2019

WINTERCUSTOMERSUCCESSREPORT

MASTER DATA MANAGEMENTSOFTWARE CATEGORY

MASTER DATA MANAGEMENT

SOFTWARE OVERVIEW

Master data management (MDM) softwareis a solution that manages the confidential data ofan enterprise. It automates the procedure ofmaster data management, which means it handlesthe information in a broader manner. The platformis utilized mainly to maintain data integrity and foreliminating data inconsistencies and duplicateddata. It scans master data aspects during datageneration, processing, and resource storage. Inaddition, it produces a master data repository andcategorizes data like people, places, processes,and other categories according to businessobjectives and norms.

A MDM application serves to bind your informationand systems together. It provides a single sourceof truth to facilitate your company’s data-driventransformation, and presents complete, accurate,and trusted data for your sales and marketing,customer experience, compliance, governance,supply chain optimization, omni-channel retailing,and other programs.

2

CUSTOMER SUCCESSSCORING METHODOLOGY

The FeaturedCustomers.com CustomerSuccess score is based on data from ourcustomer success content platform, socialpresence, as well as additional data aggregatedfrom online sources and social media properties.Our ranking engine applies an algorithm to all ofthe data collected to calculate the overallCustomer Success score. The overall CustomerSuccess score is a weighted average based on 3parts:

Content Score is affected by the following:

1. # of vendor generated customer successcontent pieces (case studies, successstories, testimonials, and customer videos)

2. Content quality score generated from allcustomer success content

3. % Change in Content over past 6 months4. Number of employees (based on social

media and public resources)

Social Score is affected by the following:

1. # of LinkedIn followers2. # of Twitter followers3. # of Facebook likes4. Number of employees (based on social

media and public sources)5. Engagement across all platforms

Company Score is affected by the following:

1. Number of employees (based on socialmedia and public resources)

2. Vendor momentum based on web traffic andsearch trends

3. Employee satisfaction and engagement(based on social network ratings)

4. % traffic increase to your CustomerReferences

5. Lower Funnel SEO Key Term Rankings

CUSTOMER SUCCESS AWARDS

Market Leader (90 - 95)

Vendor on FeaturedCustomers.comwith substantial customer base &market share. Leaders have thehighest ratio of customer successcontent, content quality score, andsocial media presence relative tocompany size.

Top Performer (85 - 89)

Vendor on FeaturedCustomers.comwith significant market presence andresources and enough customerreference content to validate theirvision. Top Performer's products arehighly rated by its customers but havenot achieved the customer base andscale of a Leader.

Rising Star (80 - 84)

Vendor on FeaturedCustomers.comthat does not have the marketpresence of Market Leaders or TopPerformers, but understands wherethe market is going and has disruptivetechnology. Rising Stars have beenaround long enough to establishmomentum and a minimum amount ofcustomer reference content along witha growing social presence.

3

4

ALL VENDORS

ABOUT STIBO SYSTEMSStibo Systems is the global leader in Multidomain Master Data Management (MDM) solutions.Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking productand customer data, suppliers and other organizational assets. This enables businesses to makemore effective decisions, improve sales and build shareholder value. During the last 30 years,Stibo Systems has helped hundreds of companies to develop a trusted source of operationalinformation. A privately held subsidiary of the Stibo A/S group, which was originally founded in1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark.

TRUSTED BY:

"Excellent knowledge of Master Data systems, includingPIM, and able to amplify the benefits for our company."

Wayne PhillipsEcommerce Systems Manager, The Kraft Heinz Company

"Thanks to STEP, we now have overall visibility into ourmaster data and can use it for new channels and newmarkets. Fast and reliable data access, and equally fastdelivery, give our customers a decisive competitiveadvantage."

Bjorn BergerIT Project Manager, Winkler

"Implementing STEP to track product master data hasenabled bol.com to stay competitive and increase sales; ithas provided a scalable solution as our company rapidlygrows."

Menno VisManager, Software Development, Bol.com

"Choosing the right partner for information management iscritical. We’ve chosen to work with Stibo Systems becauseof the quality of their software and their people. We workvery closely with them and have found them to be greatpartners."

Nigel TrendDirector of Business Integration, Brammer

CONTENT

97SOCIAL

89COMPANY

86TOTAL WEIGHTEDSCORE: 95

READ ALL 78 CUSTOMER SUCCESS REVIEWS FROM STIBO SYSTEMS USERS

5

ABOUT RELTIOReltio Cloud delivers enterprise data-driven applications powered by a modern data managementPlatform as a Service (PaaS), guiding customers to take the right actions, based on the rightinsights, to achieve the right results. Reltio's mission is to help every Enterprise organize all oftheir data and apply the power of data & analytics to their business operations. They have a greatculture that is all about innovation, delivering incredible business value, and making a difference.They are looking for people who are really smart, dedicated, enjoy working in a team environmentand like to get things done.

TRUSTED BY:

"The project was so successful that we decided to makeReltio our enterprise MDM standard, expand their use of theCustomer master globally, and implement Vendor & Materialmasters as well."

Global Medical Device Company

"We see Reltio’s relationship management functionality ascritical to the success of this project, linking teachers toschools and school systems."

Leading Children’s Books Publishing and DistributingCompany

"We entered into a strategic relationship with Reltio to takeadvantage of Reltio’s innovative technology to differentiateourselves in the marketplace and with our investors."

Leading Car Retailing Company

"Reltio helped us become a customer-centric organizationinstead of a policy-centric one by leveraging its graphtechnology and discovering relationships among ourcustomers and other data entities."

Global Specialty Insurance Company

CONTENT

96SOCIAL

85COMPANY

86TOTAL WEIGHTEDSCORE: 94READ ALL 51 CUSTOMER SUCCESS REVIEWS FROM RELTIO USERS

6

ABOUT DELL BOOMIDell Boomi, a business unit of Dell, is the first and only integration solution built in the cloud, tofully exploit the value of the cloud. Organizations of all sizes from small businesses to the largestglobal enterprises trust Dell Boomi to quickly connect any combination of cloud and on-premiseapplications. Leading SaaS players and enterprise customers such as salesforce.com, NetSuite,Taleo, oneworld, AAA, and NASDAQ rely on Dell Boomi to accelerate time to market, increasesales, and eliminate the headaches associated with integration.

TRUSTED BY:

“Every time a new enterprise-related integration process wasneeded, Dell Boomi has proven it could scale to meet thedemand while maintaining the security our businessrequires.”

Long LamDirector, Enterprise Architecture, DocuSign

"We allow our clients to extend their applications whereneeded. We haven’t seen any hard wall come up in terms oftying together multiple applications — we haven’t had to sayno. Dell Boomi allows us to give our clients the full range ofservice from software to integration with their other systems."

John KearnsFounder and President, Accounting Micro Systems

“Our close partnership with Boomi allows us to collaboratewith Boomi product and engineering teams and bringvalue-added solutions to our joint customers.”

Rohit JalisatgiSenior Director Business Acceleration, Coupa Software

“Boomi is the foundational element as we integrate multiplesystems to provide a seamless student journey and gainmuch better visibility into those interactions. With Boomi, it isnow easy for us to connect together any of these separatetechnologies and unify their data into a single view.”

Nicole FishersDeputy Chief Information Officer, Flinders University

CONTENT

96SOCIAL

88COMPANY

85TOTAL WEIGHTEDSCORE: 94

READ ALL 151 CUSTOMER SUCCESS REVIEWS FROM DELL BOOMI USERS

7

ABOUT RIVERSANDRiversand’s cloud-native master data management solutions are designed to support customers’digital transformation journeys through improved business agility, faster adoption and improvedcollaboration across the enterprise. Riversand has a vision of helping companies know theircustomers better, move products faster, automate processes, mitigate risk and run theirbusinesses smarter. Their customers, partners and analysts recognize them as a trusted partner,visionary and a leader.

TRUSTED BY:

"Riversand’s solution enables us to easily access productmarketing and technical information to provide rich productcontent. Also, images are stored and tagged by countryalong with supporting text in 23 languages so we can offer atruly localized experience."

Carrie Godwin BarnwellGlobal Web Marketing & Digital Manager, ESAB

“We chose Riversand and Comma after a detailed analysisof numerous solutions. They impressed with theirunderstanding of this complex area and use of newtechnologies to address challenges that the digital agepresents for the flexible and ubiquitous provision of productinformation. We look forward to working with them in the…

Boden

"Working with Riversand’s MDM like finding the perfectreplacement windshield for that BMW: It’s a sound fit, and itmakes for a smooth, clear drive into the future."

Hollander International

“Our vision for Riversand is a global deployment to all ourMDM centers, underlying all our ERP’s and global platformsaround the world.”

Dean DawesVice President, Brightstar Corporation

CONTENT

93SOCIAL

87COMPANY

89TOTAL WEIGHTEDSCORE: 92

READ ALL 53 CUSTOMER SUCCESS REVIEWS FROM RIVERSAND USERS

8

ABOUT PIMCOREPimcore is an award-winning 100% Open Source platform (recently named Gartner Cool Vendor2018), which delivers significant business value. Enterprises choose Pimcore because itseamlessly integrates and consolidates Product Information Management (PIM), Master DataManagement (MDM), Digital Asset Management (DAM), Customer Experience Management(CMS/UX) and eCommerce.

TRUSTED BY:

"The Pimcore platform makes our new website extremelyrobust and amenable to all devices."

Andreas BirrerBoard Member, HerzStarkes Sursee

"We were able to significantly reduce the error rate bycentralized data maintenance. If, for example, we findinconsistent prices when entering our product descriptions,we can change them directly in the PIM and initiate thecorrection in the ERP system."

Julius Kuhn-RégnierSpecialty Foods Purchase and Project Manager, Viani

"Pimcore allows us to combine the online and offline worldsin the best possible way."

Alfred KapferManaging Director, Expert

"We were impressed about Pimcore's flexibility when itcomes to B2B online shops. Pimcore adapted perfectly toour business needs.“

Christian HeigemeirHead of Corporate Architecture, Audi

CONTENT

95SOCIAL

80COMPANY

81TOTAL WEIGHTEDSCORE: 91

READ ALL 154 CUSTOMER SUCCESS REVIEWS FROM PIMCORE USERS

9

ABOUT CONTENTSERV■Contentserv’s leading software solutions provide retailers and brand manufacturers the ability toorganize and optimize their product content centrally. In doing so, they enable customers toprovide a unique, emotionally-engaging product experience across all touchpoints. The ProductInformation Management (PIM) system by Contentserv ensures efficient, appealing productcommunication and digitalizes marketing processes, which increases data quality andmeaningfulness. The innovative Contextual MDM specializes in managing extensive productranges including those with local differentiations, enabling unique, tailor-made productexperience in real-time across all channels.

TRUSTED BY:

“CONTENTSERV enables us to produce our catalogs in ahighly efficient manner. At the same time, this systemguarantees transparency for all corporate divisions as wellas a flexible integration in today’s and tomorrow’s processesand system landscapes.”

Arnim RothManager Publishing Systems, Weltbild GmbH

"With its all-round marketing-oriented approach,CONTENTSERV is ideally suited to fulfill the assigned task.At the same time, we are already equipped with an optimalsoftware basis for our future development.“

Viola LinkeBrand Loyalty Manager Continental Region, Bauknecht

Hausgeräte GmbH

"I was pleasantly surprised at how quickly and professionallyCONTENTSERV caters to customer wishes.“

Peter HöllerProject Manager, The Vaillant Group

"Thanks to its integrated and workflow-based solutions,CONTENTSERV enables us to simplify our work processesconsiderably while making them more efficient.“

Jürgen WernerIT Department Chief Application Services, tegut... gute

Lebensmittel GmbH & Co. KG

CONTENT

90SOCIAL

88COMPANY

80TOTAL WEIGHTEDSCORE: 89

READ ALL 26 CUSTOMER SUCCESS REVIEWS FROM CONTENTSERV■ USERS

10

ABOUT PROFISEEProfisee is a leading modern data management technology company that makes it easy andaffordable for any size organization to ensure a trusted data foundation, for every user acrossyour enterprise. Their unique, Profisee Advantage pricing approach includes every user, datarecord, domain, and data source. Their customers deploy on any application and/or device, andthe Platform is delivered on premises, in the cloud, or via hybrid model.

TRUSTED BY:

"Profisee has an ‘accelerator programme’ which fast-trackedtraining and development, and the support we got wasfantastic, and it wasn’t just throwing dollars at services fees.Up-front we didn’t have a lot of MDM experience. Profiseeguided us through the implementation process – this was abig help."

Bryan GuentherProgram Manager, RightShip

"For the first time, EY will have a global catalog containing a360°/Single View of customer information having tied itseamlessly into our new SAP ERP/CRM, and global datawarehouse systems and now have a huge opportunity to tiethe new customer catalog into our analytics and operationalsystems within EY, which is key to executing on our Vision…

David BrooksProgram Director, Ernst & Young

“Our company typically grows by acquisition. As anyoneknows, those transitions can be difficult. Now that we have aMaster Data Strategy in place, we handled two majoracquisitions in the last 12 months including easily integratingaccounting, customer, employee and product data.”

Elsa GudbergsdottirMDM Manager, Ossur

“As one of the largest membership organizations in Alberta,AMA helps our members protect the things they care aboutthe most. As such, we want our members to have a greatexperience when they do business with AMA. Our datamanagement strategy including the Profisee Platform is thekey to achieving a single view of members and how we…

Collin MoodyVice President and Chief Information Officer, Alberta Motor

Association

CONTENT

90SOCIAL

80COMPANY

74TOTAL WEIGHTEDSCORE: 87

READ ALL 45 CUSTOMER SUCCESS REVIEWS FROM PROFISEE USERS

11

ABOUT AGILITY MULTICHANNELAgility Multichannel is a simple-to-use but highly sophisticated Product Information Management(PIM) solution that puts your most valuable product data at the stable core of a go-anywherecommerce strategy. They’re the only major PIM vendor focused on fully integrating ProductManagement, Experience Management and Commerce. Customers include Adidas, AvonProducts, Dunelm Group, Office Depot, and Stanley. Offices in Chicago, US, York, UK, andMalmö, Sweden, with integration and reseller partners throughout the world.

TRUSTED BY:

"Not only does Agility® help us to produce more publicationswith our existing team, but it will make it possible toefficiently share product information internally and externallyvia the web to grow our cross-channel business."

Phil LloydChief Technology Officer, MarketLab

"Agility Multichannel's Data and Asset Sync, together withtheir Previews feature for in-context approval, areground-breaking as they unite Product InformationManagement (PIM) with Experience Management andCommerce platforms, a requirement we foresee fastbecoming critical for the successful roll-out of the new…

Mark SmithCEO & Chief Research Officer, Ventana Research

"Agility enables us to integrate our data from multiplesources and provides a single interface for optimizing richproduct content and syndicating it to our branded websitesand other channels – ensuring accuracy and consistency."

Stuart TaylorWeb & eTrading Manager, The Consortium

"We're super satisfied with our enterprise PIM solution.Agility has made a significant contribution to our efficienciesand workflows."

Dean MuellerVP of Marketing & Business Intelligence, Kele, Inc.

CONTENT

88SOCIAL

81COMPANY

83TOTAL WEIGHTEDSCORE: 86

READ ALL 22 CUSTOMER SUCCESS REVIEWS FROM AGILITY MULTICHANNEL USERS

12

ABOUT SEMARCHYSemarchy™ is the Intelligent Data Hub™ company. Its xDM platform helps to address challengessuch as the Global Data Protection Regulation (GDPR). xDM solves for enterprise Master DataManagement (MDM), Application Data Management (ADM), and Collaborative Data Governancechallenges for some of the most well-known brands in the US and Europe. This agile platformleverages smart algorithms and material design to simplify data stewardship, quality, enrichmentand workflows. xDM from Semarchy is implemented via an agile and iterative approach thatdelivers business value almost immediately and scales to meet enterprise complexity.

TRUSTED BY:

"I was given about a day to pull together a customizedenvironment with xDM. From a product perspective, itcouldn’t have gone better. There would be no way I couldhave put together a demo, let alone a high-quality one, withany of the other MDM products I’m familiar with in thattimeframe."

Matthew HarrisSenior Consultant, Entity Group

“On the convergence platform, it’s very straightforward, andwe have been able to build the tool with relatively littleassistance. The Data Integration tool is a bit morecomplicated, and there’s a higher level of skill needed, butSemarchy has been very helpful and responsive as we’vegone along.”

Richard HagueLead Data Architect, Elsevier

“There’s a long tail of benefits to come even after this firstecommerce piece is done. As the rest of the businessadopts the feed coming from Semarchy, it means better dataquality and data consistency across the company.”

James CarneHead of Global Product Data, Elsevier

“As a leading defense, aerospace, and security company,we’re very open to cutting-edge technology. So we’re lookingto the marketplace on a regular basis to make sure we’restaying current and taking advantage of the besttechnologies that are available.”

Tony CroughanHead of Program for Business Transformation, BAE Systems

CONTENT

84SOCIAL

81COMPANY

82TOTAL WEIGHTEDSCORE: 83

READ ALL 15 CUSTOMER SUCCESS REVIEWS FROM SEMARCHY USERS

13