21st Century Email Marketing

18
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21st Century Email MarketingVisit http://blog.blueskyfactory.com for more information.

Transcript of 21st Century Email Marketing

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21st Century Email Marketing

Christopher S. Penn, VP Strategy and Innovationwww.BlueSkyFactory.com

http://www.BlueSkyFactory.com
http://www.BlueSkyFactory.com
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www.BlueSkyFactory.com

The corporate plug:

If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how.

http://www.BlueSkyFactory.com
http://www.BlueSkyFactory.com
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blueskyfactory.com/omsnycor just hand me your card

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#omsnyc

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Slides available Monday atblog.blueskyfactory.com

Do not print this unless you really need to.

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Today’s goal

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$43.62

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but only if you don’t FAIL at email marketing

$43.62

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5 things every email marketer wants

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audiencedeliveryopensactionsmetricsm

ore

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audiencedeliveryopensactionsmetricsm

ore

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make it easy

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tellpeoplewhat

toexpect

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tell people what to expect

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your greatest source of new audience

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http://www.blueskyfactory.com/fbsign

http://www.blueskyfactory.com/fbsign
http://www.blueskyfactory.com/fbsign
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135.67% increased reach

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audiencedeliveryopensactionsmetricsm

ore

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David Sifry

not this ESP

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the new whitelist is...

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List: 1,657Opened: 350 (21.5%)Clicked: 125 (7.7%)

Complaints/Flagged as spam: ZEROUnsubscribes: 8 (0.5%)

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the ship sinker

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audiencedeliveryopensactionsmetricsm

ore

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past great email

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from:

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subject:

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Google

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Google Wonder Wheel

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Google Wonder Wheel

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Google Adwords Keyword Tool

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Google Adwords Keyword Tool

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Test using social media!

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subject #1 wins

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Magazine Stands

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Publicaster

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audiencedeliveryopensactionsmetricsm

ore

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Publicaster Inbox Preview

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Taguchi multivariate testing

Publicaster

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what do you test?

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http://ar.gy/vintage

http://ar.gy/vintage
http://ar.gy/vintage
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audiencedeliveryopensactionsmetricsm

ore

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decide on a goal firstthen measure to it

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Delivery rateOpen rateClick rateUnsubscribe rateComplaint rate

Diagnostic only

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Photo Credit: AlanCleaver_2000

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Photo credit: SashaW

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Photo credit: Make Lemons

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Google Analytics Settings

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GA: Goal Conversions

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GA: Campaign Report

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audiencedeliveryopensactionsmetricsm

ore

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blueskyfactory.com/omsnycor just hand me your card


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