2022 MEDIA FW
Transcript of 2022 MEDIA FW
Fleet World Group Stag Publications Ltd • 18 Alban Park • Hatfield Road • St Albans • Herts • AL4 0JJ
t +44 (0) 1727 739160 f +44 (0) 1727 739169 e [email protected] w www.fleetworld.co.uk
EVERYTHING FLEETS NEED TO KNOW
2022 MEDIA
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32%
Director
Manager
Operational63%
5%
32%
CIRCULATION BY AREA OF BUSINESS CIRCULATION BY INDUSTRY CIRCULATION BY RESPONSIBILITY
6%9%
nt
Public sector
Blue chip
Service
Fleet
Retail
Industry
Automotive
21%9%
9%
13%
15%
16%
17%
32%
Fleet
Management
HR
Finance
Operations
Sales
32%
6%
8%
11%
12%
31%
15,000+Readership for Fleet World + EV Fleet World.(12,500+ print circulation / 2,500+ Digital)
68%The percentage of readers of Fleet World at director level or above.
Regular features
• News Analysis
• EV Fleet World
• Expert columns
• Case studies
• Spotlight
• Interviews
• Fleet Finance
• Road Tests
• SWOT Analysis
• Company profiles
• Masterclass
• Covid-19 advice
READER PROFILE
IN NUMBERS
ADVERTISING RATES
12 ISSUES 6 ISSUES 3 ISSUES 1 ISSUE
Quarter Page £1,210 £1,300 £1,425 £1,520
Half Page £2,345 £2,480 £2,560 £2,785
Full Page £4,270 £4,405 £4,500 £4,670
Double Page Spread £8,145 £8,360 £8,575 £8,980
SPECIAL POSITIONS
Front Cover – – – £7,500
Outside Back Cover – – – £5,500
Inside Front Cover £4,505 £4,625 £4,700 £4,910
Inside Back Cover £4,505 £4,625 £4,700 £4,910
SPECIAL PROMOTIONS
Loose inserts (up to 10g) £240 / 1000 (quotations for higher grammage on request)
Tip-on cards, bound-in inserts and cover mount prices on request.
Advertorial Prices +15%
Article Sponsorship POA
Supplement Sponsorship POA
IN PRINT & DIGITAL
Fleet World Group produces a number of specialfeatures and supplements throughout the year,
encompassing essential fleet advice in the Great BritishFleet Guide 2022, Mobility best practice and everything
operators need to know about EVs and greener fleets.Ask us for details on the latest planned supplements.
SUPPLEMENTS
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Fleet World incorporating EV Fleet World is a premium print and online business publication reflecting, influencing
and informing the corporate fleet and mobility sector in the UK.
Its circulation covers virtually every organisation in the UK with 10 vehiclesor more and is the only title in the sector aimed specifically at director-levelfleet decision-makers. As such, it offers an unparalleled editorial viewpoint
on the key issues facing the fleet industry in the post-covid era.
We have consistently invested in our database to ensure that Fleet Worldreaches the highest level decision-makers in the UK’s top fleets, being read by those with responsibility for their businesses’ mobility needs.
Under the new editorship of fleet and automotive expert John Challen, Fleet World produces thought-provoking features that both inform and entertain, giving readers the information and advice needed to
help run their fleets and businesses better. The result is a must-read,premium quality monthly title with longevity and genuine
influence, leading the way in the fleet industry.
The incorporation of EV Fleet World within the magazine reflects the industry shift towards electrification, and ties
in seamlessly with EV Fleet World Digital Magazine, available in the intervening months.
2022 MEDIA
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January /February
10th December 2021
17th December 2021
Published 14th January 2022
Connectivity and Software
March / April
14th February 2022
25th February 2022
Published 11th March
Telematics and Data
May / June
15th April 2022
26th April 2022
Published 13th May
Electric Vehicles
July / August
14th June 2022
24th June 2022
Published 11th July
Business Mobility
September /October
12th August 2022
25th August 2022
Published 14th September
Public Sector Spotlight
November /December
11th October 2022
25th October 2022
Published 11th November
2023 Preview > Future of Fleet
DATE EDITORIAL DEADLINE*AD COPY DEADLINE*
FEATURES
CONTACT
t +44 (0) 1727 739160 e [email protected] w www.fleetworld.co.uk
2021 Great British Fleet Guide & Awards
EVFW Fuelling Change “2030” special
2022 FEATURES LIST
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*SUBJECT TO CHANGE
[ FIRST DRIVE ] DIGITAL e-ZINES INDIVIDUAL SPOTLIGHT e-ZINES
from £5,250 per model from £2,750 per model
ONLINE
DIGITAL
ADVERTISING RATES**
DIGITAL NEWSLETTERS EMAIL CAMPAIGNS
Fleet World Confidential is anelectronic newsletter mailed to the top fleet executives in the UK,including fleet managers, motormanufacturers and leasing companypersonnel. Sent out by email fivetimes a week to a 100% requestedcirculation, it provides a uniqueinsight into the news affecting the fleet industry.
Fleet World INSIGHT offers a clear route to delivering abespoke marketing message to fleet-decision makers.
Fleetworld.co.uk is the onlineresource for readers of Fleet World,and is regularly updated with news,features, road tests, interviews andcomments. It is optimised fordesktop, laptop and mobile, as wellas featuring on Apps such as AppleNews to ensure great results andthe widest possible reach.
ADVERTISING RATES*
HEADLINE SPONSOR LEADERBOARD BUTTON
from £TBC from £1,250 from £900
**per month
*per month
LEADERBOARD (728x90) SUPER LEADERBOARD (1230x185) SKIN
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MPU (300x250) DOUBLE MPU (300x600) HOME PAGE TAKE-OVER
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FLICKERBOARD WEBTOOLS SEO PROMOTED FEATURE
POA £1,750 per month £2,000 per year
MONTHLYUNIQUE VISITORS
39.4k
MONTHLYPAGE IMPRESSIONS
224k
MONTHLYPAGE VIEWS
72.4k
*Minimum average
REACHES
163kPER MONTH
*
*
*
2022 MEDIA
AUDIENCE by Fleet Size
Size % of readership< 50: 55%50-100: 6%10-200: 6%201-500: 9%501-1000: 4%1000+: 20%
ADVERTISING RATES*
BESPOKE EMAIL CAMPAIGN
from £2,400
[ FIRST DRIVE ]Bespoke actual First Drives from Fleet World magazine in interactive digital format.
The [ FIRST DRIVE ] can either be reached via clicking through links from the FW website – or viaproviding the link, hosted by Fleet World, which can then be used in perpetuity for promotion to yourown database/dealer marketing, and can include demo requests, CTA etc. [ FIRST DRIVE ] includes
a model Spotlight and is fully dynamic and scalable so will work equally well on all platforms.
VIEW [ FIRST DRIVE ] SAMPLE
> DIGITAL MAGAZINE <evfleetworld.co.uk
Providing fleet operators with everything they need to knowabout Electric Vehicles, from procurement and management,
all the way through to driver best practice during Covid-19.
ADVERTISING RATES
FRONT COVER VIDEO > £4,500
INTERACTIVE ADVERT > £1,750
VEHICLE SPOTLIGHT > £1,975
[ FIRST DRIVE ] DIGITAL e-ZINES> from £5,250 per model
INDIVIDUAL SPOTLIGHT e-ZINES> from £2,750 per model
VIEW SAMPLE
VIEW SAMPLE
VIEW SAMPLE
ONLINE
LEADERBOARD / MPU SUPER LEADERBOARD / DMPU
from £2,250 from £4,250
evfleetworld.co.uk is the online resource focusing on the
increasingly electrified fleet industry and is regularly updated
with news, features, road tests, interviews and comments.
INTERACTIVE VIDEOS CASE STUDIESNEW MODELS VEHICLE SPOTLIGHTS INDUSTRY INSIGHTS
FEATURES COPY DEADLINES*
ISSUE 1 > 2022BALANCING THE BOOKS: EV ECONOMICSDEADLINE > 24th JANUARY 2022 //
LIVE > 14th FEBRUARY 2022
ISSUE 2 > 2022TRANSITIONING TO AN EV FLEETDEADLINE > 29th MARCH 2022 //
LIVE > 14th APRIL 2022
ISSUE 3 > 2022CHARGING INFRASTRUCTURE CHALLENGESDEADLINE > 27th MAY 2022 //
LIVE > 15th JUNE 2022
ISSUE 4 > 2022 PHEVS – WHAT DOES THE FUTURE HOLD?DEADLINE > 29th JULY 2022 //
LIVE > 16th AUGUST 2022
ISSUE 5 > 2022VEHICLES ON THE HORIZON IN 2023 DEADLINE > 28th SEPTEMBER 2022 //
LIVE > 13th OCTOBER 2022
ISSUE 6 > 2022THE FUTURE OF FLEETDEADLINE > 17th NOVEMBER 2022 //
LIVE > 9th DECEMBER 2022
2022 MEDIA
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EV FLEET WORLD INSIGHT
HEADLINE SPONSOR LEADERBOARD BUTTON
from £TBC from £700 from £450
Complementing EV Fleet World Digital Magazine – INSIGHT is the EV
Breakfast Briefing newsletter for fleets. Emailed out every Tuesday
and Thursday morning to an engaged requested circulation.
FREQUENCY > BI-MONTHLY
* subject to change