2021年 中国网络文学行业概览 - pg.jrj.com.cn
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2021年 中国网络文学行业概览 2021 China Internet literature Industry Overview 2021年中国のインターネット文学業界の概要 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均 系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外 ）。未经头豹研究院事先书面许可，任何人不得以任何方式擅自复制 、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述 约定的行为发生，头豹研究院保留采取法律措施，追究相关人员责任 的权利。头豹研究院开展的所有商业活动均使用“头豹研究院”或“ 头豹”的商号、商标，头豹研究院无任何前述名称之外的其他分支机 构，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 报告主要作者：黄颐 2021/03 www.leadleo.com 概览标签：网络文学、小说、网文、泛娱乐
Transcript of 2021年 中国网络文学行业概览 - pg.jrj.com.cn
2021
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©2021 LeadLeo www.leadleo.com
u “” PRIR
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300+ 50+
01
02
• IP IP“IP” IP
IP 03
• Background Information ---------------------------------------- 10
• Development Cycle ---------------------------------------- 11
• Market Size ---------------------------------------- 12
• Upstream Analysis--Authors And Works ---------------------------------------- 15
• Mid-stream Analysis--platform ---------------------------------------- 17
• Downstream Analysis--User ---------------------------------------- 19
• China Internet Literature Industry Policy Analysis ---------------------------------------- 22
• China Internet Literature Industry Driving Factor ---------------------------------------- 23
• China Internet Literature Industry Development Trend ---------------------------------------- 25
u China Internet Literature Industry Listed Companies ---------------------------------------- 26
• China Literature ---------------------------------------- 28
• iReader 32
32013-2019 ---------------------------------------- 15
42013-2019 ---------------------------------------- 16
52015-2019 ---------------------------------------- 18
62020 ---------------------------------------- 19
72020 ---------------------------------------- 19
82020 ---------------------------------------- 20
92020 ---------------------------------------- 20
102016-2020 ---------------------------------------- 22
112010-2020 ---------------------------------------- 23
122020H1 ---------------------------------------- 28
132020H1 ---------------------------------------- 28
142015-2020H1 ---------------------------------------- 29
152016-2020H1 ---------------------------------------- 29
162019 ---------------------------------------- 30
172018-2019 ---------------------------------------- 30
©2021LeadLeo www.leadleo.com
u IPIntellectual Property
u CPTCost Per TimeCPT
u CPACost Per ActionAction
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©2021LeadLeo www.leadleo.com
q APP 7.2%
q 2018APP 0.6%
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0
500
1,000
2013-2019 []q 2010
20132019 423.7929.0 14.0%
2020 []
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q IP 30
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q 2015129“”201512 172017427
qSIP3D iOS201661216 33008,000
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q201482015 12183DIMAX 3DScreenX16.8
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q2020 1.7
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q1.72020 qAPP
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q
q 61.0% 2020 2019 101.9% 2019H1970 .0 2020H11,006.0
q 2019
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q 2016 2020
q 2019 8101,220 1150 2021113 2020 TOP3
q IP2019 160 2019
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q 201942.6% 20185.48% 2018 79.1%
q 460 390600 2,000
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q 20
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q 52%2019
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q
2
q
4.4 2/2
2020 1.7
©2021 LeadLeo www.leadleo.com
“”
u
“”“ ”
©2021 LeadLeo www.leadleo.com
u “” PRIR
u
300+ 50+
01
02
• IP IP“IP” IP
IP 03
• Background Information ---------------------------------------- 10
• Development Cycle ---------------------------------------- 11
• Market Size ---------------------------------------- 12
• Upstream Analysis--Authors And Works ---------------------------------------- 15
• Mid-stream Analysis--platform ---------------------------------------- 17
• Downstream Analysis--User ---------------------------------------- 19
• China Internet Literature Industry Policy Analysis ---------------------------------------- 22
• China Internet Literature Industry Driving Factor ---------------------------------------- 23
• China Internet Literature Industry Development Trend ---------------------------------------- 25
u China Internet Literature Industry Listed Companies ---------------------------------------- 26
• China Literature ---------------------------------------- 28
• iReader 32
32013-2019 ---------------------------------------- 15
42013-2019 ---------------------------------------- 16
52015-2019 ---------------------------------------- 18
62020 ---------------------------------------- 19
72020 ---------------------------------------- 19
82020 ---------------------------------------- 20
92020 ---------------------------------------- 20
102016-2020 ---------------------------------------- 22
112010-2020 ---------------------------------------- 23
122020H1 ---------------------------------------- 28
132020H1 ---------------------------------------- 28
142015-2020H1 ---------------------------------------- 29
152016-2020H1 ---------------------------------------- 29
162019 ---------------------------------------- 30
172018-2019 ---------------------------------------- 30
©2021LeadLeo www.leadleo.com
u IPIntellectual Property
u CPTCost Per TimeCPT
u CPACost Per ActionAction
1/1
©2021LeadLeo www.leadleo.com
q APP 7.2%
q 2018APP 0.6%
1.1
APP2019
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
q
q
q
q 21
q
q
q 200
q 20202.3
2016 2017 2018 2019 2020 2021E 2022E 2023E 2024E 2025E
CNNIC
q 20212025 1 2 2025 6.2
1.3
2016-2025
/A PP
0
500
1,000
2013-2019 []q 2010
20132019 423.7929.0 14.0%
2020 []
17.2% 48.3% 25.7% 8.9%
5-8
0%
100%
2015-2019 []q
20155.0%201928.9% 1 2IP
36.0%
34.1%
20.7%
iResearch
q 2010 20132019423.7 929.014.0%
q
q
[]
q 20 2013104.9 2019152.02018795.0 20178
[]
810.1 970.3
795.0
152.0
0
500
1,000
1,500
2,000
2,500
3,000
q 0.12
q /APP 2014 553.6
CPTCPA
q CPA
2.3 — 1/2
q 20155.0% 201928.9%1 2IP 201983.544.2 341.0%2019160 IP
q 201889%2019 60.8%
[]
q
q
2.4 —
2020
p 48.3% 1-425.7% 5-8
p 14-19 36% 20-2934.1%
2.4 —
3.1
2016-2020
2017-08
2017-06
q
< > 2010-02
q
q
3.2 1/2
2010-2020
59.6%
64.5%
70.4%
0%
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20%
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40%
50%
60%
70%
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0
2
4
6
8
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2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
[]
3.2 2/2
p ‘’‘’
p
p
3.3
IP
q 20064
q IP 30
q241.716,11 16
q 2015129“”201512 172017427
qSIP3D iOS201661216 33008,000
q 200794
q280200719
q201482015 12183DIMAX 3DScreenX16.8
q3D2015930 6.8
q2007 q2009
©2021LeadLeo www.leadleo.com
q2020 1.7
Listed Companies
2 85.0%
3IP
4.1
q810 q1,220 q2.32020 qQQ
q1.72020 qAPP
©2021 LeadLeo www.leadleo.com
q
q 61.0% 2020 2019 101.9% 2019H1970 .0 2020H11,006.0
q 2019
1115.6 16.1%134.2
2 101.52.3%99.2
q 2016 2020
q 2019 8101,220 1150 2021113 2020 TOP3
q IP2019 160 2019
4.2 2/2
8.3
©2021 LeadLeo www.leadleo.com
q 201942.6% 20185.48% 2018 79.1%
q 460 390600 2,000
q
q
q 24123 ()28
q 20
4.3 2/2
17K
1
700
20 15
2019
[]
2019
[]
q 52%2019
1
q
2
q
4.4 2/2
2020 1.7
©2021 LeadLeo www.leadleo.com
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