205 b - Principles of Marketing

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Dr.G.R.Damodaran College of Science(Autonomous, affiliated to the Bharathiar University, recognized by the UGC)Re-

accredited at the 'A' Grade Level by theNAACand ISO 9001:2008 Certified

CRISL rated 'A' (TN) for MBA and MIB Programmes

I B.COM(CS) [2013-2016]

Semester II

Core: Principles of Marketing 205 B

Multiple Choice Questions.

1. Modern marketing is _________.

A. price oriented.

B. product oriented.

C. consumer oriented.

D. profit oriented.ANSWER: C

2. A place for buying and selling activities is called _________.

A. market.

B. marketing.

C. Market research.

D. market information.

ANSWER: A

3. The exchange value of a good/ service in terms of money is ________.

A. product.B. price.

C. buying.

D. selling.

ANSWER: B

4. The social aspect of marketing is to ensure _________.

A. price.

B. demand.

C. low price with high quality.

D. service goods.

ANSWER: C

5. Facilities for sale and purchase of agricultural products are available in _________.

A. commodity exchange.

B. regulated market.

C. stock exchange.

D. unregulated market.

ANSWER: B

6. Which one of the following statements is correct?

A. Selling includes marketing.B. Marketing includes selling.

C. Selling and marketing are the same.

D. Marketing including business.

ANSWER: B

http://172.16.2.20/printqp.php?heading=I B.COM(CS) [2013-2016], S...

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7. _________ is an element of buying.

A. financing.

B. assembling.

C. Risk bearing.

D. customer services.

ANSWER: B

8. Standardization includes ________.

A. estimating demand

B. locating sources of supply

C. grading

D. product line.

ANSWER: C

9. The prime object of marketing is _________.

A. profit.

B. service.

C. sales.D. consumer satisfaction.

ANSWER: D

10. Markets are created by________ .

A. nature.

B. economic force.

C. business men.

D. product.

ANSWER: B

11. The main aim of regulated markets is ____.A. eliminate the middle man.

B. to earn more profit.

C. increase the sales.

D. avoid distribution cost.

ANSWER: A

12. Sound marketing of a product is depended upon ____.

A. good product.

B. better prices.

C. consumer.D. proper distribution.

ANSWER: C

13. Agmark standardization is given to ______ .

A. industrial goods.

B. agricultural goods.

C. consumer goods.

D. imported goods.

ANSWER: B

14. Marketing begins and end with _________.A. consumer.

B. transport.

C. price.


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D. product

ANSWER: A

15. __________ is the first step in marketing.

A. Selling.

B. Buying.

C. Assembling.

D. Financing.

ANSWER: B

16. Transportation creates _____utility

A. time.

B. place.

C. form.

D. storage.

ANSWER: B

17. Warehouse creates _________ utility.

A. place.B. time.

C. form.

D. storage.

ANSWER: B

18. Selling is an act of _________.

A. persuasion.

B. illusion.

C. forcing.

D. communication.

ANSWER: A

19. Anything which possess utility is ________.

A. finished goods.

B. raw materials.

C. product.

D. stock.

ANSWER: C

20. _______ includes the storage and protection of goods.

A. Warehouse.B. Transport.

C. Store house.

D. Godown.

ANSWER: A

21. ________ is concerned with the collection and concentration of goods of the same type from

different sources.

A. Selling.

B. Assembling.

C. Buying.

D. Trading.ANSWER: B

22. _________ brings about the change in the ownership of products.


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A. MIS.

B. Promotion.

C. Storing.

D. Exchange.

ANSWER: D

23. ___________ is the most fundamental aspect for any merchandise transactions.

A. Financing.

B. Grading.

C. Insurance.

D. Packing.

ANSWER: A

24. _________ plays a significant role in under developed countries, as it is a multiplier of activities.

A. Sales.

B. Buying.

C. Marketing.

D. Production.

ANSWER: C

25. ________ type of markets deals with purchase or sale of gold.

A. Commodity.

B. Bullion.

C. Retail.

D. World.

ANSWER: B

26. In _____ market, goods are exchanged and the physical delivery of goods takes immediately.

A. future.

B. bullion.C. perfect.

D. spot.

ANSWER: D

27. In _______ Market, there are large number of buyers and sellers meet.

A. imperfect.

B. bullion.

C. perfect.

D. retail

ANSWER: C

28. Which one is wrong?

A. Customer is the center of all Marketing activities.

B. Marketing focuses on the needs and wants of customers.

C. Marketing is all about selling goods and services.

D. It is concerned about satisfying customers through supply of goods and services.

ANSWER: C

29. In evolution of marketing _________ stage was concerned only with mass production of goods.

A. barter system.

B. Production orientation.C. consumer orientation.

D. sales orientation.

ANSWER: B


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30. Marketing emphasizes on______.

A. manufacturers profit.

B. sellers need.

C. consumers wants.

D. retailers margin.

ANSWER: C

31. A group of products that are closely related called _________.

A. product Mix.

B. product line.

C. product items.

D. product diversification.

ANSWER: B

32. Product mix is the set of all product _________.

A. lines and items.

B. lines.

C. items.D. width.

ANSWER: A

33. ______ goods are meant for final consumption.

A. Convenience.

B. Consumer.

C. Specialty.

D. Shopping.

ANSWER: B

34. ________ are the general rules set up by the management itself in making product decisions.A. Product packing.

B. Product mix.

C. Product planning.

D. Product policy.

ANSWER: D

35. ____________________ are products bought by individuals and organizations for further processing

or for use in conducting a business.

A. Consumer products.

B. Services.C. Industrial products.

D. Specialty products.

ANSWER: C

36. The stage is the product life cycle that focuses on expanding market and creating product awareness

and trial is the ________.

A. decline stage.

B. introduction stage.

C. maturity stage.

D. growth stage.

ANSWER: D

37. ________________ is screening new-product ideas in order to spot good ideas and drop poor ones

as soon as possible.


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A. Idea generation.

B. Concept development and testing.

C. Idea screening.

D. Brainstorming.

ANSWER: A

38. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce

demand for a product are typical of which stage in the PLC?

A. decline stage.

B. introduction stage.

C. growth stage

D. maturity stage.

ANSWER: D

39. The following are all major stages of a product life cycle except _________.

A. sales decline.

B. market implementation.

C. market introduction.

D. market maturity.ANSWER: B

40. The correct steps in the new product development process are ________.

A. idea generation, screening, idea evaluation, development, and commercialization.

B. idea creation, market research and development, and introduction of product.

C. product positioning, idea screening, evaluation, and commercialization.

D. idea screening, idea development, marketing research, and commercialization.

ANSWER: A

41. 4ps of marketing___________

A. product, price, preference, place.B. product, payment, promotion, place.

C. product, price, promotion, place.

D. product, price, promotion, publicity.

ANSWER: C

42. Product represents _________.

A. economic activity.

B. consumers need.

C. demand.

D. bundle of expectations.ANSWER: D

43. ________ goods are meant for final consumption by consumers and not for sale.

A. Consumer goods.

B. Industrial goods.

C. Convenience goods.

D. Shopping goods.

ANSWER: A

44. __________ goods are those which are used for further production of goods.

A. Consumer goods.B. Industrial goods.


D. Shopping goods.


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ANSWER: B

45. Goods with unique characteristics are called as______.

A. Consumer goods.

B. Industrial goods.


D. Specialty goods.

ANSWER: D

46. _____ may be defined as the exchange of goods or services in terms of money.

A. Product.

B. Price.

C. Grading.

D. Branding.

ANSWER: B

47. Selling the same product at different prices is known as ______________

A. price lining.

B. dual pricing.C. geographical pricing.

D. monopoly pricing.

ANSWER: B

48. Fixing a high price for a new product will be called as _________.

A. customary pricing.

B. dual pricing.

C. price segmentation.

D. price skimming.

ANSWER: D

49. Pricing based on area is called as ____________.

A. domestic pricing.

B. geographical pricing.

C. skimming pricing.

D. cost plus pricing.

ANSWER: B

50. _________ is price at which a retailer sells the products to his buyers.

A. Whole sale price.

B. Retail price.C. FOB price.

D. Administered price.

ANSWER: B

51. Price discrimination involves _______.

A. charging the highest possible price.

B. charging different segments of customers different prices.

C. being the lowest cost producer.

D. charging a different price to that of competitors.

ANSWER: B

52. Cost plus pricing is _____.

A. charging the highest possible price.

B. ensuring you are the lowest cost producer.


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C. pricing by calculating the cost of production and adding on a margin.

D. charging marginally more than the competition.

ANSWER: C

53. Expansion of product mix is also called as________.

A. diversification.

B. disinvestment.

C. differentiation.

D. diffusion.

ANSWER: A

54. Eliminating an entire product line is termed as _________.

A. positioning the product.

B. expansion of product mix.

C. elimination of product mix.

D. contraction of product mix.

ANSWER: D

55. When a company adds a lower priced item to its line of prestigious products is termed as________.A. trading up.

B. Trading down.

C. contraction.

D. expansion

ANSWER: A

56. Price of a product affects its________.

A. advertisement.

B. demand.

C. promotion.

D. packing.ANSWER: B

57. In saturation stage further increase in __________ is not possible.

A. profit.

B. sales.

C. awareness.

D. promotion.

ANSWER: B

58. In new product planning process _________ is the first stage.A. Idea generation.

B. Screening.

C. Testing.

D. analysis.

ANSWER: A

59. Feature of growth stage in PLC _________.

A. increase in sales and decrease in profit.

B. increase in sales and expenses.

C. increase in sales and profit.

D. increase in sales and promotion.ANSWER: C

60. _________ means critical evaluation of product ideas generated.


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A. Screening.

B. Idea generation.

C. Testing.

D. Analysis.

ANSWER: A

61. The words used to convey the advertisement idea is _______.

A. advertisement.

B. advertisement Research.

C. advertisement copy.

D. advertisement budget.

ANSWER: C

62. The type of sales presentation approach that requires good listening and problem solving skills is the

_______

A. canned approach.

B. formula approach.

C. need-satisfaction approach.

D. critical-thinking approachANSWER: D

63. A ________ is a good offered either free or at low cost as an incentive to buy a product.

A. patronage reward.

B. coupon.

C. price pack.

D. premium.

ANSWER: D

64. Middlemen will increase the _______________.

A. time and place utility of the product.B. profit of the product.

C. quality of the product.

D. price of the product.

ANSWER: A

65. Sales management deals with __________.

A. sales.

B. market.

C. product.

D. profit.ANSWER: B

66. when advertising is reached to the residential place of the people its called _______.

A. promotional advertising.

B. outdoor advertising.

C. indoor advertising.

D. direct advertising.

ANSWER: C

67. An advertisement copy must have ______ .

A. Description.B. Narration.

C. Exposition.

D. Report.


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ANSWER: A

68. The middlemen who do not take any title to goods ________.

A. retailer.

B. wholesaler.

C. commission houses.

D. agent.

ANSWER: D

69. Zero level channel of distribution is also called as ______.

A. direct marketing.

B. multilevel marketing.

C. two level marketing.

D. micro level marketing.

ANSWER: A

70. _______ gives a chances to the consumers to compare the products with their substitutes.

A. Premium offers.

B. Distribution.C. Contest.

D. Sampling.

ANSWER: D

71. _____ is a mass communication of information intended to persuade buyers as to maximize profits.

A. Personal selling.

B. Advertising.

C. Salesmanship.

D. Sales promotion.

ANSWER: B

72. _____ is a group of persons, who are experts on various phases of advertising and related marketing

areas.

A. Promotion agency.

B. Marketing agency.

C. Advertising agency.

D. Marketing research agency.

ANSWER: C

73. Products reach the hands of customers through a number of channels, of that the main channel

is_____________A. wholesaler.

B. distributor.

C. retailer.

D. agents.

ANSWER: A

74. An Example of agent middle man _______.

A. Broker.

B. retailer.

C. wholesaler.

D. truck jobbers.ANSWER: A

75. An example of merchant middlemen __________.


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A. Commission agent.

B. wholesaler.

C. resident buyers.

D. factors.

ANSWER: B

76. Services rendered by wholesaler to manufacturer is ________.

A. Acting as an intermediary.

B. facilitating small purchase.

C. advice to retailer.

D. to keep varieties of goods.

ANSWER: A

77. Distribution means __________.

A. processing of goods.

B. assembling of goods.

C. physical transfer of goods.

D. scatter of goods.

ANSWER: C

78. Advertising creates ___________.among customers.

A. awareness.

B. clarity.

C. confusion.

D. belief.

ANSWER: A

79. Promotional mix includes ___________.

A. Segmentation, personal selling and sales promotion.

B. Advertising, personal selling and publicity.C. Advertising, awareness and sales promotion.

D. Advertising, personal selling and sales promotion.

ANSWER: D

80. Distributional activities involve decisions regarding ___________.

A. advertisement.

B. channels of distribution.

C. decision making.

D. promotion strategies.

ANSWER: B

81. Sales promotion includes all promotional activities other than advertising, personal selling

and__________.

A. advertisement.

B. publicity.

C. production.

D. coupon.

ANSWER: B

82. The object of sales promotion is to increase the buying response of ultimate____.

A. wholesaler.B. consumers.

C. retailers.

D. manufacturers.


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ANSWER: A

83. The object of sales promotion is to improve_________.

A. price.

B. stock.

C. market share.

D. quality.

ANSWER: C

84. Coupon is a certificate that reduces the ____ of the product.

A. price.

B. quantity.

C. quality.

D. pack.

ANSWER: A

85. Price-off gives a temporary _____ to the consumers.

A. free sample.

B. discount.C. products.

D. information.

ANSWER: B

86. Advertising is a ______ communication.

A. personal.

B. functional

C. non-personal.

D. regional.

ANSWER: C

87. Salesman explains to the consumers by giving a ______ of how to use it.

A. demonstrations.

B. products.

C. price.

D. promotion.

ANSWER: A

88. A method which aims to capture the market and increase the sales volume is known as _________.

A. purchasing.

B. sales promotion.C. packing.

D. marketing.

ANSWER: B

89. The wholesaler who dont provide credit and transport facility are called as _____.

A. cash and carry wholesaler.

B. limited function wholesaler.

C. mail order wholesaler.

D. full service wholesaler.

ANSWER: A

90. Which of the following is not considered part of direct marketing?

A. Advertising.

B. Inserts.


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C. Direct mail.

D. Telemarketing.

ANSWER: A

91. Consumer purchasing power is determinate by ________.

A. salary.

B. disposable income.

C. total income.

D. price.

ANSWER: B

92. _______ is all psychological, social and physical behavior of potential consumer.

A. Consumer behavior.

B. Seller behavior.

C. Manufacturer behavior.

D. Household behavior.

ANSWER: A

93. A buyer makes a purchase of a particular product or a particular brand is termed as ______.A. Purchase motives.

B. Selection motives.

C. Patronage motives.

D. Product buying motives.

ANSWER: D

94. A careful study of _____ will facilitate the marketer in determining the size, form, style, colour,

package etc.

A. consumer behavior.

B. manufacturers potential.

C. market segmentation.D. market.

ANSWER: A

95. The process whereby individuals decide whether, what, when, how and from whom to purchase

goods and services can be termed as __________ .

A. purchase motives.

B. product buying motives.

C. buyer behavior.

D. household behavior.

ANSWER: C

96. Motives refers to strong ___________.

A. needs.

B. emotions.

C. purchase power.

D. behavior.

ANSWER: B

97. Buying decision of a customer depends on his_____.

A. price.

B. promotion.C. attitude.

D. product.

ANSWER: C


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98. A satisfied buyer is a silent_______.

A. advertisement.

B. sales man.

C. promotion.

D. target market.

ANSWER: A

99. A consumer chooses an alternative which gives maximum_____.

A. durability.

B. utility.

C. usage.

D. satisfaction.

ANSWER: D

100. The buying process begins when a person has_________.

A. a future need.

B. an unsatisfied need.

C. a satisfied need.D. an immediate need.

ANSWER: B

101. The individuals specific behavior in the market place is affected by internal factor _________.

A. attitudes.

B. family.

C. economic.

D. culture.

ANSWER: A

102. The external factors of consumer behavior are also called as _______.A. product factors.

B. specific factors.

C. consumer behavior factors.

D. environmental factors.

ANSWER: D

103. A collection of individuals which influences individuals opinion are called as ____.

A. advertising agency.

B. reference groups.

C. manufacturers.D. friends.

ANSWER: B

104. Culture refers to ________.

A. social values, language, customs.

B. needs, motives, perception.

C. wants, search, decide.

D. product preference.

ANSWER: A

105. The purpose of segmentation is to ______ the changing pattern of consumers.A. identify.

B. access.

C. measure.


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D. usage rate.

ANSWER: C

106. Market segmentation is _________.

A. targeting.

B. dividing.

C. differentiation.

D. positioning.

ANSWER: B

107. The behaviour exhibited by people in the course of purchasing is _________.

A. seller behaviour.

B. government behaviour.

C. consumer behaviour.

D. purchase behaviour.

ANSWER: C

108. The process of subdividing total markets into several sub market is __________.

A. market positioning.B. market fluctuations.

C. market penetration.

D. market segmentation.

ANSWER: D

109. In ____ the whole market is divided into different geographic units.

A. demographic segmentation.

B. geographic segmentation.

C. socio- economic segmentation.

D. psychographic segmentation.

ANSWER: B

110. Division of market on the basis of variables like gender, income, occupation, education are called

as _____.

A. geographic segmentation.

B. psychographic segmentation.

C. socio- economic segmentation.

D. demographic segmentation.

ANSWER: D

111. Consumers are subdivided into different groups on the basis of personality, life style, attitude andvalues are called as_________.

A. psychographic segmentation.

B. socio- economic segmentation.

C. geographic segmentation.

D. demographic segmentation.

ANSWER: A

112. When the consumers are classified on the basis of religion, customs, culture are termed as______.

A. demographic segmentation.

B. socio- economic segmentation.

C. geographic segmentation.D. psychographic segmentation.

ANSWER: B


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113. A market may be segmented by classifying people according to their enthusiasm for a product are

termed as ___________.

A. socio- economic segmentation.

B. geographic segmentation.

C. attitude segmentation.

D. psychographic segmentation.

ANSWER: C

114. Which of the following represents a company's effort to identify and categorize groups of

customers according to common characteristics?

A. positioning.

B. targeting.

C. market segmentation.

D. marketing research.

ANSWER: C

115. ______________ is a person's distinguishing psychological characteristics that lead to relatively

consistent and lasting responses to his or her own environment.

A. Psychographics.B. Personality.

C. Demographics.

D. Lifestyle.

ANSWER: A

116. Which of the following is not a criteria for Segmenting Consumer Markets?

A. Geographic.

B. Turnover.

C. Behavioral.

D. Psychographic.

ANSWER: B

117. During market segmentation analysis, the marketer identifies which segments present the greatest

opportunity. These segments are called ________.

A. tertiary markets.

B. target markets.

C. primary markets.

D. demographic markets.

ANSWER: B

118. Consumers who buy one brand all the time __________.A. hard core loyals.

B. safe- core loyals.

C. shifting loyals.

D. switchers.

ANSWER: A

119. Consumers who are loyal to two or three brands_______.

A. hard core loyals.

B. safe- core loyals.

C. shifting loyals.

D. switchers.ANSWER: B

120. Consumers who shift from one brand to another ________.


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A. hard core loyal.

B. safe- core loyal.

C. shifting loyal.

D. switchers.

ANSWER: C

121. _______ areas in India is considered today as a huge store house of untapped marketing

opportunities.

A. Rural.

B. Urban.

C. Semi urban.

D. Metropolitan.

ANSWER: A

122. _________ is identifying and serving the needs of consumers living in villages.

A. International marketing.

B. Retail marketing.

C. Agricultural marketing.

D. Rural marketingANSWER: D

123. Reasons for growing rural markets are _______.

A. promotion strategies.

B. marketing strategies.

C. Change in rural consumer behaviour

D. product mix.

ANSWER: C

124. Green Marketing ______.

A. making more products with natural ingredients.B. making environment friendly products.

C. make use of more green colors in packages.

D. educate marketers about the importance of natural environment.

ANSWER: B

125. Marketing communication in the rural area has to be in _________.

A. local language.

B. national language.

C. press media.

D. out door media.ANSWER: A

126. ________ is the largest global online auction website.

A. E-bay.

B. Alibaba. Com.

C. Reliance fresh.

D. Wal-mart.

ANSWER: A

127. The limitations of e-marketing is __________.

A. instant cash payment.B. the inability to touch and feel.

C. immediate delivery.

D. touch and feel.


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ANSWER: B

128. Websites upon which members can congregate online and exchange views on issues of common

interest are known as ______________.

A. e-marketing.

B. web communities.

C. web casts.

D. virtual communities.

ANSWER: A

129. What does the following definition refer to? Achieving marketing objectives through the use of

any electronic communications technology

A. E-business.

B. E-commerce.

C. E-marketing.

D. Internet marketing.

ANSWER: C

130. E-marketing is best seen as _______.A. the same as e-commerce.

B. equivalent to e-business.

C. broader than e-business.

D. a subset of e-business.

ANSWER: D

131. The direct online contribution effectiveness refers to _________.

A. the proportion of sales influenced by the web site.

B. the proportion of business turnover achieved by e-commerce transactions.

C. both the first and third Answers above.

D. the reach of audience volume of a site.ANSWER: C

132. Mercatus means ______________.

A. to trade.

B. buying.

C. to assemble.

D. to sell.

ANSWER: A

133. ______ is allowed in the form of deductions from the list price.A. Seasonal discount.

B. Cash discount.

C. Quantity decisions.

D. Trade discount.

ANSWER: D

134. Social Marketing is primarily concerned with _____________.

A. influencing behavior.

B. changing culture.

C. changing the status quo.

D. motivating volunteers.ANSWER: B

135. Changing an existing product to suit the changing conditions ______.


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A. product addition.

B. product concentration.

C. Product modification.

D. product elimination.

ANSWER: C

136. Using a successful brand name to introduce additional items in a given product category under the

same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called

_________.

A. line extension.

B. brand extension.

C. multi branding.

D. product line

ANSWER: B

137. The main principle of cooperative marketing is _________.

A. more profit.

B. increased production.

C. normal profit with service.D. low price.

ANSWER: C

138. __________ consists of dividing a market into distinct groups of buyers on the basis of needs,

characteristics, or behavior who might require separate products.

A. Product differentiation.

B. Market targeting.

C. Market segmentation.

D. Market positioning.

ANSWER: C

139. Marketing research is concerned with __________.

A. anticipation of production.

B. supply position.

C. financial problems.

D. solution to specific problems of marketing.

ANSWER: D

140. perfect market means _________.

A. prices are not uniform.

B. product are not identical.C. free entry and exit into market.

D. lack of communication.

ANSWER: C

141. Price and competition is increasingly servers in ______.

A. decline stage.

B. growth stage.

C. maturity stage.

D. introduction stage.

ANSWER: B

142. Identify the one which is demand based pricing______

A. target pricing.

B. mark up pricing.


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C. marginal pricing.

D. skimming pricing.

ANSWER: B

143. Identify the one which comes under service marketing ______.

A. insurance.

B. motor cars.

C. refrigerators.

D. television.

ANSWER: A

144. Trading up is the act of ____ high priced prestigious products to existing product line.

A. deleting.

B. subtracting.

C. adding.

D. maintaining.

ANSWER: C

145. Brand is a means of ________.A. packing.

B. identification.

C. communication.

D. specialization.

ANSWER: B

146. _________ is the policy adopted my manufacturers to get success in the field of marketing.

A. Price mix.

B. Promotional mix.

C. Product mix.

D. Marketing mix.ANSWER: D

147. _________ creates a particular image in the minds of consumer.

A. Branding

B. Personal selling

C. Grading

D. product planning

ANSWER: A

148. ________ is a wide term which includes advertising, sales and personal selling.A. Distribution.

B. Warehousing.

C. Promotion.

D. Transportation.

ANSWER: C

149. The __________.level of urban consumers is high and hence product features have to be changed

often.

A. awareness.

B. educational.

C. loyalty.D. satisfaction.

ANSWER: A


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150. A __________ is a promotion strategy that calls for using the sales force and trade promotion to

move the product through channels.

A. integrated strategy.

B. blocking strategy.

C. pull strategy.

D. push strategy.

ANSWER: D

Staff Name

KUMARESAN.A.


205 b - Principles of Marketing

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