2019 Website design · DESIGN Custom Design • Wireframes & Mockups • ... have great options for...
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2019 Website design Pricing Guide
Transcript of 2019 Website design · DESIGN Custom Design • Wireframes & Mockups • ... have great options for...
2019
Website designPricing Guide
How Much Does a New Website Cost?
If you’re thinking about getting a new website and want to know how much it will cost, you’re in the right place. Send the same proposal to 4 different website companies and you will get 4 different quotes, often with a very wide range in terms of pricing.
The question isn’t just ‘how much will my new website cost?» the question is, «what should my expectations be for the budget I have?»
The truth is the cost of a new website can range from free, to over $100, 000. The best solution for you will depend on how you, your goals and your budget align together.
In this brief guide we will give you a sense of exactly what you can expect from a new website in any price range along with suggestions that might be right for you based on your budget.
ALIGNMENT
Your goals, your budget and your personal involvement will all factor in to what type of website you will have.
How involved do you want to be in the process? With no budget you are essentially the designer, developer, project manager, content writer and marketer. As your budget increases, your roles in completing the project decrease as experts fill the roles.
What kind of website do you want? Do you want a website that looks ‘good enough’? Better than your competitors? Or the leader in your industry? The goals of your website affect your budget and it will have to adjust accordingly.
Your budget will be affected by your goals of the site and how much involvement you want to have in the project. The higher quality website and less involvement in the deliverables, the more higher your budget will have to go.
YOU:
GOALS:
BUDGET:
YOU
GOALS BUDGET
FREE WEBSITES
What You GetTEAM
Yourself •
PLATFORM Online website builder •
DESIGNPre-made template •
Who is this right for?First time blogger •Personal website •
Small club, organisation or group •
Pros & ConsPROS• Affordable• Quick Setup
CONS• Generic template design • Branding on site / limited options on free plans• Lack of customization• Lack on S.E.O.• Unprofessional look• Hard to customise & edit to look the way you want
SPECIFICATIONSPages - N/A •
Page templates - N/A •Revisions - N/A •
SEO - None •Responsive Design - Not usually •
Social Media Integration - N/A •
RESOURCESHere are some of the better free website builders available:
www.wix.comwww.weebly.com
-$100 WEBSITES
What You GetTEAM
Yourself •
PLATFORM Wordpress •
DESIGNPre-made template •
Who is this right for?People interested in learning more about
Wordpress and how to develop websites on their own
Pros & ConsPROS• Slightly more professional design than a free website• Allows people with no technical knowledge to have a website • Affordable
CONS• Lots of time learning to setup Wordpress • Overwhelming to learn Wordpress from scratch• Lack of customization• Not optimized for search• Unprofessional / basic design aesthetic
SPECIFICATIONSPages - N/A •
Page templates - N/A •Revisions - N/A •
SEO - None •Responsive Design - Maybe •
Social Media Integration - N/A •
RESOURCESHere are some of the better cheap website builders available:
www.wordpress.com www.squarespace.com
-$1000 WEBSITES
What You GetTEAM
Oversees developer •
PLATFORM Wordpress •
Joomla •
DESIGNPre-made template •
Modified template •
Who is this right for?Individuals with small budgets who are comfortable
managing their own project
Pros & ConsPROS• Someone to help you design & develop your website• Some customization to your designCheap cost
CONS• Difficulty in communication• Difficult to manage your project• Inconsistent results, often unusable• No Support• Overseas worker• Time zone dealys • Poor attention to detail
SPECIFICATIONSPages - 5-7 •
Page templates - 2-3 •Revisions - 1-2 •
SE0 - None •Responsive Design - Not usually •
Social Media Integration- Limited •
RESOURCESHere are some resources for finding overseas developers.
www.upwork.com www.guru.com
$2,500 WEBSITES
What You GetTEAM
Local solo designer •
PLATFORM Wordpress •
Joomla •Straight CSS /HTML •
DESIGNBasic customisation to pre-built templates •
Who is this right for?Individual marketing their personal services
who is on a budget
Very smal I business starting out whoneeds a web presence
Pros & ConsPROS• Local person to communicate with• Decent quality work
CONS• Typically not high enough quality work for small and medium sized businesses• Often uses templates without informing clients• Often overbooked with work and rarely delivers on time• Very little experience in usability or online marketing• Built quickly without rigorous testing & security checks
SPECIFICATIONSPages - 1-3 •
Page templates - 1 •Revisions - 2 •
SE0 - Limited •Responsive Design - Maybe •
Social Media Integration - Limited •
View our Portfolio of Small Business Websites
Visit: https://www.websiteboss.com.au to learn more.
$5-10K WEBSITES
What You GetTEAM
Agency •Project Manager •
Designer •Developer •
PLATFORM Wordpress •
Joomla •Drupal •
DESIGNCustom Design •
Wireframes & Mockups •
Who is this right for?A small or medium sized business looking to refresh their website design
Pros & ConsPROS• Professional quality• Custom design • Hands on project management• Quality development• Rigorous testing & security
CONS• More costly
SPECIFICATIONSPages - 15-30 •
Page templates - 3-7 •Revisions - 3-6 •SE0 - On page •
Responsive Design - Yes •Social Media Integration- Yes •
RESOURCESHere are some of the better free website builders available:
View our Portfolio of Small Business Websites
Visit: https://www.websiteboss.com.au to learn more.
$10K-$25K WEBSITES
Who is this right for?Medium sized businesses with a +100 page website or
requiring eCommerce & high level integration.
Pros & ConsPROS• Professional Design• Professional Development • Project Management• Dedicated Support• Custom Functionality• Content Writer
CONS• Higher CostSPECIFICATIONS
Pages - 30-100 •Page templates - 8-12 •
Revisions - 7-12 •SE0 -Yes •
Responsive Design - Yes •Social Media Integration - Yes •
Custom front end functions •Extensive backend database management •
What You GetTEAM
Large Agency •Project Manager •
Designer •Developer •
Copywriter •
PLATFORM Wordpress •
Joomla •Drupal •
Magento (for shopping cart websites) •Proprietary CMS •
DESIGNCustom Design •
Layered Photoshop Design •
For Portfolio of Medium Business Websites
Visit: https://www.websiteboss.com.au to learn more.
+$25K WEBSITES
Who is this right for?Large businesses with several thousand employees and high security needs.
Pros & ConsPROS• Professional Design• Professional Development • Project Management• Dedicated Support• Custom Functionality• Content Writer
CONS‘• Large agency pricing• Work handled by junior staff• Expensive overages and delays
SPECIFICATIONSPages - 100 - +1000 •Page templates - +15 •
Revisions - +15 •SE0 -On and Off Page •
Responsive Design - Yes •Social Media Integration - Yes •
Custom front end functions •Extensive backend database management •
What You GetTEAM
Large Agency •Project Manager •
Designer •Developer •
Copywriter •
PLATFORM Custom Application development. Sites such as
Facebook, Twitter and Yelp are not really websites, they are web applications. At this price range you
are getting a web application with much more sophisticated custom function
than a ‘regular website.
DESIGNCustom Design •
Layered Photoshop Design •
View our Portfolio of Large Business Websites
Visit: https://www.websiteboss.com.au to learn more.
PRICING TABLETEAM
DESIGN
DEVELOPMENT
FEATURES
-$2,500.00 $5-10K $10-25K +25K-$1,000.00
Firm
Designer
Developer
Project Manager
Content Writer
UI/UX Designer
Wireframe Mockups
Photoshop Design
Revisions
Landing Page Design
UI/UX Prototyping
Branding
CSS/HTML
CMS
Theme
Landing Page Design
QA Testing
Sitemap Architecture
Front End Development
Backend Development
External API Integration
Pages
Page Templates
On Page SEO
Off Page SEO
Search Engine Marketing
Social Media Integration
Mobile Responsive Design
Training/Support
Content Marketing
Contact Form Integration
Payment Processing
Web Application
TemplateTemplate Semi Custom Semi Custom Semi CustomCustom
3-52-3 5-10
5-10NA 5-10 15-50
3-6 7-15 15+
1000-5000+50-1000+
10-20
FREE
WHAT IS HOSTING?Think of your website in terms of your home.
Your domain is the address of your house, your hosting is the block underneath your home and your website is the building on the block. You need to have all three to have a house.
What kind of hosting you should get, goes back to your goals and budget.
We recommend using Siteground for hosting as they have great options for tight budgets as well as great scalability options to upgrade when your business needs it.
As an added bonus their support team are the best in the business and they keep extra backups of your site in case you need them.
E-COMMERCEIf you thought the pricing for regular websites was allover the place, that`s nothing compared to an E-Commerce website.
Because you`re dealing with so many extra factorssuch as payment processing, security, fulfillment,inventory and inputing many different product SKUs, an E-Commerce website is typically far more expensive and complex than a regular website.
If you`re looking for an affordable option to having anE-Commerce website, sites such as Shopify and Big Commerce offer a turnkey solution for opening a store online.
Otherwise when working with a reputable agency, be prepared to pay anywhere from $10,000 - $50.000+ and above for an E-Commerce website.
Warren Buffet, the world’s greatest business investor and second richest person on the planet, said that the key to making good business decisions is understanding Opportunity Cost.
Opportunity Cost is not just asking ‘Will I get a good return on my investment’ it is asking the question ‘Of all the things I could do with this money, is this the overall best thing 1 could do’
When choosing a new website designer the question most people ask is ‘How much will this website cost’ but that’s actually not the best question to ask. The real question to ask is ‘Which website is going to produce the most value for my business overall?’
Someone getting a ‘free’ website might think they got a better deal than someone who paid $5,000 for their website. But the $5,000 website might have generated more traffic, more leads and more business than the ‘free’ website and in terms of total dollars the ‘free’ website might have actually cost the business $100,000 in lost business it might have otherwise gained.
Opportunity Cost
Premium websites that increase leads online.Delivered within 4 weeks or less.
Visit: www.websiteboss.com.au to learn more.\
A full service website design firm based out of Adelaide, South Australia..We specialize in the design and development of custom Word Press Websites.
WEB DESIGN PRICING GUIDE 2019
