2018 Partner Marketing Plan - lonestarbracketrace.com · THE LONE STAR SUMMER SHOOTOUT ADVANTAGE...

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2018 Partner Marketing Plan

Transcript of 2018 Partner Marketing Plan - lonestarbracketrace.com · THE LONE STAR SUMMER SHOOTOUT ADVANTAGE...

Page 1: 2018 Partner Marketing Plan - lonestarbracketrace.com · THE LONE STAR SUMMER SHOOTOUT ADVANTAGE 2014 Inaugural Event Customers First Philosophy One-of-a-kind Bracket Race Event Sponsorship

2018 Partner Marketing Plan

Page 2: 2018 Partner Marketing Plan - lonestarbracketrace.com · THE LONE STAR SUMMER SHOOTOUT ADVANTAGE 2014 Inaugural Event Customers First Philosophy One-of-a-kind Bracket Race Event Sponsorship

THE LONE STAR SUMMER SHOOTOUT ADVANTAGE

2014 Inaugural Event

Customers First Philosophy

One-of-a-kind Bracket Race Event

Sponsorship Money Helps Pay For Racer Driven Programs

Stellar Contingency Program

-Exponential Growth over 3 years-200+ entries in 2017-30+ contingency sponsors in 2017-Event held at world class venue, Texas Motorplex in Ennis, Texas

-Add on races (SDPC Raceshop Free Race, No Entry Fee Last Chance Race)-Innovative ways of injecting prize money and product winnings throughout event-Product awards aren’t always based on racing performance (all participants are equally likely to receive product)-All sponsorship money and product goes directly to event participants

-Contingency program that pays bonus cash on the spot to winner, runner-up, and semi-finalists-Idea based off of NHRA’s contingency program but simplified at the event-Staff does all of the leg work for contingency program so participants receive check on site as opposed to filing and waiting for their winnings in the mail

-Free Race Friday-Last Chance Race-Buy Back/Give Back Rebates-Double Up Bonus-Performance Awards

-$150 to winner-$75 to runner up-$50 to each semi-finalist-3 options for Contingency Program

For a year or so before the inaugural LSSS, Tommy Phillips, who had grown up bracket racing in a 6-8 hour drive of the DFW metroplex had been trying to come up with a way to revitalize big money bracket racing “at home.” In late 2013, Tommy decided to go out on a limb, chase down some local and national sponsorship, and put on a race that could pay good prize money without costing a fortune for racers to attend. The 2017 LSSS was a tremendous hit and has grown larger every year since then. The LSSS philosophy is simple:

1. Focus on long term stability and growth for our participants and sponsors rather than short term profitability.2. Continually try to attract and retain marketing partners, then invest those new resources back into the event as well as our people.3. Find new ways to deliver real value to our partners and participants. Getting these two groups to work together is the key to long term success.4. Develop and implement ways for more participants to win or accomplish something each year. Not just a “winner wins” event.5. Deliver a great event from a competition and entertainment perspective that no one wants to miss!!

Tommy Phillips 214-906-3950 - Kenzi Smith 765-318-2258 - Chase Huffman 817-648-9900 - Adrian Viels 214-991-8554Shipping and Mailing address: Philco Race Services - Attn: Lone Star Summer Shootout - 9478 Homestead Lane - Forney, TX 75126

Partnership Opportunities1. Contingency Program2. Super Contingency Program3. Product Giveaway4. Motor ManiaTV Live Stream5. Weekend Points Program6. Racer Appreciation BBQ/Dinner7. Entry Bonus8. Low ET Bonus9. Best Appearing Car AwardsAnd Many More Opportunities!

There are many options and benefits to be involved with the 2018 LSSS.

*Custom Partnerships Tailored Specifically To Your Company Available*

Contact a Member of the LSSS Promotion Staff Today to become a part of the event

• Tommy Phillips 214-906-3950• Kenzi Smith 765-318-2258• Chase Huffman 817-648-9900 • Adrian Viels 214-991-8554

Page 3: 2018 Partner Marketing Plan - lonestarbracketrace.com · THE LONE STAR SUMMER SHOOTOUT ADVANTAGE 2014 Inaugural Event Customers First Philosophy One-of-a-kind Bracket Race Event Sponsorship

2018 LSSS IMPROVEMENT UPDATES-LSSS is live streamed for viewers via the internet

-LSSS has its own webpage, LoneStarBracketRace.com

-Website will provide maximum exposure for sponsors through press releases, updates, etc.

-LSSS added a full time PR position to insure our sponsors superb media exposure

-Website will provide links to all sponsor websites

-LSSS is now trending on Facebook, Twitter, and Instagram

Tommy Phillips 214-906-3950 - Kenzi Smith 765-318-2258 - Chase Huffman 817-648-9900 - Adrian Viels 214-991-8554Shipping and Mailing address: Philco Race Services - Attn: Lone Star Summer Shootout - 9478 Homestead Lane - Forney, TX 75126

2018 Lone Star Summer Shootout

-4 Camera video angles-Instant replay on significant events-Live PA Audio-HD Video-Replays after event -Live interviews with winners, sponsors, and racers-Sponsor Highlight throughout event

-New for 2018 LSSS has its own webpage, LoneStarBracketRace.com

-Website will provide maximum exposure for sponsors through press releases, updates, etc.

-Website will provide links to all sponsor websites

-Website will provide direct viewing of MotorMania TV live stream for viewers

Page 4: 2018 Partner Marketing Plan - lonestarbracketrace.com · THE LONE STAR SUMMER SHOOTOUT ADVANTAGE 2014 Inaugural Event Customers First Philosophy One-of-a-kind Bracket Race Event Sponsorship

Join Our Other Great Sponsors

Tommy Phillips 214-906-3950 - Kenzi Smith 765-318-2258 - Chase Huffman 817-648-9900 - Adrian Viels 214-991-8554Shipping and Mailing address: Philco Race Services - Attn: Lone Star Summer Shootout - 9478 Homestead Lane - Forney, TX 75126