2019 RATES

Effective Jan. 10, 2019

MEDIA AND RATE KITGeneral Information and Rates

For more than a hundred years, The TransylvaniaTimes has been dedicated to providing in-depth newscoverage of Transylvania County.

It all began in the summer of 1887 when E.SWarrack, a printer by trade, moved west fromWilmington, N.C. He bought and pieced togetherpresses, paper, ink and other equipment in order topublish on July 1, 1887, the first edition of TheTransylvania Pioneer, the first newspaper inTransylvania County.

The name was appropriate because the countywas wild in those days. Outlaws almost outnumberedthe law-abiding citizens.

Warrack started an editorial crusade against whathe called “a gang of hoodlums.” The bunch apparent-ly liked the handle for they started calling themselves“The Hoodlums,” but they did not care for Warrack.

One night in mid-January of 1888, they broke into the Pioneer’s offices and dumped the presses, typeand everything else out of the window onto the streetbelow.

Within that year, a Georgian named W. W. Laniercame to town and began another weekly called TheFrench Broad Voice.

Through the years, there has always been a com-munity newspaper serving Transylvania County. Thename of the publication, the publishers and editorshave changed. At one time there was The French

Broad Hustler. In 1895, The Sylvan Valley News began.Ora Jones, the first person to write about the historyof the county, purchased the paper in 1911.

Jones' history book had one chapter calledOutlaws, Bushwackers and Scalawags, filled with thenames of local people. An attorney told Jones that hewouldn’t live long enough to answer all of the libel

suits. The Times has been able to serialize the book inthe paper, including the dynamite chapter!

Jones sold the paper in 1916 to Nowell Hollowellwho changed the name to The Brevard News, but thatwas not to continue. Charles Douglas bought it in1931 and changed the name to The TransylvaniaTimes. The paper was purchased in 1941 by Ed M.Anderson. It has been in the Anderson family eversince and today is published by Stella Anderson Trapp.

The Transylvania Times is one of the few remain-ing independently owned newspapers in the countryand has distinguished itself by winning both state andnational awards with continual circulation growth.

The paper has strong loyalty from its readers and provides profitable results for its advertisers.

BBAACCKKGGRROOUUNNDDTTrraannssyyllvvaanniiaa TTiimmeess HHiissttoorryy

transylvaniatimes.com828.883.8156

CCOOVVEERRAAGGEE MMAAPPTTrraannssyyllvvaanniiaa CCoouunnttyy

The Transylvania Times is the definitive media choicefor reaching Transylvania County residents.

With a total circulation of 6,400, and an average of at least 2 readers per paper, The TransylvaniaTimes is read twice a week by 12,000+ people. For more than a century, this family-owned paper hasbeen the sole source for in-depth news about city and county government, local sports, communityactivities and daily life in Transylvania, and residents eagerly await its arrival every Monday andThursday. You’ll find well-worn copies of The Transylvania Times in rural farmland communities likeLittle River, in exclusive residential areas like Lake Toxaway, and in virtually every kitchen and gather-ing place in-between.

Transylvania County is ideal for newspaper advertising, having the third highest median age in thestate (49). Studies have shown that readers more than 55 years old are 30 percent more likely to readnewspapers than the average adult, which means that in Transylvania County newspaper advertisinggives you more bang for your buck.

Our advertisers say they choose The Transylvania Times not only because it delivers the most comprehensive local news coverage of any medium, but also for its reader loyalty. Generations of Transylvanians have turned to The Transylvania Times as their source for news about the things that matter to them most. It is THEIR newspaper, a record of the people and places they love, and they read it from cover to cover.

transylvaniatimes.com828.883.8156

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DDIIGGIITTAALL AADDVVEERRTTIISSIINNGGAs Transylvania County’s main source of online information, ttrraannssyy llvvaanniiaattiimmeess ..ccoomm is a key part of the dailylives of the people who live and visit here. In fact, transylvaniatimes.com delivers the largest audience for localwebsite traffic with 1500-2000+ daily unique visitors...over 40,000 unique visitors per month.

Website advertisers are also featured on our cellphone mobile version as well.

128,000 pageviews per month40,000 unique visitors per month1500-2000 unique visitors per day2.18 mins. average time spent on the website with an averageof 2.82 pages visited at a timeOver the last 6 months - our average is 56.5% returning visitorsand 43.5% new visitors3K+ weekly newsletter subscribers

How digital readers get their news online:50.1% Desktop 36.6% Mobile 13.2% Tablet

Banner advertising is available on the website. Traditionally 10advertisers are highlighted on the website at a time, rotatingequally on the home page and the story pages.

Ask your for representative for pricing.

Banner ad specs: 310 pixels x 210pixels. All banner ads run on theright-hand side of the website.

transylvaniatimes.com828.883.8156

Inches Investment per week Inches Investment per month

4” $32.40 16” $129.605” $40.50 20” $162.006” $48.60 24” $194.408” $64.80 32” $259.2010” $81.00 40” $324.0012” $97.20 48” $388.8015” $121.50 60” $486.00

Drive More Traffic To Your Business WithThe Business Builder PackageThis great 8 week business builder program is a great way to build

awareness, traffic and sales at your business.Your ad will be featured each week for eight weeks. You choose the edition (Monday/Thursday)

Additional Discounts!Add color to your ads for just 35% more (regularly 50%)

Add website ad for just $25 per week and reach another 10,000 readers each week

*Rates as of Sept. 2016)

Reach 12,000+ readers in printand 10,000 readers onlineeach week withthis BusinessBuilderPackage!

10%ratediscount!

Bonus discounton color!

Contact your account executive for more infomation at 883-8156 or email them at: TL Smith tlsmith@transylvaniatimes.com • Angie Baney. abaney@transylvaniatimes.com

Sticker Note AdvertisingSticker notes can be positioned on the front page of The Transylvania Times. Readers can easily remove these forcoupons - or as an additional reminder of your upcomingevent or special - at a fraction of the cost of direct mail (approximately 75% less)!

3” x 2.375” Sticker NoteDescription: Full Color On Front, Coated StockQty: Minimum order 6,000Cost: $100 per thousand

(includes printing of stickers & placement)Distribution: Zip code basedImage area: 2.875” x 2.25” Image area with bleed: 3.125” x 2.5”

DeadlinesWe’ll take care of things from start to finish - from the design of your sticker- to the printing -

to the placement on the front page of The Transylvania Times.

• Rough art (art to be built) — 3 weeks prior to publication date. • Camera ready — 2 weeks prior to publication date.Reservations are taken on a first come, first served basis. Check with your account executive to confirm available edition dates.

To learn moreContact your Transylvania Times Account Executive by calling (828) 883-8156

(828) 883-8156 Fax (828) 883-8158 www.transylvaniatimes.com

Rates

WWHHYY AADDVVEERRTTIISSEE WWIITTHH UUSS--HHyyppeerr--llooccaall--

To reach to your best customers

--SSttiicckk WWiitthh WWhhaatt WWoorrkkss--Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of

advertising that businesses think about doing.

--BBrriinngg CCuussttoommeerrss BBaacckk TTiimmee aanndd TTiimmee AAggaaiinn--These ads can do a lot more than just advertise one item or one sale--each one can work really hard to bring in customers,and then bring them back again and again. They're a good way to reach a large number of people, especially those aged

45-plus who tend to read the paper more frequently than younger demographic groups. And you can target your ads to theappropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it

sports, lifestyle or business.

--MMaattcchh PPrriinntt aanndd OOnnlliinnee AAddss--Place an online ad that coincides with the print ad and links to your site for even more online traffic, reach younger

demographic that is more actively engaged online.

--IInnsseerrttss --Inserts rank among the Top 5 paid media for impacting purchase decisions and store selections. Inserts are easy to

create and send, and often cost effective.

--BBuuiilldd CCoommppaannyy IIddeennttiittyy--You can run the same basic ad design or format repeatedly, which will build a company identity for you and create awarenessamong consumers. It is also easy to come up with one terrific design concept and you can modify it periodically to meet therequirements of a new product offering or a special sale—say, a new headline, a different copy slant, or a different photo

--TTaarrggeett SSppeecciiffiicc DDeemmooggrraapphhiiccss --Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums.This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. Thistargeted advertising can range from simple inserts to regular weekly sections in local newspapers & other special publications.

--NNeewwssppaappeerr aaddvveerrttiiss iinngg iiss mmoorree fflleexxiibbllee--Newspapers offer more flexibility than any other advertising medium. Advertisers choose the exact size and location of the ad(including section and page), as well as design. Unlike other mediums, such as the Internet, they also choose the exact timethe ad appears and its frequency, ensuring that readers will see the same information, in the same format, in the same

location. Advertisers also have more control over the final product, by working directly with newspaper staff.Newspaper advertising can also integrate print-to-web features, such as QR codes, to link readers with relevant web-basedinformation, including special offers and more. In addition, the short lead times of newspapers allow for quick changes to

any ad, while still meeting the necessary deadlines.

--NNeewwssppaappeerr aaddvveerrttiiss iinngg iiss mmoorree aaffffoorrddaabbllee--Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs.

Newspaper advertising can also be customized to meet any budget. Additional discounts are often provided for increased adcoverage and frequency.

--NNeewwssppaappeerr aaddvveerrttiiss iinngg rreeaacchheess mmoorree ccuussttoommeerrss --Though declining in readership, an average issue of a daily or Sunday newspaper still reaches more adults than an averagehalf-hour prime time television show. Readers also remove and/or save information, including special events, features on family and friends, coupons, and more. Whereas the average attention span of an Internet user is 8 seconds, readers spend

considerably more time reviewing information in newspapers, including advertising.

--NNeewwssppaappeerr rreeaaddeerrss aarree aallssoo mmoorree aafffflluueenntt-- According to Mansi Media, approximately 75% of all households with incomes of at least $100,000 read newspapers. Theseare households with significantly more purchasing power, who are also more likely to be influenced by newspaper ads.

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Blac

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$89

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134.

25 (p

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Blac

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$13

4.25

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Colo

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201.

37 (p

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310

30

4.94

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$

268

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$ 40

2.75

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10”

$ 5

37.0

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$

712

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620

120

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$

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$16

11.0

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