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1 #easyweddings | easyweddings.com.au 2018 Spring Wedding Outlook With results from 430+ Australian couples getting married between September and November, 2018 Photographer: Bonnie Jenkins Photography

Transcript of 2018 Spring Wedding Outlook - Weddings Australia ... › pro-education › wp-content › ...2018...

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2018 Spring Wedding Outlook

With results from 430+ Australian couples getting married between September and November, 2018

Photographer: Bonnie Jenkins Photography

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Spring is the most popular time of year for couples choosing to get married, and 2018 is no exception. For the first time, our Spring Wedding Outlook takes a specific look at Spring weddings, including costs, trends and the most popular dates, colours and themes of 2018.

The Spring Wedding Outlook is our second quarterly report for 2018 and includes responses from 430+ couples getting married in September, October and November this year to see how they are planning their day and what spring weddings really look like in Australia.

This outlook also uses data from the Easy Weddings 2018 Winter Wedding Outlook, as well as our 2018 Annual Wedding Industry Report which surveyed more than 3,000 couples. Easy Weddings is Australia’s number one wedding marketplace trusted by more than 80% of couples to help plan their wedding day.

About the Spring Wedding Outlook and Easy Weddings

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The cost of a Spring wedding

★ By comparison, the average spend is $112pp in winter and $150pp yearly

★ The average couple invites 98 guests to their spring wedding

★ Most couples are expected to spend between $30,000 and $31,500, on their special day

★ Interestingly, the average cost of a Spring wedding comes in slightly under the yearly average of $31,368. We can put this down to the expected spend of a wedding vs the actual eventual cost

Couples are spending an average of $124 per person

on a Spring wedding

Photographer: Chris Clinnick Photography

The average amount a couple will spend on a Spring wedding in 2018

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★ 64% of all Spring weddings in 2018 will be on a Saturday

★ Spring Sundays are more popular than the rest of the year, with 15% of weddings occuring on a Sunday

Photographer: Sara Hannagan Photography

The most popular months and dates

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Most popular wedding themes

Photographer: Vanilla Images

Rustic weddings are still the most popular theme for weddings across the year and have performed strongly throughout all of 2018. Not surprisingly, garden and outdoor weddings become more popular during springtime.

Overall, boho chic weddings have risen in popularity throughout 2018 and are the sixth most popular theme during spring. In comparison, we’re seeing vintage and vineyard weddings become less popular as more vintage elements are

adopted by other themes, and vineyard weddings are beaten out by the casual vibe of DIY and boho chic weddings.

The 5 most popular Spring wedding themes

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Photographer: Vanilla Images

During winter rustic or garden and outdoor weddings lose out to more classic themes due to the weather.

The most popular Winter wedding themes

The most popular wedding themes annually

Most popular wedding themes during the rest of the year

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Spring wedding colours

The most popular primary colours in Winter 2018

★ Being peak wedding season, the most popular wedding colours on a yearly basis are the most popular during springtime

★ In 2018 we can expect to see a lot of light pink tones such as blush and dusty pink, while burgundy is still fading out from winter

★ We can also expect to see a lot more gold and metallics this spring than we did in 2017

Photographer: Christopher Morrison

The most popular primary colours in Spring 2018

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Most popular wedding flowers

The 10 most popular wedding flowers for Spring 2018

Flowers that are in bloom all year round, such as roses and baby’s breath, make up many of the most popular wedding flowers during the springtime. However, we are seeing a few exceptions when it comes to the rule.

Peonies have a small seasonal window closer to November and December, but are still the second most popular flower throughout the entire Spring season. This is despite the fact that florists will have to order them in from overseas for couples to be able to have them

fresh. Hydrangeas are also a non-seasonal bloom for Spring. These could be some of the reasons that synthetic flowers are becoming more popular.

By comparison, everyday popular flowers that are actually in season during Spring, such as lilies and tulips, don’t even make the top 10 when it comes weddings.

We’re also seeing more native florals such as proteas making up bouquets and floral decor, while greenery is also taking on a native feel with foliage such as eucalyptus perriniana, also known as spinning gum, gaining popularity.

Roses Peonies Baby’s Breath Greenery Proteas Lisianthus Orchids Chrysanthemums Hydrangeas Synthetic

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The impact of sporting events on Spring weddings

VS

★ Saturday September 29th, the day of the 2018 AFL Grand Final, is the least popular Saturday with just 3.4% of Spring weddings scheduled on this day

★ In comparison, Sunday September 30th, the day of the NRL Grand Final, is the most popular Sunday in Spring

★ Just 2% of VIC weddings are on AFL Saturday, while 2.7% of NSW weddings and 2.6% of QLD weddings are on NRL Sunday

★ The Melbourne Cup and Victorian Grand Final public holidays appear to have no influence on couples choosing their wedding date

Photographer: Impressions Photography Studio

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Spring wedding trends for 2018

★ Greenery may soon be dethroned as the most popular wedding trend with personalised signs becoming more and more popular. Greenery will be featured in 59% of Spring weddings while personalised signs will be featured in 56.5% of weddings

★ Despite boho chic weddings gaining popularity macrame seems to have done its dash, with only 2.5% of couples including it in their wedding decor

★ 41% of Spring brides will do a speech compared with 37% of Winter brides as more couples choose to buck the groom-only speech on the big day

★ Hoops and circular designs have remained a popular feature of decor throughout the year

Photographer: Creative Image PhotographyPhotographer: Blossom Daisy Creative

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Wedding trends to keep an eye on

★ Pets and animals at weddings are becoming more and more commonplace - with the latest animal trend being wedding cows

★ Couples are becoming more environmentally conscious and opting for zero waste options when it comes to planning their weddings. We expect this to continue thanks to Princess Eugenie’s celebrity focus on a plastic-free wedding

★ The craze of the flying veil lives on with 5% of Spring couples featuring a flying veil in their wedding

★ The film ‘Crazy Rich Asians’ feature a scene where a bride walks down an aisle of water and we will not be surprised if this is a wedding craze we see develop for those who aren’t faint hearted

Photographer: Vanilla ImagesImage: Ben Stansall/AFP/Getty Images Photographer: DK Photography

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★ Elise Hughan +61 458 855 [email protected]

★ To join the Easy Weddings media mailing list email [email protected]

For further data, commentary or visuals please contact:

Photography: Blue Sky Photography