2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022...

25
2022 Football World Cup | December 2018| Version 8 | Public 1 December 2018 Omnibus Research 2022 FIFA World Cup © 2018 Ipsos MORI. All rights reserved. Contains Ipsos MORI Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos MORI.

Transcript of 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022...

Page 1: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

2022 Football World Cup | December 2018| Version 8 | Public

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may

not be disclosed or reproduced without the prior written consent of Ipsos.

1

December 2018

Omnibus Research

2022 FIFA World Cup

© 2018 Ipsos MORI. All rights reserved. Contains Ipsos MORI Confidential and Proprietary

information and may not be disclosed or reproduced without the prior written consent of

Ipsos MORI.

Page 2: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

22022 Football World Cup| December 2018| Version 8 | Public

Methodology and approach

SAMPLE

Interviews were carried out in-home

amongst 2,141 adults aged 15+ across the

UK.

Interviews were conducted between the

16th of November 2018 and 2nd December

2018.

METHODOLOGY

Research was conducted using Capibus,

Ipsos MORI’s weekly Face-to-face omnibus

survey of the UK general public.

Interviews are conducted in-home using a

form of random location sampling to

ensure a good geographical spread.

Quotas were set within geographical areas

for gender, age, working status and tenure

to ensure our sample is nationally

representative.

DATA

Data were weighted to known population proportions for age, government office region, social grade and working status within gender, and tenure and ethnicity.

Sample universe targets were sourced from NRS.

The results were analysed by amongst other things: those who are active football supporters (n=1,136), those considered active supporter are anyone who attends/watches/listens to or reads about football; and those who are interested in the Men’s Football FIFA World Cup (n=1,008).

On behalf of Cornerstone Global, Ipsos MORI carried out a survey about the 2022 FIFA World Cup. The objectives of this research are

to understand the public attitudes towards the decision to award the 2022 Football World Cup to Qatar and the level of interest

in England offering to host the football World Cup finals in 2022 should Qatar be unable to host.

Page 3: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

2022 Football World Cup | December 2018| Version 8 | Public 3

• Around two fifths of UK adults (39%) are interested in

football (a fifth – 20% - saying they are very interested).

• They are more likely to be male but they come from all

ages.

• In terms of how they show their support:

• A third do it in person (attending or playing matches)

• Most (84%) watch it on TV

• Half (47%) read about it

• 27% listens on the radio

• Interest in World Cup goes up to almost half (47%) saying

they are vey or fairly interested.

Football supporters

Sample profile

Page 4: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

2022 Football World Cup | December 2018| Version 8 | Public 4

Respondents were asked their initial opinion as to whether they

felt the decision to award the men’s Football FIFA 2022 Football

World Cup Finals to Qatar was the right or wrong decision and

whether they were in favour of or opposed to an independent

investigation into the way the Qatar World Cup bid team ran its

campaign.

• A sub sample were asked about their opinion of the decision

once they had considered that the men’s football FIFA World

Cup in Qatar in 2022 has been moved from June-July 2022 to

between 21st November to 18th December 2022 for health and

safety reasons and that holding the Qatar World Cup in

November to December 2022 will mean English Premier

League fixtures would need to be re-scheduled to take a break

during these months.

2022 FIFA World Cup

to Qatar - Overall opinion

Page 5: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

52022 Football World Cup| December 2018| Version 8 | Public

QWC04 As you may know, the men's football FIFA World Cup in 2022 is due to take place in Qatar. To what extent, do you think holding the World Cup 2022 in Qatar, was the right or wrong decision or

do you have no feelings either way?

Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)

Overall opinion of the 2022 FIFA World Cup award to Qatar

2

3

2

6

6

4

40

43

59

20

19

14

31

29

20

0

*

1

Those interested in the World Cup

Active football supporters

All adults

Definitely the right decision Probably the right decision No feelings either way Probably the wrong decision Definitely the wrong decision Don't know

Overall there is very little support, with only 5% who felt it was the right decision, about a third felt it was

the wrong decision and the majority of respondents have no feelings either way. Active football

supporters or those with an interest in the World Cup were more likely to feel it was the wrong decision,

with about half saying it was probably or definitely the wrong decision.

Page 6: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

62022 Football World Cup| December 2018| Version 8 | Public

QWC04 As you may know, the men's football FIFA World Cup in 2022 is due to take place in Qatar. To what extent, do you think holding the World Cup 2022 in Qatar, was the right or wrong decision?

Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),

West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)

Regional opinion of the 2022 FIFA World Cup award to Qatar

9

4

9

3

3

8

2

6

6

4

1

4

64

66

60

66

62

59

63

56

56

58

55

50

25

30

30

31

32

33

34

36

36

37

44

46

1

0

1

0

2

0

2

2

1

0

0

East Midlands

Northern Ireland

London

North East

North West

West Midlands

Yorkshire and Humberside

Scotland

Eastern

South East

Wales

South West

Definitely/probably the right decision (sum) No feelings either way Definitely/probably the wrong decision (sum) Don't know

Respondents in the East and West Midlands and London were more likely to support the decision and

respondents in the South West and Wales were more likely to feel it was the wrong decision.

Page 7: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

72022 Football World Cup| December 2018| Version 8 | Public

QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th

December 2022 for health and safety reasons. Holding the Qatar World Cup in November to December 2022 will mean English Premier League

fixtures would need to be re-scheduled to take a break during these months. To what extent, do you think holding the World Cup 2022 in

Qatar, was the right or wrong decision or do you have no feelings either way?

Base: All adults aged 15+ in the UK (half sample) (n = 1,058) , Active football supporters (n=534),

Those with an interest in the World Cup (n=509)

Impact of the domestic Winter break on opinion of the

2

3

2

6

6

4

40

43

59

20

19

14

31

29

20

0

0

1

Those

interested in

the World

Cup- initial

response

Active

football

supporters-

initial

response

All adults-

initial

response

The impact of the need for a winter break on the Premier season had little effect on the opinion of the

Qatar World Cup decision, with similar proportions still thinking the decision was right or wrong.

decision to award Qatar the 2022 FIFA World Cup

5

4

3

12

11

8

32

35

55

20

20

14

32

30

19

0

1

Those

interested in

the World

Cup-

considering

winter break

Active football

supporters-

considering

winter break

All adults-

considering

winter break

Definitely the right decision

Probably the right decision

No feelings either way

Probably the wrong decision

Definitely the wrong decision

Don't know

QWC04 As you may know, the men's football FIFA World Cup in 2022 is due to take place in Qatar. To

what extent, do you think holding the World Cup 2022 in Qatar, was the right or wrong decision or

do you have no feelings either way?

Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136),

Those with an interest in the World Cup (n=1,008)

Page 8: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

82022 Football World Cup| December 2018| Version 8 | Public

QWC06 To what extent, are you in favour of or opposed to an independent investigation into the way the Qatar World Cup bid team ran its campaign, or do you have no feelings either way?

In favour of an independent investigation into the way the

32

29

20

22

22

16

39

43

58

4

3

3

3

3

3

*

*

1

Those interested in the World Cup

Active football supporters

All adults

Strongly in favour Tend to be in favour Neither favour nor oppose Tend to oppose Strongly opposed Don't know

Only a small proportion (5%) were opposed to an independent investigation into the way the Qatar World cup bid

team ran its campaign. More than a third were in favour of an investigation and approaching 3 in 5 were neither in

favour or opposed. There were higher levels in favour of an investigation amongst football supporters; with around a

half of active football supporters (51%) and a similar level of those with an interest in the World Cup (55%)

respectively.

Qatar World Cup bid team ran its campaign

Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)

Page 9: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

92022 Football World Cup| December 2018| Version 8 | Public

QWC06 To what extent, are you in favour of or opposed to an independent investigation into the way the Qatar World Cup bid team ran its campaign, or do you have no feelings either way?

Regional favour/opposition for an independent investigation into the way

25

30

33

33

33

34

36

36

37

38

48

51

66

68

55

59

61

58

60

60

57

55

48

46

9

2

11

8

6

6

4

3

2

5

5

3

0

0

1

0

1

0

1

3

1

0

East Midlands

Northern Ireland

Scotland

South East

Yorkshire and Humberside

North East

West Midlands

London

North West

Eastern

South West

Wales

Strongly/tend to favour (sum) Neither favour nor oppose Strongly/tend to oppose (sum) Don't know

There were similar levels in favour or opposed to an independent investigation across most regions.

Those living in the South West and Wales were the exception, where around a half of all respondents

were in favour of an investigation as opposed to around a third in other regions.

the Qatar World Cup bid team ran its campaign

Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),

West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)

Page 10: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

2022 Football World Cup | December 2018| Version 8 | Public

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may

not be disclosed or reproduced without the prior written consent of Ipsos.

10

Level of favour or opposition towards

the English FA putting England forward

to host the 2022 FIFA World Cup?

Page 11: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

112022 Football World Cup| December 2018| Version 8 | Public

QWC07 Should Qatar no longer be able to host the men's football FIFA World Cup in 2022, to what extent, are you in favour or opposed to the English Football Association putting England forward

to host the 2022 FIFA World Cup, or do you have no feelings either way?

Favour or opposition for English FA putting England forward as hosts

35

31

21

23

22

17

34

39

54

5

5

4

2

2

3

Those interested in the World Cup

Active football supporters

All adults

Strongly in favour Tend to be in favour Neither favour nor oppose Tend to oppose Strongly opposed Don't know

should Qatar be unable to host

Only 7% were opposed to the idea, with more than a third being in favour (38%) and the majority

(54%) being neither in favour or opposed to the idea. Football supporters were more likely to be

in favour.

Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)

Page 12: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

122022 Football World Cup| December 2018| Version 8 | Public

QWC07 Should Qatar no longer be able to host the men's football FIFA World Cup in 2022, to what extent, are you in favour or opposed to the English Football Association putting England forward

to host the 2022 FIFA World Cup, or do you have no feelings either way?

Regional favour/opposition towards the English FA putting England

31

35

36

36

36

38

38

40

40

41

43

43

59

65

54

54

56

50

56

52

52

55

50

53

10

0

6

10

7

11

5

7

7

3

7

5

0

0

4

1

1

1

1

1

1

0

Scotland

Northern Ireland

North West

London

West Midlands

East Midlands

South East

Eastern

Wales

North East

South West

Yorkshire and Humberside

Strongly/tend to favour (sum) Neither favour nor oppose Opposed (sum) Don't know

forward as hosts for the 2022 FIFA World Cup should Qatar be unable

There were similar level of those in favour of the English FA putting England forward as hosts

across all regions, even in Scotland, Wales and Northern Ireland.

Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),

West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)

to host

Page 13: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

132022 Football World Cup| December 2018| Version 8 | Public

QWC08 Why are you in favour of the English FA putting England forward as hosts for the men's football FIFA World Cup in 2022?

Base: All who are in favour of the English FA putting England forward as hosts for the 2022 World Cup (n = 808)

Reasons for being in favour of the English FA putting England forward

5

5

6

8

9

9

15

We have the football grounds / good / modern

stadia

England is a football country / people love football

(Qatar isn't a football nation)

It's a good idea / it would be good / nice to hold

the World Cup here

Easier / more convenient to attend matches

We have the infrastructure / facilities / resources /

transport

It would be good for the country / England / the UK

It would be good for the economy / business /

bring money into the country

Reasons given for supporting England hosting were around perceived benefits for the country

in terms of economic or morale alongside convenience and having the required infrastructure

already in place.

(Top mentions)

Mentions about being good for

the economy=18%

Mentions about convenience

(time/weather/location)=17%

Mentions about having

infrastructure=16%

Mentions about good for

country in general=16%

as hosts for the 2022 FIFA World Cup- spontaneous

Page 14: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

142022 Football World Cup| December 2018| Version 8 | Public

QWC09 Why are you opposed to the English FA putting England forward as hosts for the men's football FIFA World Cup in 2022?

Base: All who are opposed to the English FA putting England forward as hosts for the 2022 World Cup (n = 142)

5

5

5

5

5

7

9

12

Negative comments about Qatar / World Cup bid / tournament

being held in Qatar

It's too late

Mentions of Brexit

Other countries should be given the chance to host the World

Cup / countries which haven't hosted it before

Qatar should host the World Cup / it should not be taken away

from them

Decision has already been made / for Qatar to host the World

Cup / it's FIFA's decision

England needs to address other problems / political problems

first

It would cost too much money (money should be spent on the

NHS / education / homeless)

Reasons given for opposing England hosting were around issues costs and the need to

concentrate on other issues, as well as the feeling the original decision should stand.

Mentions related to waste of

money= 17%

Mentions about decision

already made=14%

Mentions about need to

concentrate on other

issues=13%

Reasons for being opposed to the English FA putting England forward

as hosts for the 2022 FIFA World Cup- spontaneous

(Top mentions)

Page 15: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

152022 Football World Cup| December 2018| Version 8 | Public

QWC07A And if the English Football Association did put England forward to host the men's football FIFA World Cup in 2022, to what extent would you be more or less likely, if at all, to be in favour of it

if some of the matches were to be played in Scotland/Wales/NI? (Those resident in Scotland were asked about Scotland, those resident in Wales were asked about Wales and those resident in NI were

asked about NI)

Base: All adults aged 15+ in Scotland (n=177)/ Wales (n=94) / NI (n = 100)

37

38

30

18

23

22

44

34

42

4

2

1

1

4

Northern Ireland

Wales

Scotland

A lot more likely A little more likely Makes no difference A little less likely A lot less likely

Likelihood to be in favour of the English FA putting England forward as hosts

should Qatar be unable to host, if matches held in other UK nations

Likelihood of being in favour of the English FA putting England forward as hosts increases in the nations

when facing the prospect of hosting matches, rising from around a third to more than a half.

Page 16: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

2022 Football World Cup | December 2018| Version 8 | Public 16

Funding and regional

economic benefit

Page 17: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

172022 Football World Cup| December 2018| Version 8 | Public

QWC10: If England were to host the men’s football FIFA World Cup in 2022, who, do you think, should contribute

towards its funding? QWC10A: And who, do you think, should contribute the MOST towards its funding?

14

16

26

27

34

40

53

Privately funded by international companies in

return for a share of the profits

Privately funded by British companies in

return for a share of the profits

British and international companies paying for

sponsorship or advertising

The Premier League

TV companies

The English FA (football association)

FIFA (the international football federation)

Who should contribute towards the funding should England step in

Perhaps not surprisingly, FIFA and the FA were most likely to be cited as the funding contributors,

alongside TV companies. A fifth (21%) mentioned private companies, either domestic or

international.

Base: All adults aged 15+ in the UK (n = 2,141),

3

5

7

8

13

15

46

Privately funded by British companies in

return for a share of the profits

The Government through money raised by

taxes

The Premier League

British and international companies paying for

sponsorship or advertising

TV companies

The English FA (football association)

FIFA (the international football federation)

QWC10A: And who, do you think, should contribute the MOST towards its funding?

Base: All adults aged 15+ in the UK who mentioned a funding contributor (n = 1,777),

as hosts for the 2022 FIFA World Cup

Page 18: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

182022 Football World Cup| December 2018| Version 8 | Public

QWC12: If England should host the men’s football FIFA World Cup in 2022, on balance would you expect it to have a positive or negative impact on the economy in your local area, or would it make

no difference?

Expected economic impact on local economy of England stepping in to

29

27

19

41

40

34

27

30

42

2

2

3

1

1

1

0

0

2

Those interested in the World Cup

Active football supporters

All adults

Very positive Fairly positive Neither positive nor negative Fairly negative Very negative Don't know

Only 4% expected it to have a negative impact. On balance a slight majority (53%) felt that England

stepping in as hosts would have a positive economic impact on the economy in their local area.

Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)

host the 2022 FIFA World Cup

Page 19: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

192022 Football World Cup| December 2018| Version 8 | Public

QWC12: If England should host the men’s football FIFA World Cup in 2022, on balance would you expect it to have a positive or negative impact on the economy in your local area, or would it make

no difference?

Expected economic impact on local economy of England stepping in to

15

11

18

18

11

21

21

22

22

23

13

23

27

34

28

29

39

30

32

31

34

35

48

38

53

51

49

46

43

45

39

39

38

36

33

33

5

3

1

3

3

3

5

2

5

4

3

4

0

1

2

3

3

0

1

1

1

2

0

1

1

0

2

1

1

0

1

6

1

1

3

1

Wales

South West

South East

Scotland

West Midlands

Northern Ireland

Yorkshire & Humberside

North West

Eastern

East Midlands

North East

London

Very positive Fairly positive Neither positive nor negative Fairly negative Very negative Don't know

More than three in five respondents in the North East and London expect a positive impact in the

economy in their local area should England step in to host the 2022 FIFA World Cup.

host the 2022 FIFA World Cup by region

Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),

West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)

Page 20: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

2022 Football World Cup | December 2018| Version 8 | Public 20

Possible host cities

Page 21: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

212022 Football World Cup| December 2018| Version 8 | Public

QWC11: And if England were to host the men’s football FIFA World Cup in 2022, which, if any, of the following cities would you like to see host a world cup match? / How likely or unlikely do you think you

would be to apply to pay for a ticket to attend a world cup match in England? / QWC14: Assuming you could get a ticket, which, if any, of these cities would you be willing to travel to in order to attend a

world cup match?

5145

3730 29

2219

1411 9 10

5

19 1713 11 10 10 8 6 7

London Manchester Liverpool Birmingham Newcastle Leeds Sheffield Sunderland Milton

Keynes

None of

these

I don't think

England

should host

Don't know

Would like to see host a world cup match Willing to travel to in order to attend a world cup match

Cities with 7%+

Potential host cities should England step in to host

Base: QWC11: All adults aged 15+ in the UK (n = 2,141) / QWC14: Asked to all who would be likely to apply for a ticket to attend a World Cup match in England (n = 658), figures

re-based on all adults in the UK (n=2,141)

32% of all adults are

likely to apply to pay for

a ticket to attend a world

cup match in England

More than half would like to see London be a host city and just under a fifth (19%) would be likely

to travel there to watch a match if they could get a ticket. Support is also high for Manchester and

Liverpool to be host cities.

the 2022 FIFA World Cup

Page 22: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

222022 Football World Cup| December 2018| Version 8 | Public

1. A small proportion (6%) felt the decision to award the 2022 FIFA World Cup to Qatar was the right

decision. Around a third felt it was the wrong decision and a majority of respondents (59%) have no strong

feelings either way. Those who were interested in the World Cup (51%) were more likely to feel it was the

wrong decision.

2. Only 6% are opposed to an independent investigation into the way that the Qatar 2022 World Cup bid

team ran its campaign, with more than a third (36%) being in favour of an investigation and the majority

(58%) having neither in favour nor opposed.

3. A small proportion (7%) are opposed to the English FA offering England as a possible host should Qatar

no longer be in a position to host. More than a third (38%) are in favour and around a half (54%) have no

feelings either way. Those with an interest in the World Cup are more likely to be in favour (58%).

4. Aside from FIFA/FA/Premier League and TV companies, a fifth expect funding to come from private

investment.

5. More than half think London should be a host city and a fifth would travel to London for a match.

Conclusions

Page 23: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

23

Technical detail

APPENDIX

Page 24: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

242022 Football World Cup| December 2018| Version 8 | Public

Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the

exclusion of “don’t know” categories

A boost was conducted in Northern Ireland and the data weighted back to national representative proportions

For analysis purposes, respondents were coded as ‘active football supporters’ if they did any one of the

following activities:

1. I play football (at any level)

2. I am a Season Ticket Holder for a football club (at any level)

3. I regularly attend live matches (at any level)

4. I occasionally attend live matches (at any level)

5. I regularly watch on TV

6. I occasionally watch on TV

7. I regularly listen on radio

8. I occasionally listen on radio

9. I regularly read in newspapers/magazines

10. I occasionally read in newspapers/magazines

11. I regularly follow on the Internet

12. I occasionally follow on the Internet

Technical details

Page 25: 2022 FIFA World Cup · 2019. 3. 6. · QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th December 2022

252022 Football World Cup| December 2018| Version 8 | Public

Ipsos MORI’s Standards & Accreditations

Data Protection Act – Ipsos MORI is required to comply with the Data

Protection Act; it covers the processing of personal data and the protection of

privacy.

HMG Cyber Essentials – A government backed and key deliverable of the UK’s

National Cyber Security Programme. Ipsos MORI was assessment validated for

certification in 2016. Cyber Essentials defines a set of controls which, when

properly implemented, provide organisations with basic protection from the

most prevalent forms of threat coming from the internet.

Fair Data – Ipsos MORI is signed up as a ‘Fair Data’ Company by agreeing to

adhere to ten core principles. The principles support and complement other

standards such as ISOs, and the requirements of Data Protection legislation.

Ipsos MORI's standards & accreditations provide our clients with the peace of mind that they can always depend on us to deliver reliable, sustainable findings. Moreover, our

focus on quality and continuous improvement means we have embedded a 'right first time' approach throughout our organisation.

This work was carried out in accordance with the requirements of the international

quality standard for market research, ISO 20252 and with the Ipsos MORI Terms

and Conditions.

ISO 20252 – is the international market research specific standard that

supersedes BS 7911 / MRQSA & incorporates IQCS (Interviewer Quality

Control Scheme); it covers the 5 stages of a Market Research project. Ipsos

MORI was the first company in the world to gain this accreditation.

MRS Company Partnership – By being an MRS Company Partner, Ipsos

MORI endorse and support the core MRS brand values of professionalism,

research excellence and business effectiveness, and commit to comply with

the MRS Code of Conduct throughout the organisation & we were the first

company to sign our organisation up to the requirements & self regulation of

the MRS Code; more than 350 companies have followed our lead.

ISO 9001 – International general company standard with a focus on continual

improvement through quality management systems. In 1994 we became one

of the early adopters of the ISO 9001 business standard.

ISO 27001 – International standard for information security designed to

ensure the selection of adequate and proportionate security controls. Ipsos

MORI was the first research company in the UK to be awarded this in August

2008.