21 Incredibly Valuable Ways Marketers Can Use Branded Communities
Transcript of 21 Incredibly Valuable Ways Marketers Can Use Branded Communities
Turn community members into qualified leads.
MARKETERS CAN USEBRANDED COMMUNITIES
INCREDIBLY VALUABLE WAYS
This list is taken from The Online Community Playbook by TOPO and DNN. Download it here http://ow.ly/uJ7tZ
To learn more about the power of branded communities, read the DNN blog at www.dnnsoftware.com/blog
Branded customercommunities are gold mines of opportunity for any marketer.
And yet, many marketers avoidparticipating for fear of alienating the community with too much self-servingcontent. Perhaps they had a negative experience and were not well-received by the community for any number of reasons.
But if done in the right spirit of learning and collaboration, marketers can unlock all kinds of value within
branded customer communities.
Generate revenue by..creating demand in
the community.
Build your email database by asking members
to subscribe.
Create a deeper sense of engagement with
your brand.
Promote upcoming events.
Share customer insightsfrom the community withyour sales organization.
Create a bigger buzzby making major
announcements inthe community.
Create content thatattracts new visitors and
members.
Build relationships withcustomers and develop
references.
Encourage members to assist and help one another.
Host webinars forthe community.
Crowdsource greatoriginal content from
your community.Have executives brief
members on key topics.
Encourage members to share content on social sites.
Collaborate with customers on new product ideas.
Gather product feedback from community members.
Let customers, prospects, employees and partners
connect.
Create greater brand affinity via the community.
Identify your best brand advocates.
Boost organic rankingswith keyword-rich
content the communitycreates on your site.
Have members beta test new products and services.
LEAD GENERATION
REVENUE GROWTH
IN
BOUND MARKETING
EMAIL MARKETING
CUST
OMER SUPPORT
EVENT MARKETING
SA
LES ENABLEMENT
CUST
OMER ENGAGEM
ENT
SOCIAL SHARING
PR &
ANNOUNCEMENTS
ONLINE EVENTS
CONTENT CREATION PR
ODUCT IDEATION
EX
ECUTIVE BRIEFINGS
PRODUCT FEEDBACK
PRODUCT TESTING
BRAND AFFINITY
PEER NETWORKING
REFE
RENCES & TESTIMON
IALS
BRAND ADVOCACY
SEO