2020 - synnexcorp.com€¦ · or convert leads to gauge reseller’s interest level when...

2020MARKETINGSERVICES

STAY CONNECTEDEVERY STEP OF THE WAY

©2020 SYNNEX Corporation. All rights reserved. SYNNEX, the SYNNEX Logo, and all other SYNNEX company, product and services names and slogans are trademarks or registered trademarks of SYNNEX Corporation. SYNNEX, and the SYNNEX Logo Reg. U.S. Pat. & Tm. Off. Westcon, Comstor and GoldSeal are registered trademarks of WG Service Inc., used under license. Other names and marks are the property of their respective owners.

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TABLE OF CONTENTSStay Connected ......................................................................

Empower. Connect. Create. ...................................................

Empower..................................................................................

SYNNEX Marketing Enablement Engine (SMEE)

SYNNEX Sales Enablement Portal

Virtual Lunch & Learns

Sales SPIFF Incentives

Connect...................................................................................

Stay Connected Campaigns

Custom Digital Marketing

Drive End-User Demand

Create......................................................................................

Digital Communications

Web Services

Direct Marketing

Multimedia Services

Creative Assets

Data Strategy

We’re Here to Help!For more information about SYNNEX Stay Connected marketing

opportunities, reach out to your marketing specialist or connect with us by emailing [email protected].

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mailto:digitalmarketing%40synnex.com?subject=Stay%20Connected%20Marketing%20Inquiry


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STAY CONNECTED EVERY STEP OF THE WAY.We’re excited to introduce new and innovative ways to enable our sales teams, drive

reseller recruitment and growth, and fuel end-user demand and lead

generation. Explore this playbook to learn how our guided business intelligence, ad-

vanced analytics strategies, and growing roster of marketing technologies can help you

connect with resellers in new and meaningful ways.

Start your lead nurture strategy. Launch and scale your approach to

engagement by capitalizing on proven digital marketing campaigns.

• Awareness - Bolster awareness around your latest initiatives

or convert leads to gauge reseller’s interest level when

prioritizing follow-up for new product launches.

• Recruitment - Target net-new reseller partners to nurture fresh

business opportunities or take a digital approach to optimize

your recruitment efforts for webinars or other digital events.

• Growth - Automate and accelerate your follow-up

engagement with email nurture activities to streamline

qualifying opportunities and growing relationships.

• Recapture - Leverage retargeting based on sales intelligence

data and advanced target profiling to better identify new attach

opportunities and reengage with established partners.

• Enablement - Empower resellers with trainings and resources

to accelerate their business, enabling your customers with the

necessary tools to market to their end users.


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EMPOWER. CONNECT. CREATE.Partner with SYNNEX Marketing to empower our sales teams, connect with our reseller partners, and create memorable campaigns that get results.

EMPOWEREmpower and incentivize our sales reps to market your products • Enablement & Education Resources • Sales SPIFF Incentives

CONNECTStay connected to our resellers and generate end-user demand • Stay Connected Campaigns • Custom Digital Marketing • Drive End-User Demand

CREATECreative services and custom upgrades • Digital Communications • Web Services • Direct Marketing • Multimedia Services • Creative Assets • Data Strategy

For more information, please visit the SYNNEX Stay Connected website.synnexcorp.com/us/stayconnected

https://www.synnexcorp.com/us/stayconnected/


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EMPOWER.Empower and incentivize our sales reps to market your product and services.

SYNNEX Marketing Enablement Engine (SMEE)Starting at $50,000Leverage our robust content marketing platform to enable our sales team to advocate on your behalf. Using tailored social media posts and thoughtfully crafted emails, our sales reps can share your message directly with their reseller customers.

SYNNEX Enablement PortalCustom PricingTrain, enable, and inform. Anytime, anywhere. Leverage the SYNNEX Enablement Portal to reap the benefits of training our sales team and resellers. Build and customize modules, create certifications, and put your brand directly in front of influential audiences.

Virtual Lunch & Learns $7,000Maintain sales momentum with virtual trainings for SYNNEX internal associates. Stay top of mind with sales teams by equipping them with the info they need to keep selling. Price includes Greenville and Fremont sales teams.

• 1- Outlook event with WebEx setup for sales rep participation • 1- Virtual training Outlook invite email to sales teams • 2- Reminder emails to SYNNEX associates (one-day and one-hour prior) • 1- Landing page for on-demand training hosting • $10 café lunch vouchers for attendees

Sales SPIFF Incentives Create an incentive and add some fun to the sales floor through sales SPIFFs. Count on SYNNEX Market-ing to help you come up with the right SPIFF for your product or service. Examples of suggested promotions include: • Sales Baseline Growth • Per Unit • Piece of the Pie • Sales Contests • Blitz Kickoff Promos • And More Ask your marketing specialist for details.


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CONNECT.Stay connected to our resellers and generate end-user demand.

Inspire Conference Virtual Trade ShowContact your marketing specialist for details.Extend your reach to the broadest audience of resellers by participating in SYNNEX’ virtual tradeshows. In last year’s spring virtual tradeshow, we served more than 17,000 content views to over 500 attendees and created over 1,300 leads. A win-win in terms of affordability, feasibility, and interactivity, the virtual tradeshow enables real-time engagement between resellers and vendors.

GOLD SILVER

Call for pricing Call for pricing

ACCELERATING DIGITAL TRANSFORMATION

Inspire Conference Virtual Tradeshow – May 12

Virtual Exhibit BoothProduct Booth or Video Wall

Standard Booth

30 Minute Webcasts (Live and On-Demand) 1

Live Chats and On-Demand Emails with Attendees X X

Booth Staff Passes 2 1

Create Booth Videos X X

Build Collateral for Booth X X

Vendor Lead Reports X X

STAY CONNECTED CAMPAIGNS


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Webinar Promotion Packages $15,000Maximize webinar engagement with social media and emails. We can help recruit for registration, send reminders, and offer post-webinar hosting on-demand.

Option #1 – Facebook or LinkedIn • 1 – Gated landing page and registration confirmation page • 1 – WebEx event for webinar hosting • 2 – Posts driving registration through SYNNEX Facebook or LinkedIn accounts • 2 – Paid media ads across Facebook or LinkedIn for lookalike audience targeting • 1 – Recruitment/awareness email to target reseller audience with event registration link • 3 – Reminder emails to registrants (one-week, one-day, and one-hour prior) • 1 – Landing page for post-webinar on-demand hosting

Option #2 – Marketo • 1 – Gated landing page and registration confirmation page • 1 – WebEx event for webinar hosting • 1 – Landing page for post-webinar on-demand hosting • 6 – Email recruitment campaign: o Webinar invite – register now o Non-responder – second attempt o 1-day reminder o 1-hour reminder o Post-webinar follow-up to watch on-demand o You may also be interested in… • 2 – Paid media ads across LinkedIn and Facebook for lookalike audience targeting • Engagement and performance metrics included

Lead Nurture Campaigns $30,000Ensure your partners are aware of new product opportunities and fully equipped with the information they need to sell your latest offering. Lead nurture campaigns include custom banner ads for paid media strategy and implementation, targeting optimal lead profiles most relevant to your business.

• 1- Gated landing page with lead capture form • 1- Confirmation page and autoresponder email • 1- Custom SYNNEX cobranded asset: o 1-page flyer (front and back) o Or content refresh edits to vendor-provided Illustrator file

CONNECT: STAY CONNECTED CAMPAIGNS


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• 3- Email drip campaign: o Getting started o Promotion of high-value asset outlining product or service o Connect with our team • 6- Paid media banner ads: o Lead profiling strategy and A/B testing for campaign optimization o LinkedIn + Facebook targeting • Engagement and performance metrics

Social Takeovers & Customer Engagement ContestsPricing dependent on giveaway.One-off giveaway awarding one randomly selected reseller winner with prize of vendor’s choosing, free shipping, product giveaway, free service, etc.

• 1- Gated landing page with lead capture form or 1-pager PDF collateral • 9- Social media posts total (3 on LinkedIn, 3 on Facebook, 3 on Twitter) o 2- Pre-takeover teaser posts prior to takeover day o 5- Takeover day posts highlighting vendor offering o 2- Post-takeover hype posts • 2- Trending hashtags selected for theming + #synnexsocialtakover • Engagement and performance metrics included

Video & Podcasts Packages Starting at $8,000 per series, depending on durationIn-depth discussion on a topic relevant to the latest initiatives around your product or solution. Engaging interaction between SYNNEX thought leaders and industry experts. Includes promotion via social media driving series registration.

Public podcast, audio-only or A/V (on Spotify, etc.) • 1 – Gated landing page with lead capture form to receive podcast invite link • Duration: 10-min, 15-min, 20-min • Options: o Audio only o A/V pre-recorded o A/V live stream • Social promotion: o 2- Teaser posts (Facebook and LinkedIn) o 2- Morning-of posts driving to listenership o 2- Follow up social posts with link to on-demand podcast • Engagement and performance metrics



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Sales Surrogate Lead GenCustom pricingSales Surrogate is a strategic mix of localized, one-to-one calling and personalized emails that fosters a meaningful dialogue with reseller prospects. By pairing voicemails and emails, Sales Surrogate delivers a personal approach that builds relationships that make the sale.

How It Works:

1. Sales Surrogate records a voicemail from a member of your team utilizing a script provided by our experienced team.

2. In addition, we craft a personal email utilizing a patented approach.3. The magic of Sales Surrogate comes when we drop a personal voicemail and email

simultaneously from your designated team member utilizing a local telephone number. To the prospect it seems as if your own team is in personal 1:1 contact with a prospect from a local area code.

4. If we reach a live person, our trained staff uses our “live-connect” scripts to engage the prospect.

5. The voicemail, email, and calls all lead back to your inside sales team member. To the prospect it looks as if the call and email came from your team, when in reality your Sales Surrogate and our proprietary systems are doing the majority of the work. The work your inside sales team dislikes to do.

Scalable Infrastructure$1,125 - $9,650 monthly dependent on number of contacts or custom pricing per recordEnjoy the flexibility to adjust your reseller engagement and sales efforts given the ever-changing demands of your business. It’s like telemarketing as a service!

You can enlist our services for the functions listed below, and you may fluctuate without penalty to ensure you are only paying for the calls you need. Consider our Scalable Infrastructure service a cost-effective alternative to a business development representative. Includes a kickoff training and monthly reporting.

Other ways to leverage this strategy include: • Messaging • Partner Prospecting • Training Enablement • Event Recruitment • Demand Generation • Customer Surveys and Profiling



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Additionally, this resource may target the specific number of contacts you’ve selected for developing a deeper relationship, identifying sales opportunities, follow up, and various other business development functions. We require a three-month commitment, and this will be completed by an on-staff sales professional who can be trained specifically for your campaign. Monthly reporting is included as well. Our team will attempt to reach every contact up to three times. • 100 contacts monthly plan • 500 contacts monthly plan • 1,000 contacts monthly plan

Custom Call Out CampaignsWe can craft a custom reseller call out campaign focused around your needs. You may provide a list, or we can build a list from our customer base. • SYNNEX List Development (Up to 3,000 records) • Per Record Call out Campaign (minimum 100 records, three attempts)

Reseller SPIFF IncentivesContact your marketing specialist for details.Develop a sense of urgency around your products and services and drive reseller demand with SPIFFs. SYNNEX offers creative, fun, and effective ways for you to gain the competitive edge and create a memorable reseller incentive campaign.



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CUSTOM DIGITAL MARKETINGInvest to scale and evolve your strategy as we grow your business.

Level 1: 3-Month Progressive Pilot CampaignStarting at $35,000

Equip resellers with the information they need to sell your products and services. Implement email nurture and paid media strategies to target the most optimal lead profile relevant to your business. Leverage digital content to promote a gated landing page that offers your content of choice, generating new lead opportunities.

Digital strategy session, campaign kickoff, monthly checkpoint meetings

Defining objectives, establishing expectations/KPIs, and identifying reference content

Market segment targeting database subset selection and audience identification

Includes one database per three months with optional upgrades for extra contacts or custom lists

Campaign creative development and content management

Includes one custom SYNNEX cobranded asset, one-pager (front + back) digital PDF

Gated landing page with form for lead capture and marketing automation setup

Includes confirmation page and autoresponder asset delivery and lead nurture activation

Initial outreach email for recruitment and non-responder second attempt email blast. Includes A/B testing for email deliverability optimization

Four paid media banner ads for three months of LinkedIn and Facebook targeting

Includes lead profiling strategy and A/B testing for media strategy optimization

Email outreach and paid media drive three-touch email lead nurture program for regular partner engagement.

Create an ideal customer journey, from getting started, to related resources, to connecting with our team.

Campaign automation with lead routing autoresponder notifications delivered to your dedicated SYNNEX account managers to maximize visibility and follow up efficiencies

Engagement + performance metrics report, including list of companies + lead names (internal team will be provided with more detailed contact information for follow up)


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Level 2: 6+ Month Growth CampaignsStarting at $60,000Expand your digital marketing strategy with a more extensive lead nurture program. Take a broader approach for marketing multiple products, reaching additional audiences, and/or extending partner engagement to accommodate longer sales cycles.

Includes all marketing activities outlined in the Progressive Pilot campaign package plus the following upgrades/additional digital deliverables.

One market segment targeting database per three months (two market subsets over six-month campaign dura-tion), with optional upgrades for extra contacts or custom lists

Two custom SYNNEX cobranded assets, one-pager (front + back) digital PDF; supporting enough campaign content for longer campaign duration

Two gated landing pages to cover multiple product focuses OR upgrade from basic to advanced landing page design to expand web experience with embedded videos and other modules

Two outreach emails and non-responder second attempt email blasts each driving recruitment, directing to web assets motivating leads to complete form for conversions

Six paid media banner ads for six months of LinkedIn and Facebook targeting

Includes lead profiling strategy and more extensive media strategy optimization

Email outreach and paid media drive a six-touch (or two, three-touch) email lead nurture program(s) for continued partner engagement

Quarterly engagement and performance metrics report, including list of companies and lead names (internal team will be provided with more detailed contact information for follow up)

ROI analytics customer sales reporting (basic) for insights on metrics and marketing impact related to YoY sales performance and targeted customers’ growth

Digital marketing program management for an even more hands-on approach with monthly checkpoints to accom-modate longer more complex lead nurture strategies

Regular digital marketing optimization based on engagement metrics and performance indicators, in order to make improvements and refresh campaign content as needed

Evergreen always-on strategy consultation helping to leverage existing campaigns while evolving digital practices in ways that promote consistent continuous partner engagement

Opportunities for upgrades, add-ons, and additional campaign customization for continuous digital marketing modernization

CONNECT: CUSTOM DIGITAL MARKETING


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Level 3: 9-12 Month Evergreen StrategyCustom PricingContinuously invest in digital marketing. Enjoy an uninterrupted digital presence and consistently stay top-of-mind with reseller partners. We custom build the Evergreen Program based on your needs and may include a combination of campaigns and digital add-on/upgrades.

Ask your marketing specialist for details.

CONNECT: CUSTOM DIGITAL MARKETING


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DRIVE END-USER DEMANDLooking to expand your reach to end-users? Enable our reseller partners to market your content to their end-user customers. We offer an entire suite of tools and services that empower resellers to market to their end-users with your value proposition, message, and brand.

• Scalable solutions from one customer to many • Subject matter experts and marketers support you throughout the process • Resellers can score end-user engagement • Additional end-user intent data available • Regular cadence meetings and reporting • Several options designed to fit your specific needs

Portfolio and PricingCustomizable Options

ENGAGE ELITE AFFINITYCustom-developed content

focused on campaign

Unlimited users

End-User content engagement scoring

Reseller recruitment and onboarding support

Streaming, Automated End-UserDEMAND Generation

$50k - $75kVendor-focused Channel,

open to all resellers

Dedicated Analyst

Vertically-focused Lead Development Team

Unlimited users

End-User content engagement scoring

Reseller recruitment and onboarding support

Streaming, Automated End-UserDEMAND Generation

$75k - $100kSolution-focused Multi-Vendor,

open to all resellers

Multi-Vendor, Solution-Driven Content & Vendor Content Market Intent Data

White glove support team focused on execution to close

Quasi-custom campaigns per reseller

Target 50-200 resellers,cost per reseller

True sales affinity matching viasurveys and matched quotes

Deeper qualification process via surveys and support team

End-user engagement scoring and reseller CRM

Recruitment and onboarding support

Streaming, automated end-userDEMAND generation

$250kWhite glove marketing for select

partners only

}

}Increase the value of your campaign through custom- developed content

Single vendor- focused solution channel

}Public sector intelligent lead generation program

}Multi-vendor solutions with shared expenses and message

Our portfolio of DEMANDSolv Services include:


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SYNNEX DEMANDSolv Engine The DEMANDSolv engine provides all resellers who enroll with free, multi-channel digital campaigns and controlled content. Hand select your own content or let our team curate or develop custom content for you. Develop your own channel, or co-op with complementary vendors. Create a deeper loyalty program by giving our customers a way to market your solutions.

DEMANDSolv Elite For a vertical or solution campaign, consider the DEMANDSolv Elite plan. These channels bring multiple vendors together around a solution. If you are invested in our Public Sector Program, our PSI (Public Sector Intelligent Lead Gen) program focuses on qualifying Public Sector end users and bringing them to reseller partners like you. We also offer other types of subject-matter expert intelligent lead generation programs. See your marketing specialist for details.

DEMANDSolv Affinity Our Affinity plan provides a white-glove touch to reseller enablement. Our team works with every reseller and provides more customized marketing. We support your hand-selected resellers every step of the way. See the direct impact of your investment.

Drive Sales with the SYNNEX Public Sector Intelligence ProgramGet qualified, hand-picked leads with the SYNNEX Public Sector Intelligence (PSI) Program. Here’s how we identify potential opportunities and help you set up meetings with end users interested in your products and solutions. • We Do the Research – Get qualified, hand-picked leads with the SYNNEX Public Sector Intelligence (PSI) Program. Here’s how we identify potential opportunities and help you set up meetings with end users interested in your products and solutions. • We Make the Calls – Using this carefully researched information, our trained callers reach out to verified agency decision makers and influencers utilizing the six-touch methodology. • You Get the Leads – Once we connect with key decision makers, we help you set up meetings with warm, qualified leads interested in your products and solutions. We do the legwork while you get the leads.

Subject Matter Expert Lead GenerationWe are expanding beyond Public Sector! SYNNEX can create an intelligent lead generation campaign around most major markets and industries. This is an “all-in approach” as our team of analysts and professional sales associates use a data-driven approach to drive meaningful appointments between resellers and end users.

CONNECT: DRIVE END USER DEMAND


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CREATE.Leverage creative services and custom upgrades.

DIGITAL COMMUNICATIONS

Email Blast/Newsletter $3,500-$5,000Pricing varies with communications type (i.e., email or eNewsletter).

Email Drip Campaign Starting at $10,500Deliver emails in smaller, consumable pieces to increase partner engagement and retention; three-part email drip to one-market segment database subset (limited to one email blast per month).

Outreach Emails $5,000Initial recruitment email and non-responder second attempt email blast (includes one market segment sub-set database and A/B testing for email deliverability optimization).

Expanding Lead Nurture Programs $7,000 incrementalMaximize engagement with a three-part automated email strategy to set up an ongoing live lead nurture stream triggered by campaign conversions (web asset or paid media prerequisite).

Lead Routing Autoresponder Notification Automation $2,500Lead routing automation with form completion autoresponder notifications delivered to your dedicated SYNNEX account managers to maximize visibility and follow up efficiencies.


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WEB SERVICES

Gated Landing Page (basic-advanced)$5,000-$8,500Strategy, design, and editorial support for basic gated landing page with form for lead capture and registration confirmation.

Resource Center Landing Page Starting at $12,000Centralize your partners’ web experience by establishing a product hub to integrate multiple live campaigns, compiling digital resources for streamlined accessibility and flexible updates.

Channel Media Advertising Custom QuoteTarget key digital publications and websites to help facilitate or integrate an external banner ad campaign that helps you drive additional traffic to your web experience.

Microsite Starting at $8,000Serving as your 24/7 sales professional, adequately represent complex solutions or product assortments in a centralized always-on environment. Maximum of five external links.

Event Registration Site Starting at $2,000Help drive your event recruitment with a custom Cvent registration site, featuring event details and communication reminders to SYNNEX reseller partners.

Web Banner/Social Ads Design starting at $1,500 per three designsIncludes creative strategy, content development support, and resolution optimized.

Organic SYNNEX Social Media Outreach $3,000-$4,500Tap into SYNNEX’ corporate social media presence and share your content organically with our partners on LinkedIn, Facebook, and Twitter profiles (three messages, nine posts total, maximum of nine posts per month)

CREATE: WEB SERVICES


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Social/Paid Media Starting at $8,500 per three monthsLeverage social profiling capabilities, choosing between a lookalike audience for net-new partners or target specific SYNNEX accounts via Facebook and/or LinkedIn paid media ads.

Paid Search (Lead Targeting) Starting at $6,000 per three monthsUtilize Google Ads targeting to display your products, content, and marketing message to an audience actively seeking related or complementary solutions.

Search Engine Marketing (SEM) Custom QuoteSYNNEX can assist you with planning your search engine marketing strategy, including maximizing key words, both internally and externally. With our internal ECExpress tool, we can promote a banner based on specific keyword searches.

CREATE: WEB SERVICES


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DIRECT MARKETING

Direct MailContact your marketing specialist for details and custom quote.Fulfill your direct mail needs by printing and mailing collateral to a targeted list of end-users or resellers.

Dimensional Mailers Custom QuoteWhen used effectively, mailers and dimensional items can reach prospects who have tuned out digital marketing. Reach new contacts and create a lasting impression with existing customers by adding this marketing vehicle to your strategy.

• Dimensional Item Care Packages • Holiday Greetings and Wishes • Pop Up and Interactive Mailers • Teaser Drips • Episodic Mailers • Quarterly Promotions Guides • Executive Mailers

Large Print SignageCustom QuoteOur SCG design team can work with you to choose the right design, message, and media to stand out and get noticed.

We also have in-house printing capabilities to handle print jobs, including both standard-size and large- format printing for an additional fee.

CREATE: DIRECT MARKETING


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MULTIMEDIA SERVICES

PodcastStarting at $3,000 Utilize SYNNEX’ in-house A/V production studio for live streamed and recorded in-depth interviews and conversations with thought leaders and other VIP guests; 10-,15-, or 20-min duration, audio-only or A/V options.

Video Services Starting at $5,000Evolve your digital presence with video to convey your marketing message in a concise and relatable way (includes custom script and design; image or stock video footage based).

Vendor Trainings

$5,000 for video only. $7,500 for video and quiz Have a message you’d like to share with reseller sales reps? Record a training video! We’ll then add this video to the SYNNEX enablement portal and invite our reseller partners to view it. We also offer the option to create a test for viewers to complete at the end of the video. We’ll provide you with a list of resellers that complete the training session and/ or test.

Live training sessions hosted by Mike Fleetwood, SYNNEX SERVICESolv’s Senior Business Develop-ment and Services Manager, also available. Mike will wrap the conversation around the SYNNEX value enabling resellers to take your solutions to market quickly and effectively.

Value Video

$5,000-$7,000 based on production timeNeed help sharing your message with our partners? Create a standard three- to five-minute video focused on the unique value your products and solutions bring. In this video, you’ll answer a series of questions about your value-add, how your work with our partners, and how SYNNEX plays into your offerings. Video may be interview or product demo format.

Monthly Message

$5,000 for video only. Additional cost for SYNNEX to distribute video.Unable to meet with partners in person? Need to share information with your customers? Deliver a monthly video message. Our in-house studio is open to your local reps. In this three-minute video, your reps can share news, promote SPIFFs, highlight new products or solutions, and more. You may distribute the video yourself or SYNNEX may distribute the video to identified resellers (additional costs apply).

CREATE: MULTIMEDIA SERVICES


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Digital Signage $1,000-1,500 per spotDigital signage packages offer you a creative new way to share your promo announcements and other content within SYNNEX. We’ve increased the size and quantity of displays in high-traffic office areas for maximum visibility across all sales office locations.

CREATE: MULTIMEDIA SERVICES


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CREATIVE ASSETS

Custom One-Pager Sales Sheet/Flyer Starting at $4,000 Develop creative partner-facing assets to fuel your digital campaigns with digestible, meaningful content pieces via a SYNNEX cobranded 1-2 page(s) digital PDF.

Partner Playbook/Partner Guide Starting at $12,000 Drive leads and sales by offering SYNNEX partners a high-value digital asset outlining best practices for reselling your products and solutions (up to 10 pages of design and copy).

Case Study/Partner Testimonial Starting at $6,500 Speak to proven results by showing potential partners how your products can transform their customers’ businesses (includes four pages of design and copy).

Presentation Templates (PowerPoint) Starting at $2,500

Infographic

Starting at $6,000 Provide an expansive quick reference for your customers summarizing your marketing strategy and present data in a creative new way using custom-designed infographics.

Blog Series (Ghostwriter) Starting at $15,000 Dive into your offering’s depth and breadth with a blog series tailored to your specifications; (includes inter-views, editorial, and web hosting for six posts; 500-1k word count per article).

Content and Copy Development Starting at $3,000 Populate your next landing page, email, blog, or press release with custom-written content created to con-vert prospects into customers with messaging most relevant to their business.

CREATE: CREATIVE ASSETS


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DATA STRATEGY

Customer Data Mining and Profiling Contact marketing specialist for custom quote. SYNNEX has expanded our data services and capacity to provide you with the best profiling capabilities with the specific purpose of driving target markets. This service is driven for results and building a robust dossier on targeted conversions and leads to drive better business conversations.

Custom Target Market Development Contact marketing specialist for custom quote.Our team can work with you to develop a custom profile of customers that are selected to align a specific mes-sage to specific pain points. We can filter across millions of points of data to provide you with a target segment that are the likeliest candidates to produce results for your campaign.

SYNNEX ECExpress Keyword Search Ads Starting at $3,000 per three keywords, per three-month duration SYNNEX ECExpress offers you an opportunity to position your hardware, software, and/or services by resellers at the top of search results on our e-commerce platform. Keyword ads sold on a first come, first serve basis.

ECExpress Keyword Advertisement • 30,000+ keyword searches per day • Each ad slot will run for three months

End-User Data Mining, Match, Append, and Profiling Contact marketing specialist for custom quote. SYNNEX has the capabilities to leverage social media, the web, corporate websites, and an ocean of public records and data to pull together as many data points as possible around targeted end users. We can enhance or append data to a list or build a new list of targets.

ROI Analytics Customer Sales ReportingStarting at $1,500-$3,000 SYNNEX provides basic reporting included with all investments in our programs and specific reporting for cus-tom plans. If you are looking for more information or a deeper probe into your results and ROI, we have several modules, visualizations, and templates, as well as new approaches to cubing and analyzing data.

CREATE: DATA STRATEGY


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Questions? Ready to get started!For more information about SYNNEX Stay Connected marketing

opportunities, reach out to your marketing specialist or connect with us by emailing [email protected].

mailto:digitalmarketing%40synnex.com?subject=Stay%20Connected%20Marketing%20Inquiry

2020 - synnexcorp.com€¦ · or convert leads to gauge reseller’s interest level when...

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Transcript of 2020 - synnexcorp.com€¦ · or convert leads to gauge reseller’s interest level when...