2019 DIGITAL MEDIA KIT - Baltimore€¦ · DIGITAL MEDIA KIT 2019. O U R B U S I N E S S M O D E L...

D I G I TA L M E D I A K I T2019

O U R B U S I N E S S M O D E L I S S I M P L E :

A T T R A C T a high-value audience.

C O N N E C T them to our advertisers.

B U I L D A N D S U P P O R T our advertisers’ businesses.

B A L T I M O R EI T ’ S W H E R E L O C A L S B E C O M E I N S I D E R S

W E K N O W E V E R Y T H I N G A B O U T T H I S T O W N . A N D S O O N Y O U W I L L , T O O .

L O O K I N G T O R E A C H A H I G H L Y E D U C A T E D , A F F L U E N T , A N D E N G A G E D A U D I E N C E ?

As the longest-standing city magazine in the country, we’ve evolved to become a multi-channel media powerhouse throughout the Baltimore region. We are passionate about our town, the people who live here, the stories we tell, and our partners who we value.

We’re dedicated to providing original, award-winning content that shapes thinking, influences decision-making, and inspires action.

// FOR MORE INFORMATION, PLEASE CONTACT US AT 4 4 3 . 8 7 3 . 3 9 5 1 A D I N F O @ B A LT I M O R E M AG A Z I N E . N E T

As an extension of our print magazine, baltimoremagazine.com is enhanced with daily updates by our award-winning editorial team.

Amplify your brand messaging and achieve measurable goals with digital advertising campaigns that can be hyper-targeted and fully customized to your needs.

D I G I T A L A U D I E N C E

Source: CVC 2018.

Display Advertising: ROS, section takeovers, feature sponsorships, programmatic

Videos & Podcasts

Newsletters

Branded Content

Sponsored & Targeted Emails

Contests & Polls

Social Media: Sponsored posts, custom giveaways

Events SpotlightDirectories

57% mobile, 37% desktop, 6% tablet

180,000+ social media followers

70% between ages 25-54

150,000 monthly unique visitors

600,000+ monthly pageviews

57% female, 43% male


O U R N E W S L E T T E R SP O I N T I N G Y O U T O T H E B E S T I N F O O D , N I G H T L I F E ,

A R T S , C U LT U R E , F A S H I O N , A N D M O R E .

N E W S L E T T E R

Datebook

Arts District

Local Flavor

Charmed Life

Home & Living

Travel & Outdoors

Weekend Lineup

Weekender

Issue Reveal

H I G H L I G H T S

Best events this month

Latest stories and reviews in local art world

Food news and restaurant reviews

Shopping, lifestyle, beauty, and wellness

Tips and trends in home

Getaways and vacation destinations

Best things to do each weekend

The most popular stories that week

A look at the upcoming issue

D E P L O Y E D

Every other Monday

Every other Wednesday

Every Thursday

Last Tuesday of the month

Quarterly

Quarterly

Every Friday

Every Saturday

Monthly

D I S T R I B U T I O N

23,000

12,000

15,000

19,000

11,000

3,500

20,000

17,000

24,000

Targeted Email: Our third party database provides access to larger email lists of desired geographic, demographic, and behavioral targeted categories.

S P O N S O R E D E M A I LLimited to one per week.

Newsletter traffic changes daily. Please contact your account executive to get up-to-the-minute statistics.



P O D C A S T S

Baltimore magazine’s monthly podcast, Baltimore

Boomerang, is produced and hosted by magazine staff

and revisits some of the most intriguing and award-winning

feature stories from the magazine’s archives.

The 45-minute segments feature in-depth interviews and

the most up-to-date anecdotes and news. Listeners tune in

via iTunes, SoundCloud, and baltimoremagazine.com—and

the podcast audience is growing rapidly. The first episode

garnered more than 3,600 listens and nearly 17,000 page

views within the first week.

Your message lives on long after the episode’s first airing

as our growing audience discovers the library of thought

provoking podcasts that are being produced.

BALTIMORE BOOMERANG PROGRAM: • Pre-roll and mid-roll ads during the podcast (sponsor to provide copy for 30-second to 1 minute spots)

• Podcast section sponsorship display ads

• Display ads in dedicated podcast e-newsletter

B R A N D E D C O N T E N TL E T U S T E L L Y O U R S T O R Y

R E AC H A N E N G AG E D AU D I E N C EBranded content is a powerful way to positively impact your brand perception. By sharing

information that is relevant and valuable, you engage our audience, gain trust, and capture

new business.

C O N T E N T C R E AT I O NWe work closely with you to develop content ideas that will resonate. Our editors take lead

on creating content based on the intersection of your marketing goals and knowledge of how

our audience engages.

C O N T E N T P R O M O T I O NWhat good is great content if it doesn’t reach the right audience? That’s why we run a

multi-dimensional campaign to drive traffic to your content.

C A M PA I G N R E P O R T I N GAt the end of the promotional period, you will receive a comprehensive report that details

every aspect of user interaction with your content.

OPTION 1• Creation of one branded content article

• 60 days of home page promotion

• 60 days of section homepage promotion

• One dedicated email

• 60,000 online display impressions surrounding your article

• 4 email newsletter sponsorships: includes sponsored content integration and display ads

• 4 social media posts


• 30 days of home page promotion






• 30 days of homepage promotion







D I G I T A L E N G A G E M E N T SPOLLS , CONTESTS , ROUNDUPS , AND MORE

JA N UA RYBaltimore’s Beauty Marks Hashtag Contest Runs: Dec. 21 – Jan. 18

F E B R UA RYLove Stories Essay Contest Runs: Jan. 18 – Feb. 15

Valentine’s Day Roundup Live: Thursday, January 31

M A R C HBest Restaurants Recipe Contest Runs: Feb. 15 – March 22

St. Patrick’s Day Roundup Live: Friday, March 1

A P R I LBird’s Nest Section Sponsorship Runs: Opening day through end of season

What Color Should Your Front Door Be? Quiz Runs: March 29 - April 26

A S S E T S & P R O M O T I O N ROUNDUPS

ASSETS:

• 970px x 250px

• 728px x 90px

• 300px x 250px

• URL link, logo (at least 300px wide)

PROMOTION:

• Promoted via social media and on home page

• Promotion within e-newsletters linking

to roundup

POLLS & BRACKETS

ASSETS:

• 970px x 250px

• 728px x 90px

• 300px x 250px

• URL link, logo (at least 300px wide)

PROMOTION:

• Company tagged in weekly social media posts promoting the poll and the results

• Logo inclusion on promotional emails to Baltimore’s subscribers

• Opportunity to provide a gift certificate to one of the poll entrants, promoted on poll entry page

• Banner ads on voting pages and results page

CONTESTS:

TBD based on specific program

M AYKids We Love ContestRuns: April 19 – May 17

Preakness Roundup Live: Friday, May 3

Mother’s Day Roundup Live: Monday, April 29

J U N EFather’s Day Roundup Live: Friday, May 31

J U LY“O” is for Old Bay Hashtag Contest/ How do you Old Bay? Runs: June 14 – July 19

Fourth of July Roundup Live: Thursday, June 20

Artscape Roundup Live: Friday, July 5

AU G U S TBest of Baltimore Readers’ Poll Runs: June 3 – July 12; results July 26

Cutest Pet Contest Runs: July 26 - Aug. 30

S E P T E M B E RRavens Watch Runs: beginning of Sept. through end of Season

Light City/Book Festival Roundup

O C T O B E RWhy I Give Video Contest Runs: Sept. 20 – Oct. 18

Global Cuisine/My Heritage Hashtag Contest Runs: Sept. 20 – Oct. 18

Halloween Roundup Live: Thursday, Oct. 17

N O V E M B E RThanksgiving Roundup Live: Thursday, Nov. 14Seasonal Front Door Décor Contest Runs: Nov. 1 - Nov. 28

D E C E M B E RMade in Maryland Trivia Contest Runs: Nov. 15 – Dec. 20

Holiday & NYE Roundup Live: Monday, Dec. 2

Dental DoctorCamps Home

Schools


D I G I TA L D I R E C T O R I E S

Enhanced listings provide an easier way for readers to find your business online.Directories are promoted through Baltimoremagazine.com platforms throughout the year. Annual investment required.

Wellness

RestaurantsLegal RetirementPet Travel

ENHANCED LISTINGS PROVIDE AN EASIER WAY FOR READERS TO FIND YOUR BUSINESS ONLINE ALL YEAR LONG.

Directories are promoted through Baltimore magazine media properties. Contact your Account Executive for pricing and details.

C O N T E N T C H A N N E L S


EACH CHANNEL OFFERS ALIGNMENT WITH A CLEAR IDENTITY, STRONG VIEWABILITY, HIGH IMPACT AD UNITS, AND 100% SHARE OF VOICE.

970px x 250px Billboard

728px x 90px Leaderboard

300px x 250px Medium Rectangle

970px x 90px Super Leaderboard (optional)

300px x 600px Half Page (optional)

320px x 50px Mobile Leaderboard

S I Z E S

AV E R A G E M O N T H LY I M P R E S S I O N S

880,000

264,000

330,000

154,000

242,000

132,000

90,000

88,000

44,000

44,000

40,000

C O N T E N T C H A N N E L

Food & Drink

News & Community

Arts & Culture

Events

Travel & Outdoors

Health & Wellness

Homepage

Style & Shopping

Home & Living

Business & Development

Education & Family

Run of Site

S O C I A L M E D I A


@ B A LT M AG AU D I E N C E & FAC T S : • 66% female // 34% male

• 47% ages 25-34

• 28% ages 35-44

• 49% live in the Baltimore Metropolitan area

• Total YOY Growth in Instagram Followers: 49%

G ROW YO U R I N STAG R A M FO L LOW I N G: Baltimore’s Instagram following is a rapidly growing audience of 45,000+ engaged food, drink, fashion, and event lovers who are active and scanning social media for the latest and greatest news and trends in Baltimore. Grow your Instagram following and entice visitors to your business by partnering with Baltimore on an Instagram giveaway campaign.

B E N E F I TS :• Capitalize on Baltimore’s brand and position your property as recommended by an expert

• Grow your Instagram following and engage with your target clientele

• Bring your property to life by allowing followers to picture themselves there

YO U R P OST W I L L I N C LU D E:• Geo-tagged location• Tagged account in the photos• Tagged account in the copy• #BmagGiveaway in the copy• Required follow of client account in order to win

R EQ U I R E M E N TS : One Instagram giveaway available per month. Client must provide three clean photos (must own rights otherwise need to be non-professional photos) for Baltimore to select from and a prize valued at $250 or more.

All Instagram giveaways are subject to approval and at the discretion of the publisher.

I N S T A G R A M G I V E A W A Y

S O C I A L M E D I A


@ B A LT M AG AU D I E N C E & FAC T S : • 66% female // 34% male

• 47% ages 25-34

• 28% ages 35-44

• 49% live in the Baltimore Metropolitan area

• Total YOY Growth in Instagram Followers: 49%

M A K E A S P L A S H O N T H E S C E N E TO BALT IMORE ’S STAT U S -CO N S C I O U S S O C I A L I T E S

We offer businesses in select industries the opportunities to show off their brand’s best look with sponsored posts. And we can track the impressions and engagement of each post thereafter, gathering valuable insights for your business.

W E’L L T R AC K A N D P ROV I D E :

• Impressions (Number of times your post was seen)

• Reach (Number of unique individuals that viewed your post)

• Engagement (Number of comments/likes)

R EQ U I R E M E N TS : One sponsored post available per month. Date and time of post to be approved by Baltimore. Client must provide three clean, journalistic style (not staged) photos without text. Client must own rights to photos provided. Client must submit 20-30 words of suggested text to be edited by Baltimore. All copy is subject to change to match the editorial style of Baltimore’s Instagram. Post will include one tagged account and up to three hashtags.

All sponsored social media posts are subject to approval and at the discretion of the publisher.

I N S T A G R A M S P O N S O R E D P O S T

O N L I N E S P E C S

A

CE

D B

MECHANICAL SPECIFICATIONSFile Formats GIF, JPEG, PNG and Flash Compatible SWF file (video).

File Size Maximum 300kb.

Video/Animated

Ad Specifications Animated ads are limited to a maximum animation time of 15

seconds (applies to Flash ads and GIFs). No autoplay audio is

allowed. User must initiate audio via button or other clickable

method. Flash ads must be accompanied by a backup GIF or JPG image.

Links Specify the exact URL to which the ad should link. If sending

a Flash ad, standard clickTag should be used.

File Delivery/Testing Provide three business days for processing and placement.

Any ads not conforming to these guidelines will not be posted

until the problem has been resolved. Please send all online

ads and URL link to: [email protected]

Questions? Contact our advertising coordinator at 443-873-3951 or by email at [email protected].

WIDTH DEPTH

Medium Rectangle 300 px 250 px

Dedicated 600 px 1000 px(max)

EMAIL AD SIZES

DISPLAY AD SIZES WIDTH DEPTH

Super Leaderboard A 970 px 90 px

Half Page B 300 px 600 px

Leaderboard C 728 px 90 px

Billboard D 970 px 250 px

Medium Rectangle E 300 px 250px

Mobile Leaderboard 320 px 50px

High-Impact 1600 px 800 px

A minimum commitment of 25,000 impressions is required for all web ads.

Ads that require a work-up are subject to a $200 fee.


I N S P I R I N G BA LT I M O R E TO D I S COV E R M O R E , D O M O R E , A N D B E M O R E .


2019 DIGITAL MEDIA KIT - Baltimore€¦ · DIGITAL MEDIA KIT 2019. O U R B U S I N E S S M O D E L...

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Transcript of 2019 DIGITAL MEDIA KIT - Baltimore€¦ · DIGITAL MEDIA KIT 2019. O U R B U S I N E S S M O D E L...