21st Century Mobile Engagement keynote B2B Marketing Expo 2016

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Transcript of 21st Century Mobile Engagement keynote B2B Marketing Expo 2016

  • @OisinLunny @OpenMarket

  • Source: Benedict Evans

    http://ben-evans.com/benedictevans/2014/10/28/presentation-mobile-is-eating-the-world

  • @wearesocialsg 16

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS

    FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS

    FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN2016

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.

    838

    URBANISATION: 73%

    616

    PENETRATION: 73%

    393

    PENETRATION: 47%

    1,102

    vs POPULATION: 132%

    305

    PENETRATION: 36%

    DIGITAL IN EUROPE

  • Source: We Are Social

    @wearesocialsg 26

    SHARE OF WEB TRAFFIC BY DEVICE

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.

    BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    JAN2016

    56% 39% 5% 0.1%-9% +21% -21% -10%

    http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

  • Source: We Are Social

    @wearesocialsg 21

    NORTHAMERICA

    CENTRALAMERICA

    SOUTHAMERICA

    AFRICA

    MIDDLEEAST

    WESTEUROPE

    EASTEUROPE

    EASTASIA

    OCEANIA

    CENTRALASIA

    SOUTHASIA

    SOUTHEASTASIA

    GLOBALAVERAGE:

    INTERNET USEJAN2016

    Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.

    46%

    88%

    60%29%

    53%

    83%

    64%

    54%

    68%

    44%

    40%

    27%

    41%

    REGIONAL INTERNET PENETRATION FIGURES

    http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

  • Source: We Are Social

    @wearesocialsg 32

    NORTHAMERICA

    CENTRALAMERICA

    SOUTHAMERICA

    AFRICA

    MIDDLEEAST

    WESTEUROPE

    EASTEUROPE

    EASTASIA

    OCEANIA

    CENTRALASIA

    SOUTHASIA

    SOUTHEASTASIA

    GLOBALAVERAGE:

    SOCIAL MEDIA USEJAN2016

    Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

    31%

    59%

    50%11%

    26%

    48%

    45%

    48%

    45%

    40%

    6%

    11%

    37%

    TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

    http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

  • Source: We Are Social

    @wearesocialsg 48

    NORTHAMERICA

    CENTRALAMERICA

    SOUTHAMERICA

    AFRICA

    MIDDLEEAST

    WESTEUROPE

    EASTEUROPE

    EASTASIA

    OCEANIA

    CENTRALASIA

    SOUTHASIA

    SOUTHEASTASIA

    GLOBALAVERAGE:

    MOBILE CONNECTIONSJAN2016

    Sources: GSMA Intelligence; UN, US Census Bureau for population data.

    99%

    104%

    121%82%

    123%

    124%

    139%

    99%

    108%

    88%

    109%

    77%

    124%

    THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION

    http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

  • Source: Moroch

    http://www.moroch.com/blog/2012/03/five-reasons-marketers-should-think-mobile-first/

  • THERE IS NO MOBILE STRATEGYJUST STRATEGY IN A MOBILE WORLD

  • Your donors are changing

    Source: KPCB

    http://www.kpcb.com/internet-trends

  • Dont call just textConvenience trumps privacyEstablish transparencyOmni-channel is the way to goMake it personal

  • communications

    mobile

    enterprise

  • OpenMarket is a mobile technology company that helps enterprises improve communications

  • We believe in - the right message, at the right time, through the right channel

    There are 5 channels to communicate with consumers on mobile

  • Empowered customers have given rise to a new era

    Source: Forrester

    https://www.forrester.com/Mobile+Moments+Transform+Customer+Experience/fulltext/-/E-res113101

  • Source: Forrester

    https://www.forrester.com/Mobile+Moments+Transform+Customer+Experience/fulltext/-/E-res113101

  • Watch the video: YouTube

    https://www.youtube.com/watch?v=t3TAOYXT840

  • Read more: Digital MarkeCng Magazine

    http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/will-ad-blocking-reinvigorate-mobile-engagement/2826

  • App Fatigue!

  • Read more / watch video: Retail Week

    http://guides.retail-week.com/2057.guide

  • Read more: Retail Week

    http://guides.retail-week.com/2057.guide

  • Read more: Retail Week

    http://guides.retail-week.com/2057.guide

  • Read more: Retail Week

    http://guides.retail-week.com/2057.guide

  • Read more: Retail Week

    http://guides.retail-week.com/2057.guide

  • Read more: Retail Week

    http://guides.retail-week.com/2057.guide

  • Read more: Retail Week

    http://guides.retail-week.com/2057.guide

  • Read more: LinkedIn

    https://www.linkedin.com/pulse/so-bot-right-now-oisin-lunny

  • Read more: The Guardian

    http://www.theguardian.com/media-network/2015/jun/10/mobile-save-world-ad-dystopian-future-marketing?CMP=share_btn_tw

  • Read more: The Guardian

    http://www.theguardian.com/media-network/2015/jun/10/mobile-save-world-ad-dystopian-future-marketing?CMP=share_btn_tw

  • Read more: LinkedIn

    https://www.linkedin.com/pulse/so-bot-right-now-oisin-lunny

  • Text: OisinTo: 88600

  • customer experience

    mobile

    enterprise

  • Our mobile engagement technology helps enterprises enhance customer experience

  • TEXT HERE

    ABOUT US

    16 Years Experience 400+ Enterprise Customers

    Award winning customer service and technology

    Over 1 billion mobile messages per month

    2-way connectivity in 77countries

    A division of Amdocs (NASDAQ : DOX)

  • Use SMS

  • 1 2 3AIStreamline operations, delight customers, deliver superior experiences.

    SMS6 billion humans using mobile messaging - SMS is the global language.

    PersonalisationThe growth of social media highlights the importance of personalisation.

  • 1 2 3AppsAn app is not a strategyDont overestimate your destination value.

    Spray and PraySpray and Pray misses the target - dont broadcastto mobile devices.

    Bad CX

    The trend is towards zero tolerance for a bad CX.

  • Thank you!@OisinLunny @OpenMarket