22 November 2004, NEC Proprietary IMS: a paradigm shift in service creation and delivery NEC Europe...

22 November 2004, NEC Proprietary

IMS: a paradigm shift in service creation and delivery

NEC Europe Ltd.Heidelberg, Germany

Daniele [email protected]

mailto:[email protected]


IP Multimedia Subsystem

It is a service control platform designed to:

facilitate development / use of multimedia services

be independent of the access network

leverage the Internet

provide interoperability across mobile and fixed networks

Core Network

WLAN

Application Servers

IMS

RAN

other Mobile Networks

PSTN

Internet


InterworkingSession Control

IMS Platform Core IMS

Core Network

WLAN

Application Servers

IMS

RAN


PSTN

Internet

IMS

T-S

GW

MG

CF

MR

F

IM-M

GWH

SS

P-C

SC

F

S-C

SC

F

I-C

SC

F


IMS Platform Application Servers

Core Network

WLAN

Application Servers

IMS

RAN


PSTN

Internet

Mu

ltip

art

yG

am

e

Vid

eo

An

sw

er

Cu

sto

me

rC

on

tro

lCh

at

Pre

se

nc

e

Po

C

Su

pp

l.S

erv

ice

s


Is IMS Really Needed?

enhances the role of Mobile Operators in the Mobile Value Chain

The The IP Multimedia SubsystemIP Multimedia Subsystem (IMS) (IMS) offers a flexible revenue generating service platform which:

enhances service differentiation ensures service interoperability

enriches user experience

… … but do you really need it?but do you really need it?

. . . . . .


Market DriversRevenue Growth in

Data Services

2003 2004 2005 2006 2007

-

20.0

40.0

60.0

80.0

100.0

120.0

140.0

EU

R b

n

Data

Voice

+22% per year

2003 2004 2005 2006 2007

-

20.0

40.0

60.0

80.0

100.0

120.0

140.0

EU

R b

n

Data

Voice

+22% per year

Western Europe Forecast

Dropping of voicerevenue/minute

Communication Evolution:Group Communication

New Threats FromInternet Players

Lack of Killer Application

Flexible MultimediaService Platform

Flexible MultimediaService Platform


IMS Benefits One Platform – Many Services

Western Europe Forecast 2007Voice and Data Service Revenue P2P Communication

€24.8 b

Enterprise€3.2 b

M-commerce€0.8 b

Info-Entertainment€11.2 b

(Source: The Yankee Group, 2002)

Voice – 69% Data – 31%

Required Capability Partially Required Capability

Application

IMS Fuctionality Bu

dd

y L

ist

Inst

ant

Mes

sag

ing

Tex

t-b

ased

Ch

at

Pu

sh-T

o-T

alk

Mu

ltim

edia

Cal

l

Mu

ltim

edia

Gro

up

Cal

l

En

terp

rise

Ap

plic

atio

ns

Str

eam

ing

Ap

plic

atio

ns

Info

rmat

ion

Del

iver

y

Eve

nt

wat

cher

(S

tock

s, e

tc.)

Ho

me

Mo

nit

ori

ng

Mu

ltip

arty

Gam

ing

Presence Multiple Identity Session Control Broadcasting Conferencing Barring and Forwarding Interwroking with IP Networks Interworking with PSTN Policy Control (QoS) Security Charging

(Source: the Yankee Group)


IMS Benefits New Platform Approach

Vertical Service Approach

Network Subsystem

Base Station Subsystem

......

Un

ifie

dM

es

sa

gin

gC

har

gin

g

Med

ia C

on

tro

l

Qo

S

. .

. .

. .

. .

Ga

min

gD

ow

nlo

ad

Ch

arg

ing

Med

ia C

on

tro

l

Qo

S

. .

. .

. .

. .

PSTN

IMS Service Approach

WLAN2.5G/3G

IP Multimedia Subsystem

• Session Control• Media Control• QoS• Charging• . . . . . . .

Application Servers

ControlLayer

ApplicationLayer

NetworkLayer

AccessLayer

......

Multi-service IP Network

Str

ea

min

gD

eli

ve

ryC

har

gin

g

Med

ia C

on

tro

l

Qo

S

. .

. .

. .

. .


NEC VisionModularity and Openness

IMSIMS

Service Creation EnvironmentService Creation Environment

Modularity and Openness will enable greaterService DifferentiationService Differentiation and Time-to-MarketTime-to-Market!!

Pre

se

nc

e

Po

C Ch

at

Gro

up

li

st

mg

mt

Ap

pli

cati

on

Lay

er

I M

Ga

min

g

Ga

min

gL

ou

ng

e

. . .

. . .

BasicApplications

KeyEnablers

Ap

plic

atio

n

1

Op

erat

or

Ap

plic

atio

n

1

Ap

plic

atio

n

2

Op

erat

or

Ap

plic

atio

n

2

Ap

plic

atio

n

n

Op

erat

or

Ap

plic

atio

n

K. .. .3rd PartyApplications

Mobile OperatorApplications


User Case:Group Communications in Enterprises

Enriched Address Book: Presence

Group Management

Shared amongst variousApplication Servers

IMSIMS

Po

C Ch

at I M

Gam

in

g

3rd P

arty

Ap

pli

cat

ion

1

3rd P

arty

Ap

pli

cat

ion

2

3rd P

arty

Ap

pli

cat

ion

k

. . .

Ad

dre

ssB

oo

k

Gro

up

Mg

mt

Pre

sen

ce

. . .

LocationService

LocationService

En

terp

rise

Dat

abas

e

En

terp

rise

Dat

abas

e

En

terp

rise

Dat

abas

e


User Case:Group Communications in Enterprise

An Enriched Address Book with Presence and Group features can be a powerful catalyst for stimulating service usage

John (Heidelberg)

Team A

Lisa (London)

Peter (Heidelberg)

Chris accesses his address book

John (Heidelberg)

Project ACME

Lisa (London)

Peter (Heidelberg)

Marcus

Paul

Simone

Chris selects “Project ACME” and chooses how to communicate with the other team mates

PoC

Voice Call

Video Call

Share Application


User Case:Group Communications in Enterprise

1. PoC session

2. Application sharing

3. PoC evolves in conference call

Marcus

Simone

PaulChris

UMTS


NEC VisionConvergence of Services

Access of services across networks is crucial for service adoption!!

UMTSUMTS P-WLANP-WLAN

PSTNPSTN

Application ServersApplication Servers InternetInternet

IMSIMS

E-WLANE-WLAN

SIP Clients

SIP ClientsSIP Terminal

SIP Clients


User Case: PhoneBook & Calendar

PhoneBook & Calendar is available to Enterprise Users in their office …

UMTSUMTS

Enterprise NetworkEnterprise Network

Mobile Operator Services

Lucy @ work Steve @ work

PhoneBook& Calendar


Steve @ work

User Case: PhoneBook & Calendar

…. as well as outside their office!

UMTSUMTS

Enterprise NetworkEnterprise Network

PhoneBook& Calendar

Mobile Operator Services

Lucy leaves officeLucy leaves office

Lucy @ airport

€€


IMS User

Presence, IM & Chat

PoC & Groups

IMS TodayNear Real-Time Services

MultipartyGaming

FootballWatcher

StockWatcher

Presence Enabled Services

Mobile operators can already benefit from IMS and enrich their product portfolio:

[email protected]/22 22:42-------------------------MOBILE GROUP MESSENGER is very easy to use, as it incorporates

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22 November 2004, NEC Proprietary IMS: a paradigm shift in service creation and delivery NEC Europe...

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