2020 Media Kit - Connected World · 2020-02-10 · Launched in 2016, The Peggy Smedley Institute is...

2020 Connected World Media Kit - connectedworld.com

2020MediaKit

1 2020 Connected World Media Kit - connectedworld.com

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WHY CONNECTED WORLD?As an established and trusted source, Connected World is recognized for its distinc-tive perspective in helping innovative lead-ers to navigate digital transformation in the 21st century.

Connected World highlights the best predic-tions for the role of the Internet of Things, artificial intelligence, big data, cybersecurity, machine learning, blockchain, and other digital technology. Connected World is recog-nized for its unique perspective as always innovative, inspiring, and challenging.

The content immerses itself in technology, always leading readers to what will happen, not only today, but well into future.

Thought-provoking, relevant, and always influential, Connected World is defining the culture of digital transformation. Connected World has a distinct voice that is simply influential.

Connected World – It’s All about IoT

Connected World connects people, products, and processes.

Gross Contacts

498,296Digital

84,112App Dowloads

7,059Page Impressions/Month

355,188IoT Insider enewsletter

43,932

MISSIONTo be informative for the aspired, driven, and influential, in the IoT.

DECISIONMAKERS:Connected World is more than just technology or reporting on business-to-business happenings. It’s about all of those combined, and with a special touch, above all, it speaks to the heart of emerging trends and digital trans-formation.• IoT (Internet of Things)• AI (Artificial Intelligence)• Machine Learning• Security• AR/VR / Digital Twin• Deep Learning

Social

38,657Custom

Unlimited


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“WITH GREAT TECHNOLOGYCOMES GREAT RESPONSIBILITY”

THE PEGGY SMEDLEY SHOWLaunched in 2008, The Peggy Smedley Show is an authoritative voice, that brings in-depth jour-nalism, opinion-forming, and inspiring technology discussions week after week over the internet. Host Peggy Smedley presents the best from around the globe with a unique journalistic and artistic quality to address all the topics that are essential to her readership and social media followers.

The tech elite turn to The Peggy Smedley Show when making the biggest splashes in digital trans-formation. A time-tested podcast with more than 640 episodes, the show continually is ranked as the No. 1 IoT and digital transformation podcast.

Airing every Tuesday at 12-1 p.m. CT, the show engages guests and listeners in a dialogue about digital trends.

CONTENTTRACKING ANALYTICS:• Audience Influencer• Content Measuring• Social Media

Intelligence• Readership Monitoring• Benchmarking/KPIs• Client Communication• Campaign/Advert

Reporting

THE PEGGY SMEDLEY SHOW

Page Impressions/Month

234,798Enewsletter

50,731Podcast

115,000

THE PEGGY SMEDLEY INSTITUTELaunched in 2016, The Peggy Smedley Institute is a top-ranked professional education organization established to provide comprehensive assessments for clients to focus on products, services, and profits, all while allowing them to stay ahead of their competition.


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INFLUENCER

TOP IOT INFLUENCERS TO FOLLOW IN 2019 June 2019 MarkTechPost

13 IOT INFLUENCERS ON TWITTER May 2019 insight.tech

5G: TOP 100 INFLUENCERS May 2019Onalytica

2019 ASCE EXCELLENCE IN JOURNALISM AWARD March 2019 ASCE

BIGGEST INFLUENCERS IN IT-CONSULTING March 2019 QEMPLOY

5 TOP IOT INFLUENCERS TO FOLLOW IN 2019 January 2019IT Chronicles

IoT EXPERT AND INDUSTRY INFLUENCERGain a competitive advantage by working with someone who is influential and has the distinctive perspective that speaks at the heart of what you need. That is exactly what Peggy Smedley can offer. As a speaker, strategist, influencer, and futurist Peggy offers more than 25 years of experience cov-ering IoT, manufacturing, construction technology, and more. She has interviewed hundreds of people and continues to gain tech insights that redefine her quality of journalism.

TYPES OF INFLUENCING:• One-on-one interview

with special guest speaker/keynote

• Panelist• Session Moderator• Topic expert• Social Media

Some of the topics Peggy has recently spoke onSUSTAINABILITY:• Resiliency• Implications for mankind• Project development and delivery

DIGITAL TRANSPARENCY:• Disruptive technology• Use of IoT, AI, and analytics

FUTURE OF EMPLOYEES/WORKFORCE:• Understanding the next generation• Current concerns about the skills labor gap• Exploration of the emerging technology tools to

engage future workers


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TECHNOLOGY:• Unlocking the potential of the IoT• Break down and analysis of analysts predictions• The connecting of everything

INDUSTRY TRENDS:• A greater understanding of the business forces that

are driving data-driven innovation • Protecting yourself and your data

INNOVATION:• You can’t manage, what you don’t measure• How to create efficiency in your business; adding a

service that your customers want• Digital transformation is a journey, not a destination

WOMEN IN BUSINESS:• What it takes to be an entrepreneur today• Advice on how to pursue your passion and the next

best steps to proceed forward

AS AN INFLUENCER, WE PROVIDE:• A proven track record of quantifiable results and

ongoing success for our partners. - Supported by data tracking and awareness.• Content-development strategies developed by an

editorial team that knows how to speak to and motivate our followers in any medium.

• Strategic vision with targeted tactical executions that receive the results our clients seek.

• Increased awareness, engagement, and results.• Targeted messaging that delivers ROI.

“Peggy, We love your work on educating businesses on the value of M2M/IoT services. That is our world and we are doing our part to bring value and benefit through technology. You are a great voice to many!!”

Dave Morse, CEO, Location Based Technologies


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MEDIA REPORT…………………………………..CONSOLIDATEDMEDIAREPORTBusinessPublicationEndedSeptember2019

TOTALGROSSCONTACTS:498,296* …..

EXECUTIVESUMMARY. .

PRODUCT .… CONTACTS . . PERIOD ..………

ConnectedWorldDigital QualifiedPaid&Nonpaid 84,112 1yearendedSept2019

ThePeggySmedleyShow AverageListeners 115,000 6monthsendedSept2019

Websites:ConnectedWorld.com AveragePageImpressions/month 355,188 6monthsendedSept2019

AverageVisits 109,009AverageUniqueUsers 81,333

PeggySmedleyShow.com AveragePageImpressions/month 234,798 6monthsendedSept2019AverageVisits 94,111AverageUniqueUsers 77,442

E-newsletters 6monthsendedSept201943,932

SocialMedia 33,144 AsofSept20195,513 AsofSept2019

AppDownloads 5,882 AsofSept20191,177 AsofSept2019

TwitterFollowersLinkedInMembers

Digital:iOSDigital:AndroidConnectedWorldDigital 7,059 AsofSept2019

*TotalGrossincludequalifiedPaidandNonpaidCirculation,UniqueUsers,PeggySmedleyShow,E-newsletterAverage,SocialMediaGrossDataiscontainedinthisreport.Therewasnoattempttoeliminateduplicates.

84112

158775

11500094663

0

50000

100000

150000

200000

ConnectedWorld Websites PeggySmedleyShow E-newsletters

AverageNetDistributionPerIssue:

ThePeggySmedleyShow 50,731


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THE READERSThe Connected World readers are self-confident with an above-average education. The readers are synonymous with authority, intelligence, and power, always striving to improve in a hyper disruptive, tech world.

Readers come from across the globe to access Connected World’s insight and inspiration. Read-ers seek the editorial, visual identity, predicator of transformation, voice that influences business lead-ers, and the online magazine. Why? Not because it’s one thing, it’s all of those combined and more, with a personal touch. Above all, it’s a media hub that speaks to the heart of digital disruption and emerg-ing solutions.

With more than two decades of IoT knowledge Connected World has universally established itself as a key source of unmatched content with inspir-ing interviews, features, news analysis, case stud-ies, and personal portraits that offer sophisticated readers an exclusive insight into the world of new technologies.

INSIGHTConnected World readers want to see, know, create, and purchase technology long before anyone else. They want to create the demand. Shape the market and be the market leaders whenever possible. That is why they come to Connected World each month for insight into:

• Manufacturing• Agriculture• Transportation• Infrastructure• Healthcare• Construction• Energy• First Responders• Smart Cities• Security• Smart Buildings• Retail ... and more

READERS

Digital

84,112App

Dowloads

7,059

ADVERTISERS CAN BEST TARGET WITH

CONNECTED WORLD’S VARIOUS MEDIA

OUTLETS.

“Thank you for having me on the show ... Truly exciting times for the development of commercial vehicles but, as you underline, it is pivotal that we get people engaged and confident. You are doing a great job!”

Håkan Agnevall, president, Volvo Buses


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50%

0%

C-LEVELCEO

PresidentBOD

MIDDLE MGMTDirectorManager

Data Scientist

26.6%

40%

33.4%

TOP MGMTEVPSVPVPGM

JOB FUNCTION - 100%

PRIMARY BUSINESS - 100%

0% 20%10%

- Connected World 2020 Readership Study- Connected World 2020 Readership Study

AUDIENCE DEMOGRAPHICS

READER PROFILE - 100%

MALE59.4

FEMALE40.6

18-24

AGE RANGE - 100%

0% 60%

25-34

35-44

45-54

55-64

65+

16.6%

39.8%

19.9%

13.7%

7.1%

2.9%

- Connected World 2020 Readership Study - Connected World 2020 Readership Study

9.3%Construction/Infrastructure

9.3%Security

5.4%Financial

5.6%Healthcare/EMR

14.8%Manufacturing

5.6%Retail/Hospitality

20.3%Smart Cities/Energy

14.8%Transportation

14.9%Other


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CONNECTED WORLDCALENDAR

FEATURE FOCUSDATEPUBLICATION AWARDS

VOICE ASSISTANTS#5G #connectivity #IoT

5G IN MANUFACTURING WHATS NEXT#AI #agriculture #IoT

SAFER ROADS: THE IMPACT OF TECH#distracteddriving #distracteddrivingawareness #IoT

HEALTHCARE GET AN IOT DIAGNOSIS#healthcare #medical #IoT

THE FUTURE OF HEALTHY HOMES#healthyhome #healthyhomeawareness #IoT

TRANSPORTATION: MAPPING OUR INFRASTRUCTURE#transportation #infrastructure #IoT

ENERGY, ENERGY, ENERGY: THE NEXT GEN#utilities #energy #IoT

EQUIPPING FIRST RESPONDERS#firstresponders #artificialintelligence #IoT

SMART CITIES THAT TALK#smartcity #connectivity #IoT

STEM: ARE WE DOING ENOUGH?#STEM #STEAM #IoT

RETAIL TO CONSTRUCTION: WHICH INDUSTRIES NEED AN IOT BOOST?

#retail #construction #IoT

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

1-2-20

2-3-20

3-2-20

4-1-20

5-1-20

6-1-20

7-1-20

8-3-20

9-1-20

10-1-20

11-2-20

12-1-20

DISRUPTION OF FOOD AND AGRICULTURETHE FUTURE OF WORK: PREDICTIONS FOR 2020 AND BEYOND

#predictions #future #IoT

oTInnovations2020

connected world awards

2020

®

#IoT #AI #machinelearning #bigdata #cybersecurity #blockchain #digitaltransformation


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Page Impressions/month

355,188Visits/month

109,009Unique Users/month

81,333

ONLINE & DIGITALConnected World is renowned as a multime-dia brand that communicates with its audi-ence through a monthly magazine, website, mobile, and radio.

Designed to meet the needs of its readers, connectedworld.com, is a website that pro-vides the most authoritative content, while creating the ultimate advertising space for clients.

In a unique format, each month a feature delves into one specific topic, which is cov-ered widely. Throughout the entire month, it dives in deeper with several news analysis, blogs, and contributed articles on that same topic, helping to expand the coverage of the topic and trends in the space. It’s a media source that speaks to the heart of a subject.

This gives advertisers an opportunity to reach the decisionmakers within a spe-cific vertical that fits a niche. Connected World can also track a visitor’s movements through the page, which generates leads for advertisers.

READERS CAN INTERACT WITH YOUR:• Banners• Custom content• Enewseltter advertising

ADVERTISERS RECEIVE: • Vertical market targeting• Technology trend targeting• Campaign reporting• Updated weekly website content

TARGET READERS BY ADVERTISING ON:• Blogs – running next to the commen-

tary of the editorial staff • News analysis articles – reaching

those that are looking for the latest in the industry

• Contributed articles – get additional exposure by including a banner with your article

• Archives – all past articles covering the IoT and M2M

ONLINE ADVERTISING OPTIONS


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CONTENT AVAILABLE TO ALL SITE VISITORS, INCLUDES: • Features • Industry case studies • News Analysis • Blogs • Contributed articles • What It Takes Video Series • Connected World Press

releases • Special Projects • Optional advertising

content • Look Who’s Talking

interviews

RICH MEDIAEncourage interaction with readers by purchasing rich media on our websites.

TARGETINGReach the masses by advertising on the homepage or you can reach buyers by advertising on one of many content-rich sections (including news, articles, blogs, and past archives).

CUSTOM NEEDSAre you looking for a pushdown, a site takeover, a billboard? Our sites are designed to accommodate anything an advertiser desires. If you are looking for something specific, let us know.

Reach the decisionmakers in the IoT space that are looking for tech solutions.

PRIMARY BUSINESS:• Cloud• Construction• Security/cyber• Energy• Medical/Healthcare • Manufacturing• Retail• Smart Cities• Transportation• Other

“Your team did a great job intermingling the videos, audio link, and photos with what we were speaking about. And the flow of the video from career to IFT to

family was fantastic.”

Michele Perchonok, Ph.D, CFSCTO & president-elect, Institute of Food Technologists


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SOCIAL

IoT INSIDERFriday morning, Connected World’s weekly enewsletter is distributed to our opt-in sub-scriber list of 43,932. The weekly enewsletter highlights the news analysis, a feature, Peggy’s Blog, a podcasted radio segment, contributed articles, and the What It Takes video series.

There are two sponsorships available each week.

300x250, non-animated banners are accepted for enewsletter sponsorships.

SOCIAL MEDIAHang out with Peggy Smedley, and all her followers, on social media! This is a great way to reach people who want information instantaneously. Peggy Smedley has proven to be a great influencer across all of the social media channels she reaches. Tap into all of the Connected World and The Peggy Smedley Show followers through its various social media channels.

TwitterFollowers

33,144

LinkedInMembers

5,513

FacebookMembers

1,237


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BANNER RATES AND SPECS

RANGE OF BANNERS RATESAll banner sizes are available on all pages of the website.

HOMEPAGE PLACEMENT $1,200 - $6,000/month

PRIME INTERNAL PLACEMENT $1,200 - $3,000/month

HOMEPAGE

BANNER AD 1000X90


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STANDARD AD BANNER SPECS• Banner should be sized according to position

purchased (1000x90, 300x600, 300x250, 468x60, or 120x300)

• Files accepted are .GIF, .JPG, or .FL (Adobe Flash) nativefiles

• Bannerfilesizeshouldbekeptunder50KB• TargetURLmustbeprovidedwhensendingfile• Banners are due 3 days prior to go live date• Note: all banners are set to open in a new Webpage

AllfilesshouldbeemailedtoLynneFlakusat [email protected] Please indicate position and websitewhensendingthefiles.

ENEWSLETTER BANNER SPECS• Banner should be sized 300x250• Banner cannot be animated• Files accepted are non-animated .GIF or .JPG only• Bannerfilesizeshouldbekeptunder5KB• TargetURLmustbeprovidedwhensendingfile• 8-word company tagline or slogan must be provided

whensendingfile• Banners are due 3 days prior to go sponsorship date

AllfilesshouldbeemailedtoLynneFlakusat [email protected] Pleaseindicateposition(firstorsecond)andsponsorshipdatewhensendingthefiles.

HOMEPAGE

BANNER AD 300X600

HOMEPAGE

BANNER AD 300X250

PRIME INTERNAL

BANNER AD 300X250


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#IoT #M2M #AI #machinelearning #bigdata #cybersecurity #blockchain #digitaltransformation #cloud #workeroffuture #5G

Looking Forward:Predictions for 2020

#AI #cybersecurity #IoT

Manufacturing Gets a Reboot

#manufacturing #AI #IoT

Voice Assistants

#AI #IoT

Distracted Driving:Regulations and Applications

#distracteddriving #IoT#distracteddrivingawareness

Healthcare: A Closer Look

#healthcare #medical #IoT

Inside Healthy Homes

#healthyhome #healthyhomeawareness #IoT

Transportation and Infrastructure of the Future

#transportation #infrastructure #IoT

Utilities Get a Boost with IoT

#utilities #energy #IoT

First Responders:Equipped with IoT

#firstresponders #IoT

Smart Cities: Connecting Our Future

#smartcity #connectivity #IoT

STEM: Strategies for Success

#STEM #STEAM #IoT

Preparing for 2021:Retail to Construction

#predictions #2021 #IoT

JANUARY FEBRUARY MARCH

APRIL MAY JUNE

JULY AUGUST SEPTEMBER

OCTOBER NOVEMBER DECEMBER

THE PEGGY SMEDLEY SHOWEDITORIAL CALENDAR


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THE PEGGY SMEDLEY SHOW

WHAT IS THE PEGGY SMEDLEY SHOW?With an objective to keep listeners informed, entertained, and educated, The Peggy Smedley Show is ranked as the No. 1 IoT and digital transformation podcast. It is regard-ed by the industry for its original content and strong editorial storytelling.

Now with more than 640 episodes and averaging 115,000 listeners, The Peggy Smedley Show is the authority that serves as a barometer of excellence for emerging tech pod-casts across the globe. Peggy’s bantering with guests and listeners produces extraordi-nary conversations and draws exceptional social media discussions and questions. Live events are the hottest ticket for advertisers looking to engage with partners and custom-ers as well as ultimately increasing website users and page views.

The Peggy Smedley Show broadcasts live every Tuesday from 12-1p.m. CT on the http://peggysmedleyshow.com and is podcasted on iTunes, Spotify, Stitcher, Amazon Alexa, Google Home, and iHeartRadio, to just name a few.

ABOUT THE HOSTMore than two decades ago, Peggy launched one of the most formative media compa-nies to help businesses understand how disruptive and innovative technology will help them navigate the flood of digital transformation so they can remain viable and competi-tive.

As a speaker, influencer, and futurist, Peggy was imperative in ushering in the IoT (In-ternet of Things) era and taking a leading role in guiding companies through what will happen next. She is ambitious and immerses herself in technology always focusing on her listeners and helping them understand how technology will alter their businesses. Thought-provoking, authentic, and always, influential, Peggy defines digital technology in an ever-changing world.

Podcast

115,000Avererage

Live Listeners

92,000Avererage

Podcast Listeners

23,000

“It is always a pleasure to speak to someone who knows of what she speaks!”

Tom Wheelervisiting fellow, Brook-ings Institute, and book author, From Gutenberg to Google, The History of Our Future


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PODCAST STATISTICS: • In the US there is an estimated 14 million more

weekly podcast listeners in 2019 than in 2018*

• In 2019, there is an estimated 20 million more persons who have ever listened to a podcast than in 2018*

• Podcast listeners are loyal, affluent, and educated^

• An estimated 144 million people have listened to a podcast*

• Podcast listeners are much more active on every so-cial media channel – 94% are active on at least one^

• 69% agreed that podcast advertisements made them aware of new products or services^

• 80% of podcast listeners listen to all or most of each episode^

• 56% of podcasts listeners have multi-tasked while listen-ing (including driving, relaxing, exercising, commuting)^

^PODCAST INSIGHT JUNE 2019*THE INFINITE DIAL 2019, EDISON RESEARCH AND TRITON DIGITAL (US)

SHOW FORMAT Segment 1 Host Peggy Smedley Shares her thoughts, tech, and trends. Segment 2 1st Guest, Topic Expert 30 minutes. Segment 3 2nd Guest, Author, 15 minutes.

ADVERTISERS RECEIVE:• Content measuring• Social media intelligence• Benchmark/KPI’s• Listenership monitoring• Campaign Reporting

GIVE ATTENTION TO YOUR COMPANY BY HAVING OUR LISTENERS INTERACT WITH YOUR:• Banners• Great sponsorship• Enewsletter advertising

TOPICS:• Cloud• AI• 5G• Edge

Computing• Machine

Learning• Deep

Learning• Enterprises:

- Healthcare - Manufacturing - Transportation - Smart Cities - Construction - Security - Agriculture - Infrastructure


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Sponsor a segment or a broadcast theme promoting a technology, com-pany, or solution. Increase website page views, social property fan base and interactions.

Each segment cre-ates an opportunity to reach listeners seeking more tech-nology insight, leading to more enhanced business opportunities.

ADVERTISING OPPORTUNITIES

VIDEO, RADIO, PODCASTDigital campaigns that combine con-tent in all social media mediums, with the on-air talent, coupled with video.

LIVE READHost will read commercial live on air during segment 1.

PRODUCT REVIEWSend us your products. Host will test them and do a live review on air.

“BROUGHT TO YOU BY” SPONSORAdvertiser name is read during live broadcast as segment sponsor.

SHOW ANNOUNCEMENTLet our audience know where you will be. Host will provide audience informa-tion on what industry events you will be at and how to see you in person.

HOST APPEARANCEHave the host attend your event and/or broadcast live from your event.

30-SECOND COMMERCIALOne 30-second commercial to air between segments.

SEGMENT SPONSOR:• 15 or 30-minute guest on the show• Write-up of guest segment in

enewsletter• Prepromotion of interview via social

media• Podcast promoted via social media• Audio link

CUSTOM PODCAST:• Turn an episode of the show in

to your own• Host will introduce the show• Sponsor on to have one or two guests

on show• Write-up of each guest segment

in enewsletter• Prepromotion of interview via

social media• Podcast promoted via social media• Audio link • Promotion on Connected World

TOPIC SPONSORSHIP:• Mentions in all shows during the

month you choose to sponsor• A 30-minute guest on the show• Banner on the website for the month• Social media promotion• Banner sponsorship in the weekly

enewsletter


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THE PEGGY SMEDLEY SHOW ONLINE

Listen to the show for free on peggysmedleyshow.com. Every episode of the show is archived and searchable by topic, industry, guest name, company name, and/or date.

The Peggy Smedley Show website offers many benefits to advertisers, including: • Reaching a large mass audience • Spotlight advertising • Cost-effectiveness • Personalization and

customization • Vertically themed advertising

THE PEGGY SMEDLEY SHOWThe Peggy Smedley Show’s enewsletter is sent out twice weekly.

Every Monday, the enewsletter is sent out to our opt-in subscrib-ers. It highlights the topics and guests on Tuesday’s show and provides the podcast links from the previous week’s show.

Every Thursday, another enewsletter is distributed to our opt-in subscribers, allowing readers direct access to the media player for each segment of Tuesday’s show.

There are banner sponsorships available in each enewsletter. 300x250, non-animated banners are accepted for enewsletter sponsorships.

Page impressions/month

234,798Visits/month

94,111Unique Users/month

77,442enewsletter

50,731


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ENEWSLETTER BANNER SPECS• Banner should be sized 300x250• Banner cannot be animated• Files accepted are non animated .GIF or .JPG only• Bannerfilesizeshouldbekeptunder5KB• TargetURLmustbeprovidedwhensendingfile• 8-wordcompanytaglineorsloganmustbeprovidedwhensendingfile• Banners are due 3 days prior to go

sponsorship date AllfilesshouldbeemailedtoLynneFlakusat [email protected] Pleaseindicateposition(firstorsecond)andsponsorshipdatewhensendingthefiles.

Enewsletter (Monday)

BANNER AD 300X250

THE PEGGY SMEDLEY SHOW - NEWSLETTER

Enewsletter (Thursday)

BANNER AD 300X250


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IOT INNOVATIONS https://connectedworld.com/awards/ With a focus on the latest advancements in the space, Connected World honors new innovations and recognizes the products that are helping change the industry with its IoT Innovations awards.

Deadline to submit: March 4, 2020Winners announced: May 2020

WOMEN OF TECHNOLOGY AWARDShttps://connectedworld.com/awards/ The Women of Technology/IoT list is comprised of some of the most powerful women in the technology sector, and representing many of the most innovative companies in the world.

Deadline to submit: March 25, 2020Winners announced: June 2020

CONNECTED WORLD AWARDShttps://connectedworld.com/awards/ The Connected World Awards honor companies that have successfully leveraged IoT/AI and connected devices to solve critical pain points withintheirbusinesseswhiledemonstratingquantifiableresults.

Deadline to submit: June 10, 2020Winners announced: October 2020

PIONEERS

The Connected World Pioneers are exceptional individuals who possess the prescience and vision for applying IoT/AI and the underlying technology. In ways that not only give credence to what they are creating, these individuals raise the bar for every other individualwhohopestomakeanimpact.

connected world awards

2020

®

oTInnovations2020

AWARDS

Connected WorldhasbuiltstrongpropertieslikeIoTinnovations,WomenofTechnology Awards, Connected World Awards, and the Pioneers Awards


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With more than 20 years of experience, the Connected Worldstaffhastheexpertise,reputation,andrelationshipstohelpbuildrecognitionforouradvertisers.Seebelowforinformationonsomeofthethingswecanoffer.Weareonly limited by our imaginations.

WEBINARS/WEBCASTSConnected Worldmagazinewillcreateamarketingplanto promote your webinar to our audience (including banners, emails, digital content, and social media). We will capture leads, which will be provided to you, one ofoureditorialstaffwillmoderate/leadtheevent,andthe audio will be archived and shared with you and attendees. Additional promotions are available.

CONTENT MARKETING MANAGEMENTLetustakeyourcontenttothenextlevel.Letuspromote the items you have created to reach decision makersintheIoTspacethroughsocialmedia,ourwebsite, digital issues, our app, and to our email subscribers.Notonlywillyourawarenessinthemarketbe boosted, but you will reach a new audience that will hearyourstoryinanewandeffectiveway.

TARGETED MARKETING

SPONSORED AND CORPORATE EVENTSAre you in need of experienced editors to participate inyourevents?Looknofurther.Connected World magazine has talented and more than capable editors whocansharetheirknowledge.Theycanmoderateorjoinapaneldiscussionofyourchoosing.Thestaffbrings years of combined experience and as a result areabletosharethatwealthofknowledgewithanyaudience.

CORPORATE COMMUNICATIONSConnected World can promote your press releases or even help you create releases to gain the exposure youdesireinthespace.Letustakeonthechallengeofpromoting your company and brand.

LEAD GENERATION AND NURTURINGIfyouarelookingforleads,letushelp.Wehavetheability to set-up a gated registration that will capture information on any reader who signs up for what you havetooffer,whetheritbeanebook,awhitepaper,access to your custom page, etc.

NAME

TITLE

COMPANY

EMAIL


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CONTENT LICENSINGUse our third-party endorsement of your product/company and purchase the rights to use our content either digitally or in print format.

Our corporate and awards logos are also available. Contact your sales rep to learn more about this and our award-marketingprograms.

TARGETED MARKETING

CUSTOM CONTENTWhitepapers and reports can help validate why your company has the best IoT solution and technology story.Letusspeakwithyourexecutives,gatherindustrydata, and create a custom piece for what your company is all about.

CUSTOM COLLATERALSpecialty Publishing Media, the parent company behind Connected Worldmagazine,hasthebenefitofbeingafullmediahouse.Thatmeansifyouarelookingtogetsomething written, designed, printed, and/or promoted, we can help. We provide the third-party voice to help grow or promote your business.

Wehaveafullstaffofemployeesthatcanwritecustomarticles,createcustommarketingpiecesinprint,digital,banners, mailers … you name it.

WEB CONTENTOneofthemosteffectivemethodstoreachConnected World’s audience is through our website. Your message will be seen by hundreds of thousands of visitors seekingtounderstandyourproductsandservices.

We can also help to create your messaging and the materials needed to have a presence on our site. We workinbothstandardandrichmediacontent.

RESEARCHWe can develop, design, gather, and put together a complete report with analytics and facts on any IoT-related topic you are interested in.


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ADVERTORIALSAdvertorials provide a platform for companies to present their products and services in your voice from your perspective. Advertorial copy can be tailored to your company, alongside a call-to-action banner ad.

DIGITAL MARKETINGDo you have content that you want to promote? Blast your message out to more than 43,932 opt-in email subscribers.Digitalmarketingthroughcustomemailsallow you to send your message to Connected World readers in a custom HTML email.

TRAINING AND EDUCATIONAreyoulookingtoeducateyourstaffabouttheIoT?ThePeggy Smedley Institute can help. The Peggy Smedley Instituteisatop-rankedprofessionaleducationorganization focused on providing comprehensive assessments of each clients’ roles within the IoT, throughitsteamofexpertsanditsexpansivenetwork.

The Peggy Smedley Institute provides specialized educational opportunities for “in-house” training for clients’ teams where understanding the IoT ecosystem isanessentialfirststeptotheIoTparticipation.The Peggy Smedley Institute brings the perspective of IoT enterprise leaders to a full day of education and networkingonthecriticalIoTtopics.learnitiot.com

TARGETED MARKETING

SOCIAL MEDIAConnected World has a presence on social media platformsincludingTwitterandLinkedIn.Reachourmore than 38,600 followers to promote your company and product. We can also help create the messaging, research the hashtags, and supply analytics as recorded by the third-party services of these companies.

ANALYTICSOur mission is to provide clients with analytics for your web content, banners, enewsletter sponsorship, etc., to findthebestwaytoreachyourdesiredaudience.


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CONTRACT CONDITIONSPublisher reserves the right to hold advertisers and/or its ad-vertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Full payment for banners, enewsletter, or any digital advertising must be received at time of purchase.

A 15% discount will be paid to recognized advertising agencies upon payment of invoice. No discounts or commissions will be paid on invoices not paid within 30 days. If invoices are paid within 10 days, a 2% discount applies. An additional 3% will be added to invoices paid by credit card.

Insertion orders must be signed by advertisers for each indi-vidual insertion and received by date indicated. Insertion orders for contract advertisers are used for materials and billing infor-mation—theydonotaffectthealreadysignedcontracts.

Neithertheadvertisernoritsagencymaycancel(ormakechanges to) insertion orders once received. It is understood that the advertiser and/or agency will indemnify and hold the publisher harmless from and against any loss, expense, or other liability resulting from any claims or suits for libel, viola-tion of rights of privacy, plagiarism, copyright infringement, or any other claims or suits that may arise out of the publication of such advertisement.

Orders that earn volume discounts may be canceled by agen-cies upon written notice 30 days prior to the closing date of the issue. Payment of account becomes due in full, including thedifferencebetweenratesbilledandratesearnedonthespace used. Advertisers will be short rated to recover discounts forfeitedbecauseofunfulfilledcontract.

Specialty Publishing Media (SPM) reserves the right to refuse advertisingthatis,initsestimation,notinkeepingwiththenature of Connected World’s editorial mission.

MARKETING PACKAGESConnected Worldmagazineoffersmarketingpackagesthrough-outtheyearforitsawardsprograms.Allitemsofferedaspartofamarketingpackagemustbeutilizedwithinoneyearoftheinitialannouncementofthepackage;anythingnotutilizeddur-ing this time period will be forfeited.

LOGO CONDITIONSThis Logo Use Agreement (“Agreement”) governs the use by theLicenseeoftheSpecialtyPublishingMedialogo,trademark,tradename,servicemarkand/orotherintellectualproperty(collectivelythe“Mark”)ownedbySpecialtyPublishingMedia,located at 135 E. St. Charles Rd., Ste. D, Carol Stream, IL and for which use is permitted by and pursuant to this Agreement. TheMarkwillbeusedasisandwillnotbealteredinanyway.TheMarkmustbelinkeddirectlytothearticle/awardthatitrepresents.AnyotheruseoftheMarkmustbepriorapprovedin writing from Specialty Publishing Media. Connected World is aregisteredTrademarkofSpecialtyPublishingMedia.Anyusewithout the expressed written consent from Specialty Publishing Media is prohibited and is a violation of U.S. and International trademarklaw.Allrightsreserved.

Term;Termination:TheAgreementshallremainineffectfora period of one-year from the date of acceptance. Specialty Publishing Media may terminate the Agreement immediately with notice if it determines in its sole discretion that Licensee’s useoftheMarkwouldresultinanydamagetothereputationor goodwill associated with Specialty Publishing Media, Specialty PublishingMedia’sproductsandservices,ortheMark.Upontermination, Licensee agrees to immediately discontinue all use oftheMarkandanydesignationconfusinglysimilarthereto,and to give Specialty Publishing Media satisfactory evidence of destructionofmaterialsbearingtheMark.

IoT Innovations will be announced in May 2020

The WoM2M awards will be announced in June 2020

The Connected World awards will be announced in October 2020

Pioneers will be announced in December 2020

TERMS AND CONDITIONS


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2020 Media Kit - Connected World · 2020-02-10 · Launched in 2016, The Peggy Smedley Institute is...

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Transcript of 2020 Media Kit - Connected World · 2020-02-10 · Launched in 2016, The Peggy Smedley Institute is...