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PRICING

L E A D I N G S O U R C E O F M E D I ACovering the San Francisco Bay Area 11-County DMA

In partnership with and

Effective July 1, 2019 to Dec. 31, 2020

Bay Area News Group 2019 Retail RC

ABOUT US

Over 5 million engaged readers weekly | Visit www.bayareanewsgroup.com

What we offerBay Area News Group media solutions:6 key product groups

Digital

1. Audience

Owned and operated news sites and exchange

inventory on partner sites for desktop/mobile

2. Adtaxi social

Demographical and affi nity targeting on

Facebook, Instagram, Twitter

3. Adtaxi search

SEO, SEM. Search networks: Google, Bing

Who is Adtaxi?• Our strategic partner and

an award-winning digital agency.

• A conversion-based digital marketing agency offering custom solutions to your digital marketing challenges.

Who we are• A media company with regional news

products, advertising products and growing digital businesses.

• The leading source of news and information in the greater San Francisco Bay Area.

• Our weekly audience exceeds 5 million through a portfolio of print and digital products.

What worksTactics in combination: pair Print and Digital

Drive results with integrated marketing campaigns that combine award-winning print and digital solutions.

Why we do itLocal advertising supports independent, factual journalism connecting our communities and strengthening democracy.

Print

4. Regional & community dailiesThe Mercury News, East Bay Times,

Marin Independent Journal, Santa Cruz Sentinel,

Vacaville Reporter

Readership*: 664,600 daily | 863,500 Sunday

5. Community weeklies27 community weeklies throughout the Bay Area

Readership*: 652,700

6. Targeted delivery solutionsPreprint Insertions, Sticky Notes, Print & Deliver

*Source: 2018 R1 Scarborough Research

ConvertlyConvertly is a smart website builder designed forreal people who want a beautiful online presencewithout the heavy lift. Update content easily, linksome of your favorite business tools and launcha super-fast website with just a few clicks.

All rates shown are for print only.

For 2-3x, 4-5x and 6+ frequency rates, all insertions must be scheduled on the same order within 30 days.

Pick-up into these publications at $15 pci (per market): Vallejo Times Herald/Vacaville Reporter; Monterey Herald; Santa Cruz Sentinel. Color will use the percentages seen above based on ad size.

BANG market buy includes The Mercury News and East Bay Times

Pick up your Sunday ad 6 days before or 6 days after and receive -75% off each weekday ad! The discounted daily ads DO NOT count as frequency in the above pricing grids. Example: Two Sunday 1/4 page ads and 2 daily ads within 6 days would price as follows: Sunday $2,136 each; Daily ads $534 each if within 6 days for a Total Cost for four 1/4 pages B&W of $5,340.

Retail Pricing BayAreaNewsGroup2019

1Bay Area News Group 2019 Retail RC

DAILY OR SUNDAY

*6+ per month (includes color) $5,382 $4,150 $3,076 $1,538 $732 $113

*4-5x per month (includes color) $7,689 $5,187 $3,845 $1,922 $915 $141

*2-3x per month $8,544 $5,764 $4,272 $2,136 $1,017 $156

One Time $12,205 $8,234 $6,103 $3,051 $1,453 $313

BANG (The Mercury News and East Bay Times)

*6+ per month (includes color) $5,757 $4,438 $3,290 $1,645 $783 $121

*4-5x per month (includes color) $8,224 $5,548 $4,112 $2,056 $979 $151

*2-3x per month $9,138 $6,164 $4,569 $2,284 $1,088 $168

One Time $13,054 $8,806 $6,527 $3,263 $1,554 $335

Full Page Jr. Page 1/2 Page 1/4 Page 1/8 Page PCI Rate 6x21 5x17 63” or 60” 31.5” or 30” 3x5 or 2x7 BANG + MARIN

COLOR RATESAdd 15% 20% 25% 30% 35% 50%




Strip Ads full color Open Rates

» Front Page – Bottom 6 col. x 2” print only Daily $2,151 | Sunday $2,749

» Front Page – Top 6 col. x 2” print only + Pacman $11,440

» Section Fronts – Bottom 6 col. x 3” print only Daily $990 | Sunday $1,139

» Section Fronts – Top 6 col. x 3” print only + Pacman $11,270

Full Wrap of A Section full color

» Full Wrap: Four Broadsheets (Monday, Tuesday or Wednesday) $21,500 » Digital: Homepage Takeover

(includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply)

» Full Wrap: Four Broadsheets (Thursday, Friday, Saturday or Sunday) $45,000 » Digital: Homepage Takeover


Spadea of A Section

» Spadea (Monday, Tuesday or Wednesday) $21,500 » Digital: Homepage Takeover


» Spadea (Thursday, Friday, Saturday or Sunday) $31,500 » Digital: Homepage Takeover


Poster Pullout full color Available Mon-Sat. Only upon approval of publisher

» Ad Size: 6 col. x 21”, Back to Back, $10,000 per day » one side Sponsored Content; other side is a full page ad. » Runs between page 2 & 3 of the A Section » Contact your sales representative for Sunday and frequency rates

BANG Unique Ad Positions Reservations Required

Strip Ads Full Paper 4 Page Wrap Spadea Broadsheet Poster Pull-Out




Print and Digital CombinationsFlight Packages in Eat Drink Play, Sports or Sunday Business Open Rates

» Option A $32,668 Full PAGE (6 col. x 21”) full color

4 full pages

709,000 display impressions on BANG news sites + email blast to 100,000

» Option B $16,256 HALF PAGE (6 col. x 10”) full color

4 half pages


» Option C $9,340 QUARTER PAGE (3 col. x 10”) full color

4 quarter pages


» Option D $4,620 EIGHTH PAGE (3 col. x 5”, or 2 col. x 7”) full color

4 eighth pages + 160,000 display impressions on BANG news sites

7-Day Flight Package Ad runs on Sunday-Digital over 7 days

» Option A $8,240 Full PAGE (6 col. x 21”) full color

100,000 display impressions • Email blast to 50,000

» Option B $4,503 HALF PAGE (6col. x 10”) full color

160,000 display impressions • Email blast to 50,000

» Option C $2,375 QUARTER PAGE (3col. x 10”) full color

85,000 display impressions

» Option D $1,155 EIGHTH PAGE (3 col. x 5”, or 2 col. x 7”) full color

40,000 display impressions

Half Page Special

» Buy 2 BANG Color half page ads for $2,984 per ad $5,968 & receive 2 FREE color half page ads!

» Buy 2 BANG B/W half page ads for $2,516 per ad $5,032 & receive 2 FREE B/W half page ads!

Half page includes 100,000 In-Network Digital Banner Advertising on BANG websites All ads must run within 30 days. Limited time offer.

Early Week ‘Great Value — Perfect for Non-profits’ Two insertions in three days, Monday thru Wednesday

» Full Page (6 col. x 21”) b&w $6,000 | color $6,785 includes 190,000 display impressions » Half Page (6 col. x 10”) b&w $4,125 | color $4,590

includes 150,000 display impressions » Quarter Page (3 col. x 10”) b&w $2,575 | color $2,825

includes 105,000 display impressions » Eighth Page (3 col. x 5” or 2 col. x 7”) b&w $1,365 | color $1,615

includes 50,000 display impressions




Content Marketing PackagesLevel 1

» One (1) Custom Story CUSTOM content development by The Podium Team or Client Supplied

» Native Headline Drivers to Article Page UP TO 500,000 IMPRESSIONS

Native Ad Unit Editorial Integration Drives traffic to story (cross platform—Mobile, Desktop, Tablet). Native Impressions (4Creative Variations);

» Display Banners UP TO 375,000 IMPRESSIONS: Exchange Display and/or BANG Display

» DIGITAL ONLY: $6,250 PRINT + DIGITAL: $11,250 (One Full Page Equivalent Print Ad—The Mercury News, East Bay Times and Marin Independent Journal)

Level 2

» TWO (2) Custom Stories CUSTOM content development by The Podium Team or Client Supplied

» Native Headline Drivers to Article Page UP TO 1,000,000 IMPRESSIONS


» Display Banners UP TO 750,000 IMPRESSIONS: Exchange Display and/or BANG Display

» DIGITAL ONLY: $12,500 PRINT + DIGITAL: $22,500 (Two Full Page Equivalent Print Ads—The Mercury News, East Bay Times and Marin Independent)

Level 3

» FOUR (4) Custom Stories CUSTOM content development by The Podium Team or Client Supplied

» Native Headline Drivers to Article Page UP TO 3,000,000 IMPRESSIONS


» Display Banners UP TO 1,500,000 IMPRESSIONS: Exchange Display and/or BANG Display

» DIGITAL ONLY: $27,000 PRINT + DIGITAL: $47,000 (Four Full Page Equivalent Print Ads—The Mercury News, East Bay Times and Marin Independent)

All rates shown are for print only. For 2-3x, 4-5x and 6+ frequency rates, all insertions must be scheduled on the same order within 30 days. Pick-up into these publications at $15 pci (per market): Marin Independent Journal, Vallejo Times Herald/Vacaville Reporter; Monterey Herald; Santa Cruz Sentinel. Color will use the percentages seen above based on ad size.

Pick up your Sunday ad 6 days before or 6 days after and receive -75% off each weekday ad! The discounted daily ads DO NOT count as frequency in the above pricing grids. Example: Two Sunday 1/4 page ads and 2 daily ads within 6 days would price as follows: Sunday $1,270 each; Daily ads $317.5 each if within 6 days for a Total Cost for four 1/4 pages B&W of $3,175.



ZONED DAILY OR SUNDAY

6+ per month (includes color) $3,251 $2,193 $1,626 $813 $387 $52

4-5x per month (includes color) $4,064 $2,742 $2,032 $1,016 $484 $66

2-3x per month $5,080 $3,427 $2,540 $1,270 $605 $82

One Time $6,350 $4,284 $3,175 $1,588 $756 $163

n The Mercury News or East Bay Times

n Color RatesAdd 15% 20% 25% 30% 35% 50%

Full Page Jr. Page 1/2 Page 1/4 Page 1/8 Page PCI Rate 6x21 5x17 63” or 60” 31.5” or 30” 3x5 or 2x7

(Local zone section only)

ZONED PRICE



Earned Rate ProgramFirst Month

Min. Monthly Print Ad Size Color Insertion Price O&O CPM Investment First Month

$1,986 3 col x 10.5” All ads $693 in color $15 CPM*

$1,270 3 col x 5” All ads $360 in color $15 CPM*

$350 2 col x 3” All ads $150 In color $15 CPM*

Second Month – First Discount

Min. Monthly Print Ad Size 2nd 30 Days O&O Investment Print Bonus Value After That

$1,986 3 col x 10.5” 1st discount all ads $8 CPM*

$567 in color

$1,270 3 col x 5” 1st discount all ads $10 CPM*

$300 in color

$350 2 col x 3” 1st discount all ads $12 CPM*

$126 in color

Third Month – First Discount Plus BOGO

Min. Monthly Print Ad Size 3rd 30 Days O&O Investment Print Bonus Value After That

$1,986 3 col x 10.5” Buy 1 color ad, $8 CPM*

GET 1 FREE, $567 IN COLOR

$1,270 3 col x 5” Buy 2 color ads, $10 CPM*


$350 2 col x 3” Buy 2 color ads, $12 CPM*


Strip Ads Full ColorLocal Section Front Page 6x3 or Weather Page 6x3 $495

After six consecutive months with this buy, skip one month and retain the pricing earned for four consecutive months onward. Movement between the three investment levels is possible at any time.

Investment can be print, digital, or a combination of the two. At each investment level, note the price of the ads for each size, and the first month O&O digital CPM. Print pricing is for The Mercury News or East Bay Times or any three weekly papers.

THE MERCURY NEWS OR EAST BAY TIMES (Local zone section only)

ZONED PRICE



ZONED PRICE

Half Page Special Open Rates

» Buy 2 The Mercury News or East Bay Times half page ads for $2,201 per ad $4,402 & receive 2 FREE color half page ads!

» Buy 2 The Mercury News or East Bay Times B/W half page ads for $1,886 per ad $3,772 & receive 2 FREE B/W half page ads!

Half page includes 100,000 In-Network Digital Banner Advertising on BANG websites All ads must run within 30 days. Limited time offer.

Early Week ‘Great Value — Perfect for Non-profits’ Two insertions in three days, Monday thru Wednesday

» Full Page (6 col. x 21”) b&w $4,800 | color $5,430 includes 190,000 display impressions » Half Page (6 col. x 10”) b&w $3,300 | color $3,675

includes 150,000 display impressions » Quarter Page (3 col. x 10”) b&w $2,060 | color $2,260

includes 105,000 display impressions » Eighth Page (3 col. x 5” or 2 col. x 7”) b&w $1,095 | color $1,295

includes 50,000 display impressions

THE MERCURY NEWS OR EAST BAY TIMES (Local zone section only)

Print and Digital Combinations

Flight ZONED Packages in Eat Drink Play, Sports or Sunday Business full color

» Option A $17,430 Full PAGE (6 col. x 21”) in BANG Full Run sections of EDP, Sports or Business

Plus 3 add’l Full Pg in The Mercury New or East Bay Times only (Local Section Only)

Includes 500,000 display impressions

» Option B $8,742 HALF PAGE (6 col. x 10”) in BANG Full Run sections of EDP, Sports or Business

Plus 3 add’l Half Pg in The Mercury New or East Bay Times only (Local Section Only)


» Option C $5,088 QUARTER PAGE (3 col. x 10”) in BANG Full Run sections of EDP, Sports or Business

Plus 3 add’l Quarter Pg in The Mercury New or East Bay Times only (Local Section Only)


» Option D $3,150 EIGHTH PAGE (3 col. x 5”, or 2 col. x 7”) in BANG Full Run sections of EDP, Sports or Business

Plus 3 add’l Eighth Pg in The Mercury New or East Bay Times only (Local Section Only)


Quarter Page Special *Buy a quarter page color ad on Sunday for $495 and add on a daily insertion frequency as outlined below.

Note Daily ad runs 6 days before or after the Sunday ad.

» Sunday Plus One Daily Insertion Total Cost $695 » Sunday Plus Two Daily Insertions Total Cost $865 » Sunday Plus Three Daily Insertions Total Cost $990 » Sunday Plus Four Daily Insertions Total Cost $1,100 » Sunday Plus Five Daily Insertions Total Cost $1,200 » Sunday Plus Six Daily Insertions Total Cost $1,295

For BANG (The Mercury News & East Bay Times) double the cost.

Day Of Publication Space Reservation Camera Ready Deadline

MONDAY Thurs. 3 p.m. Fri. 9 a.m.

TUESDAY Thurs. 3 p.m. Mon. 10 a.m.

WEDNESDAY Fri. 3 p.m. Tues. 10 a.m.

THURSDAY Mon. 3 p.m. Wed. 10 a.m.

FRIDAY Wed. 10 a.m. Wed. 10 a.m.

SATURDAY Wed. 3 p.m. Fri. 10 a.m.

SUNDAY Wed. 3 p.m. Fri. 10 a.m.

BANG market buy includes The Mercury News, East Bay Times and Marin Independent Journal.

Deadlines



ROP 44” WEB

INCHES POINTS PICAS

1 Column 1.562” 112.5 9p4.52 Column 3.25” 234 19p63 Column 4.937” 355.5 29p7.54 Column 6.625” 477 39p95 Column 8.312” 598.5 49p10.56 Column 10” 720 60p0DT Gutter 1” 72 6p07 Column 12.562” 904.5 75p4.58 Column 14.25” 1026 85p69 Column 15.937” 1147.5 95p7.510 Column 17.625” 1269 105p911 Column 19.312” 1390.5 115p10.512 Column DT 21” 1512 126p0Max. Depth* 21” 1512 126p0

ROP 6 COLUMN TAB 44” WEB

INCHES POINTS PICAS

1 Column 1.562” 112.5 9p4.5

2 Column 3.25” 234 19p6

3 Column 4.937” 355.5 29p7.5

4 Column 6.625” 477 39p9

5 Column 8.312” 598.5 49p10.5

6 Column 10” 720 60p0

DT Gutter 1” 72 6p0

7 Column 12.562” 904.5 75p4.5

8 Column 14.25” 1026 85p6

9 Column 15.937” 1147.5 95p7.5

10 Column 17.625” 1269 105p9

11 Column 19.312” 1390.5 115p10.5

12 Column DT 21” 1512 126p0

Single Page Columns: 6

Full Pg Ad Depth 9.65” 694.8 57p9

Image Area w/folio 10” 720 60p0

Folio Space .25” 18 1p6

DAILIES

The Mercury News East Bay TimesMarin Independent JournalMonterey County Herald†New HomesSanta Cruz Sentinel†Vacaville Reporter*Vallejo Times-Herald*Woodland Daily Democrat*

WEEKLIESAlameda JournalBerkeley VoiceEl Cerrito JournalMontclarionPiedmonter

PUBLICATIONS

Almaden Resident BANG EB Vendor TabsCambrian ResidentCampbell ReporterCountrywoodCupertino CourierDaily News (DNG) Daily ReviewDanville LifeDiscover LivermoreDiscover The DeltaEYE, TheHome & Garden Resource**Los Gatos Weekly Times Oakland TribuneBrentwood NewsConcord TranscriptLamorinda SunPleasant Hill/Martinez RecordWalnut Creek JournalRose Garden Resident San Ramon Art & Wine FestivalSaratoga NewsSunnyvale Sun The ArgusTime OutWalnut Creek Art & WineWillow Glen Resident

* Max. Depth: 20.6” / 1483.2 pts / 123p6

† 46” Web. Different specs apply.

**Only sold by modular sizes:

Full Page 6 col x 9.65”Half Page 6 col x 4.75”Quarter Page 3 col x 4.75”

MODULAR SIZES Broadsheet

Full Pg6x21

1/2 Pg Vertical3x21

1/2 Pg Horizontal6x10.5

1/8 Pg Horizontal3x5

1/8 Pg Vertical2x7

Jr. Pg5x17

1/4 Pg3x10.5

Ad sizesRetail Pricing BayArea

NewsGroup2019


Product Samples

Electronic tearsheets for all publications represented in your Bay Area News Group Buy as well as your Northern California buy will be delivered through Tecnavia Admemory electronic tearsheets system. This easy to use, search and retrieval tool is available at your fingertips.

You will need to create a new account by registering within the system. Simply log on to admemory.tecnavia.com and you’ll have access to this highly beneficial electronic tearsheet service.

n Easy access 365 days a year, 24 hours a day.

n Optional email notification.

n Search by account, account number, advertiser, any date range, any publication, any advertiser and more.

n View page position, size, date range, and more for any ad, any advertiser from any point in time.

n Set up and search my publications.

n All ads will be archived and fully searchable of up to ten (10) years.

n Tecnavia will save you time and money and is provided to you for FREE by the Bay Area News Group and the California Newspaper Partnership.

Electronic tearsheets





1. The Bay Area News Group includes The Mercury News, East Bay Times, Marin Independent Journal, Santa Cruz Sentinel, Monterey Herald, Vallejo Times-Herald and the Vacaville Reporter. All papers are published mornings every day of the year including Holidays. Note: Vallejo & Vacaville do not publish on Mondays.

2. Minimum space sold is six column inch.

3. Advertising must measure at least as many inches deep as columns wide. Exceptions: Check for availability of special page strip positions.

4. Advertisements more than 18.5 inches in depth will be charged full column depth of 21 inches. For tabloid sections, ads more than 8 inches will be charged full column depth of 9.65 inches.

5. The advertising rates in effect as of the day the contract is signed will remain in effect for the duration of the contract. Client may elect to terminate a contract prior to the end date without penalty, provided the minimum agreed upon spending level has been achieved. If the Client does not meet the minimum agreed upon level, Bay Area News Group will re-bill for the difference in price of the agreed upon level and the actual level achieved, per the rate card in effect during the term of this agreement.

6. Forwarding of an order is construed as an acceptance of all rates and conditions under which Bay Area News Group at the time sells advertising space. Failure to make order correspond in price, or otherwise, with the rate card is regarded as a clerical error and publication is made and charged for upon the rates and terms of the rate card, without further notification.

7. The Publisher reserves the right to edit, alter, or omit any advertisement submitted for publication that, in the publisher’s sole discretion, is determined not to be in the best interest of the newspaper. All advertising positions are at the option of the Publisher. Advertising orders directing insertion of advertising to a special position or on a designated page “or omit” will not be accepted.

8. Advertiser agrees that the laws of the State of California govern the placement and publication of advertising. Advertiser agrees that the City of San Jose and the County of Santa Clara, in which The Bay Area News Group is located, shall be the venue for any legal action relating to advertising placed or published.

9. Advertiser, and any agent or agency representing Advertiser, agrees to hold harmless, indemnify and defend The Bay Area News Group, its officers, agents, employees, and contractors from and against any and all loss, liabilities, injuries, or damages (“Loss”) (including reasonable attorneys’ fees and other costs associated with such Loss) for any and all claims of every kind or nature, including but not limited to defamation, misrepresentation, invasion of privacy, unfair competition or trade practice, copyright infringement, trademark infringement, plagiarism or deficient postage in the case of a preprinted insert, directly or indirectly arising from the Bay Area News Group buy’s publication or distribution of Advertiser’s advertisement and/ or product pursuant to this Contract, regardless of the Bay Area News Group buy’s responsibility, active or passive.

10. The Bay Area News Group reserves the right to revise its advertising rates and/or terms at any time. New rates will be effective with the billing cycle following the rate change announcement. An Advertiser may elect to cancel their existing contract after the announcement of the change. If the Advertiser cancels their contract then they will be re-billed the difference between the contracted rate and the actual rate earned.

11. If Advertiser wishes to upgrade an existing contract, the Advertiser may do so within the first six-(6) months of the specified contract dates. No contract upgrades will be accepted after this period. The revised contract and appropriate rates will be effective on the first day of the following month from date of the contract upgrade. The Bay Area News Group will not re-bill any advertising run prior to the effective date of the upgrade.

12. The Publisher reserves the right to insert the word “Advertisement” at the Advertiser’s expense. The Publisher also reserves the right to reset body type in advertising because of the resemblance to the typeface used in news stories.

13. The Bay Area News Group will not be responsible for an Advertiser’s printing material left thirty days after publication.

14. Every effort will be made to meet reasonable position requests. Failure to meet position requests will not constitute cause for adjustment, refund, or rerun.

15. Submission of an advertisement does not constitute a commitment to publish the advertisement. Publication of an advertisement does not constitute an agreement for continued publication.

16. The Bay Area News Group shall not be liable for failure to publish all or any portion of the advertising which is the subject hereof when such failure results directly or indirectly from fire, flood, earthquake, other act of God, strikes, lockouts, other labor difficulties, acts of the public enemy, riots, insurrections, government regulations, or any other cause or event beyond their control.

17. If advertising is rejected, any consideration paid to the Bay Area News Group will be returned to the Advertiser and all parties will be released.

18. Foreign language advertisements will be accepted by the Bay Area News Group, providing a full translation is also published in equal space. This does not apply to inserts.

19. Cancellations, changes of insertion dates, and/or corrections must conform to published deadlines.

20. All disclaimers contained in advertising agency insertion orders or contracts, such as “agency for” are void and suspended by this ratebook. The advertising agency is solely financially liable for all advertising. Credit is not available to advertising agencies with disclaimers.

21. Excessive changes to a proof that are not corrections but changes in either copy or layout are not guaranteed nor warranted to be corrected for any ad scheduled for publication unless 48 hours is allowed. Changes indicated would then be made and charged at 50% of advertiser’s daily contract rate for the space in which the changes are made.

22. The Bay Area News Group reserves the right to revise non-subscriber advertising rates in the event of postage rate changes.

23.Any preprint received that varies from the original order will be charged for any additional costs incurred plus a 25% premium. NATIONAL, NATIONAL AUTO, TELECOM, BAB BUY POLICY

1. Contracts for bulk space discounts cannot be backdated more than 30 days.

2. Space used in Television or Sunday Comics may be added to ROP space to fulfill volume/ bulk contracts.

3. If the Advertiser does not meet the minimum contracted for, the Bay Area News Group will re-bill the difference between the contracted linage level and actual linage achieved.

4. Key numbers and other information the Advertiser deems necessary should appear in printing material. Publisher is not responsible for “pub-set” key numbers.

5. General advertising rates are commissionable at 15%, see “Commission” for details.

Commission

1. A 15% commission is offered to advertising agencies recognized by the Bay Area News Group assumes all financial responsibility for all advertising placed by the agency. Depending on Advertiser category, National, National Auto, Mercury News Buy or Telecom rates will apply. Agency commission will be disallowed if payment terms are not met.

2. Payment of commission is contingent on the agency providing newspaper with (1) production ready layout, (2) all artwork or other printing material for illustrations or special borders or typefaces other than stock cuts, (3) a written insertion order, and (4) payment within terms.

Business Policies

Credit Policies1. Payment must accompany all orders from

Advertisers who have not established credit with Bay Area News Group which includes The San Jose Mercury News, East Bay Times, Marin Independent Journal, Santa Cruz Sentinel, Monterey Herald, Vallejo Times-Herald and the Vacaville Reporter.

2. Acceptance and publication of advertising does not constitute an extension of credit to the advertiser or advertising agency, if there is one. The Bay Area News Group may, at its option, extend credit upon completion of an application for credit and/or personal guarantee, along with any other additional information, surety, and credit reference deemed necessary by The Bay Area News Group.

3. All billed advertising is due and payable 10 days following statement end date. Failure to receive tear sheets will not be considered reason to delay payment beyond the 10th day. In the event that legal action has to be taken to collect a debt, Advertiser agrees to pay all collection costs incurred, including attorney’s fees in any collection suit, any appeal therefrom, or otherwise. Rebates or credits may be applied to advertiser’s/agency’s delinquent account at the discretion of The Bay Area News Group.

4. The Bay Area News Group may require payment in full for any outstanding balance before accepting copy for publication or require cash payment with copy or both.

5. It is our policy to review accounts to determine if a change in account status is necessary.

6. Contract advertisers who have not been extended credit may be required to pay the open rate until the contract period has been fulfilled. On completion of the contract period, the customer may apply any difference between the open and contract rates to future advertising. If there is no future advertising, and the account has no outstanding balances, the credit may be refunded.

7. Credit is not available to advertising agencies with disclaimers. Advertising submitted with insertion orders or other forms, which deny liability for payment or claim sequential liability (agency will not pay The Bay Area News Group

until they receive payment from the advertiser) will not be accepted unless the submitting agency satisfies at least one of the following conditions:

a. Signs a “Confirmation of Liability for Payment” form, which supersedes the denial of liability for payment in any and all insertion orders received from that agency; or,

b. Prepays for the advertising submitted with such a denial of liability.

c. Submits a “Joint and Several Liability” Agreement. Signed by both the agency and the client. This agreement must be accompanied by a credit application from the client.

8. Claims for adjustment due to errors must be made within seven days of publication. IF THERE ARE DISPUTES OR DISCREPANCIES ADVERTISER MUST PROMPTLY PAY ALL AMOUNTS NOT SUBJECT TO DISPUTE, and presented to the advertising representative and Credit Department, in writing, a complete and detailed explanation of any payment withheld and reason therefore.

9. Cash discounts are not available.

10. If no claim has been made on a payment by an advertiser within two (2) years, it shall be deemed to have been paid to The Bay Area News Group for services rendered.

11. The aforementioned terms and general information are not all inclusive and are subject to change at the sole discretion of The Bay Area News Group.

12. The Bay Area News Group accepts cash, check or Amex, Visa/MasterCard and Discover for advertising payments.

13. Prepayment of advertising is required for companies located offshore, in Canada or Mexico.

Policies

National / General Advertising Guidelines General Advertising (National Advertising) rates apply to advertisements placed by and for manufacturers, wholesalers, brokers, dealer associations or distributors of products and services (defined by who’s placing). This includes all advertising placed by retail firms that do not have an outlet located within the newspaper’s designated retail market area.

General advertising rates do not apply to any advertising for which the newspaper has established other rates, such as Retail or Classified. National rates apply to all products including Community Weeklies and specialty products. The classification of all advertising will be determined by the newspaper.

This includes, but is not limited to the following categories: Transportation/Travel, Entertainment/Media, Technology/Consumer Electronics, Financial, Health related, State /Federal and Package Goods.

2019 RetailRateCard c · & receive 2 FREE color half page ads! » Buy 2 BANG B/W half page ads for...

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Transcript of 2019 RetailRateCard c · & receive 2 FREE color half page ads! » Buy 2 BANG B/W half page ads for...