221685_1371471147CVC Audit 2011

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AuditPeriod:July1,2009September30,2011

ColumbusMessenger3500SullivantAve

Columbus,OH43204

(614)2725422 EMAIL:[email protected]

(614)2720684FAX www.columbusmessenger.com

1. PublicationInformation

AverageNetCirculation: 93,783(PrintEdition)/3,403(DigitalEdition)

NumberofEditions: Five

Format/AveragePageCount: Tabloid/20Pages

CirculationCycle: BiWeekly

CirculationDay

/Time:

Sunday

/by

4PM

Ownership: ColumbusMessengerCompany

YearEstablished: 1974

PublicationType: CommunityNewspaper

Content: 65%Advertising/35%Editorial

CirculationPaid/Unpaid: 100%Unpaid/0%Paid/0%Sponsored

PrimaryDeliveryMethods: 98%CarrierDelivery/0%Mail/2%ControlledBulk

InsertZoningAvailable: YesZIPCode/Zone/Route

CVCMemberNumber: 130904

DMA/MSA: Columbus,OH/Columbus,OH

AuditFundedBy: MidAtlanticCommunityPapersAssociation

IndependentFreePapersofAmerica

2. RateCardandMechanicalData

RateCardEffectiveDate: January1,2012

MechanicalData: Eight(8)columnsx11.5inchcolumndepth

Fullpage:10.5"wideX11.5depth.

OpenRate: Local: $50.65percolumninch

National: $59.55percolumninch

InsertOpenRate: $56.00perthousand

ClassifiedRate: $1.00perlineVolume,frequency,contract,color,andotherratesmaybeavailablefromthepublisher.

3. ContactInformation

Publisher:

PhilipDaubel

EMAIL:

[email protected]

Advertising: FredSchenk EMAIL:[email protected]

Circulation: DougHenry EMAIL:[email protected]

4. CirculationPricing

ColumbusMessengerisacontrolledcirculationbiweeklywithoutcirculationpricing.Annualmail

subscriptionrate:$39.00 $78.00

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5.AuditedCirculation,DistributionandNetPressAverages PrintEditionCVCAccountNumber:130904Other ColumbusMessenger Consolidated

Columbus,OH

AuditPeriodSummary

AverageNetCirculation (5H) 93,783

AverageGross

Distribution

(5

F)

94,602

AverageNetPressRun (5A) 96,673

AuditPeriodDetail

A.AverageNetPressRun 96,673

B.Office/File 2,071

C.ControlledDistribution

1. HomeDelivery 92,552

2. ControlledBulkDelivery/DemandDistribution 2,050

3. Mail 0

4. Restock&OfficeService 0

5. Other: 0

TOTALAVERAGECONTROLLEDDISTRIBUTION 94,602D.PaidDistribution

1. HomeDelivery 0

2. SingleCopy 0

3. Mail 0


5. Other: 0

TOTALAVERAGEPAIDDISTRIBUTION 0

E.Sponsored/VoluntaryPaidDistribution

1. HomeDelivery 0

2. SingleCopy 0

3.

Mail

0


5. Other: 0

TOTALAVERAGESPONSOREDDISTRIBUTION 0

F.AverageGrossDistribution 94,602

G.Unclaimed/Returns (819)*

H.AverageNetCirculation 93,783

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5A.AuditedCirculation,DistributionandNetPressAverages PrintEditionCVCAccountNumber:130216Monday ColumbusMessenger EastsideMessenger

Columbus,OH

AuditPeriodSummary


AverageGrossDistribution (5F) 17,749AverageNetPressRun (5A) 18,064

AuditPeriodDetail


B.Office/File 315



2. ControlledBulkDelivery/DemandDistribution 185

3. Mail 0


5. Other: 0

TOTALAVERAGECONTROLLEDDISTRIBUTION 17,749

D.PaidDistribution

1. HomeDelivery 0

2. SingleCopy 0

3. Mail 0


5. Other: 0



1. HomeDelivery 0

2. SingleCopy 0

3.

Mail

0


5. Other: 0





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5B.AuditedCirculation,DistributionandNetPressAverages PrintEditionCVCAccountNumber:130011Monday ColumbusMessenger MadisonMessenger

Columbus,OH

AuditPeriodSummary


AverageGrossDistribution (5F) 14,782AverageNetPressRun (5A) 15,177

AuditPeriodDetail


B.Office/File 395




3. Mail 0


5. Other: 0

TOTALAVERAGECONTROLLEDDISTRIBUTION 14,782

D.PaidDistribution

1. HomeDelivery 0

2. SingleCopy 0

3. Mail 0


5. Other: 0



1. HomeDelivery 0

2. SingleCopy 0

3.

Mail

0


5. Other: 0





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5C.AuditedCirculation,DistributionandNetPressAverages PrintEditionCVCAccountNumber:130217Monday ColumbusMessenger Southeast

Columbus,OH

AuditPeriodSummary


AverageGross

Distribution

(5

F)

20,321


AuditPeriodDetail


B.Office/File 578




3. Mail 0


5. Other: 0


1. HomeDelivery 0

2. SingleCopy 0

3. Mail 0


5. Other: 0



1. HomeDelivery 0

2. SingleCopy 0

3.

Mail

0


5. Other: 0





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5D.AuditedCirculation,DistributionandNetPressAverages PrintEditionCVCAccountNumber:130218Monday ColumbusMessenger Southwest

Columbus,OH

AuditPeriodSummary


AverageGross

Distribution

(5

F)

20,473


AuditPeriodDetail


B.Office/File 422




3. Mail 0


5. Other: 0


1. HomeDelivery 0

2. SingleCopy 0

3. Mail 0


5. Other: 0



1. HomeDelivery 0

2. SingleCopy 0

3.

Mail

0


5. Other: 0





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5E.AuditedCirculation,DistributionandNetPressAverages PrintEditionCVCAccountNumber:130215Monday ColumbusMessenger WestsideMessenger

Columbus,OH

AuditPeriodSummary


AverageGross

Distribution

(5

F)

21,277


AuditPeriodDetail


B.Office/File 361



2. ControlledBulkDelivery/DemandDistribution 1,274

3. Mail 0


5. Other: 0


1. HomeDelivery 0

2. SingleCopy 0

3. Mail 0


5. Other: 0



1. HomeDelivery 0

2. SingleCopy 0

3.

Mail

0


5. Other: 0





6A.AuditedAverageWebsiteReporting www.columbusmessenger.com

MonthlyAuditPeriodAverage

WebsiteUniqueVisitors 13,562

Website

Page

Views

34,220

AverageTimeSpentonWebsite NotReported

6B.AuditedOnlineEditionReporting

MonthlyAuditPeriodAverage

UniqueDigitalEditionVisitors 3,403

DigitalEditionPageViews 5,089

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7.ExplanatoryPARAGRAPHFIVEAUDITPERIODSUMMARY

AVERAGENETCIRCULATION:Seeauditperioddetail(H).

AVERAGEGROSSDISTRIBUTION:Seeauditperioddetail(F).

NETPRESSRUN:Seeauditperioddetail(A).

AUDITPERIODDETAIL

A.

1.NET

PRESS

RUN:

Average

net

press

run

during

the

audit

period

indicated.

The

net

press

run

average

does

not

include

presswaste,orstartupcopies.

B. 1. OFFICE/FILE:Undistributededitionsmaintainedbythepublisherforofficepurposes. Office/Fileeditionsdonot

qualifyascontrolled,paid,orsponsoreddistribution.

C. CONTROLLEDDISTRIBUTION(NONPAID):Editionsdistributedbythepublisherfreeofcharge.

1. CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosinglefamilyresidences,and/ormulti familyresidences,

and/orbusinesses.

2. CONTROLLEDBULK/DEMANDDISTRIBUTION:Editionsdistributedtonewsracks,newsstands,and/orarearetail

businessesandavailabletoindividualreaders. Subjecttoparagraph5Ereturns.

3. MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtosinglefamilyresidences,and/ormultifamilyresidences,

and/orbusinesses,and/orPostOfficeBoxes.

4. RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks,

newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle. Subjectto

paragraph5Ereturns.

5. OTHER:

D. PAIDDISTRIBUTION:Editionsdistributedbythepublisherthroughpaidsubscriptionorothermonetaryexchangewith

individualreaders.

1. CARRIERDELIVERY: Editionsdistributedbyprivatecarriertopaidsubscribersinsinglefamilyresidences,and/ormulti

familyresidences,and/orbusinesses.

2. SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividual

readers. Subjecttoparagraph5Ereturns.

3. MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtopaidsubscribersinsinglefamilyresidences,and/or

multifamilyresidences,and/orbusinesses,and/orPostOfficeBoxes.

4. RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks,

newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle. Subjectto

paragraph5Ereturns.

E. SPONSORED/VOLUNTARYPAIDDISTRIBUTION:Editionsdistributedbythepublisherthataresponsoredbyathirdparty

monetaryexchange.

1. CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosponsoredsubscribersinsinglefamilyresidences,and/or

multifamilyresidences,and/orbusinesses.

2. SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividual

readers

on

a

voluntary

pay

basis.

Subject

to

paragraph

5E

returns.

3. MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtosponsoredsubscribersinsinglefamilyresidences,

and/ormultifamilyresidences,and/orbusinesses,and/orPostOfficeBoxes.

4. RESTOCK/OFFICESERVICE: Editionsmaintainedanddistributedbythepublisherforrestockofvoluntaryor

sponsorednewsracks,newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheedition

cycle. Subjecttoparagraph5Ereturns.

5. OTHER:

F. 1. AVERAGEGROSSDISTRIBUTION:Averagegrossdistributionfortheauditperiodindicated.(Totalofcontrolled

distribution(A),paiddistribution(B),andsponsoreddistribution(C)).

G. 1. UNCLAIMED/RETURNS:Distributededitionsreturnedtothepublisherunsoldand/orunclaimedduringtheedition

cycle*(Seeparagraph12forCVCreturn/unclaimedconfirmation.)

H. 1. AVERAGENETCIRCULATION:Averagenetcirculationfortheauditperiodindicated. (Totalofcontrolleddistribution

(C),paiddistribution(D),andsponsoreddistribution(E)minusunclaimed/return(G)).

PARAGRAPHSIX(A)

UNIQUEVISITORS:Auniquevisitortoawebsitewheretheuserregistersorwheretheuserisidentifiedormarkedbya

cookie,IPaddress,orotherIDthatisattachedtothebrowserwithinthedefinedcycle. Limitationsapplytothe

measurementof

unique

visitors.

Please

see

CVC

Rules

&

Regulations

for

further

information.

PAGEVIEWS:Thetransmittalofafullpagecontainedwithinthewebsitetotheusersbrowser.

TIMESPENT:Theaverageamountoftimespentonawebsiteduringasinglevisit,expressedinHH:MM:SS

PARAGRAPHSIX(B)

UNIQUEDIGITALEDITIONVISITORS:Uniquevisitorstoadigitaleditionpublicationwheretheuserregistersorwherethe

userisidentifiedormarkedbyacookie,IPaddress,orotherID,withinadefinedtimeperiod(i.e.day,weekormonth).

Auniquevisitorcountsoncewithinthetimescale.Avisitorcanmakemultiplevisits. Limitationsapplytothe

measurementofuniquevisitors.PleaseseeCVCRules&Regulationsforfurtherinformation.

DIGITALEDITIONPAGEVIEWS:Requestsforfileswhosetypesaredefinedaspages;transmittalsoffullpagescontained

withinthedigitaleditionpublicationtotheusersbrowser.SeveralpageviewsareexpectedtobeloggedperVisit/Session.

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8A.AveragePrintCirculationHistory ColumbusMessenger EastsideMessenger

YEAR AUDITSOURCE Q1 Q2 Q3 Q4

01/01/1112/31/11 CVC 17,732 17,732 17,917

01/01/1012/31/10 CVC 16,025 16,077 16,397 16,077

01/01/0912/31/09 CVC 20,946 21,131 21,346 17,388

01/01/0812/31/08 CVC 26,746 25,584 21,368

21,095

01/01/0712/31/07 CVC 29,800 30,909 30,909 26,959

01/01/0612/31/06 CVC 40,424 30,017 30,933 30,338

01/01/0512/31/05 CVC 42,092 42,084 42,110 42,562

01/01/0412/31/04 CVC 42,078 42,189 42,279 42,057 ,

8B.AveragePrintCirculationHistory ColumbusMessenger MadisonMessenger


01/01/1112/31/11 CVC 14,690 14,763 14,855

01/01/1012/31/10 CVC 14,660 14,660 14,660 14,660

01/01/0912/31/09 CVC 14,518 14,736 14,682 14,699

01/01/0812/31/08 CVC 14,477 14,457 14,516 14,554

01/01/0712/31/07 CVC 13,739 14,462 14,463 14,477

01/01/0612/31/06 CVC 13,804 13,797 14,488 14,118

01/01/0512/31/05 CVC 12,862 12,676 12,889 13,404

01/01/0412/31/04 CVC 12,153 12,156 12,311 12,709

8C.AveragePrintCirculationHistory ColumbusMessenger Southeast


01/01/1112/31/11 CVC 19,971 19,971 19,971

01/01/1012/31/10 CVC 20,592 20,292 20,310 20,292

01/01/0912/31/09 CVC 20,028 20,327 20,342 20,292

01/01/0812/31/08 CVC 24,067 22,899 19,941 19,986

01/01/0712/31/07 CVC 27,828 28,887 29,032 24,325

01/01/0612/31/06 CVC 33,171 27,715 28,701 28,518

01/01/0512/31/05 CVC 33,214 33,970 33,998

33,911

01/01/0412/31/04 CVC 32,260 32,483 34,004 33,049

8D.AveragePrintCirculationHistory ColumbusMessenger Southwest


01/01/1112/31/11 CVC 20,377 20,391 20,266

01/01/1012/31/10 CVC 20,277 20,364 20,370 20,364

01/01/0912/31/09 CVC 20,218 20,294 20,234 20,277

01/01/0812/31/08 CVC 20,152 20,171 20,339 20,336

01/01/0712/31/07 CVC 20,582 21,358 21,431 20,371

01/01/0612/31/06 CVC 20,560 20,037 21,044 21,052

01/01/0512/31/05 CVC 20,434 20,639 20,764 20,761

01/01/0412/31/04 CVC 19,319 19,342 19,617 19,982

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8E.AveragePrintCirculationHistory ColumbusMessenger WestsideMessenger


01/01/1112/31/11 CVC 20,496 20,496 20,496

01/01/1012/31/10 CVC 19,572 19,572 19,959 19,572

01/01/0912/31/09 CVC 23,431 24,711 24,412 23,719

01/01/0812/31/08 CVC 32,745 32,238 27,326

23,237

01/01/0712/31/07 CVC 36,084 35,454 33,859 33,022

01/01/0612/31/06 CVC 38,373 34,237 38,812 38,264

01/01/0512/31/05 CVC 41,906 41,718 41,818 41,936

01/01/0412/31/04 CVC 41,796 42,205 42,854 41,911

9A.DistributionbyZipCode(6/26/2011Edition)Sunday ColumbusMessenger EastsideMessenger

ZIP

CODE

CITY/AREA COUNTY HOME

DELIVERY

CONTROLLED

BULKMAIL OFFICE/

RESTOCK

TOTAL

43068 Reynoldsburg Franklin 8,775 0 0 0 8,775

43110 CanalWinchester Franklin 413 0 0 0 413

43147 Pickerington Fairfield 8,544 0 0 0 8,544

TOTAL 17,732 0 0 0 17,732

9B.DistributionbyZipCode(6/26/2011Edition)Sunday ColumbusMessenger MadisonMessenger

ZIP

CODE


DELIVERY

CONTROLLED

BULKMAIL OFFICE/

RESTOCK

TOTAL

43029 Irwin Union 135 0 0 0 135

43064 PlainCity Madison 2,218 0 0 0 2,218

43119 Galloway Franklin 257 0 0 0 257

43140 London Madison 7,501 0 0 0 7,501

43143 MountSterling Madison 1,490 0 0 0 1,490

43153 SouthSolon Madison 326 0 0 0 326

43162 WestJefferson Madison 2,813 0 0 0 2,813

45368 SouthCharleston Clark 0 500 0 0 500

TOTAL 14,740 500 0 0 15,240

9C.DistributionbyZipCode(6/26/2011Edition)Sunday ColumbusMessenger Southeast

ZIP

CODE


DELIVERY

CONTROLLED

BULKMAIL OFFICE/

RESTOCK

TOTAL

43068 Reynoldsburg Franklin 2,158 0 0 0 2,158

43110 CanalWinchester Franklin 7,862 125 0 0 7,987

43125 Groveport Franklin 3,961 200 0 0 4,161

43209 Columbus Franklin 1,084 0 0 0 1,084

43232 Columbus Franklin 4,581 0 0 0 4,581

TOTAL 19,646 325 0 0 19,971

9D.DistributionbyZipCode(6/26/2011Edition)Sunday ColumbusMessenger Southwest

ZIP

CODE


DELIVERY

CONTROLLED

BULK

MAIL OFFICE/

RESTOCK

TOTAL

43123 GroveCity Franklin 18,767 135 0 0 18,902

43140 London Madison 75 0 0 0 75

43146 Orient Pickaway 1,424 0 0 0 1,424

TOTAL 20,266 135 0 0 20,401

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9E.DistributionbyZipCode(6/26/2011Edition)Sunday ColumbusMessenger WestsideMessenger

ZIP

CODE


DELIVERY

CONTROLLED

BULKMAIL OFFICE/

RESTOCK

TOTAL

43119 Galloway Franklin 5,680 0 0 0 5,680

43204 Columbus Franklin 5,205 1,280 0 0 6,485

43223

Columbus Franklin

1,595 0 0 0

1,59543228 Columbus Franklin 6,736 0 0 0 6,736

TOTAL 19,216 1,280 0 0 20,496

10A.DistributionbyCounty(6/26/2011Edition) ColumbusMessenger EastsideMessenger

COUNTY CITY/AREA HOMEDELIVERY CONTROLLED

BULK

MAIL OFFICE/

RESTOCK

TOTAL

Fairfield Pickerington 8,544 0 0 0 8,544Franklin CanalWinchester

Reynoldsburg9,188 0 0 0 9,188

TOTAL 17,732 0 0 0 17,732

10B.DistributionbyCounty(6/26/2011Edition)ColumbusMessenger MadisonMessenger


BULK

MAIL OFFICE/

RESTOCK

TOTAL

Clark SouthCharleston 0 500 0 0 500Franklin Galloway 257 0 0 0 257Madison London

MountSterling

PlainCity

SouthSolon

WestJefferson

14,348 0 0 0 14,348

Union Irwin 135 0 0 0 135TOTAL 14,740 500 0 0 15,240

10C.DistributionbyCounty(6/26/2011Edition)ColumbusMessenger Southeast


BULK

MAIL OFFICE/

RESTOCK

TOTAL

Franklin

Canal

WinchesterColumbus

Groveport

Reynoldsburg

19,646 325 0 0

19,971

TOTAL 19,646 325 0 0 19,971

10D.DistributionbyCounty(6/26/2011Edition)ColumbusMessenger Southwest


BULK

MAIL OFFICE/

RESTOCK

TOTAL

Franklin GroveCity 18,767 135 0 0 18,902Madison London 75 0 0 0 75Pickaway Orient 1,424 0 0 0 1,424

TOTAL 20,266 135 0 0 20,401

10E.

Distribution

by

County

(6/26/2011

Edition)

Columbus

Messenger

Westside

Messenger


BULK

MAIL OFFICE/

RESTOCK

TOTAL

Franklin Columbus

Galloway19,216 1,280 0 0 20,496

TOTAL 19,216 1,280 0 0 20,496

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11.VerificationofReceivership&ReadershipControlledCarrierDeliveryandMailDistribution

ColumbusMessengerreportedanaveragecarrierdeliverydistributionof92,552duringtheaudit

period. Carrier Delivery was verified through the review of carrier statements and additional

publisher supportdocuments. ColumbusMessenger reportedan averagemaildistribution of 0

during

the

audit

period.

Mail

distribution

was

verified

through

the

review

of

USPS

mail

statements and additional publisher support documents. The Circulation Verification Council

interviewedresidentsintheprimarymarketareasindicatedinparagraphnine. Thepurposewas

toidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,

and further identify the number of residents who read or look through the publication. The

interviewstookplacethroughouttheauditperiodbetweenthehoursof5:30PM8:30PMand

10:00AM2:00PM.Allrespondentsidentifiedthemselvesas18orolder.

1. Columbus Messenger is distributed regularly in your area. Do you receive Columbus

Messengeronaregularbasis?

2. (If response to #1 was YES) Do you or someone in your household regularly read or look

throughColumbusMessenger?

CVCinterviews

indicate

that

657

of

683

households

or

96.2%

indicated

they

receive

Columbus

Messengeronaregularbasis.

CVC interviews indicatethat503of657or76.6% indicatetheyregularlyreador lookthrough

ColumbusMessenger.*Householdsreportingstopdeliveryrequestswereexcludedfromthesurvey.

TheCirculationVerificationCouncilestimatesthatalltheinformationinthistextboxhasaminimumaccuracylevelof+/2.5%.

12.VerificationofDistribution

ControlledBulk/DemandDistribution

The Circulation Verification Council interviewed and/or visited controlled bulk/demand

distribution locationschosen randomly from thepublicationsdelivery list.Thepurposewas to

identifythenumberoflocationswhoindicatetheyreceivethepublicationonaregularbasis,and

furtherverify thenumber ofpublicationsdistributedat thebeginningof the editioncycle,and

thenumberofeditionsleftunclaimedbyreadersattheendoftheeditioncycle.

CVC interviews indicate that100%of reported controlledbulkdrop locations indicated they

receivedColumbusMessengeronaregularbasis.

CVC interviews indicate that less than 40% of Columbus Messengers controlled bulk

distributededitionsarereturnedtothepublisherunclaimedaftertheeditioncycle.

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13. PaidReportingAnalysisCARRIERDELIVERY BasicRates:N/A

AVERAGENUMBEROFSUBSCRIPTIONS

FullBasicRate 0

Over75%ofbasicrate 0

Over50%

of

basic

rate

0

Under50%ofbasicrate 0

MAIL BasicRates:$39.00 $78.00 /1Year

AVERAGENUMBEROFSUBSCRIPTIONS

FullBasicRate 0



Under50%ofbasicrate 0

SINGLECOPY COVERPRICE:N/A

AVERAGEWHOLESALERATE:N/A

OTHER:

14.Council

Audit

Statement

CirculationVerificationCouncil(CVC)reviewedtheprinting,distribution,circulation,andgeneral

businessrecordsofthispublicationforthepurposeofcompilingthisinformation.Thereviewwas

completedusingCouncilauditproceduresconsiderednecessaryunderthecircumstancesofthe

audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and

accurately represents the publication's printing, distribution, and circulation for the period

indicated.

www.cvcaudit.com

ThecurrentstatusofthisreportexpiresMarch31,2013.IfthisreportispresentedafterMarch31,2013pleasecallthetollfreenumberlistedbelow.

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!Columbus

Ohio

Kentucky

43140

43143

43064

43146

4536843123

43153

43147

43110

43162 43119

43125

4306843228

43029

4323243223

43204

43209Clark

Franklin

Fairfield

Madison

Pickaway

Key to Features

State Boundary

County Boundary

Zip Code Boundary

Columbus Messenger

Columbus, Ohio13-0904

221685_1371471147CVC Audit 2011

Documents

Transcript of 221685_1371471147CVC Audit 2011