2018 Print COMPANION PROPERTIES: Media Planner · 1 Pr M Plr Four-colour 1 x 3 x 11 x COVER RATES...

PLUS!❱❱❱

BENEFITSCANADA.COM

Mind mattersCoast Capital Savings’ Lyne Moussa is among members of the

benefits industry who are taking action on mental health p20

April 2017

How are other countries handling decumulation? p11 Harvesting returns from investments in agriculture p30 Why you should hire a futurist p35

2018 Print Media Planner

COMPANION PROPERTIES:

Avantages

InvestmentReview.com

CanadianInstitutionalInvestmentNetwork.ca


READERSHIPPension and benefit executives. Focused primarily on the top 3,500 employers in Canada and the consultant/advisor community.

REACH72,000

FREQUENCY11 times a year

CIRCULATION15,700

BENEFITSCANADA.COM

Required reading for pension, benefits and investment executives

December 2016

PLUS!❱❱❱

The Vancouver airport’s not-so-undercover bosses p8

Saudi Arabia enters the bond market p34

How to avoid U.S.-style lawsuits over DC fees p55

THE

OF THE CAP INDUSTRY2016 CAP Suppliers Report tackles the challenges ahead after this year’s landmark CPP deal p17

TOP 5 AREAS OF INTEREST

1. Defined Benefit Pension Plans/Investment Strategies

2. Defined Contribution/Group RRSP/Pensions

3. Health Benefits/Group Insurance

4. Drug Plan Management

5. Wellness

KEY FACTS

AWARD WINNING JOURNALISM

“Benefits Canada is our most-used source of information on all aspects of pensions, investments, and benefits.

Benefits Canada conferences provide delegates with insights into current issues, networking opportunities, and interesting perspectives from stakeholders, employers, unions, consultants, providers, etc.”

— Thak Bhola, CEBS, Manager, Pension, Investments and Administration, Goodyear Canada Inc.

“I enjoy getting Benefits Canada magazine as I find the topics current and informative. The conferences also offer great information and a chance to network.”

— Wendy L. Jackson, Manager, Canadian Benefit Programs, Total Compensation & Benefits, Magna International Inc.

Tabbies 2013 (Trade Association Business Publications International)Silver Award for Best Front Cover, Photography

Kenneth R. Wilson Awards 2013Nominations for Brooke Smith and Yaldaz Sadakova for Best Profile

EDITORIAL OVERVIEWEDITORIAL OVERVIEWBenefits Canada is the country’s original and most influential pension and benefits publication for key decision-makers in Canadian workplaces. Senior finance executives, pension board trustees, benefits professionals, managers and industry specialists have turned to the magazine for more than 40 years to help them make informed decisions about their pension and benefits plans.

❯❯❯ Required reading for pension, benefits and investment executives

95% of readers have taken action as a result of

reading Benefits Canada

99% of readers feel Benefits Canada

is the authoritative voice of the industry.

Launched Benefits Canada tablet edition on iPad, June 2012

Tabbies 2015 (Trade Association Business Publications International)Top 25 – Feature Article

Portfolio Management Association of Canda3rd Place, Excellence in Investment Journalism, 2015


MULTI-MEDIA MARKETING OPPORTUNITIESWe share our Canadian plan sponsor audience with you.

PRINT PUBLICATIONSSpecifically designed to meet and exceed the needs of Canada’s pension and benefits community

• Display advertising• Inserts• Outserts• Special directory opportunities• Appointment notices/

Announcements

ONLINE – WEBSITESExclusive website providing the Canadian pension and benefits community with information and real-time solutions relative to their individual needs and markets

• E-directs• Banner and big-box advertising• Daily email bulletins• Research commentary and

white paper postings• Career postings• www.benefitscanada.com• Question of the Week

CUSTOM PUBLISHINGCreative development and execution of print and online communication vehicles in support of products, programs and services offered by our advertisers and other partners to ensure broadened reach, greater program synergy and economy

• Q&As• White papers• Manager profiles• Guidebooks• The Performers series• Investment Insights

ROUNDTABLES• Infrastructure• Emerging markets• Target Date Funds• Fixed income• Low volatility• Currency

AWARDS PROGRAMS• Workplace Benefits Awards

CONFERENCESFrom industry-leading vision and analysis to practical problem-solving workshops, we provide the content, forums and access to industry experts that the community knows and trusts

BENEFITS• Toronto Benefits & Pension Summit• Calgary Benefits Summit• Employers Cancer Care Summit• Face 2 Face: Drug Plan Management• Healthy Outcomes Conference• Mental Health Summit• Calgary Drug Trends Summit• Pharmacy Solutions• Halifax Benefits Summit• Health Innovations & Technology

INVESTMENT/PENSION• Toronto Benefits & Pension Summit• DC Investment Forum• DC Plan Summit• Defined Benefit Investment Forum• Global Investment Conference• Investment Innovation Conference• Risk Management Conference

RESEARCHCustomized research relative to the financial communities we serve, with a view to fostering greater understanding, the spread of knowledge and the development of more precisely targeted tools

MULTI-MEDIA MARKETING OPPORTUNITIES

September 2017

How can Carrot Rewards support wellness programs? p10

The debate over DC contribution levels p26

Assessing the merits of refundable fees p38

PLUS!❱❱❱

BENEFITSCANADA.COM

Life on a DC pensionA look at one of Canada’s oldest plans through

the eyes of a 100-year-old retiree p16

Canada’s most influential source of pension and benefits information


EDITORIAL CALENDARIssue Features Closing Material Mailing

JANUARY/ FEBRUARY

Benefits/HR: The merits of video consultations with health professionalsPensions: A look at the annuity marketInvestments: 2017 investment outlookAbsence Management: Which conditions are having the biggest impact on absenteeism?Legal Update: Update on Canadian pension reformsLessons From Abroad: How other countries are handling annuities

Jan 5 Jan 19 Feb 7

MARCH

Benefits/HR: Are superficial benefits sufficient?Pensions: Time to encourage multi-employer DC plans?Investments: Navigating the currency factor in pension investmentsEmpty Chair: Why you should hire . . . a chief employee experience officerSpecial Feature: Drug Plan Trends Report

Feb 9 Feb 23 Mar 14

APRIL

Benefits/HR: How to implement wellness programs without an HR departmentPensions: Options for dealing with intergenerational inequityInvestments: Investment trends by the big public fundsAbsence Management: Managing difficult conversations about employee absenceLegal Update: Regulatory options for multijurisdictional pension plansConference Coverage: Highlights of the 2017 DC Plan SummitSpecial Feature: Group Benefits Providers Report

Mar 9 Mar 23 Apr 11

MAY

Benefits/HR: Are claims trends for anti-depressants sustainable?Pensions: Handling variable payments from DC plansInvestments: More emerging markets you haven’t consideredLessons From Abroad: Norway tackles longevity in pension plansSpecial Feature: Top 40 Money Managers Report

Apr 6 Apr 20 May 9

JUNE

Benefits/HR: Preparing for marijuana legalizationPensions: Introducing DB features to DC plansInvestments: Update on ETFs in pension plansHow to… Avoid greenwashed investmentsSpecial Feature: Top 100 Pension Funds Report

May 25 June 8 June 28

EDITORIAL CALENDAR


EDITORIAL CALENDARIssue Features Closing Material Mailing

JULY/AUGUST

Benefits/HR: Best practices for nutrition programsPensions: PRPPs: Where are they now?Investments: The outlook for commoditiesAbsence Management: The merits of providing flexibility around sick daysLegal Update: Is not acting on decumulation the greater legal risk?Empty Chair: Why you should hire . . . a mental-health co-ordinatorSpecial Feature: Consultants Report & Directory

July 6 July 20 Aug 8

SEPTEMBER

Benefits/HR: The cost pressures of new drug indicationsPensions: The merits of automatic escalationInvestments: Ways to improve target-date fundsConference Coverage: Highlights of the 2018 Healthy Outcomes ConferenceSpecial Feature: Top 50 DC Plans Report

Aug 3 Aug 17 Sept 6

OCTOBER

Benefits/HR: New tools for drug adherencePensions: A closer look at retirement calculators Investments: Investing in intellectual propertyLessons From Abroad: Emerging U.S. DC trends

Sept 7 Sept 21 Oct 11

NOVEMBER

Benefits/HR: Pharmacare around the worldPensions: Retirement savings in the gig economyInvestments: Navigating the trend towards passive investingHow to… Implement health screening for your employeesSpecial Feature: Top 40 Money Managers Report & Directory and 2018 CAP Member Survey results

Oct 19 Nov 2 Nov 19

DECEMBER

Benefits/HR: The impact of benefits plan design changes on plan membersPensions: Preparing for 2019 CPP changesInvestments: Investment opportunities in an aging societyAbsence Management: Using disability and benefits claims data to identify ways to reduce absenteeismLegal Update: Top cases of 2018Empty Chair: Why you should hire . . . a drug case managerConference Coverage: 2018 Workplace Benefits Awards with winner profiles and highlights/photosSpecial Feature: CAP Suppliers Report

Nov 16 Nov 30 Dec 19

EDITORIAL CALENDAR


Four-colour 1 x 3 x 11 x

COVER RATES

Four-colour 1 x 11 x

Outside Back $17,860 $13,506

Inside Front $17,346 $13,395

Inside Back $16,767 $12,943

APPOINTMENT NOTICES

Four-colour 1 x

1/2 page $6,187

1/3 page $4,974

1/4 page $4,075

SPECIAL PRINT

Four-colour 1 x

Bellyband $16,070

Personalized Bellyband $19,343

Dot Whacker (Cover Sticker) $11,012

Sticker Tab (includes full page ad) $23,738 Black and white rates less 15%

Francesca AllmanSenior National Account Manager416 [email protected]

Robert MartinsSenior National Account Manager416 [email protected]

Cassie Pastorfide Sales Coordinator416 [email protected]

Alison WebbGroup Publisher, Pension & Benefits416 [email protected]

Glenn KauthEditor – Benefits [email protected]

Simeon GoldsteinEditor-in-Chief – [email protected]

Marie-Annick PelletierProduction Manager514 643-2300 ext. [email protected]

2018 ADVERTISING RATE CARD2018 ADVERTISING RATE CARD

TERMS AND CONDITIONS

• Prices are subject to sales taxes where applicable. Prices are subject to change.

• Accounts are payable at the office of publication in Canadian funds or their equivalent at the prevailing rate of exchange at the time of payment.

Double page $23,728 $22,557 $20,242

Full page $12,094 $11,497 $10,318

2/3 page $10,659 $10,156 $9,169

1/2 page island $9,956 $9,461 $8,584

1/2 page $8,430 $8,043 $7,306

1/3 page $7,179 $6,920 $6,315

1/4 page $6,147 $5,890 $5,469


MECHANICAL SPECIFICATIONSSTANDARDS UNIT SIZE IN INCHES

TRIM SIZE BLEED SIZE

Width Height Width Height

Full page 7.875 10.75 8.125 11

DPS 15.75 10.75 16 11

2/3 page 4.625 10 4.625 10

1/2 page horizontal 7 4.625 — —

1/2 page vertical 3.375 10 — —

1/2 page island 4.625 7.5 — —

1/2 DPS 15.75 4.625 16 4.875


1/3 page vertical 2.25 10 — —

1/3 page square 4.625 4.625 — —


1/4 page square 3.375 4.875 — —

MECHANICAL SPECIFICATIONS

FULL PAGE

Tr

im 1

0.7

5 "

Type

Saf

ety

10 "

Type Safety 7 "

Trim 7.875 "

Add 0.125" on all four sides for bleed

DIGITAL FILES ADVERTISING SPECIFICATIONSMagazines Canada AdDirect is a free web-based ad portal designed to streamline the ad delivery process.

1. Go to https://addirect.sendmyad.com2. Upload, preflight and review your ad3. Approve your ad, and it is automatically sent

METHOD OF PRINTINGOffset

METHOD OF BINDINGSaddle stitch

INSERTS/POLYBAGRates and quantities are available on request.

NOTE: Publisher is NOT RESPONSIBLE for lineup of type or image running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged.

2018 Online Media Planner

COMPANION PROPERTIES:

RevueAvantages.ca

InvestmentReview.com

CanadianInstitutionalInvestmentNetwork.ca (CIIN)

Come grow with us!BenefitsCanada.com 7-year traffic growth (average unique users)

29,000Oct 2011

34,000Oct 2012

47,610Oct 2013

SOURCE: GOOGLE ANALYTICS

51,000Oct 2014

www.benefitscanada.com

62,581Oct 2015

71,948Oct 2016

81,372Oct 2017


TARGET

Executive and financial management, pension trustees, pension and benefits professionals, managers and consultants

• Average Monthly Page Views: 198,922

• Average Monthly Unique users: 81,372

• Average eNewsletter Recipients: 17,997

*monthly average from Nov 1, 2016 to Oct. 31, 2017

CONTENT

• daily news information

• breaking industry news

• expert opinions

• perspectives and special online reports

• conference coverage

BenefitsCanada.com is the No. 1 online destination for pension and benefits executives


Web Media (Big box, billboard, leaderboard, skyscraper)

10,000 impressions $3,136



Daily e-Bulletin/e-Newsletter

Leaderboard (728 x 90) or Big Box (300 x 250) or 50-75 word text ad. $1,367

Takeover $3,485

E-direct

Direct email message to BenefitsCanada.com’s registered user list Canada’s Anti-Spam Law (CASL) compliant $7,210

Question of the Week

Thought leadership opportunity to profile a key member of your team. Ask a question and provide a 250 word answer and the photo of your thought leader. Your question will be highlighted for one week and live for one year.

$2,163

Sponsored Content 1 Month

Rotating homepage badge linking to a piece of custom educational content. $3,251

Microsite 1 Month

A customized site, hosted on BenefitsCanada.com with a dedicated homepage button, showcase whitepapers, expert opinion and video.

$5,150

Online Appointment Notice 1 Month

Photo with 100 words and logo for one-month profile in “People Watch” section of site. $640

Rich Media* 1 x

Site Takeover $5,464/per day (2 days max)

Sliver Ads $1,639/per day (3-5 days)

Catfish $820/per day (3-5 days)

* Some exceptions apply. Please speak with your account manager for more information.

Ask your account manager about customized web programs, branded content opportunities and complete specifications.

2018 ADVERTISING RATE CARD2018 ADVERTISING RATE CARD

BenefitsCanada.com helps make informed decisions about pension and benefits plans by addressing the ever-evolving information needs of today’s Canadian workplaces

Francesca AllmanSenior National Account Manager416 [email protected]

Robert MartinsSenior National Account Manager416 [email protected]

Cassie Pastorfide Sales Coordinator416 [email protected]

Alison WebbGroup Publisher, Pension & Benefits416 [email protected]

Glenn KauthEditor – Benefits [email protected]

Simeon GoldsteinEditor-in-Chief – [email protected]

Marie-Annick PelletierProduction Manager514 643-2300 ext. [email protected]

• Highest engagement can be seen in our News section.

• Daily e-newsletter has a 21% open rate – excellent by all industry metrics

• PeopleWatch is the best-read section with readers spending 5-minutes per visit


BULLETIN AD

TEXT-BASED (RECOMMENDED)

• 50-75 words with link (Submit separately)• Text will be in Arial, Size 12• Logo can be used (40K max file size)• Supply logo in EPS or high quality JPG format

IMAGE/TEXT COMBINED BULLETIN AD

• Supply image files in GIF or JPG format (40K max file size)• 50 words with link (Submit separately)• Text will be in Arial, Size 12

IMAGE-BASED BULLETIN AD

• Supply image files in GIF or JPG format (40K max file size)• Supply one line of text to be inserted below the image as a• clickable text alternative• Text will be in Arial, Size 12

DIMENSIONS

Width: For any combination of text/image or image-based ads, dimensions of the entire ad insertion should not exceed the corresponding newsletters width (contact your account manager for details). Newsletter width is 685 px.

E-DIRECT

SINGLE SPONSORED EMAILS SENT TO PENSION & BENEFITS EXECUTIVES

• Custom email message including brand, product, educational, event, etc. information

• All content is sponsor created and branded

ONLINE APPOINTMENT NOTICE

• Photo with 100 words and logo for one month profile in “People Watch” section of site

DISPLAY ADVERTISINGDISPLAY ADVERTISING

Image/text combined bulletin ad

Image-based bulletin ad

Text-based bulletin ad


FILE TYPES:

GIF, JPG, Flash SWFs, Third Party Ad Tags

IMPORTANT NOTES:

1. All display advertising units adhere to IAB Canada standard specifications. For additional information, please visit www.iabcanada.com.

2. eNewsletters can only accommodate GIF or JPG ad units. Flash (SWF) files are not supported and must adhere to BPPG Flash instructions.

3. Animated GIFs may only loop 3 times, ending on the last frame.

4. Third Party Ad Tags are accepted for ROS (run-of-site) only.

5. Clients must supply click-through URL separately—do not embed into SWF.

6. All SWF files must contain Universal clickTAG. For the latest code and instructions, please visit www.iabcanada.com.

7. Website ads—only 1 click-through URL can be used per image file.

8. eNewsletter ads—only 1 click-through URL can be used per eNewsletter deployment.

9. eNewsletter ads—animated GIFs must include call to action and logo.

Please note that animated GIFs are not fully supported by all email clients. We recommend that the key message be placed into the first and last frame of animation.

NOTE: Ads should not click through to documents such as PDFs or MS Word files or to email addresses.

LATE CREATIVE: All material must be submitted with a minimum of 5 business days prior to campaign start date. Late material will result in missed campaign start date with full campaign being charged to advertiser.

DISPLAY ADVERTISING SPECIFICATIONSDISPLAY ADVERTISING SPECIFICATIONS

Big Box300w x 250h pixels40 kb or less

Narrow Skyscraper120w x 600h pixels40 kb or less

Wide Skyscraper160w x 600h pixels40 kb or less

Billboard300w x 600h pixels40 kb or less

Leaderboard728w x 90h pixels40 kb or less

Your Ad Here

Your Ad Here

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2018 Print COMPANION PROPERTIES: Media Planner · 1 Pr M Plr Four-colour 1 x 3 x 11 x COVER RATES...

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Transcript of 2018 Print COMPANION PROPERTIES: Media Planner · 1 Pr M Plr Four-colour 1 x 3 x 11 x COVER RATES...