MEMESPRING │ SEARCH, TRACK, SHARE, DISCOVER

The Web Intelligence Agency

MEMESPRING DOES WHAT• The MemeSpring Search, Track, Share, Discover │ technology intelligently personalizes

information with relevant context to identify potential placement and selling opportunities. The product continuously aggregates and analyzes  information available across the real-time web, social networks, social media, and subscription-based sources being used for intelligence to uncover new customer engagement opportunities with a clear picture of the prospect’s intent and dynamics as to what the voice has been in the surrounding media space with relevance.

• We use social-semantic search technology to intelligently improve the web by indexing text and web pages using topics instead of keyword strings. This facilitates the discovery of new and interesting topics while enabling much easier navigation of the sea of information that is today's web. Web content and real-time social conversations can be grouped and organized by topics for an improved browsing experience.

• MemeSpring’s Web Intelligence Platform was built from the ground up to provide very precise targeting, filtering, grouping and categorization of web content using our built in understanding of the long tail of interests. We crawl the web and messy unstructured web pages, removing the non-contextual advertisements, sidebars, and other irrelevant page data, thereby having the “RIGHT OFFER + RIGHT CONSUMER + RIGHT TIME.” We index conversational media like twitter as well as the links within them to provide additional conversational context. Our solution is optimized for sifting through massive volumes of fast moving data. We provide simple, intuitive ways to search, track, share and discover relevant results.

MEMESPRING DOES WHAT

• Our platform continuously extracts updated knowledge from sources like Wikipedia and uses encyclopedic knowledge to understand the content. Our existing real time indexer is continuously crawling a growing list of 20+ sources covering the most important sources of commerce opportunities and social media. We provide social filtering to personalize the results of every query for a particular user or team in real-time, using their interest graph.

• Our search solution provides a meta-search experience that understands the user’s query intent, and searches and filters the most relevant sources on their behalf. We categorize thousands of content sources and millions of pages to be able to direct users to relevant results for research, shopping, travel planning, local events, classifieds and other activities related to their interests.

FEATURES AND INNOVATION

Feature set and function that make it easier for your agency team: • Deep semantic analysis against millions of topics (the long-tail). Regularly updated

with new and trending topics (zero maintenance). • Lightning fast indexing and categorization for high volume, rapidly changing feeds• Choice of keyword search, topic search, or contextual discovery and recommendations• Pluggable search content for access to the best services for Web Search, Images, Video,

News, Classifieds, Product Search, Travel, Real-Estate, Real-Time, Blogs, Local, Coupons• Adaptive web crawler adjusts frequency to maintain real-time monitoring of websites

and RSS feeds without getting IP blacklisted• Just the content please. Web pages are stripped of ads and sidebars prior to indexing

Additional features on the Tracking side that are in innovation are very attractive as well! Initial innovation features:

• Custom tracking and RSS feeds and email notifications• Web interface for managing trackers• Analytics and trending topics

EXAMPLES:

• EXAMPLE: Bastyr University advertises online for degree programs in naturopathic medicine, nutrition, acupuncture and Oriental medicine. They pay for leads and affiliate leads. Megan, who lives just down the street, is unaware of the offering by the University, and is interested in courses on aromatherapy. She does a search for schools with aromatherapy without success (lead gen opportunity). She then asks for school suggestions in an online forum (lead gen opportunity). MemeSpring's intelligent search understands by context and relevance that aromatherapy is a type of natural medicine which is related to naturopathic medicine. MemeSpring makes that intelligent connection and ensures she is placed before the correct contextually relevant lead gen opportunity.

• EXAMPLE: "Everyday on my iPhone, I receive a single email or 'gazette' with links to increasingly all the stories I need to see that could generate a discussion at the morning sales meeting.  It saves an awful lot of manual work." - Tristan Rogers, CEO Concrete Media (Aberdeen Research Feb 2010.

INCREASE ROI

•Search and filter information sources.•Find the most contextually relevant placement to

match the relevant contextual intent for conversion, not just a set of keywords.

Your Clients Sales

Intent by Context

and Relevanc

e

Consumers

Purchase Intent by Context

and Relevanc

e

SO, HOW DOES THE TECHNOLOGY WORK?

• MEMESPRING │ SEARCH, TRACK, SHARE, DISCOVER tool is aimed at making Marketing and Advertising contextually relevant, process-oriented, efficient and effective for an increased ROI.

• The technology personalizes and filters with contextual relevance to identify potential opportunities and placement with valuation. The MEMESPRING │ SEARCH, TRACK, SHARE, DISCOVER tool is a real-time search and filter of information by contextual relevance from a variety of sources including of blogs, social networks, search engines, etc. along with the traditional data sources to provide the agency team with a clear picture of the prospect businesses intent, classification or categorization and “About vs. Mentioned In” information dynamics , social voice and undiscovered opportunities.

• The MEMESPRING │ SEARCH, TRACK, SHARE, DISCOVER Tool can be set for PUSH as well as pull options to feed the agency or team with contextually relevant information on their opportunities across a wide variety of online sources.

CONTEXTUALLY RELEVANT VOICES

One of the benefits using the MemeSpring tool is understanding the powerful information of an online and social media marketing strategy. Gain contextually relevant information that may have not been uncovered before. These include:

▫ Internal Voices: Create a robust understanding of current opportunities that may not be in a database and insure that channels in (or out) of the path are surfaced.

▫ Active Voices: Qualify search criteria and ensure robust sources of contextually relevant information now – social media, web, traditional online and others in your current channels

▫ Selective Voices: Research and mine information sources for opportunities actively (real-time) by using push or pull technology filtered by relevant context to the intent necessary – not just keywords.

▫ Passive Voices: Find and maintain relationships with channels that might not be exposed today – know what they are saying, where they are at to match the intent.

▫ Another critical benefit is understanding the impact social media can have on an opportunity in contextually relevant branding. By understanding the brand in real time, the online image can be protected and established.

CUSTOMIZABLE SOURCES YOU MAY WANT TO HAVE SEARCHED AND FILTERED BY RELEVANT

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Social Media, Blogs and Search Engines

Selected Social Media, Blogs, Search Engines and Business Publications

FILTER THE NOISE

• FACT: Craigslist has 9 million documents going up and 9 million going off each day.

• If you were searching placements on Craigslist, how do you know what is the most contextually relevant opportunity to the intent of the client?

REAL-TIME SEARCH SOURCES OF AN EXISTING CLIENT ONLINE AD PLACEMENT & MARKET VALUATION

VERTICAL

NEXT STEPS:I would like to discover if there is an interest in having tools such as the “MEMESPRING SEARCH, │TRACK, SHARE, DISCOVER ” for your team to use that provide greatly enhanced ROI.

Please email me or call me at my contact information at the earliest:

Contact InformationJustin SmithMobile: (425) 736- 4590Email: Justin.Smith@MemeSpring.com Twitter: JSatGS

Q: Should we blog or focus on Twitter? Is Facebook or

LinkedIn a better fit? Foursquare or Gowalla? (Or other

shiny object)A: Find where your customers spend their time and

spend your time there too.Q: What type of social content should we create? How

often? Where?A: Study your customers as they create, consume and

share content. Then you’ll know the what, how, when

and where. The why has to come from your organization.

Q: What is the most overrated social media site?

A: The one your customers aren’t using.

- Lee Odden on Mar 2nd, 2010