2019 Media Kit AARP DIGITAL - Cloudinary · AARP DIGITAL 2019 Media Kit REACH YOUR REP 646.521.2500...
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AARP DIGITAL 2019 Media Kit REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc. AARP Digital is a portfolio of assets, anchored by AARP.org, featuring premium content that includes video, tools and interactive experiences targeted to a highly engaged 50+ audience. We deliver high-impact advertising opportunities across all devices at the right time and right place to provide opti- mal performance for a growing roster of advertisers.
Transcript of 2019 Media Kit AARP DIGITAL - Cloudinary · AARP DIGITAL 2019 Media Kit REACH YOUR REP 646.521.2500...
AARP DIGITAL
2019 Media Kit
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
AARP Digital is a portfolio of assets, anchored by AARP.org, featuring premium content that includes
video, tools and interactive experiences targeted to a highly engaged 50+ audience. We deliver
high-impact advertising opportunities across all devices at the right time and right place to provide opti-
mal performance for a growing roster of advertisers.
REACH YOUR REP 646.521.2500 / [email protected]
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SOURCE *Omniture Jul-Dec 2018 average; **comScore Jan-Dec 2018 ; ***DoubleClick Jul-Dec 2018, April 2017 industry benchmark
AARP.ORG
Delivers Peak Performance
High Engagement**2-4X more time spent per visi-tor than Forbes, Reader’s Digest, WebMD and Travel + Leisure.
Site Vitality*Delivering 1.5 billion annual impressions through 13.2 million monthly UVs, 95 million monthly PVs and 7 PVs per UV. Mobile phone drives 41% of users.
Premium ContentExclusive to 50+ life stage, focused on health, finance & travel and delivered across multiple platforms (newsletters, mobile and social media).
ROI GeneratorAARP.org’s average CTR is an impressive .10-.33% for directly sold inventory —up to 5X higher than most vertical sites*** (average .07% CTR).
Performance Enhancing Products & PlatformsAARP Now mobile app, Hot Deals transactional programs, BrandAmp by AARP native, Audience Select custom targeting.
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A Division of AARP Services, Inc.
REACH YOUR REP 646.521.2500 / [email protected]/digital
AudienceAge 50+ 78%
Age 45+ 84%
Female/Male 60% / 40%
Influentials 76% (Frequently recommends products/services to friends/family)
Homeowner 77%
Median age 60
Any college 68%
Median HHI $70,767
Employed 51%
Retired 34%
AARP Audience Advantage
Online Behavior (past month)
Obtained medical/health information 128 123
Made travel plans 116 120
Researched products prior to online purchase 114 117
Rated or reviewed a product or service 114 139
Spent $800+ online shopping (past year) 112 121
Obtained information about real estate online 112 126
Looked up movie listings or showtimes online 109 131
Clicked on an advertisement 109 132
Tracked/traded investments/obtained financial information 108 112
Obtained the latest news/current events 108 117
Made an online purchase 102 114
Downloaded a TV show or movie 104 137
Obtained sports news/information 101 115
AARP.ORG
Audience DemographicsAARP.org reaches a digitally-savvy, dual audience that's just as inclined as the general internet population to seek
product solutions online for everything from health and finance to travel, real estate, entertainment and more. And
when compared to 50+ consumers with internet access they are much more likely to engage in a wide variety of
common online activities.
SOURCE comScore Multi-Platform / GfK MRI Media Fusion (01-19/F18)
18+ with Internet Access
A Division of AARP Services, Inc.
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Digital Aud Demo ORG 5.22.19_ r7
50+ with Internet Access
AARP.org Index versus
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6/19
High ImpactLogin Wallpaper Rich Media
VideoContent Pre-RollGames Pre-load
Standard Placements728x90300x250300x600 Embedded Ad
Flexible UnitsDynamic LeaderboardDynamic Mini Scroller
Mobile (Phone)Interscroller StandardInterscroller with Video
Share of VoiceRun of ChannelRun of VideoRun of SiteRun of DesktopRun of MobileFull Site Takeover Homepage Roadblock Channel Roadblocks
BrandAmp by AARP (Native)Custom Articles Package Premier Package
EmailDedicated EmailOpt-in topical eNewslettersThe Girlfriend eNewsletterHot Deals
DataAudience SelectCustom Clone ModelDemographic TargetingGeographical TargetingRetargeting
Special ProgramsEditorial Sponsorships Hot Deals Podcast Sponsorships
Performance ManagementSpotlight TagsCreative Delivery OptionsBrand Effectiveness StudiesCampaign Optimization
AARP Now Mobile App Pole Position
AARP has a myriad of standard and custom solutions designed to help you achieve your marketing goals across
all devices. We can help you identify, connect and convert your high-value customers by leveraging an optimal mix
of products, creative, targeting and AARP media channels.
AARP.ORG
Robust Portfolio of Digital Capabilities
A Division of AARP Services, Inc.
Flexible Units Mini Scroller
BrandAmp by AARP Article Page
Special Programs Hot Deals
MK-1726 Digital Capabilities v5
REACH YOUR REP 646.521.2500 / [email protected]
Reach high-value customers by working with AARP Media’s data team to leverage
the Audience Select segment that is right for your brand.
How It Works An AARP Media Sales data expert recommends the Audience Select
segment that aligns most with your product/brand
Segment is activated on AARP.org and/or off site on the AARP extension via the following placements
AARP.org: standard units, dynamic leaderboard, embedded ad, video pre-roll, and mobile interscroller
AARP extension: standard units
Precision-targeting is delivered through a combination of 1st and 3rd party demographic, psychographic, behavioral, purchase and propensity data
A conversion pixel is implemented on your landing page to track conversions
Campaign is highly monitored and optimized for performance
Audience Select Segments Auto Insurance
Automotive
Caregiving
Dining Out
Discounts
Entertainment
Entrepreneurs
Finance
AARP.ORG
Audience Select: Precision TargetingLeveraging our analytics expertise and the most robust 50+ database in the marketplace, AARP has the
ability to put our performance-driven targeting opportunities to work for your brand. Through our unmatched
1st party member data and 3rd party overlays for deep insights and scale, AARP connects you with your
core consumers on AARP.org and through the AARP extension.
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A Division of AARP Services, Inc.
Grandparents
Health Insurance
Healthy Lifestyle
Life Insurance
Pharma
Retail/CPG
Retirement
Technology
Telecommunications
Travel (general)
Travel Cruisers
Travel Domestic
Travel Hotels
Travel International
Veterans
BenefitsLeverages AARP proprietary data
Alternative to contextual targeting
Identifies high-value audiences
Ideal for CTR-focused campaigns
For recommendations from our data experts on what segment will work best for your brand, speak with your AARP Media Sales representative.
Apparel/AccessoriesPeter ManningStitch FixThinx Icon
AutoCarMax
Collectibles/ToysLittle PassportU.S. Money Reserve
Consumer Electronics/ServicesAmazon KindleApple WatchAT&TConsumer CellularCraftsyDellFreedomPopHERE TechnologiesTiVo
FinancialCharles SchwabCitizens BankCustomers BankFidelityHarland ClarkeJPMorgan ChaseM&T BankNorth American Savings BankSimmons BankVanguard Group
Health/WellnessBistro MDBlink HealthBoston ScientificCareLinxCochlear AmericasFriends Life Care PartnersHear USAHoMedicsInterim Healthcare J&J Diabetes Care Life Scan
Medjet AssistanceMedlineMedtronic Minimally Invasive TherapiesMyNotifiOptumRxP&G Everyday BrandsPharmRightProcure Treatment CentersTivity Health
Home/BuildingAmerican StandardCasper SleepShelfGenieSunPower
InsuranceBlue Cross Blue SheildCentene CorporationDelta DentalEyeMed Vision CareForemostMass MutualNew York LifeThe Hartford
Media/EntertainmentBleeker Street MediaNew YorkerParamount PicturesRowman & LittlefieldSimon and SchusterSony Music EntertainmentSony PicturesSuze Orman MediaWorkman Publishing Nonprofit/GovernmentCenters for Medicare & MedicaidLewy Body Dementia AssociatesMichael J. Fox FoundationNYU School of Professional StudiesSara Lawrence
State of CT Dept. of Social SecurityU.S. Marine Corps PetsPetplan
Real EstateArkansas RetirementDunhill HomesKolter CommunitiesLennar HomesMLS of Long IslandUnited Country
RestaurantsDenny'sTexas Roadhouse
Retail/eTailThe UPS StoreWalgreens
TravelAir New ZealandArkansas Parks & TourismArkansas State ParksAvalon WaterwaysBest Western InternationalBlount Small Ship AdventuresClinton Presidential LibraryCunard Cruise LinesExpediaGo Ahead ToursGrand European TravelHiltonHolland America LineKorea Office of TourismLa QuintaLiberty TravelLouisiana Travel & PromotionMcCurtain County Tourism AuthorityNew Hampshire TravelOaklawn Racing & GamingPacific Holidays
Perillo ToursSouth Carolina ParksState of ArkansasTripBeatVacations By RailWyndham Hotel GroupWynn Las VegasYMT Vacations
BRANDAMP (Native)Anthem Avis Budget GroupBausch + Lomb PreserVisionBritish Airways Collette ToursExact Sciences CologuardHome Instead Senior CareOticon Hearing DevicesQuaker OatsVSP Vision CareWebroot
EDIT SPONSORSHIPAllstateGreatCallUnitedHealthcare
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4/19
AARP.ORG
Advertiser List
A Division of AARP Services, Inc.
MK-307 ORG AD LIST 17 r3
