2018 MEDIA KIT - Slam...2018 MEDIA KIT SLAM READERSHIP & ONLINE DEMOS/HIGHLIGHTS MAGAZINE (%) ONLINE...

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2018 MEDIA KIT FOR MORE INFORMATION: DENNIS PAGE @ 917.991.1395 • [email protected] DAVID SCHNUR @ 914.246.8454 • [email protected] FOR NEW BUSINESS INQUIRIES: MICHAEL YAARI @ 917.887.1498 [email protected] 21 W. 46TH ST • SUITE 504 NEW YORK, NY 10036 WWW.SLAMONLINE.COM

Transcript of 2018 MEDIA KIT - Slam...2018 MEDIA KIT SLAM READERSHIP & ONLINE DEMOS/HIGHLIGHTS MAGAZINE (%) ONLINE...

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F O R M O R E I N F O R M A T I O N :

DENNIS PAGE @ 917.991.1395 • [email protected]

DAVID SCHNUR @ 914.246.8454 • [email protected]

F O R N E W B U S I N E S S I N Q U I R I E S :

MICHAEL YAARI @ 917.887.1498

[email protected]

2 1 W . 4 6 T H S T • S U I T E 5 0 4

N E W Y O R K , N Y 1 0 0 3 6

W W W . S L A M O N L I N E . C O M

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SLAM was founded in 1994 as the “in your face basketball magazine” covering all things hoop-related, from every level of the game—NBA, NCAA, high school, streetball and more—to the kicks and lifestyle that has become a culture unto itself. Twenty-four years later, SLAM is still the No. 1 dominant media brand, in print, online and on all social media platforms. We get at the game’s biggest stars in a way no other outlet can. From LeBron James and Kevin Durant to Stephen Curry and James Harden, SLAM brings the reader face to face with their favorite players, whether in the magazine or on their Instagram feed, all day, every day. SLAM was launched as “the basketball bible,” and we continue to be the ultimate destination for the true basketball fan.

MISSION STATEMENT

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SLAM READERSHIP & ONLINE DEMOS/HIGHLIGHTS

M A G A Z INE (%) ONL INE (%)

Male 89 91

Average age 19.8 20.1

13-20 years of age 67 63

Average household income $54,674 $49,898

$50,000 and over household income 47 45

Caucasian readers 49 51

African-American readers 16 16

Employed 50 52

Play basketball 90 92

Play on varsity school team 66 68

Play on organized team outside of school 37 39

Purchased items by mail order 71 78

Own 3 or more basketballs 62 59

Play video games 83 87

Own a cellphone 88 85

Average number of sneakers owned 4.5 4.9

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PUBLISHING SCHEDULEI S S UE ON S A L E S PA C E C L O S E A R T DUE

NOV/DEC 2017 (#212) 2017-18 NBA Season Preview

October 6 August 11 August 25

LEBRON JAMES SPECIAL ISSUE* October 26 September 1 September 14

JAN/FEB 2018 (#213) November 24 October 13 October 20

MAR/APR 2018 (#214)All-Star Weekend

February 2 December 22 December 29

100 BEST NBA PLAYERS OF ALL TIME SPECIAL ISSUE*

February 16 January 5 January 12

MAY/JUNE 2018 (#215) March 30 February 16 February 23

JULY/AUG 2018 (#216) May 25 April 13 April 20

SEPT/OCT 2018 (#217)NBA Champs

July 20 June 8 June 15

SLAM PRESENTS KICKS 2018The Original Sneaker Bible, Volume 21

August 17 July 6 July 13

NOV/DEC 2018 (#218) September 28 August 17 August 24

JORDANS VOL. 4* October 19 September 7 September 14

JAN/FEB 2019 (#219) November 23 October 12 October 19

* L A R G E F O R M A T / P R E M I U M P A C K A G E

CIRCUL ATION: 110,000 READERSHIP: 715,000

(6.5 readers per copy)

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C O N T R A C T A N D C O P Y R E G U L A T I O N S• All advertisements, contracts and insertion orders are

accepted subject to terms and regulations of this rate card. All advertising is subject to Publisher’s approval.

• Positioning of advertisements is at the discretion of the Publisher, except where specific preferred positions are covered and agreed by contract.

• Short rate will apply if advertiser has not earned billed rate at end of contract period. Rebate will be made at end of contract period if advertiser has used sufficient additional insertions to earn lower rate.

• Publisher assumes no liability for errors in key numbers, free information numbers or advertisers index; or for failure to publish advertisement for any reason.

• Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising there from made against the Publisher.

• Client assumes full responsibility for all payments in the event of agency (acting or otherwise) default.

• All prices are net.• All spreads are two times

the Full Page rate.• All 5th and PMS colors must be

priced with the Publisher.

PRINT ADVERTISING RATES4 C O L O R

FULL PAGE

1/2 PAGE

1/3 PAGE

1 X

$10,000

$5,200

$4,000

3 X

$8,500

$4,500

$3,600

6 X

$7,200

$4,100

$3,000

9 X

$6,500

$3,900

$2,500

C O V E R S

4TH

2ND

3RD

1 X

$16,000

$15,000

$14,000

3 X

$15,000

$14,000

$13,000

6 X

$14,000

$13,000

$12,000

9 X

$13,000

$12,000

$11,000

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F O R M A T :

• All Images for 4C ads must be submitted as final, high-resolution (300 DPI) CMYK files or print-ready PDF. RGB files or any ads provided in Native Application Files (Mac Platform), InDesign, PhotoShop, Illustrator.

A C C E P T A B L E P R O O F S : (All ads must have a proof!)

• 4-Color: Match Prints, Press Proof, Kodak Approvals, or Iris Digital Proofs. • Proofs must be provided at 100% size with cropmarks.

P L E A S E N O T E :

• Publisher is not responsible for any reproduction errors on printed advertisements that arrive beyond the agreed art due date and that are not supplied with a 4-color proof.

• Publisher is not responsible for any error in reproduction if ad/file is supplied in any other format than required.

• All ads submitted should be suitable to print as is. If files are prepared improperly and mechanical requirements are not met, Publisher will not guarantee the reproduction of the ad and additional production charges for the advertiser may result.

PRINT ADVERTISING SPECS

F O R M O R E I N F O

Contact Spiro Maroulis: 917.403.9399 • [email protected]

R E G U L A R I S S U E

SPREAD

FULL PAGE

1/2 PAGE

L A R G E F O R M A T

SPREAD

FULL PAGE

B L E E D ( W X H )

16” x 11 1/8”

8 1/8” x 11 1/8”

B L E E D ( W X H )

18 1/4” x 11 1/8”

9 1/4” x 11 1/8”

T R I M

15 3/4” x 10 7/8”

7 7/8” x 10 7/8”

T R I M

18” x 10 7/8”

9” x 10 7/8”

L I V E / N O N - B L E E D

14 7/8” x 10”*

7” x 10”

7” x 4 3/4”

L I V E / N O N - B L E E D

17 3/4” x 10 5/8”

8 3/4” x 10 5/8”

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SLAMONLINE.COM is the ultimate website for the ultimate basketball fan. Tar-geting the key audience of 15-25-year-olds the same way SLAM Magazine does, slamonline.com is informative, irreverant and above all, the place for everything basketball. With over 1.8 million unique users and over 5 million page views per month, slamonline.com is the place to spend your online marketing dollars and capture this highly desirable audience.

The loyal readers of slamonline.com come from all over the world…London to L.A., Stockholm to Sydney, Beijing to Birmingham. They can’t get enough basket-ball, and with our exclusive interviews, breaking news and unique voice, more and more people are coming on board every day to check out their favorites...

For more information, please contact:

DAVID SCHNUR @ 914.246.8454 • [email protected] // MICHAEL YAARI @ 917.887.1498 • [email protected]

UNIQUE USERS PER MONTH:

1.8M +

PAGE VIEWS PER MONTH:

5M+

AD IMPRESSIONS PER MONTH:

20M+

SLAMONLINE.COM

T Y PE S I Z E C PM

STANDARD IAB 728x90, 300x250, 160x600 $13

MOBILE BANNER 320x50 $15

SUPERHEADER 1000x250 $30

OTHER CUSTOM TBD UNITS BY REQUEST

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E X . WA L L PA PE R + S UPE R HE A DE R

E X . MOBIL E V IDE O HE A DER + B A NNE R

E X . MOBIL E F UL L S C R E E N IN T E R S T I T I A L

ONLINE ADVERTISING SPECS

• Max Initial Load: 50kb• Max Total: 100kb• 3rd parties may polite

stream an additional 470k if targeted only to high bandwidth users.

• We accept Click to Expand only, Mouse-Over not accepted.

• Ad must expand upon mouse click on expand button.

• Ad must retract upon mouse off or clicking on a clear visible close button.

• Any sound must be user initiated by click, not mouse-over.

Standard ad units*• 728x90• 300x250• 300x600• *50kb max for gif, jpg, and

flash.

Lead time:• 5 business days for standard

creative.• 10 business days for Video

and Preroll assets.• 10 business days for Rich

Media placements.

INI T I A L S I Z E E X P S I Z E DIR E C T ION

728x90 728x180 down

300x250 450x250 left

160x600 320x600 left

970x250 970x500 down

320x50 N/A N/A

320x100 N/A N/A

1x1 (Mobile Interstitial) N/A N/A

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SLAM’s social media presence has skyrocketed in the last few years. From Facebook to Twitter and Instagram, SLAM’s social media reaches over 4.8 million basketball fans every day.

F A C E B O O KOn Facebook, we reach 3.3 million+ basketball fans and players from around the world who live and breathe the game and the culture. It’s a real-time way to get a sense of who fans are excited about and who they’re over.

T W I T T E RSLAM’s Twitter account is a great way for us to directly engage with our readers. We’re con-stantly fielding questions about the new issue, reader subscriptions and just plain old trash talk. @slamonline gets readers as close to the SLAM Dome as possible.

I N S T A G R A MSLAM’s Instagram is a highly curated art gal-lery come to life of some of the best basketball photography in the world. From franchise posts like #MJMondays and #SLAMhoops to classic #FBF and #TBT pics, SLAM’s Insta-gram is a must-follow.

SOCIAL MEDIA

3.3M 583K 890K

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CUSTOM EXECUTIONS

• TRUE BELIE VERS F T. D’A ARON FOX • 2017 HOOPHALL CL A SSIC• LONZO BALL’S ZO2

• JBL FEST F T. DAMIAN LILL ARD• NIKE: NBA

CONNECTED JERSE Y

• UNDER ARMOUR: CURRY 3

DIGITAL MEDIABRANDED EDITORIAL

CUSTOM VIDEO CONTENT

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CUSTOM EXECUTIONS CONT.

SOARING OVER NEW YORK CITY 53 stories high, some of your favorite brands came together with the year’s most anticipated NBA draftees for the 2017 Foot Locker x SLAM Draft Suite. Located in

the three-story Champagne Suite at the elegant Lotte New York Palace, soon-to-be NBA rookies including De’Aaron Fox, Lonzo Ball and Jayson Tatum came through to do some “hard-hitting” interviews with NBA champ Brian Scalabrine (Favorite basketball movie? Favorite retro Jordan? Biggest celeb in your phone?), grab some goodies from partners Foot Locker, Spalding, Stance and ’47, and relax a bit before their lives changed forever. Catch all the interviews and more of our draft coverage on SLAMonline.com.

Jonathan IsaacJayson Tatum picking up some fresh Stance socks.

Jaron Blossomgame

De’Aaron Fox and Brian Scalabrine

Lonzo Ball

Jarrett Allen

S L A M O N L I N E .C O M 29 28 S L A M O N L I N E .C O M

CREATIVE PRODUCTION

CUSTOM PRINT• KOBE

• JORDANS VOL. 3

• EBAY

• LE VI’S: NBA COLLECTION

EVENTS• 2017 SL AM DR AF T SUITE