2019 Media PlannerPeppers 35% Green Beans 32% Potatoes 32% Squash 31% Melons* 29% Cucumbers 29%...

A MEISTER MEDIA WORLDWIDE Brandwww.growingproduce.com

2019 Media Planner

Empowering global agriculture

MeisterMedia.com

Total Market AccessTAP INTO A HIGHLY ENGAGED COMMUNITY OF INFLUENTIAL DECISION MAKERS

RUNNING DIVERSE CROPPING OPERATIONS

MARKET PROFILE

Tomatoes 43%

Sweet Corn 38%

Peppers35%

Green Beans32%

Potatoes32%

Squash31%

Melons* 29%

Cucumbers 29%

Strawberries28%

Pumpkins 26%

Broccoli/Cauliflower

26%

Onions25%

Leafy Greens21%

Carrots16%

Cabbage 17%

Other Cole Crops**

16%

Asparagus 13%

Percentages calculated from growers indicating crops grown* Including watermelons

**Including Brussels sprouts, collards, kale, and radishes

Producers, shippers, and others who serve the fresh and processing vegetable industry in the U.S. rely on American Vegetable Grower for their expertise and insight on field, greenhouse, and organic production; marketing advice; and new varieties, products, and technologies.

ON-FARM DECISION MAKERS Over 60% are owners,

senior-level executives, or production managers

AMERICA’S LARGEST FRUIT OPERATIONS

7,500+ have more than 500 total acres in production and

6,200+ operate packing facilities

ORGANIC PRODUCTION 6,500+ run some part of their

operation organically

30,400+ Growers

AND DON’T FORGET THE OTHERS 1,270+ Crop Consultants/Advisors

1,700+ University, Research, Government, or Extension Agents

1,400+ Packers/Shippers/Processors and thousands of others allied to the industry

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Total Market Access

MAGAZINE24,994 BPA-qualified subscribers to American

Vegetable Grower® magazine*

NEWSLETTERS16,700+ subscribe to weekly newsletters

and highly focused digital reports*

WEBSITEOver 87,000

people use GrowingProduce.com

per month*

AMERICAN VEGETABLE GROWER’S MEDIA PLATFORMS DELIVER YOUR MESSAGES TO HIGHLY ENGAGED PROSPECTS AT EVERY

STAGE OF THE PURCHASING LIFECYCLE.

Let us help you customize an integrated program.

Strategies. Relationships. Results.

SM

Vegetable Grower

EVENTS500+ attend annual events

3,828 likes*

1,916followers*

INITIATIVES

GenNext GrowersSM engages the up-and-coming

generation of our nation’s fruit, nut, vegetable, and

citrus growers.

SOCIAL MEDIA

GROWERACHIEVEMENTAWARD

*3rd party audited figures are averages for January - June 2017 (except social media figures are cumulative). See BPA Worldwide Brand Report for the six month period ending June 2018.

®


Content: Magazine, e-News & Online

Magazine Due Dates

Events+ Bonus Distribution

Awards & Initiatives

Jan

uary

■ State of the Vegetable Industry 2019 (Sponsorship opportunity)■ Crop Protection Series: Disease■ Varieties: Watermelons■ Varieties: Eggplant (Online only)

Ad sales close:

11/28/2018

Materials due:

12/7/2018

Southeast Regional Fruit & Vegetable Conference

OPGMA

North American Farmers’ Direct Marketing Association

Mid-Atlantic Fruit & Vegetable Convention

Fe

bru

ary

■ State of the Industry Crop Report: Melons (Sponsorship opportunity)■ Tools and Technology ■ Crop Protection Series: Weeds ■ Varieties: Pumpkins and Squash■ Varieties: Peppers (Online only)■ Special Report: Biocontrols (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)

Ad sales close:

1/4/2019

Materials due:

1/15/2019

2/5 - 2/8 Isle of Palms, SC

World Ag Expo

Marc

h

■ State of the Industry Crop Report: Potatoes (Sponsorship opportunity)■ PrecisionAg Specialty Crops■ Crop Protection Series: Insects ■ Varieties: Beans■ Varieties: Cauliflower (Online only)

Ad sales close:

1/31/2019

Materials due:

2/11/2019

3/13 - 3/15 • Portland, OR

Greenhouse Tomato Short Course

VIVA Fresh Conf. and ExpoNominations Open

Ap

ril

■ State of the Industry Crop Report: Tomatoes (Sponsorship opportunity)■ Farm Trucks■ Protected Ag■ Crop Protection Series: Disease■ Varieties: Sweet Corn■ Varieties: Lettuce (Online only)

Ad sales close:

3/1/2019

Materials due:

3/12/2019

May

■ State of the Industry Crop Report: Leafy Greens (Sponsorship opportunity)■ Water Conservation / Sustainability■ Crop Protection Series: Weeds■ Varieties: Cucumbers■ Varieties: Melons (Online only)

Ad sales close:

4/5/2019

Materials due:

4/16/2019

Ju

ne

■ Organic Production (Integrated Marketing Opportunity)■ Tractor and Harvest■ Crop Protection Series: Insects■ Varieties: Cole Crops■ Varieties: Leafy Greens (Online only) ■ Special Report: Biostimulants (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)

Ad sales close:

5/2/2019

Materials due:

5/13/2019Nominations Close

2019 Market Calendar

July - December


SM

Eastern Grower

SM

Sheraton Carlsbad Resort & Spa

March 7-9, 2018 • San Diego

USA WEST



All Year Long

2019 American Vegetable Grower® Grower

Achievement Award (Year-long Sponsorship)

GenNext GrowersSM

Initiative Contact us to learn how

you can get involved.

Weekly e-NewslettersHot topics, breaking news, and focused

editorial coverage important to vegetable growers. eNews ad deadline: 1 week prior to send

Connect EventsAnnual events where you will network with decision

makers from leading vegetable operations and explore opportunities and

challenges, exchange ideas, and develop solutions.

GrowingProduce.com/connect


SM

Eastern Grower


SM

Vegetable Grower


Contact us for additional marketing opportunities throughout 2019

January - June

Content: Magazine, e-News & Online

Magazine Due Dates

Events+ Bonus Distribution

Awards & Initiatives

Ju

ly

■ Western Vegetable Grower Report (Sponsorship opportunity)■ Spray Techonology■ Crop Protection Series: Disease■ Varieties: Tomatoes■ Varieties: Broccoli (Online only)

Ad sales close:

5/31/2019

Materials due:

6/11/2019

Au

gu

st

■ Soil Health & Plant Nutrition■ Crop Protection Series: Weeds■ Varieties: Peppers■ Varieties: Cabbage (Online only)■ Special Report: PrecisionAg® Specialty Crops (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)

Ad sales close:

7/5/2019

Materials due:

7/16/2019

Se

pte

mb

er

■ 2019 Grower Achievement Award■ Wildlife Control■ Crop Protection Series: Insects■ Varieties: Cantaloupes/Melons■ Varieties: Carrots (Online only)■ Special Report: Biocontrols (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)

Ad sales close:

8/2/2019

Materials due:

8/13/2019

Joint Tomato Congress

United Fresh Washington Conference

Winner Announced

Octo

be

r

■ Organic Production (Integrated Marketing Opportunity)■ Food Safety and Traceability Products■ Planters and Transplanters■ Crop Protection Series: Disease■ Varieties: Leafy Greens■ Varieties: Squash (Online only)

Ad sales close:

9/6/2019

Materials due:

9/17/2019

PMA Fresh Summit

Western Growers Annual Meeting

CAPCA

No

ve

mb

er

■ Annual Product Guide (Materials due: 9/13)■ Variety Seed Trials Report (Sponsorship opportunity)■ Crop Protection Series: Weeds■ Varieties: Onions■ Varieties: Zucchini & Summer Squash (Online only)■ Special Report: The Great Lakes Report

Ad sales close:

10/4/2019

Materials due:

10/15/201911/13 - 11/14 • Las Vegas, NV

11/19 - 11/22 • Olympic Valley, CA

Pacific NW Veg. Assoc. Conf.D

ece

mb

er

■ New Varieties Showcase (Materials due: 10/11)■ Alternative Crops ■ Crop Protection Series: Insects■ Varieties: Less Common Varieties (Online only)■ Special Report: Southeast

Ad sales close:

10/30/2019

Materials due:

11/8/2019

Great Lakes Expo

National Potato Council Meeting

Vegetable Growers Association of NJ Meeting


SM

Vegetable Grower

Weekly e-NewslettersHot topics, breaking news, and focused

editorial coverage important to vegetable growers. eNews ad deadline: 1 week prior to send

2019 Market Calendar

GrowingProduce.com/Vegetables


6/5 - 6/6 • León, Guanajuato, México

I N N O VA T I O N S

I N N O VA T I O N S

L E A D I N G Y O U R F A R M F O R W A R D

L E A D I N G Y O U R F A R M F O R W A R D


United Fresh EXPO

Market Investment Guide 2019GROWER

VegetableA M E R I C A N

®

Contact us today to see how we can help you penetrate new markets and build your brand.

ED

ITO

RIA

L

Rosemary GordonEditor, Grower Programs & Events

[email protected]

Paul RusnakManaging Editor, Online

407.539.6552 [email protected]

Carol Miller Editor

[email protected]

David EddyContributing Editor

[email protected]

Richard JonesExecutive Editor440.602.9217

[email protected]

George CaseyPublisher

[email protected]

Diane HartNortheastern Account Manager

[email protected]

Cindi OlwellWestern Account Manager

[email protected]

ALE

S

Scott McMurrayNational Account Manager

[email protected]

Dianne MunsonManaging Editor440.602.9119

[email protected]

American Vegetable Grower remains the #1 business media source in the industry for two simple reasons:

1. We deliver the critical information and solutions that professionals need

2. We deliver results for our advertisers

Since its founding in 1908, American Vegetable Grower® magazine has served as the voice for the

fresh and processing vegetable industry in the U.S. Now with accompanying digital products and

events that are unmatched in the commercial horticulture industry, American Vegetable Grower delivers insight on field, greenhouse, and organic production; marketing; and new varieties and

new products to growers, shippers, and other influencers from coast to coast.

All you need to amplify your brand.This guide provides all the mechanical specifications you’ve come to expect from a traditional media kit

PLUS best practices to engage your customers with a fully integrated, proven marketing approach.


Gerry BogdonDirector of Business

Development, Southeast 407.539.6552 x.14

[email protected]

2019 Four Color Display Ad Rates

Split-Run Charges (4/c)

1 Page 1200 gross • 2-Page Spread 1455 gross

Preferred Cover Positions (4/c) Cover 2 or 3 +10% • Cover 4 +15%

Other Preferred Positions: 10% of gross rate (space, plus bleed). Ads requiring the same page position on two or more consecutive pages will be charged an additional 10% of gross rate.

Market Investment Guide Magazine

Frequency Discounts u 1x 6x 12x 18x

Full PageNational $8270 $8030 $7790 $7550

Regional 5270 5155 5035 4905

2⁄3 PageNational 6365 6180 6000 5870

Regional 4315 4230 4155 4060

1⁄2 Page Island

National 5750 5615 5475 5330

Regional 4015 3945 3865 3805

1⁄2 Page Horizontal

National 5460 5320 5195 5070

Regional 3855 3805 3745 3675

1⁄3 PageNational 4435 4350 4255 4180

Regional 3355 3305 3270 3220

1⁄6 PageNational 3420 3370 3320 3275

Regional 2835 2815 2790 2775

Marketplace 1x 6x 12x 24x

1/3 Page Color $2390 $2340 $2270 $2150

1/6 Page Color 1650 1615 1585 1535

Inch 200 190 185 180

Contact us for additional frequency discounts and b/w rates.

GROWERVegetableA M E R I C A N

®


Magazine BPA-qualified* subscribers: 24,994

Highly Visible Special Reports• State of the Industry Reports• Biocontrols Report• Biostimulants Report• PrecisionAg® Specialty Crops• Great Lakes Report• Southeat Report

High-Impact Print Opportunities• False Front Cover

• Belly Band

• Insert (4pg)

• Outsert (polybagged)

Your account manager will be

happy to answer any questions

about our Special Reports and

High-Impact Print Opportunities.

Call us today for

availability & pricing!

*Source: BPA Worldwide Brand Report for the six month period ended June 2018. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of

implementation. See Mechanical Specifications page for ad sizes.

American Vegetable Grower™ News

Our weekly newsletter offers unparalleled reach to maximize the frequency of your marketing.

Advertisers using the American Vegetable Grower™ Newsletter (delivered every Thursday) build their brand and promote their products to the most tech-savvy, engaged vegetable-growing

professionals across the country.

*Source: BPA Worldwide Brand Report for the six month period ended June 2018. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect

ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

16,700+ subscribers* to weekly eNews

6,100+ weekly impressions (gross opens)

23% unique open rate

Market Investment Guide e-NewsGROWER

VegetableA M E R I C A N

®

18% average open rate

American Vegetable Grower understands the importance of reaching the right audience, and we want to provide the topics they are interested in. When you advertise in an American Vegetable Grower topical newsletter, you reach the most important audience to you – growers producing the crop(s) you care most about! Popular topicals include:

American Vegetable Grower Topical e-Newsletters


• Potatoes

• Tomatoes

• Leafy Greens

• Biocontrols

• Melons

• Brassicas

e-News Ad Rates - based on 1 week run cycle

Medium Rectangle (300x250) $850

Image/Text (140x80 px - 50 char. headline, 235 copy char. max)

$725

Native (advertiser-supplied content promoted in e-news)

$900

Topical e-newsletter sponsorship: $2,750/edition

#2 #3

SPONSORED CONTENT

#1

MEDIUM RECTANGLE300 X 250

87,000+ website users* (average/month)

111,000+ sessions (average/month)

Market Investment Guide Website

Advertising on GrowingProduce.com for unmatched exposure and reachWhen growers have questions, they want answers right away. That’s why traffic to

GrowingProduce.com keeps growing so dramatically, which means the website gives you the added exposure you need to stay ahead of your competition. And the value of advertising on

GrowingProduce.com has grown so great that ads were sold out for much of 2018!


GrowingProduce.com Website Ad Rates NEW for 2019 - CPM Rates

Starting Jan. 1, 2019, all display ads on

GrowingProduce.com will be sold on a CPM

(cost-per-thousand) basis. This approach

gives marketers added flexibility to build

their marketing plan around the number of

impressions they want rather than being

forced to start and end your ad at the

beginning and end of the month.

To simplify your buying decision, we

established two classes of CPM rates for 2019

– one for all standard display ads (leaderboard,

medium rectangle and image-text), and one

for high-impact ads (interstitial, wallpaper or

half-page).

Here’s how the pricing works: Let’s say you

want to buy 40,000 impressions for the

medium rectangle ad. The price for a display

ad is $40 per 1,000 impressions. Buying

40,000 impressions for that ad will cost

$1,600 ($40 CPM x 40,000 impressions).

The ad can go live on GrowingProduce.

com whenever you want, and you tell us

how quickly you want to receive your ad

impressions.

Here are the prices and projected number of monthly ad impressions for each ad unit on GrowingProduce.com in 2019:

Display AdsProjected Monthly

Impressions

CPM (net price)

Leaderboard (728x90) 80,000

$40Medium Rectangle (300x250) 100,000

Image/Text (140x80 px - 50 char. headline, 235 copy char. max)

90,000

High-Impact AdsProjected Monthly

Impressions

CPM (net price)

Half Page (300x600) 40,000 $50

Wallpaper (150x800) 50,000

$60Interstitial (600x600) 30,000

Rates are effective January 1, 2019. *Source: BPA Worldwide Brand Report for the six month period ended June 2018. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Market Investment Guide Online

Native advertising is advertiser-supplied content that runs on GrowingProduce.com and looks the same as the website’s other content.

Webinars Popular for Gaining Sales Leads

Create true market engagement and identify the best sales prospects. Webinars can help educate growers and produce valuable sales leads. The Growing Produce team is your partner for webinar technology, and we create the webinar audience.

You choose the date, pick the topic, and provide the presenter. We do the rest.

How it Works• We host your native ad content on a dedicated portion of our website

• Your native content is tagged for search engine optimization and included in the organic flow of content on our website.

• You choose how often you want to promote each piece of content through American Vegetable Grower™ e-Newsletter and when you want to promote it, and we run your content on that date to drive our audience to your native ad page on our website.

Native Advertising Engage through Market Knowledge

Re-targeting Reach Pre-Qualified Prospects

Looking for maximum reach and the most cost-effective online ads? If you want to make a big impact during a certain period of time (e.g., leading up to a tradeshow), you may want to re-target.

This type of advertising targets an audience that you have pre-qualified as being a desirable prospect because of an action they've taken online. Through re-targeting, we can offer five to 10 times as many ad impressions to a targeted audience as we can via our own websites.

YOUR AD ON FOODNETWORK.

COM

What You Get1/2 page magazine ad | 3 newsletter ads | 3 promotional email blasts | Survey results from attendees | Webinar hosting for six months | Comprehensive attendee database

*Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Your investment: $6,500


®


Your investment: $900/promotion in American Vegetable Grower News

Average MonthlyImpressions

2019 MediumRectangle CPM

Projected Re-targeting Impressions Available/Month

Re-targeting CPM

Re-targeing Rate (1 Month)

GrowingProduce.com 40,000 $1,600 $40.00 200,000 $25.00 $5,000.00

Market Investment Guide Events

Grower Connects Strategies. Relationships. Results.


SM

Vegetable Grower

VegetableGrowerConnect.com EasternGrowerConnect.com

Connect with decision makers in the most progressive growing operations in the U.S. and share the latest technology and solutions your company has to offer. The focus is private, executive-level meetings between your team and the owners/decision makers of vegetable-growing operations. You’ll leave with new contacts and specific follow-up plans, and our team will work with you and the growers post-event to ensure that action items are addressed and relationships continue to grow.

Visit VegetableGrowerConnect.com and EasternGrowerConnect.com for more information.


®

In-person events are a key element to a successful marketing strategy.Meeting face-to-face is the perfect way to generate quality leads and promote superior brand awareness

that can add directly to your bottom line. Here are some exciting events coming up in the vegetable market that will help you energize your brand.

BiocontrolsSM Conference & Expo March 2019

SM

The world’s leading, global conference devoted solely to the hands-on use of biocontrols in agriculture. Showcase your latest research, products, techniques, and technologies, and interact directly with owners, management, and other decision makers and crop protection users from greenhouse, vegetable, citrus, and fruit grower operations. Build relationships that last long after the show ends.

2019 Location: Portland, OH

Visit BiocontrolsConference.com for more information.

PrecisionAg® Vision Conference January 2019

AGRICULTURE’S FUTURE IN FOCUS

J A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W AJ A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W A

AGRICULTURE’S FUTURE IN FOCUS

®

®

®

®

This one-of-a-kind forum connects key stakeholders from agronomic and specialty crop markets with tech-driven business solutions that are shaping the future of precision agriculture. Get in front of decision makers who can take advantage of what you have to offer.

Visit PrecisionAgVision.com for more information.

We’ll help you stand out from your competitors. Contact your Sales Representative for all the details!


Custom Marketing Solutions for Direct-to-Market SuccessNeed help getting a project off the ground? Did you know that through the strength of our brands, Meister Custom Marketing Solutions is your #1 resource to help you reach your target market and exceed your marketing goals. From concept planning through development and delivery, chances are good we can create what you need!

Contact us to learn how we can help with your custom project!Bob West, Director, Meister Custom Media Services & Commercial Digital Director

440.602.9129 or [email protected]

Custom Content

Content marketing is a proven, powerful marketing tool. Companies understand that content can help them attract the attention and earn the trust of prospective customers. Producing enough quality content, however, can challenge many marketers. This leads them to contract with freelance writers or custom content developers – like Meister Custom – to produce content for them. View some of our content online at meistermedia.com/meister-custom-portfolio.

Custom Videos

Online video’s popularity is exploding with some experts projecting that 80% of all internet traffic will be for video by 2019. This trend extends to B2B marketing as well. The Content Marketing Institute reports that roughly 75% of all B2B marketers include video in their marketing campaigns. But do you have the resources to produce your own video? Or even the marketing strategy around the video content? This is where Meister Custom comes in. Let our experienced staff help produce a custom video for your marketing needs.

Custom Website Development

As our audiences spend more time online for work, companies looking to sell to them are placing greater focus on how effectively their websites attract and serve prospective customers. Our clients are launching new or redeveloped websites with increasing frequency, but finding the resources internally can be daunting. Before you choose a partner to build your website, talk to the Meister Custom website development team and view our portfolio online at meistermedia.com/meister-custom-portfolio.

We want to partner with you to deliver polished, cost-effective, results-driven custom marketing solutions. You can trust us to do the job for you!


Market Investment Guide Custom

M A R K E T I N G S O L U T I O N S

CUSTOM

CROP DIVERSIFICATION:

FINDING THE RIGHT MIX FOR YOUR FARM

LandSouth_Insert#2_FINAL.indd 1 3/18/16 12:20 PM

WHITEPAPERS

Greg Elmore, Technology Development Manager at Monsanto, agrees. “You really want that one-two punch of a residual followed by a post-emergence product,” he says. “Depending on the weed species, applying a residual in the post-emergence time frame can really help keep the weeds out before the crop canopies over. This is really important in situations with weeds like Palmer pigweed or waterhemp that produce many seeds and germinate over a long time period.” Residuals Are Key to Managing Weed Resistance

Elmore says weed resistance is a big problem that presents a

significant challenge for today’s growers,

and incorporating residuals into

weed control programs is a big part of the solution—both currently and into the future.

“We’re seeing more and more

populations of weeds that have

multiple resistance to ALS chemistry, glyphosate and

now PPO herbicides,” Elmore says. “That means the tools growers have to control or manage weeds in their fields are reduced significantly. It’s no

small challenge, and it represents a lot of dollars and management strategies to overcome it. There are two parts to the problem—managing the already-existing resistant weed populations and avoiding the creation of any more that are resistant to either chemistries we know about or future ones.”

Tank Mix Multiple Sites of Action for One-Two Punch

Tank-mixing herbicides with multiple effective sites of action in one application is a key element of managing weed resistance. Elmore and Riley both say data shows tank-mixing multiple effective sites of action together is more likely to provide effective weed control and protect the individual chemistries than rotating them sequentially.

“You should never use one site of action alone, and if you did, thinking you would rotate with a different chemistry the following year, the data demonstrates you are likely to get resistance much faster that way than by tank-mixing two effective sites of action and using them every year,” Elmore says. “In addition, it can be a good idea to add a residual herbicide to the post-emergence application. This will help provide additional control of emerging weeds until the crop canopy closes.”

“It’s important to approach weed control and resistance management proactively,” Riley says. “Have a

Pre-emergence, or residual, herbicides are at the core of most successful weed control programs. Because they provide long-lasting control of many problem

weeds, residuals help growers stay ahead of the game, reducing the pressure for post-emergence weed control, slowing development of herbicide resistance and protecting yield by preventing weed competition with newly emerging crops.

“The use of residuals, especially at the time of planting, is really important in an overall

weed management strategy,” says Eric Riley, Technology Development Manager for Selective Chemistries in North America for Monsanto. “It’s a two-pronged approach. Residuals provide protection during crop establishment when weeds could really take over. In addition, tank-mixing a post-emergence herbicide with a residual and putting it down in the early post-emergence period reduces selection pressure on those post herbicides. Overlapping the residuals helps with both weed control and resistance management.”

STAY AHEAD OF PROBLEM WEEDS WITH RESIDUAL HERBICIDES

• Include multiple sites of action in one application: Research shows this practice is more effective at controlling weeds and preventing development of resistance than using single sites of action and rotating them.

• Crop rotation: In certain crops you can’t use certain chemistries. By using crop ro-tation you allow yourself to use a different set of sites of action that may have dam-aged the previous year’s crop. This practice helps to get multiple sites of action down on that acre over time.

• Apply full usage rates: Using the full rate is the most effective way to get a clean field. Cutting rates can lead to weed survivors, which can eventually lead to resistant weed populations.

• Timely post-emergence applications: Spray when weeds are small to achieve good coverage and complete kill.

• Clean up field edges: Weeds that survive at the edge of the field could, in time, become resistant to certain chemistries — eventually leading to problems within the field.

• Good sanitation: Avoid spreading weed seeds — especially from herbicide-resistant populations — into other fields by thoroughly cleaning equipment.

• Know your weeds: By knowing what weeds are in the field and how they have responded to certain chemistries, growers can proactively develop a long-term management strategy.

• Scout after herbicide application: Evaluate the efficacy of the application and follow up with any problems while they are still manageable.

Best Management Practices for Managing Weed Resistance

“It’s important to approach weed control and resistance management proactively.”– ERIC RILEY, Monsanto Technology Development Manager

SPECIAL ADVERTISING SECTION

MAGAZINE INSERTS

WEBCONTENT

BPIA.ORG

http://meistermedia.com/meister-custom-portfolio



Full page bleed: 8-1/4" x 11" | Spread bleed: 16-1/4" x 11"

Material not to trim should be held 1/2" from the trim edges

Print Specifications

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Trim Size8" x 10-3/4"

1 Page6-7/8" x 10"

2/3 Page4-1/2" x 10"

1/2 Page4-1/2" x 7-1/2"

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ISLANDHORIZ. VERT.

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Graphic Requirements• All graphics must be high resolution (300 dpi or above at 100%)

EPS, TIFF, PICT, JPEG-Hi-res files, also must include original (native) files. We are unable to accept: JPEG (below 300 ppi), GIF, Word Metafile or any internet graphics for print. All graphic elements should be saved “FOR MACINTOSH.”

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SubmissionsSubmit your electronic ad using the following disk/media type:• FTP• CD-ROM• We reserve the right to refuse ads submitted via email.

Printing Process and Binding MethodPrinted using 150 line screen to SWOP standards/saddle stitched.

Printing SpecificationsAcceptable Materials: Electronic files are preferred. Final reproduction quality is contingent upon sharpness of materials furnished. All advertising composition costs will be charged at the publisher’s cost. All 4/C materials should meet SWOP® standards. Materials will be held for one year from last insertion.

Insert SpecificationsInserts stitched into publication (contact the publisher for pricing):

• 2 pages stitched in – 12-1/2" x 11" (Including 4" binding flap – no type)

• 4 pages stitched in – 16-5/8" x 11" (Including additional 3/8" on high folio side for automatic binding lip)

Inserts tipped on to publication (contact the publisher for pricing):

• 2 pages tipped on – 7.875" x 10.5" (trim)

• 4 pages tipped on – 15.75" x 10.5" (trim)

1/8" head (trim and bleed); 1/8" foot (trim and bleed)

Contact Phyllis Simcich (info below) for insert shipping instructions.

ProofsProofs are required for all electronic ad files submitted. (Meister Media Worldwide cannot be held responsible for the content and/or output of customer-supplied files if a proof is not supplied). In the event no color proof is supplied by the customer, Meister Media Worldwide may be required to provide a suitable color proof to the printer at the customer’s expense.

For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Meister Media Worldwide generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.

Acceptable Digital Static Ad Formats• File type: either JPEGs or GIFs

• File weight: up to 40k maximum

• Hyperlink to single absolute URL must be provided

Acceptable Digital Animated Ad FormatsAnimated GIFs: both eNewsletters and Websites


• Hyperlink to single absolute URL must be provided

• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).

Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.

HTML 5: Websites only

• Initial file weight: up to 75k maximum

• Total file weight: up to 200k

• A supplied .zip file must include all referenced code such as Javascript libraries. Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)

Flash (not recommended): Websites only


• 18 frames per second (fps)

• Audio: user-initiated on click

• Only accepts .swf files built with Action Script

• Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed. Code: on (release) {getURL (clickTAG, “_blank”?); }

Expandable/Retractable: Websites only (not eNewsletters)

• Initial download weight 40k maximum; additional file weight (polite download) 80k maximum

File sizes:

• 728x90, expand down to 728x180

• 300x250, expand left to 600x250

• 300x600, expand left to 600x600

• Expansion: user-initiated. Control = “Close X” on original unit

• Retraction: after 3 seconds if no user interaction

SubmissionsSubmit your electronic ad using the following disk/media type:

• FTP (click here)

• CD-ROM

For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Digital Specs

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440-942-2000 | MeisterMedia.com

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2019 Media PlannerPeppers 35% Green Beans 32% Potatoes 32% Squash 31% Melons* 29% Cucumbers 29%...

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