement for Peering Workshop


• Peering Workshop in Dubai

25. September 2013


Q & A


Thanks for your attention!

22.9.2013 Marco Brandstaetter Business Development, DE-CIX Management GmbH...

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