2018 PROGRAMS & SERVICES - Cloudinary · 2018 PROGRAMS & SERVICES. ... summer, fall, or winter,...

Attracting visitors is our business

2018 PROGRAMS & SERVICES

Meetings

Meetings and conferences are big business year round. They boost overnight stays and

give visitors a taste of what the area has to offer, which encourages return visits for

vacations. The Tourism Kelowna sales team uses direct selling strategies with Canadian

and Western US meeting planners. Once they have chosen Kelowna, we assist them by

sourcing local suppliers, activities, and spousal program options.

Òmeeting leads – 131

Òlead room nights – 32,113

Òmeeting planners hosted on fams – 56

Sports & Events

Hosting of sport and cultural events is an excellent way to attract visitors. Our team works

with private event producers, local organizations, and provincial and national event rights

holders to identify and bid on events well suited to Kelowna’s venues and amenities.

Tourism Kelowna also provides support to bidding organizations in the form of bid

development, decision-maker site inspections, and event promotion.

Òevent leads – 16

Òevents served/supported – 9

Òlead room nights – 10,496

Òevent planners hosted on fams – 9

Visitor Sales & Services

Thousands of travel inquiries are made each year to Tourism Kelowna staff and volunteers.

They are received in person at our Visitor Centres and via phone, email, website, and

social media channels. Travel counsellors provide information and make suggestions

tailored to the specific needs and interests of the travellers. This practise fosters a desire

to explore more, stay longer, spend more, give referrals, and come back again.

Òvisitors served at Harvey Avenue and Ellis Street Visitor Centre – 16,193

Òvisitors served at Kelowna International Airport Information Kiosk – 25,170

Òvisitors served with Mobile Street Team (July and August) – 2,968

Òtravel inquiries – 6,060

Ònumber of Visitor Councellor Volunteers – 57

Tourism Kelowna continuously works to increase overnight visitation and revenues by generating intrigue and a desire to experience Kelowna and the Central Okanagan region.

As a Destination Marketing Organization (DMO), Tourism Kelowna builds awareness and an urge to visit through advertising, travel-oriented editorial, promotions, and direct sales. Your

business is linked directly to travel inquiries through the programs described in this brochure. Please review these programs and select the options that best optimize your exposure

with the millions of travellers that Tourism Kelowna reaches every year.

2016-17 RESULTS SUMMARY for period September 1, 2016–August 31, 2017

Leisure Travel

Large investments in advertising and travel editorial generation are required to express

Kelowna’s attributes and generate the desire for Kelowna vacations. We employ targeted

marketing strategies to create this desire. Results for all paid and earned advertising

activities increased over the previous year. These activities included digital and television

advertising, content placement, online travel agency partnerships, SEO, social media

engagement, and travel article and blog editorial (earned editorial).

Òhosted 53 travel media writers

Ògenerated $135,000 in value-added media

Ògenerated nearly 80 million advertising impressions

Òdrove over 724,000 unique website visits

Ògenerated nearly 96,000 social media followers

2016-2017 Segment Investments

ÒADMINISTRATION & OVERHEAD | 17%

ÒMEETINGS & EVENTS | 18%

ÒVISITOR SERVICES | 12%

ÒLEISURE | 53%

Link your activity, service, or attraction directly to your target market with Tourism

Kelowna advertising programs. These programs connect your business to inquiries

generated by Tourism Kelowna’s advertising, sales, travel editorial, and visitor servicing

activities. Start with the Necessities Advertising Package and add on others to increase

your opportunities to draw visitors to your business.

ADVERTISING & SALES PARTNER PROGRAMS

All fees stated in this document are subject to GST.

Contents

4 The Necessities Advertising Package

5 Brochure Racking

Kelowna International Airport

Shell Aero Centre

Real Estate/Developer at Harvey Avenue Visitor Centre

6 Visitor Centre Backlit Signage

6 Golf Kelowna

7 Official 2018 Visitors' Guide

Display Advertising

8 Kelowna Farm to Table & Glass

8 Kelowna Wine Trails

9 Kelowna Trail Guide

10 Meetings & Conferences Sales

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“In much the same way the Scottsdale area

has become known for golf in Arizona, Kelowna,

British Columbia lives and breathes the game.”

Peter Robinson SCOREGolf

= wineries & vineyards

Scale: 1/2”= 1kmScale: 1/2”= 1km

INCLUDES: KELOWNA | LAKE COUNTRY | WEST KELOWNA | WESTBANK FIRST NATION

GOLF COURSES

O k a n a g a n V a l l e y , B C

1.800.930.4622 [email protected]

golfkelowna.com


Averaging over 2,000 hours of sun every year, Kelowna and

area offers one of the longest, driest golf seasons in Canada.

Vineyards, orchards, semi-desert terrain, rolling hills, and

expansive lakes make the golf courses in the area some of the

most picturesque in the country.

With courses that range from easy-going to ego-shattering,

there is something in Kelowna for every skill level. Mild weather,

stunning scenery, and exceptional courses make Kelowna a

must-play destination on every golf enthusiast’s list!

2017

TK.GolfBro17.Alternate.indd 1 2017-02-08 3:41 PM

Tourism Kelowna Visitor Centre

544 Harvey Avenue, Kelowna, BC V1Y 6C9

t 250-861-1515 | tf 1-800-663-4345

#exploreKelowna | kelownawinetrails.com

Cover Image: Quails' Gate Winery

PRINTED IN CANADA

WINE TRAILS

INCLUDES: KELOWNA | LAKE COUNTRYWEST KELOWNA | WESTBANK FIRST NATION

2017


SIP. SNAP. SHARE.Tag photos as you explore each winery, brewery, distillery, and cidery for

a chance to win a $500 travel voucher. The more places you visit, the

better your chances!

Instagram: #sipKelowna + @TourismKelowna + locationTwitter: #sipKelowna + @Tourism_Kelowna + location

Contest ends November 1, 2017. Winner will be randomly selected.

ENTERTO WIN!

EXPLORE THE KELOWNA WINE TRAILS YEAR ROUND In this guide, you’ll get a taste of what lies ahead along each of our five

wine trails. Be pleasantly surprised as you travel through vineyards,

orchards, and farms just minutes from our modern, lakeside city.

Whether it's spring, summer, fall, or winter, expect to be enchanted

as knowledgeable proprietors, dedicated hosts, and award-winning

winemakers pour their wines and share their stories.

Lift here to view winery trail map

TABLES


Here in Kelowna, farmers and chefs take pride in their commitment to quality and share a passion for locally

grown food. Because our farms and restaurants are so close together, chefs can pick products at just the right

moment to create tasty works of art, all in the same day. Visit an artisan farm during the day, then experience

how local chefs turn fresh, local products into delicious meals.

Kelowna Farm to Table – The Path to Your Plate

1. 50th Parallel Estate17101 Terrace View Road t 250-766-3408 50thparallel.com

2. Ancient Hill Estate Winery 4918 Anderson Road t 250-491-2766 ancienthillwinery.com

3. Arrowleaf Cellars1574 Camp Road t 250-766-2992 arrowleafcellars.com

4. Blind Tiger Vineyards11014 Bond Road t 250-766-0622 blindtigervineyards.ca

5. Calona Vineyards Winery 1125 Richter Street t 250-979-4211 calonavineyards.ca

6. CedarCreek Estate Winery5445 Lakeshore Road t 778-738-1020 cedarcreek.bc.ca

7. Ex Nihilo Vineyards 1525 Camp Road t 250-766-5522 exnihilovineyards.com

8. Gray Monk Estate Winery1055 Camp Road t 250-766-3168 graymonk.com

9. Grizzli Winery2550 Boucherie Road t 250-769-6789 grizzliwinery.com

10. House of Rose Winery2270 Garner Road t 250-765-0802 houseofrose.ca

11. Intrigue Wines2291 Goldie Road t 250-980-3233 intriguewines.ca

12. Mission Hill Family Estate1730 Mission Hill Road t 250-768-6448 missionhillwinery.com

13. Mt. Boucherie Winery829 Douglas Road t 250-769-8803 mtboucheriewinery.com

14. Okanagan Spirits Craft Distillery267 Bernard Avenue t 778-484-5174 okanaganspirits.com

15. Quails' Gate Winery3303 Boucherie Road t 250-769-4451 quailsgate.com

16. St Hubertus & Oak Bay Estate Winery5205 Lakeshore Road t 250-764-7888 st-hubertus.bc.ca

17. Sandhill Estate Winery 1125 Richter Street t 250-979-4211 sandhillwines.ca

18. Sperling Vineyards 1405 Pioneer Road t 778-478-0260 sperlingvineyards.com

19. SpierHead Winery 3950 Spiers Road t 250-763-7777 spierheadwinery.com

20. Summerhill Pyramid Winery4870 Chute Lake Road t 250-764-8000 summerhill.bc.ca

21. Tantalus Vineyards1670 Dehart Road t 250-764-0078 tantalus.ca

22. The Hatch3225 Boucherie Road t 778-755-6013 thehatchwines.com

23. The Vibrant Vine 3240 Pooley Road t 778-478-4153 thevibrantvine.com

24. The View Winery & Ward's Cidery#1–2287 Ward Road t 250-860-0742 theviewwinery.com

25. Tree Brewing Beer Institute1346 Water Street t 778-484-0306 treebrewingbeerinstitute.com

26. Urban Distillery + Winery#6–325 Bay Avenue t 778-478-0939 urbandistilleries.ca

27. Volcanic Hills Estate Winery2845 Boucherie Road t 778-755-5550 volcanichillswinery.com

For more information about Kelowna wineries, distilleries, breweries, and cideries, go to kelownawinetrails.com

All published hours of operation are subject to change without notice. Cover: Salted Brick outdoor patio, downtown Kelowna.

WINESSPIRITS& ALES

FARM TO TABLE

FARMS 1. Arlo's Honey Farm

Entice your senses and lift your spirits with our farm's biodiversity. Garlic, fruit, veggies, and award-winning honey await you.

May-Oct: Mon-Sat 11 am-4 pm Open Long Weekends

4329 Bedford Lane | t 250-764-2883 arloshoneyfarm.com

3. BC Tree Fruits Cooperative Market

Home to fresh fruit grown by over 430 member growers. Okanagan vegetables available in season.

Open Daily Year RoundMon-Sat 9 am-6 pm | Sun 10 am-5 pm

826 Vaughan Avenue | t 250-763-8872 bctreefruits.com

2. Arndt Orchards

Enjoy a fun and authentic farm experience at our u-pick cherry orchard. Growing quality cherries since 1946.

Early-Jul To Mid-Aug

1555B Teasdale Road | t 250-765-9568 arndtorchards.com

4. Caldwell Heritage Farm

Meet the hens and collect your own farm-fresh eggs.* Agricultural heritage exhibit. Wedding and special event venue.

Jun 14-Aug 30Wednesdays Only 10 am-4 pm

4275 Goodison Road | t 250-469-2203 caldwellheritagefarm.com

*supplies limited

5. Carmelis Goat Cheese Artisan

Unique, handmade goat cheese and gelato with rich flavours and natural ingredients.Organized tours for groups of eight or more.*

Open Daily Mar-Apr: 11 am-5 am | May-Aug: 10 am-6 pmSept-Oct: 11 am-5 pm | Nov-Feb: Closed

170 Timberline Road | t 250-764-9033 carmelisgoatcheese.com

*based on availability

6. Don-O-Ray Fruits & Vegetables

Select fresh-picked fruits and vegetables, homemade hot sauce, butter chicken sauce, juices, jams, and tasty snacks.

Open Daily 9 am-7 pm

3443 Benvoulin Roadt 250-860-2557 | cell 250-575-7806facebook.com/DonORayFarms

7. Duggan Farms

Berries, fruits, and vegetables — enjoy picking your own, or we can do the work for you.

Open Jun-Oct | Phone For Hours

2651 Camp Road, Lake Country t 250-766-2628

8. Father Pandosy Mission & Museum Site

Kelowna's birthplace and BC interior’s first permanent European agricultural settlement. Original buildings and artifacts.

Open Apr To NovSeven Days A Week — Dawn To Dusk

3685 Benvoulin Road | fatherpandosy.com

9. Gambell Farms

Select fresh-picked fruits and vegetables from our 30-acre farm. We also sell honey, fruit pies, scones, and preserves. Interac®

Jun To Early-Nov: Mon-Sun 9 am-6 pm

12133 Okanagan Centre Rd E, Lake Countryt 250-766-4036 | 250-766-3131 (off season) [email protected]

10. Gatzke Orchard

Foodism events, weddings, accommodation, farm, market, bakery and café which use our gardens and orchards for ingredients.

Jun: 8:30 am-5:30 pm | Jul-Aug: 8 am-8 pm Sept-Oct: 8:30 am-5:30 pm

15690 Pelmewash Pkwy in Oyama, Lake Country t 250-548-3444 | gatzkeorchard.com

11. Hillcrest Farm Market

Offering farm fresh fruits and veggies, a café with delicious Indian and Western cuisine, and modern luxury at our bed & breakfast.

May-Sept: Open DailyOct-Apr: Closed Tuesday

700 Highway 33 East | t 250-765-8000 hillcrestfarmmarket.com

12. Kelowna Farmers' & Crafters' Market

165 vendors — farmers, bakers, artisans, and concessions. Fresh, local produce and handmade items. Feeding the community since 1995.

Apr-Oct: Wed & Sat 8 am-1 pmNov-Mar: Sat 9 am-1 pm (Parkinson Rec Centre)

Summer/Fall: Corner of Springfield & Dilwortht 250-878-5029 kelownafarmersandcraftersmarket.com

13. Meadow Vista Honey Wines

Taste the Okanagan's Best Honey Wine (aka mead), pick seasonal fruit, play a game of bocci, or enjoy a picnic lunch on the patio!

May-Oct: Open Daily 10 am-5 pm Nov-Apr: Mon-Fri 10 am-5 pm/Weekends 12 pm-5 pm

3975 June Springs Road | t 250-862-2337meadowvista.ca

14. Okanagan Lavender & Herb Farm

Find your balance. Stroll through our gardens or sit at our aromatherapy bar. It's all about an earthly experience that is calm and centering.

May 1-Thanksgiving: Open Daily Oct 10-Dec 16: Tues-Sat

4380 Takla Road | t 250-764-7795 okanaganlavender.com

16. Pioneer Country Market

Delicious fresh lunches, renowned handmade pies, fresh baked goods daily, and our famous preserves made with local fruits and vegetables.

Feb-Dec: Mon-Sat 9 am-4 pmCall or Check Website To Confirm Hours

1405 Pioneer Road | t 250-762-2544 sperlingvineyards.com

17. Quality Greens Farm Market

Choose from a broad selection of high quality, local products at their peak of freshness. Visit our West Kelowna and Lakeshore locations too.

Open Year RoundMon-Sat 8 am-7 pm | Sun 9 am-6 pm

101–1889 Spall Road | t 250-979-1380qualitygreens.com

1. 19 Okanagan Grill + Bar at Two Eagles Golf Course

West Kelowna's ultimate choice for casual dining. Fresh local ingredients, friendly staff, extensive wine list. Largest patio on the Westside.

Open Year Round Lunch & Dinner Daily: 11 am-10 pm

3509 Carrington Road, West Kelowna t 250-768-3133 | dine19.com

2. Bellissimo! Pizza

Delicious, healthy pizza made with fresh, local ingredients whenever possible. Takeout and delivery. Outdoor seating mid-May to Sept.

May-Sept: Mon-Fri 4 pm-9 pm/Weekends 12 pm-9 pm

Oct-Apr: Sun-Thurs 4 pm-8 pm/Weekends 4 pm-8:30 pm

4125B Spiers Road | t 250-862-8332 Bellissimopizzakelowna.com

3. Bohemian Café & Catering Company

We offer an eclectic and relaxed escape for breakfast and lunch. We cater breakfast, lunch, cocktail parties, and dinners.

Wed-Fri 7:30 am-2:30 pm | Weekends/Stat Holidays 8:30 am-2 pm | Catering: Seven Days A Week

524 Bernard Avenue | t 250-862-3517 bohemiancater.com

4. Bonfire Restaurant at The Cove Lakeside Resort

Indulge in Executive Chef Brian Fowke's fresh, locally-inspired cuisine complemented by his Culinary Garden & extensive Okanagan wine list.

Open Daily 7:30 am-Close

4205 Gellatly Road, West Kelownat 250-707-1810 | bonfirerestaurant.ca

5. Gulfstream at Four Points by Sheraton–Kelowna Airport

Fresh, hand-selected ingredients and locally- inspired creations, direct from the farm to your table. Taste. Sip. Social.


5505 Airport Way | t 250-807-7427 gulfstreamkelowna.com

6. Krafty Kitchen + Bar

Cuisine by Chris Shaften of Top Chef Canada, local wines, seasonal cocktails, chef's table menu, and the West Coast's only hip-hop brunch!

Mon-Fri 12 pm-10 pmSat-Sun & Holiday Mondays 10:30 am-10 pm

281 Lawrence Avenue | t 250-868-7228 kraftykitchen.ca

7. Lakeside Dining at Hotel Eldorado

Nothing beats "The El's" Lakeside Dining Room, Boardwalk Patio, and El Bar — all featuring local, seasonal, and organic products.

Open Daily 7 am-CloseBoardwalk Patio: Seasonal May-Sept

500 Cook Road | t 250-763-7500 eldoradokelowna.com

8. Old Vines Restaurant at Quails' Gate Winery

Consistently recognized as one of BC’s top restaurants. Fresh flavours, exceptional wine, and beautiful vistas await.

Open Daily | Lunch & Dinner From 11 am Reservations Recommended

3303 Boucherie Road, West Kelowna t 250-769-2500 | oldvinesrestaurant.com

9. RauDZ Regional Table

RauDZ menus reflect organic, sustainable, and naturally-raised ingredients. Fresh, local, comfortable.

Open Daily From 5 pm First Come — First Seated

1560 Water Street | t 250-868-8805 raudz.com

10.Red Fox Club at Indigenous World Winery

A casual, aboriginal-inspired restaurant located at award-winning Indigenous World Winery. The menu is designed around modern native fare.

Indoor Restaurant Open Year Round Patio Open May-Sept

2218 Horizon Drive East, West Kelownat 778-755-6360 | redfoxclub.ca

11. Routes Grill

We offer contemporary, regional comfort food in a casual and cozy atmosphere. Our menu changes seasonally with an all-local wine list.

Open Daily Lunch: 11:30 am-2pm | Dinner: 5 pm-8:30 pm

4–10058 Highway 97, Lake Countryt 250-766-0777 | routesgrill.com

12. Smack DAB at Manteo Resort

A lively kitchen and bar located on Kelowna's largest lakeside patio. Open daily for breakfast buffet, lunch, and dinner.


3762 Lakeshore Road | t 250-860-4488 smackdabmanteo.com

13. Sunset Organic Bistro at Summerhill Pyramid Winery

All-organic food and wine paired with warm, true hospitality will make you feel good about life!


4870 Chute Lake Road

t 250-764-8000 ext 130 | summerhill.bc.ca

14. Terrace Restaurant at Mission Hill Family Estate

A spectacular destination overlooking our vine-yards and Okanagan Lake. Seasonally-inspired menus using only the freshest, local ingredients.

May 1-Oct 9: Open DailyReservations Recommended

1730 Mission Hill Road, West Kelownat 250-768-6483 | missionhillwinery.com

15. The Table Café at Codfathers

A lunch stop serving fresh seafood dishes. Enjoy gluten-free, tempura-style fish and chips, and salmon BLTs. Weekend lobster and crab boils.

Tues-Sat 11 am-6 pm | Sun & Mon ClosedCatering & Takeout Available

2355 Gordon Avenue | t 250-868-9981 thetableatcodfathers.com

16. Vineyard Terrace Restaurant at CedarCreek Estate Winery

The perfect setting to enjoy wine, food, and a wonderful vista. Our dishes showcase local, seasonal ingredients at their freshest.

Open May-Sept Daily: Lunch & Dinner From 11 am

5445 Lakeshore Road | t 778-738-1027 cedarcreek.bc.ca

17. Waterfront Wines

A sophisti-casual, cozy, award-winning restaurant with tasty food made with fresh, seasonal, Okanagan flavours.

Open Daily From 5 pm Reservations Recommended

104 –1180 Sunset Drive | t 250-979-1222 waterfrontrestaurant.ca


2017

15. Okanagan Wine & Orchard Museum

Visit a heritage packinghouse, explore theOkanagan Wine and Orchard Museum, and shop for locally produced tastes and treasures.

Open Year Round | Tues-Sat 10 am-5 pmSun 11 am-4 pm | Mon Closed

1304 Ellis Street | t 778-478-0325

kelownamuseums.ca

t o u r i s m k e l o w n a . c o mOFF IC IAL 2017

VIS ITORS ’ GUIDE



4

Link your business to travellers.

This entry level advertising package links your business to travellers researching their trip to

Kelowna and exploring while they are here.

Includes

Òbusiness listing and link on tourismkelowna.com

Òbusiness listing in the Official 2018 Visitors’ Guide (150,000 produced)

Òbusiness listing on Kelowna & Area Map (170,000 produced)

ÒVisitor Centre racking for a 4” x 9” brochure

Òaccess to Tourism Kelowna resources and tools (extranet, invitations to workshops,

digital assets, etc.)

Òability to use Tourism Kelowna logo on website and marketing materials (with prior approval)

Òdisplay materials (sign, decal, logo)

Òvoting stakeholder of Tourism Kelowna Society*

Òability to run for the Tourism Kelowna Board of Directors*

*Available to Central Okanagan participants only.

Fee

N/C Central Okanagan accommodations collecting the MRDT or DMF

$360 business is located within the Central Okanagan

$ 50 additional web listing or location within the Central Okanagan

$475 business is located beyond the Central Okanagan

$ 75 oversize brochure fee

Deadline

October 31, 2017 for inclusion in the Official 2018 Visitors’ Guide

THE NECESSITIES ADVERTISING PACKAGE


VIS ITORS ’ GUIDE



Real Estate/Developer at Harvey Avenue Visitor Centre

Almost everyone who has moved to Kelowna will tell you, “We came

for a vacation and fell in love with the lifestyle.” Many visitors are so

enamored with Kelowna that they become house hunters. The Harvey

Avenue Visitor Centre is often the first stop in their search for real estate

information and maps. This is a great opportunity for realtors or devel-

opers to rack their sales brochure.

IncludesÒracking of a 4” x 9” brochure for 12 months*

Prerequisite

Òbusiness is located within the Central Okanagan

Fee

$245

Shell Aero Centre

Rack your brochure at the Shell Aero Centre for exposure to visitors

who travel by private aircraft.

IncludesÒracking of a 4” x 9” brochure for 12 months

PrerequisiteÒavailable to only those who rack at the Kelowna International Airport

Fee



Kelowna International Airport

Rack your brochure at the Kelowna International Airport Information

Kiosk for exposure to over 1.7 million travellers.

IncludesÒracking of a 4” x 9” brochure for 12 months*

Prerequisite

Ònone

Fee



*An additional fee will apply for oversize brochures.

5

Note: Brochure racking space is limited at all locations

BROCHURE RACKING

Grab the attention of over 15,000 visitors.

Over 15,000 people stop at the Harvey Avenue Visitor Centre for recom-

mendations and information on Kelowna and the surrounding area. Grab

their attention with an eye-catching, full-colour, backlit sign promoting your

activity, attraction, or service.

Includes

Òproduction and installation of one backlit sign

Òphoto of experience/service, business name, website, phone number,

and tagline

Prerequisites

Òhold a current Necessities Advertising Package (NAP—see page 4)


Fee

$400 Standard Sign (25” x 20”) – one year

Signs subject to availability and approval.

6

VISITOR CENTRE BACKLIT SIGNAGE GOLF KELOWNA

Increase non-resident rounds at your course.

Branded as "Golf Kelowna," this program increases non-resident rounds to

participating courses. Tourism Kelowna partners with local golf courses to

showcase Kelowna as a premier Canadian golf destination.

Includes

Òenhanced listing on golfkelowna.com

Òcomprehensive destination golf advertising campaign

Òinclusion in Tourism Kelowna's content marketing program

Prerequisites


Òbe a golf course located within the Central Okanagan

Deadline

October 31, 2017

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GOLF COURSES



golfkelowna.com











2017


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GOLF COURSES



golfkelowna.com











2017


Enhance your visibility with this comprehensive guide.

One of the best ways to enhance your visibility is through the easy-to-use and comprehensive

Official Visitors’ Guide. A quantity of 150,000 copies are distributed at Visitor Centres and hun-

dreds of points throughout the Central Okanagan, British Columbia, and Alberta. They are also

mailed to those with pre-trip travel inquiries and downloaded from our website. That’s a lot of

potential customers for a reasonable cost.

Prerequisite

Òadvertising accommodations must be located within the Central Okanagan

Distribution Ò40% local distribution through hotels, attractions, restaurants, and retail outlets

Ò35% fulfillment to direct inquiries through website, phone, email, and Kelowna Visitor Centres

Ò6% trade shows, direct sales, local conferences, and event delegates

Ò14% BC Visitor Centres and BC Ferries

Ò5% Alberta Visitor Centres and Alberta Motor Association

Display Ad Rates WITHIN CENTRAL BEYOND CENTRALAD SIZE OKANAGAN OKANAGAN

Inside back cover – bleed $5,170 $5,600

Full page ad – bleed $4,120 $4,535

Full page ad – no bleed $3,860 $4,255

1/2 page ad – horizontal/no bleed $2,870 $3,160

1/4 page ad – vertical (templated) $2,095 $2,315

1/6 page ad – vertical (templated) $1,270 $1,400

Deadline

October 31, 2017

7

OFFICIAL 2018 VISITORS' GUIDEDISPLAY ADVERTISING

FULL PAGENO BLEED

1/2 PAGEHORIZONTAL

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VIS ITORS ’ GUIDE



TABLES


Here in Kelowna, farmers and chefs take pride in their commitment to quality and share a passion for locally

grown food. Because our farms and restaurants are so close together, chefs can pick products at just the right

moment to create tasty works of art, all in the same day. Visit an artisan farm during the day, then experience

how local chefs turn fresh, local products into delicious meals.

Kelowna Farm to Table – The Path to Your Plate

1. 50th Parallel Estate17101 Terrace View Road t 250-766-3408 50thparallel.com

2. Ancient Hill Estate Winery 4918 Anderson Road t 250-491-2766 ancienthillwinery.com

3. Arrowleaf Cellars1574 Camp Road t 250-766-2992 arrowleafcellars.com

4. Blind Tiger Vineyards11014 Bond Road t 250-766-0622 blindtigervineyards.ca

5. Calona Vineyards Winery 1125 Richter Street t 250-979-4211 calonavineyards.ca

6. CedarCreek Estate Winery5445 Lakeshore Road t 778-738-1020 cedarcreek.bc.ca

7. Ex Nihilo Vineyards 1525 Camp Road t 250-766-5522 exnihilovineyards.com

8. Gray Monk Estate Winery1055 Camp Road t 250-766-3168 graymonk.com

9. Grizzli Winery2550 Boucherie Road t 250-769-6789 grizzliwinery.com

10. House of Rose Winery2270 Garner Road t 250-765-0802 houseofrose.ca

11. Intrigue Wines2291 Goldie Road t 250-980-3233 intriguewines.ca

12. Mission Hill Family Estate1730 Mission Hill Road t 250-768-6448 missionhillwinery.com

13. Mt. Boucherie Winery829 Douglas Road t 250-769-8803 mtboucheriewinery.com

14. Okanagan Spirits Craft Distillery267 Bernard Avenue t 778-484-5174 okanaganspirits.com

15. Quails' Gate Winery3303 Boucherie Road t 250-769-4451 quailsgate.com

16. St Hubertus & Oak Bay Estate Winery5205 Lakeshore Road t 250-764-7888 st-hubertus.bc.ca

17. Sandhill Estate Winery 1125 Richter Street t 250-979-4211 sandhillwines.ca

18. Sperling Vineyards 1405 Pioneer Road t 778-478-0260 sperlingvineyards.com

19. SpierHead Winery 3950 Spiers Road t 250-763-7777 spierheadwinery.com

20. Summerhill Pyramid Winery4870 Chute Lake Road t 250-764-8000 summerhill.bc.ca

21. Tantalus Vineyards1670 Dehart Road t 250-764-0078 tantalus.ca

22. The Hatch3225 Boucherie Road t 778-755-6013 thehatchwines.com

23. The Vibrant Vine 3240 Pooley Road t 778-478-4153 thevibrantvine.com

24. The View Winery & Ward's Cidery#1–2287 Ward Road t 250-860-0742 theviewwinery.com

25. Tree Brewing Beer Institute1346 Water Street t 778-484-0306 treebrewingbeerinstitute.com

26. Urban Distillery + Winery#6–325 Bay Avenue t 778-478-0939 urbandistilleries.ca

27. Volcanic Hills Estate Winery2845 Boucherie Road t 778-755-5550 volcanichillswinery.com

For more information about Kelowna wineries, distilleries, breweries, and cideries, go to kelownawinetrails.com

All published hours of operation are subject to change without notice. Cover: Salted Brick outdoor patio, downtown Kelowna.

WINESSPIRITS& ALES

FARM TO TABLE

FARMS 1. Arlo's Honey Farm

Entice your senses and lift your spirits with our farm's biodiversity. Garlic, fruit, veggies, and award-winning honey await you.

May-Oct: Mon-Sat 11 am-4 pm Open Long Weekends

4329 Bedford Lane | t 250-764-2883 arloshoneyfarm.com

3. BC Tree Fruits Cooperative Market

Home to fresh fruit grown by over 430 member growers. Okanagan vegetables available in season.

Open Daily Year RoundMon-Sat 9 am-6 pm | Sun 10 am-5 pm

826 Vaughan Avenue | t 250-763-8872 bctreefruits.com

2. Arndt Orchards

Enjoy a fun and authentic farm experience at our u-pick cherry orchard. Growing quality cherries since 1946.

Early-Jul To Mid-Aug

1555B Teasdale Road | t 250-765-9568 arndtorchards.com

4. Caldwell Heritage Farm

Meet the hens and collect your own farm-fresh eggs.* Agricultural heritage exhibit. Wedding and special event venue.

Jun 14-Aug 30Wednesdays Only 10 am-4 pm

4275 Goodison Road | t 250-469-2203 caldwellheritagefarm.com

*supplies limited

5. Carmelis Goat Cheese Artisan

Unique, handmade goat cheese and gelato with rich flavours and natural ingredients.Organized tours for groups of eight or more.*

Open Daily Mar-Apr: 11 am-5 am | May-Aug: 10 am-6 pmSept-Oct: 11 am-5 pm | Nov-Feb: Closed

170 Timberline Road | t 250-764-9033 carmelisgoatcheese.com

*based on availability

6. Don-O-Ray Fruits & Vegetables

Select fresh-picked fruits and vegetables, homemade hot sauce, butter chicken sauce, juices, jams, and tasty snacks.


3443 Benvoulin Roadt 250-860-2557 | cell 250-575-7806facebook.com/DonORayFarms

7. Duggan Farms

Berries, fruits, and vegetables — enjoy picking your own, or we can do the work for you.

Open Jun-Oct | Phone For Hours

2651 Camp Road, Lake Country t 250-766-2628

8. Father Pandosy Mission & Museum Site

Kelowna's birthplace and BC interior’s first permanent European agricultural settlement. Original buildings and artifacts.

Open Apr To NovSeven Days A Week — Dawn To Dusk

3685 Benvoulin Road | fatherpandosy.com

9. Gambell Farms

Select fresh-picked fruits and vegetables from our 30-acre farm. We also sell honey, fruit pies, scones, and preserves. Interac®

Jun To Early-Nov: Mon-Sun 9 am-6 pm

12133 Okanagan Centre Rd E, Lake Countryt 250-766-4036 | 250-766-3131 (off season) [email protected]

10. Gatzke Orchard

Foodism events, weddings, accommodation, farm, market, bakery and café which use our gardens and orchards for ingredients.

Jun: 8:30 am-5:30 pm | Jul-Aug: 8 am-8 pm Sept-Oct: 8:30 am-5:30 pm

15690 Pelmewash Pkwy in Oyama, Lake Country t 250-548-3444 | gatzkeorchard.com

11. Hillcrest Farm Market

Offering farm fresh fruits and veggies, a café with delicious Indian and Western cuisine, and modern luxury at our bed & breakfast.

May-Sept: Open DailyOct-Apr: Closed Tuesday

700 Highway 33 East | t 250-765-8000 hillcrestfarmmarket.com

12. Kelowna Farmers' & Crafters' Market

165 vendors — farmers, bakers, artisans, and concessions. Fresh, local produce and handmade items. Feeding the community since 1995.

Apr-Oct: Wed & Sat 8 am-1 pmNov-Mar: Sat 9 am-1 pm (Parkinson Rec Centre)

Summer/Fall: Corner of Springfield & Dilwortht 250-878-5029 kelownafarmersandcraftersmarket.com

13. Meadow Vista Honey Wines

Taste the Okanagan's Best Honey Wine (aka mead), pick seasonal fruit, play a game of bocci, or enjoy a picnic lunch on the patio!

May-Oct: Open Daily 10 am-5 pm Nov-Apr: Mon-Fri 10 am-5 pm/Weekends 12 pm-5 pm

3975 June Springs Road | t 250-862-2337meadowvista.ca

14. Okanagan Lavender & Herb Farm

Find your balance. Stroll through our gardens or sit at our aromatherapy bar. It's all about an earthly experience that is calm and centering.

May 1-Thanksgiving: Open Daily Oct 10-Dec 16: Tues-Sat

4380 Takla Road | t 250-764-7795 okanaganlavender.com

16. Pioneer Country Market

Delicious fresh lunches, renowned handmade pies, fresh baked goods daily, and our famous preserves made with local fruits and vegetables.

Feb-Dec: Mon-Sat 9 am-4 pmCall or Check Website To Confirm Hours

1405 Pioneer Road | t 250-762-2544 sperlingvineyards.com

17. Quality Greens Farm Market

Choose from a broad selection of high quality, local products at their peak of freshness. Visit our West Kelowna and Lakeshore locations too.

Open Year RoundMon-Sat 8 am-7 pm | Sun 9 am-6 pm

101–1889 Spall Road | t 250-979-1380qualitygreens.com

1. 19 Okanagan Grill + Bar at Two Eagles Golf Course

West Kelowna's ultimate choice for casual dining. Fresh local ingredients, friendly staff, extensive wine list. Largest patio on the Westside.

Open Year Round Lunch & Dinner Daily: 11 am-10 pm

3509 Carrington Road, West Kelowna t 250-768-3133 | dine19.com

2. Bellissimo! Pizza

Delicious, healthy pizza made with fresh, local ingredients whenever possible. Takeout and delivery. Outdoor seating mid-May to Sept.

May-Sept: Mon-Fri 4 pm-9 pm/Weekends 12 pm-9 pm

Oct-Apr: Sun-Thurs 4 pm-8 pm/Weekends 4 pm-8:30 pm

4125B Spiers Road | t 250-862-8332 Bellissimopizzakelowna.com

3. Bohemian Café & Catering Company

We offer an eclectic and relaxed escape for breakfast and lunch. We cater breakfast, lunch, cocktail parties, and dinners.

Wed-Fri 7:30 am-2:30 pm | Weekends/Stat Holidays 8:30 am-2 pm | Catering: Seven Days A Week

524 Bernard Avenue | t 250-862-3517 bohemiancater.com

4. Bonfire Restaurant at The Cove Lakeside Resort

Indulge in Executive Chef Brian Fowke's fresh, locally-inspired cuisine complemented by his Culinary Garden & extensive Okanagan wine list.


4205 Gellatly Road, West Kelownat 250-707-1810 | bonfirerestaurant.ca

5. Gulfstream at Four Points by Sheraton–Kelowna Airport

Fresh, hand-selected ingredients and locally- inspired creations, direct from the farm to your table. Taste. Sip. Social.


5505 Airport Way | t 250-807-7427 gulfstreamkelowna.com

6. Krafty Kitchen + Bar

Cuisine by Chris Shaften of Top Chef Canada, local wines, seasonal cocktails, chef's table menu, and the West Coast's only hip-hop brunch!

Mon-Fri 12 pm-10 pmSat-Sun & Holiday Mondays 10:30 am-10 pm

281 Lawrence Avenue | t 250-868-7228 kraftykitchen.ca

7. Lakeside Dining at Hotel Eldorado

Nothing beats "The El's" Lakeside Dining Room, Boardwalk Patio, and El Bar — all featuring local, seasonal, and organic products.

Open Daily 7 am-CloseBoardwalk Patio: Seasonal May-Sept

500 Cook Road | t 250-763-7500 eldoradokelowna.com

8. Old Vines Restaurant at Quails' Gate Winery

Consistently recognized as one of BC’s top restaurants. Fresh flavours, exceptional wine, and beautiful vistas await.

Open Daily | Lunch & Dinner From 11 am Reservations Recommended

3303 Boucherie Road, West Kelowna t 250-769-2500 | oldvinesrestaurant.com

9. RauDZ Regional Table

RauDZ menus reflect organic, sustainable, and naturally-raised ingredients. Fresh, local, comfortable.

Open Daily From 5 pm First Come — First Seated

1560 Water Street | t 250-868-8805 raudz.com

10.Red Fox Club at Indigenous World Winery

A casual, aboriginal-inspired restaurant located at award-winning Indigenous World Winery. The menu is designed around modern native fare.

Indoor Restaurant Open Year Round Patio Open May-Sept

2218 Horizon Drive East, West Kelownat 778-755-6360 | redfoxclub.ca

11. Routes Grill

We offer contemporary, regional comfort food in a casual and cozy atmosphere. Our menu changes seasonally with an all-local wine list.

Open Daily Lunch: 11:30 am-2pm | Dinner: 5 pm-8:30 pm

4–10058 Highway 97, Lake Countryt 250-766-0777 | routesgrill.com

12. Smack DAB at Manteo Resort

A lively kitchen and bar located on Kelowna's largest lakeside patio. Open daily for breakfast buffet, lunch, and dinner.


3762 Lakeshore Road | t 250-860-4488 smackdabmanteo.com

13. Sunset Organic Bistro at Summerhill Pyramid Winery

All-organic food and wine paired with warm, true hospitality will make you feel good about life!


4870 Chute Lake Road

t 250-764-8000 ext 130 | summerhill.bc.ca

14. Terrace Restaurant at Mission Hill Family Estate

A spectacular destination overlooking our vine-yards and Okanagan Lake. Seasonally-inspired menus using only the freshest, local ingredients.

May 1-Oct 9: Open DailyReservations Recommended

1730 Mission Hill Road, West Kelownat 250-768-6483 | missionhillwinery.com

15. The Table Café at Codfathers

A lunch stop serving fresh seafood dishes. Enjoy gluten-free, tempura-style fish and chips, and salmon BLTs. Weekend lobster and crab boils.

Tues-Sat 11 am-6 pm | Sun & Mon ClosedCatering & Takeout Available

2355 Gordon Avenue | t 250-868-9981 thetableatcodfathers.com

16. Vineyard Terrace Restaurant at CedarCreek Estate Winery

The perfect setting to enjoy wine, food, and a wonderful vista. Our dishes showcase local, seasonal ingredients at their freshest.

Open May-Sept Daily: Lunch & Dinner From 11 am

5445 Lakeshore Road | t 778-738-1027 cedarcreek.bc.ca

17. Waterfront Wines

A sophisti-casual, cozy, award-winning restaurant with tasty food made with fresh, seasonal, Okanagan flavours.

Open Daily From 5 pm Reservations Recommended

104 –1180 Sunset Drive | t 250-979-1222 waterfrontrestaurant.ca


2017

15. Okanagan Wine & Orchard Museum

Visit a heritage packinghouse, explore theOkanagan Wine and Orchard Museum, and shop for locally produced tastes and treasures.

Open Year Round | Tues-Sat 10 am-5 pmSun 11 am-4 pm | Mon Closed

1304 Ellis Street | t 778-478-0325

kelownamuseums.ca

Generate visitor traffic with this proven, self-guided tour.

Local flavours of Kelowna and the Okanagan Valley draw travellers from across North America

and the world. This proven, self-guided tour generates visitor traffic for participating busi-

nesses through expanded exposure and cross promotion. The farm to table and glass expe-

rience comes alive for visitors and celebrates the connection between local farmers, artisan

producers, local chefs, and mixologists. Guides are distributed at participating businesses,

Visitor Centres, and at attractions and accommodations throughout the Central Okanagan,

and across British Columbia.

Includes

Òformatted ad in printed guide with business name, photo, description, hours of operation, address, phone, and website (100,000 produced)

Òlocator on map

Òdisplay materials (sign, decal, logo) for use by program participants

Òenhanced additional listing on tourismkelowna.com/do/farm-to-table

Òplacement of digital brochure on tourismkelowna.com/do/farm-to-table

Prerequisites



Ògrow, produce, or sell local and Okanagan Valley products

Òoperate an agri-tourism business, brewery, winery, distillery, cidery, and/or farm to table

restaurant with regular public hours

Òrestaurants must utilize, on a continual basis, local flavours from a minimum of two

participating farms, as well as wine, beer, cider, or spirits from a minimum of two

Kelowna-area businesses

Fee

$525

Booking DeadlineNovember 15, 2017

8

Kelowna Wine Trails guide is a visitor must-have.

The Kelowna Wine Trails program promotes the Central Okanagan as a highly

desirable Canadian wine region. Kelowna Wine Trails touring guides are a

visitor must-have for wine tasting in the Central Okanagan. A network of

five different wine trails cross-promote each other, resulting in increased

business for all.

Includes

Ò *formatted ad with business listing, image, address, contact info, and hours of operation in guide (100,000 produced)

Òlocator on maps

Òpromotion through Tourism Kelowna’s content marketing program

Òinclusion in a Kelowna Wine Trails video

Òaccess to digital assets that includes video and photography

Òdiscounted access to mobile consumer marketing program (tba)

Òinclusion in the Farm to Table guide

Ò*enhanced additional listing on tourismkelowna.com/do/wine

Ò*placement of digital brochure on tourismkelowna.com/do/wine/guide

Òdisplay materials/sign, decal, logo for use by program participants

Prerequisites


Òavailable only to Central Okanagan Wine Trails wineries, breweries, and distilleries witth tasting rooms

Fee

Winery: $3,000 Guided Tour Operator: $675


* Guided tour operator inclusions.

Tourism Kelowna Visitor Centre

544 Harvey Avenue, Kelowna, BC V1Y 6C9

t 250-861-1515 | tf 1-800-663-4345

#exploreKelowna | kelownawinetrails.com

Cover Image: Quails' Gate Winery

PRINTED IN CANADA

WINE TRAILS


2017


SIP. SNAP. SHARE.Tag photos as you explore each winery, brewery, distillery, and cidery for

a chance to win a $500 travel voucher. The more places you visit, the

better your chances!

Instagram: #sipKelowna + @TourismKelowna + locationTwitter: #sipKelowna + @Tourism_Kelowna + location

Contest ends November 1, 2017. Winner will be randomly selected.

ENTERTO WIN!

EXPLORE THE KELOWNA WINE TRAILS YEAR ROUND In this guide, you’ll get a taste of what lies ahead along each of our five

wine trails. Be pleasantly surprised as you travel through vineyards,

orchards, and farms just minutes from our modern, lakeside city.

Whether it's spring, summer, fall, or winter, expect to be enchanted

as knowledgeable proprietors, dedicated hosts, and award-winning

winemakers pour their wines and share their stories.

Lift here to view winery trail map

KELOWNA FARM TO TABLE & GLASS KELOWNA WINE TRAILS

Showcase your business to outdoor enthusiasts.

NEW in 2017-18 is the Kelowna Trail Guide which will highlight the trails

throughout the Central Okanagan that can be enjoyed on foot, on bike, or

in the water. Guides will be distributed at the Visitor Centre and accommo-

dations and attractions throughout the Central Okanagan.

Includes

Òformatted ad in printed guide with business name, photo, description,

hours of operation, address, phone and website (50,000 produced)

Òlocator on map

Òbusiness decal/sign

Òenhanced listing on tourismkelowna.com

Prerequisites



Fee

$750


9

KELOWNA TRAIL GUIDE

10

Generate more meeting and conference business.

This program is for those who want to generate meetings and conference business. It provides opportunities to sell

their venues and services directly to meeting planners throughout Canada and the Pacific Northwest US. Participants

share trade show and event costs making exposure with top meeting planners more affordable. Tourism Kelowna

meeting-specific advertising and sales initiatives drive planners to the meeting section on tourismkelowna.com.

Prerequisites


Ò hold a Basic Package for À La Carte Options participation

Òbe located within the Central Okanagan

The program consists of the following elements:

Basic Package

$750

Òcustomized flat sheet for use at sales calls and functions

Òinclusion in Tourism Kelowna's social and content program

Òwebsite listing on tourismkelowna.com/meeting-planners

Cost-Shared Trade Show Booth Space

Ò$1,000 CSAE Tête-à-Tête | January 31, 2018 | Ottawa, Ontario

Ò$1,500 Incentive Works Trade Show | August 14-15, 2018 | Toronto, Ontario

Ò$1,250 Canadian Society of Association Executives (CSAE) | October 24-26, 2018 | Ottawa, Ontario

Cost-Shared Sales Events

Ò$500 Spring Seattle Sales Trip | Date TBD | Seattle, Washington

Ò$500 Professional Convention Management Association | August 14, 2018 | Toronto, Ontario

Ò$750 Vancouver Wine Festival Dinner | Date TBD | Vancouver, British Columbia

Ò$500 Seattle Sales Trip | Date TBD | Seattle, Washington

Ò$500 Calgary Wine Festival Dinner | Date TBD | Calgary, Alberta

MEETINGS & CONFERENCES SALES

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