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Creative OutletBROADCAST INGWhether you are viewing a live newscast, listening to the radio,

or watching a movie, the advanced control and automation

features of AMX are used to manage every second. Today’s

fastest growing media affiliates and largest film studios

incorporate AMX technology as a way to maximize the return on

investment by optimizing their time in such rapid-fire, pressure-

packed environments.

Powerful AMX Control Systems and user-friendly AMX Touch

Panels facilitate peak efficiency and achieve broadcast quality

without compromising overall production or creativity. Within

the walls of the media control room and film

screening/editing/dubbing stages, AMX makes a significant

contribution that can be reflected in Nielson ratings and box

office results – two areas in which AMX control has assisted in

yielding big numbers.

The next time you marvel at the special effects and animation of

a high-budget production, consider all the work that went into

creating these amazing visuals. Hours upon hours of computer

graphic development. A variety of post production equipment

designed to review daily filming. And, of course, AMX

integration to bring it all together to quickly and effectively

analyze each frame and edit audio. This kind of emphasis by

the directors and producers on giving the audience something

new and jaw-dropping requires our leading control technology

behind the scenes from day one.

The amount of media formats available can be mind-boggling.

Daily television newscasts and radio broadcasts, as well as

movie releases throughout the year, represent a conglomerate

of digital, video, tape, satellite, print and Internet media.

AMX provides advanced yet easy-to-understand control

capabilities designed to effectively manage the consistency of

all content plus the seamless flow of different video and film.

The proper organization and editing of each media format is a

priority. Accuracy is a must. Harnessing AMX technology to

integrate the surrounding equipment, necessary to perform the

many tasks of production, remains vital. AMX takes

sophisticated electronics and lessens the learning curve. One-

touch automation boosts overall reliability, minimizing possible

downtime by tracking the status of each device 24 hours a day.

Think of broadcasting as a race. One that relies heavily upon

perfect timing. Not only to reach your audience first but with the

latest, most accurate information, exhilarating images and

intense sounds. At the touch of a button on your AMX Touch

Panel, fine adjustments are made to audio/video signals, cued

tapes, recorded broadcasts, time tracking, pre-timed segments,

teleprompter scripts and camera angles. Maximum results,

minimal effort, thanks to AMX.

Broadcast Exhibition Stands

Camera Control

Dubbing Suites

Edit Suites

Effects Coordination

Graphic Suites

Outside Broadcast Vehicles

Radio Studios

Switching Centers

Television Studios

20th Century Fox Post Production Facilities

20th Century Fox boasts a remarkable history that spans eight

decades, making it one of the premier major movie studios in

the world. Yet before the opening movie credits, before taking a

seat, even before purchasing tickets, there is the behind-the-

scenes magic of editing and dubbing. At the Fox Studios Post

Production Services Facilities in Los Angeles, AMX Control

Systems and Touch Panels play a leading role in bringing

together the surrounding screening room and re-recording

technology. AMX helps to put the final touches on the movie as

a whole. And that usually makes the difference between a

popular film and a $100 million blockbuster.

SO MANY POSSIBILITIESWithin any of the four screening rooms and three feature

dubbing stages at Fox Studios, AMX control transforms high

pressure into high production. "These rooms at Fox are the

most advanced, high end rooms in Los Angeles," said Steve

Sutter, Founder of Sand Hill Media (Berkeley, CA), the

exclusive integration company for this high profile project

and long-time AMX Dealer. "They have every film, video and

digital format available, the latest video projectors, custom

modified film projectors, linkage to remote locations, high-

end everything. It can get complicated with so many pieces

of equipment, so many switches, so many possibilities. It's

insane at times. To have to screen a movie or to mix it with

all of this gear in front of you, without AMX, you are bound to

make mistakes more frequently. Once the people at Fox

became accustomed to using AMX to automate the

processes, they no longer even think of walking into a room

without this level of integration. They have visited other

screening rooms in town and leave

wondering how those other studios

exist without AMX."

AMX EVERYWHEREAlthough this is not the only post production facility in Los

Angeles running a control system or automation, Fox

Studios represents the most comprehensive installation of

AMX technology. Over the course of three years, from 1999

to 2002, Sand Hill Media integrated the screening rooms

and mixing stages with AMX Axcess Control Systems, 10.4"

and 5.5" Touch Panels. "Most studios do this kind of thing

in little jumps," Sutter said. "They build a little at a time. At

Fox, they committed to everything, to put AMX everywhere."

That includes:

Four Screening Rooms — Two AMX 10.4" Color Active Flush

Mounted Touch Panels. One positioned in the middle of the

theater for end-user convenience and another mounted in the

back booth area. Plus two AMX 5.5" Touch Panels.

Three Feature Dubbing Stages — One AMX 10.4" Color

Active Touch Panel custom modified to fit into the console's

woodwork. Three AMX 5.5" Touch Panels in the booth.

One Video Transfer / Editing Department — Multiple AMX

5.5" Touch Panels positioned in the equipment rack to help

control video systems audio routing.

Less than six months after the project's completion, Sand Hill

Media has already returned to the Fox Studios lot in an effort to

handle a series of upgrades — at the request of studio

executives, of course. This natural evolution leads to NetLinx,

PRESSURE , WHAT PRESSURE?NAME20th Century Fox Digital Film Post Production Facilities

LOCATIONLos Angeles, CA.

AMX DEALERSand Hill Media

PROJECT MANAGERSSteve Sutter & Jeff Henderson

INTEGRATED MANUFACTURERS EQUIPMENTAMS Neve, BGW Pro Audio, Cisco, Dolby, JBL,Kinetone, Simplex, Tascam

AMX PRODUCT FAMILIESNetLinx & Axcess

OVERVIEWBehind the scenes, before a movie’s release,AMX control plays a major role in the filmediting and dubbing process at the 20thCentury Fox Post Production Facilities in LosAngeles. AMX NetLinx and Axcess ControlSystems, plus numerous AMX Touch Panels,automate four separate screening rooms, threefeature dubbing stages and one videotransfer/editing department.

HIGHLIGHTRealizing the need to keep careful watch of events and dialogue on the screen during the editing and dubbing process, Sand HillMedia developed a device that communicatesand operates in conjunction with the AMXTouch Panel: The Sand Hill Media UniversalJog/Shuttle. It looks like an oversized radioknob and allows the booth operator to manageframe-by-frame editing and voice-overs. The Jog/Shuttle’s movements, recognized byan AMX Touch Panel, provide heads-up controlthat is easy to use and familiar with all media formats.

application profile

20TH CENTURY FOXLOS ANGELES, CA

the most capable family of control products from AMX. "They

love it so much that they came to me and said, 'All this stuff is

great. What else can you do that is just as great because we

want to be there,'" said Sutter. "It is a very competitive industry,

so Fox has to be at the edge of technology in order to sell their

facilities to directors and producers." In fact, many movie

production companies and well established directors and

producers come to Fox because they prefer the technology and

features offered by the Post Production Facilities. It has become

the defacto home of Director Steven Spielberg for post

production of his Dreamworks films, according to Sutter.

SCREENING ROOM MAGICEnter studio executives, ready to videoconference with a

director filming at a remote location and preview the day's

takes. The operator in the booth already knows to dim the

lights to a certain level, to activate the microphones mounted

in the ceiling, and bring in the the video feed on cue. This

expert operator must switch the proper electronics quickly,

accurately, and in the right order. A moment ago, the

screening room sat silent. Suddenly, it is alive with moving

images and sound. "The stress level goes way up," Sutter

explained. "So has the reliability thanks to AMX. These film

screenings, videoconferences and other presentations come

off without any worries and the downtime is negligible.

Whether Rupert Murdoch (owner of media conglomerate

News Corporation Ltd. that includes 20th Century Fox) or a

famous actor (like Ben Affleck, who has starred in such

blockbuster movies as "Daredevil" and "The Sum Of All

Fears") walks into the room, the increase in tension is worth

it because AMX makes it all work right."

ADDRESS2004 Yolo Avenue

Berkeley, CA 94707-2639

PHONEMain Line: 510-527-7258

WEBSITEwww.sandhillmedia.com

BUSINESS FOCUSSand Hill Media handles systems design,

project management, and the integration of

media system projects, specializing in

feature film and broadcast post-production

as well as highly customized corporate

media and networking systems. The

company can provide a host of design

services from architectural, mechanical,

furniture and electric to sophisticated digital

systems. In addition, Sand Hill Media offers

strategic business consulting services

relating to technical systems design, cost,

usage and economics.

ESTABLISHED1997

Sand Hill Media Founder Steve Sutter

Dealer Spotlight

Sand Hill Media

Sand Hill Media Universal Jog/Shuttle

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