2019 Sponsorship and Advertising Opportunities National ... · 2019 Sponsorship and Advertising...
Transcript of 2019 Sponsorship and Advertising Opportunities National ... · 2019 Sponsorship and Advertising...
2019 Sponsorship and Advertising Opportunities
National Association of Professional Insurance Agents (PIA)
Are independent insurance agents critical to the success of your business? If so, PIA can help
you meet your goals. We have numerous sponsorship and advertising opportunities available to
help you reach our members: the owners and decision makers at agencies across America.
Enclosed you’ll find descriptions of PIA’s 2019 sponsorship and advertising opportunities. For
more information about each of these opportunities, please contact Alexi Papandon at 1-800-
742-6900 ext 353 (direct dial: 703-518-1353) or [email protected].
Table of Contents About PIA ....................................................................................................................................... 2 The PIA Partnership ........................................................................................................................ 3 PIA Federal Legislative Summit ..................................................................................................... 4
The PIA Branding Program/Pinnacle Partner Program .................................................................. 5 2018 PIA Agency Marketing Guide ............................................................................................... 6
PIA National Awards ...................................................................................................................... 7 Intellectual Property ........................................................................................................................ 8 New Member Kits ........................................................................................................................... 9
Associate Membership .................................................................................................................. 10 Web Site Sponsors ........................................................................................................................ 11
Governance Meetings ................................................................................................................... 12 Advertise with PIA ....................................................................................................................... 13
Find Your Fit — Contact PIA Today! .......................................................................................... 14
About PIA
PIA is a national trade association/professional society founded in 1931. We represent
approximately 8,000 independent insurance agencies across America, representing their owners
and employees. PIA members specialize in selling commercial and personal lines property and
casualty insurance, but they also sell life and health insurance, workplace benefits and other
financial services products.
PIA members are Local Agents Serving Main Street America.SM Those six words are not just
PIA’s tagline. They’re a state of mind. It’s the way PIA members do business, whether their
agency is located on Main Street, in a strip mall or on a city block.
About PIA’s State Associations
You may already have relationships with one or more of PIA’s state associations. Our state
offices are vital to our efforts on behalf of PIA’s members and complement our work at the
national level. While we welcome you as a national sponsor and advertiser, we encourage you to
maintain your support of our state associations so that they can continue to serve their local PIA
members.
Take the Next Step
Please review the enclosed materials to learn about PIA’s 2019 sponsorship and advertising
opportunities. Then please contact us so that we can assist you in reaching our members.
Independent insurance agents across America count on PIA.
You can too!
National Association of Professional Insurance Agents
419 N. Lee St.
Alexandria, VA 22314
www.pianet.com
Program Contact: Alexi Papandon
1-800-742-6900 ext 353 (direct dial: 703-518-1353)
www.partnerwithpia.com
The PIA Partnership
Since 1996, The PIA Partnership has been the premier way for carriers to partner with PIA. The
PIA Partnership is a hands-on collaboration between carriers and agents. The group identifies
areas of opportunity in the agency-company relationship and develops solutions which are made
available to PIA members and the appointed agents of Partnership companies.
The Partnership is comprised of senior insurance company executives working in the
independent agency distribution channel for their respective companies. The executives meet in
person three times per year and meet remotely at other times.
Process
Topics for The Partnership’s projects develop through suggestions from The Partnership’s
representatives and PIA member agency principals as well as through research conducted by the
group. The Partnership representatives do not reinvent the wheel. Instead, they look to solve
problems whose solution will benefit both agents as well as their company partners. Often this
involves conducting hands-on primary research before creating a tangible deliverable that brings
value to PIA’s members and our carrier partners.
Projects
Members of The PIA Partnership are currently working on three projects: (1) Agency Journey
Mapping, a new agency perpetuation planning program (2) an educational program to help
agents understand the cyber risks they and their clients face and how they can reduce those risks
(3) a finding talent toolkit to help agents prepare their agencies prior to hiring new employees;
find and recruit new talent; and successfully onboard new employees.
In 2018 The PIA Partnership plans to rebuild many of their existing programs, updating content
and modernizing the delivery systems for better access online and via mobile devices. Learn
more about these programs on PIA National’s website at www.ThePIAPartnership.com.
Member Companies
Current members of The PIA Partnership include:
• Central Insurance Company
• Encompass Insurance
• Erie Insurance
• Liberty Mutual Insurance
• MetLife Auto & Home
• National General Insurance
• Progressive Insurance
• Selective Insurance Group
• State Auto Insurance Companies
• The Hanover Insurance Group
Cost: $15,000/year
2019 PIA Federal Legislative Summit
The annual PIA Federal Legislative Summit (FLS) is a gathering of PIA members who come
together in the nation’s capital each spring to meet with their elected representatives. PIA offers
companies a number of opportunities to partner with us during the FLS, PIA’s premier grassroots
lobbying event. There is simply no better way for companies to demonstrate that they support
their agents’ lobbying efforts than by sponsoring the PIA Federal Legislative Summit.
Dates: April 2-3 2019
Cost: To learn about the numerous FLS sponsorship opportunities and their costs, please contact
Alexi Papandon at 703-518-1353 or [email protected] to request the flyer below.
The PIA Branding Program/Pinnacle Partner Program
The PIA Branding Program is PIA’s agency marketing program. It is a
series of advertising and marketing tools that PIA makes available to its
members so they can market their agencies in their local communities
and beyond. The program includes an extensive series of print and radio
advertisements—in both English and Spanish—stressing the importance
of turning to a professional, independent insurance agent when
purchasing insurance. The program also includes extensive social media
support for PIA member agencies as well as consumer-oriented one-
pagers addressing insurance issues.
PIA also publishes the annual PIA Agency Marketing Guide as part of
the PIA Branding Program. This publication provides agents with
cutting edge information to help them stay on top of marketing trends.
The Pinnacle Partner Program
Pinnacle Partners are companies that are committed to the success of
independent agents. Their support helps PIA develop new marketing
materials for PIA members through the PIA Branding Program. Their
sponsorship fees also pay for trade advertising to promote the PIA
Branding Program to agents, thus increasing their use of the program’s
materials. Pinnacle Partners are recognized prominently for their
support of this program—in print, email and online.
Your Support Is Vital
Your support of the PIA Branding Program will help PIA members capitalize on their strengths
and increase their sales. In short, your support will help to keep independent agents on top.
Please sign on as a Pinnacle Partner. The cost is only $5,000 per year, yet the benefit to
independent agents and your company will be many times that amount.
Learn More
To learn more about the PIA Branding Program and to see (and hear) our advertisements, please
visit PIA National’s website at www.piabrandingprogram.com.
Pinnacle Partner Program Cost: $5,000/year
2019 PIA Agency Marketing Guide
How will independent agents win business in 2019 and beyond?
What new marketing opportunities will help them stay ahead of the competition?
These are just some of the questions PIA will
answer in the 2019 PIA Agency Marketing Guide,
the highly anticipated follow-up to the 2010-2018
publications. Join us as we help PIA members stay
on top of marketing trends and see what’s working
and not working in the independent agency
system.
Distribution
The 2019 PIA Agency Marketing Guide will be
poly bagged with the June 2019 issue of PIA
Connection, PIA’s national magazine, and mailed
to PIA’s approximately 10,500 member agencies
and subscribers nationwide. Additional copies will
be distributed throughout the following year at PIA state conventions and in member recruitment
campaigns, demonstrating the value of PIA membership and showcasing the Guide’s sponsors
and advertisers. A digital version is available on PIA National’s website at
www.PIAAgencyMarketingGuide.com.
Two Opportunities for Companies
1. Sponsorship: Four sponsorship spots will be available in the 2019 PIA Agency
Marketing Guide for select companies serving the independent agency system. Each
sponsor will get a 2-page spread in the front portion of the Guide to educate independent
agents about their products and services and how they can be an integral part of an
agency’s product offering and marketing effort. Each sponsors’ logo will appear on the
cover of the Guide and their company name will be included as a sponsor in numerous
promotional articles throughout the year. Cost: $10,000.
2. Advertisements: Full-page, full-color ad space is also available at a cost of $3,000 per
page. A limited number of premium ad spaces are available: Inside front cover opposite
table of contents ($4,000); page opposite first article ($3,400); right hand page of center
spread—at staple ($3,400); inside back cover ($3,400); back cover ($4,000).
Half-page ad space is available for $2,000. Have a campaign with multiple messages?
Run consecutive full-page ads at the following rates: $3,000 (1st ad), $1,750 (2nd-3rd
ads), $1,250 (4th-5th ads).
PIA National Awards
The prestige of a PIA National award is hard to match in the insurance industry. So is the
prestige of sponsoring one. Sponsorships of select company and agency awards are now
available.
Each spring PIA National presents 3 national awards:
• Professional Agent of the Year Award
• Customer Service Representative (CSR) of the Year Award
• Young Insurance Professional of the Year Award
Each fall PIA National presents 4 national awards:
• Company Award of Excellence
• Managing General Agency of the Year
• Company Representative of the Year
• Excellence in Social Media
Sponsorship Benefits
Award sponsors will be listed as a sponsor in the following locations:
1. Web pages announcing the award nomination process and covering the award
presentation.
2. Multiple articles in PIA Connection, PIA’s print publication.
3. Multiple articles in PIA National Newsline, PIA’s email newsletter
4. A press release announcing the award’s presentation.
5. Multiple email solicitations to PIA’s members (where we have valid email addresses).
6. Solicitations to our state affiliate associations asking them to promote the awards
program to their members.
7. Signage at the event where the award is presented (including logo)
8. The program distributed at the event where the award is presented (including logo)
9. The nomination form PIA members complete to make nominations (including logo)
Additionally, award sponsors:
• receive one full-page, 4-color print advertisement in the issue of PIA Connection
magazine in which the award is covered as a news item
• may send a representative to the PIA National awards ceremony where their sponsorship
will be recognized and where they can join a PIA leader in presenting the award
Cost: $7,500/year
Intellectual Property
PIA National’s mission is “To promote, protect and defend
the integrity of our members, the value of their profession
and the success of their businesses.” Fulfilling this mission
can take on many forms. Often it includes the creation of a
whitepaper, a report or some other type of intellectual
property.
Your company may benefit from sponsoring a piece of
PIA’s work that is closely aligned with your own goals
and organizational mission. If you are interested in
sponsoring a whitepaper, a report or some other type of
intellectual property, we encourage you to contact us and
let us know your particular areas of interest.
Once we hear from you, we will work with you to see if
there is a fit, either with something we have previously
created and could rebrand with your sponsorship,
something that is already underway, or something that is on the drawing board. Alternately, you
might have a suggestion for a piece of intellectual property that you believe would be of value to
PIA’s members that we have not yet considered or made plans to produce.
Whichever of the scenarios described above might apply to your organization, please take the
first step and contact us today with your company’s areas of interest. That way, even if there is
no good fit currently, we can contact you in the future if we identify an opportunity that may be
of interest to you.
Cost: Varies
New Member Kits
Every year, on average, over 1,000 agents join PIA. Each one
of these new PIA members is greeted with a new member kit
sent by PIA’s national headquarters here in Alexandria,
Virginia. This new member kit provides them with
information about many of the member benefits provided to
them by their new association.
In 2019 one lucky company will have the opportunity to
include its tri-fold brochure in PIA’s new member kits. These
printed brochures will be located by themselves in a special
slit in the left-hand pocket, along with a note from PIA
identifying the company’s valued sponsorship.
This sponsorship opportunity is limited to one company. The
sponsor must provide the printed brochures which may not
exceed 4” wide x 9” high.
Cost: $2,500/year
Associate Membership
Do you want to know what’s on the mind of professional, independent insurance agents? Do you
want them to know you support their businesses? Then become a PIA Associate Member or a
PIA Gold Associate Member. This national membership category is available to the insurance
carriers and vendors that serve the independent agency system.
Gold
Associate
Membership
Associate
Membership
Thank-you letter from PIA National president to company CEO. Y
Use of PIA Associate Member logo on company materials and
website Y (Gold Associate
Member logo) Y (Associate
Member logo)
Plaque/certificate Membership
plaque Membership
certificate Subscription to PIA National Newsline weekly email newsletter Up to 10 recipients* Up to 5 recipients*
Subscription to PIA Connection magazine (published 10 times/year) Up to 10 recipients* 1 recipient*
Access to discounted advertising in PIA Connection, PIA National
Newsline and the PIA National Agency Marketing Guide Y Y
Cost: $1,000/year $500/year
* Subscriptions are for company personnel only.
Download a flyer about PIA’s Associate Memberships:
http://www.pianet.com/doc/AssociateMembership.pdf
Download a PIA Associate Memberships Application:
http://www.pianet.com/doc/AssociateApp.doc
Web Site Sponsors
Is there a certain issue that is important to your company? If so, consider sponsoring an issue
section on PIA’s website. Sponsorship of an issue section gives your company visibility
throughout the year whenever someone reads an article on PIA’s website about the issue.
To see PIA’s issues, simply visit www.pianet.com and hover your cursor over the Issues tab.
Cost: $2,000/year
Governance Meetings
If you are looking to make an impression on PIA’s national leadership in 2019, please consider a
sponsorship at one of our semi-annual governance meetings.
Each year the association’s spring governance meetings are held in Northern Virginia, just
outside of Washington, DC, in conjunction with the annual PIA Federal Legislative Summit (see
page 4). The association’s fall governance meetings are held at a different location around the
country each year. Each meeting is attended by approximately 120-150 of PIA’s national
directors, state association presidents and presidents-elect and state association executive
directors (this does not include attendees of PIA’s Federal Legislative Summit).
Your company’s sponsorship includes a sponsorship listing in the meeting’s schedule of events
and a sponsorship listing with your company logo at the event. A number of different
opportunities are available, including:
1. The Gathering Place (PIA’s registration and lounge area) ($2,000)
2. Continental breakfast (First breakfast: $2,000; subsequent breakfasts: $1,000)
3. Luncheon ($2,500)
4. Reception ($5,000)
5. Friday night off-site outing (Please call to discuss.)
6. Room amenities (Available only to companies participating in certain other PIA
sponsorship programs. Please call for details.)
PIA’s spring 2019 governance meetings will be held April 1-4, 2019 at the Hilton Crystal City in
Arlington, VA. The fall 2019 governance meetings will be held September 18-21, 2019 in
Orlando, FL.
Advertise with PIA
If you have a specific message that you want
PIA members across America to hear loud and
clear, please consider an advertising package in
PIA Connection, PIA’s national magazine, PIA
National Newsline, our weekly email newsletter
or the annual PIA Agency Marketing Guide.
PIA Connection
PIA Connection is PIA’s national magazine and
is a great way to maintain a regular presence in
front of America’s Main Street agents. We offer
a variety of display advertising opportunities as
well as a resource directory, the PIA Connection
Marketplace.
2019 PIA Agency Marketing Guide
The PIA Agency Marketing Guide is a print and
digital publication with one goal: to provide PIA
members with practical information that they
can use to successfully market their agencies.
Each issue provides cutting edge guidance on a
variety of sales and marketing topics.
The 2019 PIA Agency Marketing Guide will mail with the June 2019 issue of PIA Connection.
Four sponsorship spots are available as are full-page display advertising opportunities.
PIA National Newsline Email Newsletter
PIA National Newsline, PIA’s weekly email newsletter, provides PIA members and leadership
with a timely, concise review and analysis of the week in insurance, with a particular focus on
what it means to agents. Display advertising opportunities are available.
Learn More
For more information about each of these advertising opportunities, please contact Alexi
Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or [email protected].
Find Your Fit — Contact PIA Today!
As you can see, PIA provides many ways to strengthen your brand and promote your business to
independent insurance agents. We encourage you to contact us to discuss your business’s goals.
Like an independent agent with a potential insured, we’ll take the time to understand your needs
and find a solution that fits you.
If you would be better off working with a PIA state association or another group entirely, we’ll
let you know that too. Why? Because we’d prefer that potential sponsors and advertisers find a
good fit for their business’s needs. That’s not only good for you, it’s good for PIA’s members,
because it helps ensure that PIA’s sponsors and advertisers are companies that can provide PIA
members with opportunity. That’s why PIA is “The Association that creates unlimited
opportunities for professional insurance agents” [PIA National vision statement].
For more information about each of the opportunities described here, please contact Alexi
Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or [email protected].
Program Contact: Alexi Papandon
1-800-742-6900 ext 353 (direct dial: 703-518-1353)
www.partnerwithpia.com
National Association of Professional Insurance Agents
419 N. Lee St.
Alexandria, VA 22314
www.pianet.com